Everyone is in a hurry, and everyone's mobile. The mobile world we live in has changed the way people behave and marketers need to understand consumer expectations if they're going to reach and convert them.

1. The Age of the Customer
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@revenueriver
How Consumer Behavior has shifted,
and how you can take advantage

2. If you don’t
understand how
your customers
behave you’ll want
to pay attention

3. Reaching your customers
has never been so difficult
Image: reddit

4. has forever changed the way your
customers make buying decisions
The rise of digital media

5. are Millennials to blame
for the massive shift
in Consumer Behavior?

6. 12.4 million people 55 & older
joined Facebook in 2014, an 80.4% increase!
Millennials
aren’t the only ones using
digital media
Source: International Business Times

7. where do people spend their
time online?

9. over 5.9 million searches on
people search for everything….
Image: Google
Every Day!

10. how do people spend
their time online?

11. they’re on
the GO,
everyone’s in
a hurry

12. the average American spends almost
2 hours per day on a mobile device
:Search Engine Journal
so they’re spending more time on mobile devices

13. 42% of US adults own a tablet computer
-Pew Research Center

14. How does this translate to brick & mortar?

15. 89% of US
internet users
search online
before they make
a purchase, even
when the
purchase is made
at a local business
- HubSpot

16. so…what to do with all of this?
I can read your mind

17. “We should be online!
Let’s get I.T. to
manage our website
and Interns to
manage
Facebook
and Twitter!”

18. problem:
you’re not ready for people
to find you online and your
team doesn’t have the skills

19. before you
jump in…
you have to build the foundation

20. how to
reach and
attract
customers
in a
mobile
world

21. build a website that
showcases your business

22. target new customers on Google
with sound SEO strategy

23. publish blog articles that
inform your customers

24. use social media to build and
engage a community

25. use email to send news, offers, and
promotions to your customers

26. everything needs to work together

27. results: some
people will find
you instead of
your competition

28. they’ll tell their friends

29. they’ll keep
coming back

30. you’ll jump for joy
Image: Greg L. Jones

31. want to learn more?
www.revenueriver.co
@revenueriver