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Pricce Adjustment strategies Presentation
- 2. Price Adjustment Strategies Companies usually adjust their basic prices to account for various customer differences andchanging situation.
- 3. Price Adjustment Strategies Discount and allowance Pricing Segment Pricing Psychological pricing Promotional pricing Value pricing Geographic Pricing International Pricing
- 4. Price Adjustment Strategies Discount A straight reduction in price on purchase during a stated period of time Cash discounts Quantity discount Functional discount Seasonal discount
- 6. Price Adjustment Strategies Allowancw Promotional oney paid by an manufactured to retailers in returns for an agreement to featuer the manufacture's product in some way. Tradw-in Allowance Promotional Allowance
- 8. Price Adjustment Strategies Segment Pricing: Selling product and services at two or more prices, where the difference in price is not based on the difference in costs. Customer segmented pricing Product form pricing Location segmented pricing Time segmented pricing
- 9. Price Adjustment Strategies Segmented Pricing
- 10. Price Adjustment Strategies Customers segment pricing Different customers pay different prices for the same product or services e.g may charge a lower admission for citizen and college students.
- 11. Price Adjustment Strategies Product form pricing different versions of the product priced differently but not according to different in ther cost 1 liter bottle's price isdifferent from 2.5 liter bottle.
- 12. Price Adjustment Strategies Location Segment pricing Company charge different prices for different location, even though the cost is same.
- 13. Price Adjustment Strategies Time pricing The firms varies its prices by the season, month, week, day and even the hour e.g price of electricity
- 14. Price Adjustment Strategies Psychological Pricing A pricing approach that consider the psychology of the price and not simply the economics, the price is used to say somthing about the produc. Adjusting prices for psychological effect. Consumers usually perceive the higher priced product as having higher quality References Pricing
- 16. Price Adjustment Strategies Promotional pricing Temorarily pricing products below the list price and sometimes even below cost, to increase short-run sales. To increase buying excitement and urgency to attract customers To gain market acceptance
- 17. Price Adjustment Strategies Promotional pricing
- 18. Price Adjustment Strategies Examples of Promotional pricing
- 19. Price Adjustment Strategies Geographical pricing Setting prices for the customrs located in different parts of the country or world. FOB- Origin Pricing Uniform-Delivered Pricing Zone Pricing Bsing-point pricing Freight-absortionnpricing
- 20. Examples of Geographical pricing
- 21. Price Adjustment Strategies Dynamic of Pricing Adjusting prices continually to meet the characteristics and needs of individual customers and situations.
- 23. THANK YOU