Slides from Andrew Optimisey (aka Andrew Cock-Starkey!)'s presentation at Freelance Heroes Day 2019.
Talking about Local SEO and some basic best practise and things to consider for your Google My Business listing.
Ever start to feel like working with a hiring manager is a lot more of a battle than it should be? We can help. Amy Ala Miller hosts this webinar with RecruitingDaily and sponsor HackerRank to teach you how to have a better relationship with your hiring manager (while still getting that hiring thing done).
Watch now to learn:
- Why partnerships between hiring managers and recruiters matters
- Divide and conquer – who takes what role in the recruiting process
- Leveraging expertise and networks
- Sell calls and closing
- Managing pushback
- How to “sell” your hiring manager so they actively supporting recruiting efforts
The document discusses how to optimize a business's local search listings to get found online. It explains that 65% of searches are local, keyword research is critical, and businesses should claim and optimize their listings on search engines like Google, Yahoo, and Bing. By selecting the right keywords and location, creating optimized listings, and analyzing dashboard data, businesses can beat paid listings and rank at the top organically for free.
4 Trends and 12 Under The Radar Companies HR Tech Buyers Should Know from #hr...RecruitingDaily.com LLC
Did you attend HR Tech 2015?
We did. And now it’s time to share that information with you. This webinar will be straight to the point, no fluff and contain all of the juicy goodness you may have missed at HR Tech this year.
The amount of information consumed in just a few days is enormous. Most of the meetings, sessions and handshakes will have been forgotten over the next several weeks. That’s why we are here. The RecruitingDaily team spent the week in Vegas meeting the most innovative companies in our space, arranging live demos and gathering the information that you need to know.
Key Takeaways:
How to analyze plan vs. actual, leverage data wisely and build the case for more recruiting dollars in 2016.
How to “think like a marketer” to better define ideal candidate demographics, plan networking hiring events and research new hiring tools.
How to refine your hiring strategy by optimizing your interview process and setting realistic, upfront expectations with candidates.
A non-profit website doctor helps a patient through the gestation period of a website design project. Presented at the NetSquared DC meeting on October 16, 2012.
Making the Case for Doing More Video - WistiaFestWil Reynolds
Pitching your company to do more video? Not every company / manager or boss "gets it" so this presentation will help you get that opportunity / buy in.
2018 Seattle Localogy: Why You Need an On-SERP Optimization StrategyLocalogy
This document discusses the need for an on-SERP optimization strategy due to Google's evolution of local search results. It notes that Google is becoming the primary interface for local businesses, featuring services like Google Posts, Reviews, Q&A, and Bookings directly on the SERP. As a result, businesses need to focus on optimizing their presence within Google's local pack to drive more engagement and search conversions, rather than relying on their own websites or Google Ads. The document provides examples of best practices for features like Posts and Q&A and emphasizes that an on-SERP strategy is now easier and more effective than traditional SEO methods.
Slides from Andrew Optimisey (aka Andrew Cock-Starkey!)'s presentation at Freelance Heroes Day 2019.
Talking about Local SEO and some basic best practise and things to consider for your Google My Business listing.
Ever start to feel like working with a hiring manager is a lot more of a battle than it should be? We can help. Amy Ala Miller hosts this webinar with RecruitingDaily and sponsor HackerRank to teach you how to have a better relationship with your hiring manager (while still getting that hiring thing done).
Watch now to learn:
- Why partnerships between hiring managers and recruiters matters
- Divide and conquer – who takes what role in the recruiting process
- Leveraging expertise and networks
- Sell calls and closing
- Managing pushback
- How to “sell” your hiring manager so they actively supporting recruiting efforts
The document discusses how to optimize a business's local search listings to get found online. It explains that 65% of searches are local, keyword research is critical, and businesses should claim and optimize their listings on search engines like Google, Yahoo, and Bing. By selecting the right keywords and location, creating optimized listings, and analyzing dashboard data, businesses can beat paid listings and rank at the top organically for free.
4 Trends and 12 Under The Radar Companies HR Tech Buyers Should Know from #hr...RecruitingDaily.com LLC
Did you attend HR Tech 2015?
We did. And now it’s time to share that information with you. This webinar will be straight to the point, no fluff and contain all of the juicy goodness you may have missed at HR Tech this year.
The amount of information consumed in just a few days is enormous. Most of the meetings, sessions and handshakes will have been forgotten over the next several weeks. That’s why we are here. The RecruitingDaily team spent the week in Vegas meeting the most innovative companies in our space, arranging live demos and gathering the information that you need to know.
Key Takeaways:
How to analyze plan vs. actual, leverage data wisely and build the case for more recruiting dollars in 2016.
How to “think like a marketer” to better define ideal candidate demographics, plan networking hiring events and research new hiring tools.
How to refine your hiring strategy by optimizing your interview process and setting realistic, upfront expectations with candidates.
A non-profit website doctor helps a patient through the gestation period of a website design project. Presented at the NetSquared DC meeting on October 16, 2012.
Making the Case for Doing More Video - WistiaFestWil Reynolds
Pitching your company to do more video? Not every company / manager or boss "gets it" so this presentation will help you get that opportunity / buy in.
2018 Seattle Localogy: Why You Need an On-SERP Optimization StrategyLocalogy
This document discusses the need for an on-SERP optimization strategy due to Google's evolution of local search results. It notes that Google is becoming the primary interface for local businesses, featuring services like Google Posts, Reviews, Q&A, and Bookings directly on the SERP. As a result, businesses need to focus on optimizing their presence within Google's local pack to drive more engagement and search conversions, rather than relying on their own websites or Google Ads. The document provides examples of best practices for features like Posts and Q&A and emphasizes that an on-SERP strategy is now easier and more effective than traditional SEO methods.
An overview of getting your business on Google, and some important factors regarding SEO and Google Search Results. What does Google look for and how you can succeed at marketing on Google.
This presentation was used at the Stamford Innovation Center on July 16th, 2015
SEO disasters: the good, the bad and the taboo: Steven van VessumSearchNorwich
The document discusses common SEO disasters caused by technical changes or lack of testing/oversight. It provides examples like redirecting all languages to one, canonical tags in the body instead of head, and overzealous disavowing of links. The author advocates for educating teams on best practices, involving SEO specialists early, thorough testing, and monitoring pages for issues. The goal is to minimize disasters by considering their causes and taking preventative measures.
The document discusses building landing pages backwards by focusing first on the call to action and form, then adding key elements like the offer, proof, trust signals, and images. It recommends starting with the basic components - offer, form, and landing page - then iteratively improving the page by gathering input from different specialists and testing elements like addressing objections, adding trust signals, and emphasizing the call to action. The presentation provides examples of effective landing pages and emphasizes testing pages to improve conversions.
Why Some Websites Rank Better Than Others on Google... And What to Do About ItAbility SEO
Google is a multi-billion dollar business based on giving people what they are looking for online. If you want to succeed online, follow these principles to become the website Google wants to deliver ahead of your competitors
Key tactics for online reputation managementMobiloitte
ORM is one of the most important ways to bring reputation to your business or brand. Except for all other digital marketing tactics, ORM is one of the most efficient ways to bring more happy clients to the business.
Evolving the Way we Measure PPC Program Value with Google AnalyticsJeff Sauer
The new features in Universal Google Analytics are an awesome way to evolve the way you measure your PPC programs. Take advantage of data imports, exports and clear thinking around the value we create, and you will be a hero to your organization.
This presentation was first given at HeroConf in Austin, TX to a crowd of PPC experts.
SEO Analytics in a Not Provided World: Change Your Focus to Profit and ROI!Jeff Sauer
Keywords (not provided) in Google Analytics is the best thing to happen to SEO, because it forces marketers to start thinking outside of the box! Marketers are challenged with accounting for a loss of the keyword data that has been the heart of their reports for years and must now discover new ways to measure their performance. What they don't realize is that they now have the opportunity to advance their careers to the next level.
With disruption comes opportunity, and this opportunity allows marketers to redefine how search marketing efforts impact their company. Executives don't care about keywords, they care about running a profitable business. Who needs keywords when you can start showing amount of profit you deliver to your business?
Read this presentation to gain a clear understanding of how to approach the future in a (not provided) world, including a lesson on:
* Alternatives to (not provided) keywords that are readily available in Google Analytics
* Using visitor demographics to refine search efforts and inform our future marketing decisions
* How to measure the true ROI of SEO efforts and present our case in a way executives understand
Read the whole presentation to learn how to download an advanced Excel dashboard template that allows you to easily calculate the true ROI of your SEO efforts and share with key stakeholders in your organization.
This document outlines a 5-day challenge for creating an online business foundation. Day 4 focuses on Google tools. It explains that Google controls much of the online experience through tools like Search, YouTube, Analytics and Maps. It recommends setting up accounts in Google+, Webmaster Tools, Analytics and Maps. The document provides brief descriptions of each tool and their benefits. It concludes by congratulating the reader for completing the first 4 days of the challenge and offers additional coaching.
SearchCon 2016 | Local SEO with Casey MerazSearchCon
This document summarizes 5 advanced local SEO tips and tricks presented by Casey Meraz. The tips discussed include: (1) ensuring a business is located within the city searched to appear locally, (2) getting citation sites to index business listings, (3) finding the address of businesses without a street address listed, (4) reporting competitors who violate Google guidelines, and (5) minimizing overlapping practitioner listings to improve rankings. The presentation provides specific actions under each tip like checking maps, submitting automated citations, using site and embed map searches, and reducing profile details.
10 Tips for Aligning Content Strategy with Google AnalyticsJeff Sauer
The document provides 10 tips for aligning content strategy with Google Analytics data. It recommends collecting the right data through tools like Google Tag Manager, understanding the full capabilities of Google Analytics, and using data to tell stories and gain knowledge. It also suggests setting goals, tracking content performance, optimizing landing pages, promoting content, proving the value of top-of-funnel activities, and properly calculating return on investment.
Educational SEO / SEM PowerPoint For Classes, Organizations, Business Meeting...Lonn Dugan
The document provides an overview of search engine optimization (SEO) presented at a meetup. It defines SEO as optimizing websites to rank highly in search engine results. Key points covered include the importance of SEO since 97% of searchers don't look past the first page of results, common SEO myths, on-page and off-page optimization techniques like keyword selection and linking, and tools for tracking results. The presentation emphasizes the value of SEO for businesses and offers SEO services.
True ROI Measurement in Google AnalyticsJeff Sauer
With a properly connected Google AdWords account sending data into Google Analytics, establishing ROI for e-commerce websites is a breeze!
Simply navigate to the AdWords clicks report, send a report with the provided ROI number and you are golden, right?
Hold up!
You are having a case of TBAGD (tool blindness and Google dependence), and you are not alone. I had a wicked case of TBAGD once, but now I have kicked the habit and formed a support group. Our first meeting is this Saturday.
Attendees will learn how to calculate the true ROI for their paid media activities, understand important data that needs to be collected outside of Google Analytics, and where to find the goods. The result? Effective end-to-end measurement and a cure for TBAG.
An informal poll shows that 9 out of 10 executives recommend TBAGD support to their analysts and marketing folks, with the 10th simply asking “What is the Internet?”
Jeff Sauer
The document discusses search analytics and provides a 5 step checkup for analyzing key metrics including phrases, pageviews, time on site, bounce rate, and conversion. It notes the importance of using analytics to identify missed opportunities and optimize onsite search, and provides a case study example of selecting the right phrase but wrong offer.
1. The document discusses how search has evolved from keyword-focused to intent-focused as search engines have developed the ability to understand natural language and personalize search results.
2. It provides examples of how linguistic analysis can help determine user intent for both text and voice searches, which tend to be longer queries that provide more context.
3. The document argues that SEO must also evolve to focus on intent, personalization, and creating actionable experiences for users if they are to remain relevant as search continues to become more conversational.
This document discusses search engine optimization (SEO) and blogging. It notes that ideas are multiplied by execution, and outlines various SEO strategies like on-site optimization, link building, and keyword research. The document also covers the benefits and challenges of corporate blogging, such as building thought leadership but requiring time and resources. It emphasizes measuring return on investment for both SEO and blogging efforts.
SEJ Summit 2017: Brand Reputation Hacking in 2017, A Sponsored Workshop by Th...Search Engine Journal
Presenter: Clayton Johnson of The Hoth
Description: Consumers today have instant access to reviews, comments, and ratings to evaluate your brand. Reputation management has become more important than ever. In this talk, we'll show you:
-How consumers have evolved, and how to leverage today's environment to put you ahead of your competitors
-Best practices + simple hacks to collect more positive reviews, faster, with more success
-How to serve your customers better and turn negative reviews into massive opportunities
Social Media and Non-Profit Fundraising (2013)katrinakibben
Katrina Kibben gives a presentation on using social media for fundraising. She discusses how social platforms like Facebook, Twitter, and YouTube provide opportunities for non-profits to advertise cost-effectively, build relationships with donors, and potentially go viral. Kibben also shares examples of charities that have successfully fundraised through social campaigns, mobile apps, and interactive online content. Her key message is that non-profits can boost fundraising by committing to regular, measurable social media engagement.
OneSwarm is an open source BitTorrent client that adds social networking extensions. It allows for fine-grained control over existing and new social features. The goal is to enable privacy-preserving peer-to-peer data sharing through social connections and preferences.
An overview of getting your business on Google, and some important factors regarding SEO and Google Search Results. What does Google look for and how you can succeed at marketing on Google.
This presentation was used at the Stamford Innovation Center on July 16th, 2015
SEO disasters: the good, the bad and the taboo: Steven van VessumSearchNorwich
The document discusses common SEO disasters caused by technical changes or lack of testing/oversight. It provides examples like redirecting all languages to one, canonical tags in the body instead of head, and overzealous disavowing of links. The author advocates for educating teams on best practices, involving SEO specialists early, thorough testing, and monitoring pages for issues. The goal is to minimize disasters by considering their causes and taking preventative measures.
The document discusses building landing pages backwards by focusing first on the call to action and form, then adding key elements like the offer, proof, trust signals, and images. It recommends starting with the basic components - offer, form, and landing page - then iteratively improving the page by gathering input from different specialists and testing elements like addressing objections, adding trust signals, and emphasizing the call to action. The presentation provides examples of effective landing pages and emphasizes testing pages to improve conversions.
Why Some Websites Rank Better Than Others on Google... And What to Do About ItAbility SEO
Google is a multi-billion dollar business based on giving people what they are looking for online. If you want to succeed online, follow these principles to become the website Google wants to deliver ahead of your competitors
Key tactics for online reputation managementMobiloitte
ORM is one of the most important ways to bring reputation to your business or brand. Except for all other digital marketing tactics, ORM is one of the most efficient ways to bring more happy clients to the business.
Evolving the Way we Measure PPC Program Value with Google AnalyticsJeff Sauer
The new features in Universal Google Analytics are an awesome way to evolve the way you measure your PPC programs. Take advantage of data imports, exports and clear thinking around the value we create, and you will be a hero to your organization.
This presentation was first given at HeroConf in Austin, TX to a crowd of PPC experts.
SEO Analytics in a Not Provided World: Change Your Focus to Profit and ROI!Jeff Sauer
Keywords (not provided) in Google Analytics is the best thing to happen to SEO, because it forces marketers to start thinking outside of the box! Marketers are challenged with accounting for a loss of the keyword data that has been the heart of their reports for years and must now discover new ways to measure their performance. What they don't realize is that they now have the opportunity to advance their careers to the next level.
With disruption comes opportunity, and this opportunity allows marketers to redefine how search marketing efforts impact their company. Executives don't care about keywords, they care about running a profitable business. Who needs keywords when you can start showing amount of profit you deliver to your business?
Read this presentation to gain a clear understanding of how to approach the future in a (not provided) world, including a lesson on:
* Alternatives to (not provided) keywords that are readily available in Google Analytics
* Using visitor demographics to refine search efforts and inform our future marketing decisions
* How to measure the true ROI of SEO efforts and present our case in a way executives understand
Read the whole presentation to learn how to download an advanced Excel dashboard template that allows you to easily calculate the true ROI of your SEO efforts and share with key stakeholders in your organization.
This document outlines a 5-day challenge for creating an online business foundation. Day 4 focuses on Google tools. It explains that Google controls much of the online experience through tools like Search, YouTube, Analytics and Maps. It recommends setting up accounts in Google+, Webmaster Tools, Analytics and Maps. The document provides brief descriptions of each tool and their benefits. It concludes by congratulating the reader for completing the first 4 days of the challenge and offers additional coaching.
SearchCon 2016 | Local SEO with Casey MerazSearchCon
This document summarizes 5 advanced local SEO tips and tricks presented by Casey Meraz. The tips discussed include: (1) ensuring a business is located within the city searched to appear locally, (2) getting citation sites to index business listings, (3) finding the address of businesses without a street address listed, (4) reporting competitors who violate Google guidelines, and (5) minimizing overlapping practitioner listings to improve rankings. The presentation provides specific actions under each tip like checking maps, submitting automated citations, using site and embed map searches, and reducing profile details.
10 Tips for Aligning Content Strategy with Google AnalyticsJeff Sauer
The document provides 10 tips for aligning content strategy with Google Analytics data. It recommends collecting the right data through tools like Google Tag Manager, understanding the full capabilities of Google Analytics, and using data to tell stories and gain knowledge. It also suggests setting goals, tracking content performance, optimizing landing pages, promoting content, proving the value of top-of-funnel activities, and properly calculating return on investment.
Educational SEO / SEM PowerPoint For Classes, Organizations, Business Meeting...Lonn Dugan
The document provides an overview of search engine optimization (SEO) presented at a meetup. It defines SEO as optimizing websites to rank highly in search engine results. Key points covered include the importance of SEO since 97% of searchers don't look past the first page of results, common SEO myths, on-page and off-page optimization techniques like keyword selection and linking, and tools for tracking results. The presentation emphasizes the value of SEO for businesses and offers SEO services.
True ROI Measurement in Google AnalyticsJeff Sauer
With a properly connected Google AdWords account sending data into Google Analytics, establishing ROI for e-commerce websites is a breeze!
Simply navigate to the AdWords clicks report, send a report with the provided ROI number and you are golden, right?
Hold up!
You are having a case of TBAGD (tool blindness and Google dependence), and you are not alone. I had a wicked case of TBAGD once, but now I have kicked the habit and formed a support group. Our first meeting is this Saturday.
Attendees will learn how to calculate the true ROI for their paid media activities, understand important data that needs to be collected outside of Google Analytics, and where to find the goods. The result? Effective end-to-end measurement and a cure for TBAG.
An informal poll shows that 9 out of 10 executives recommend TBAGD support to their analysts and marketing folks, with the 10th simply asking “What is the Internet?”
Jeff Sauer
The document discusses search analytics and provides a 5 step checkup for analyzing key metrics including phrases, pageviews, time on site, bounce rate, and conversion. It notes the importance of using analytics to identify missed opportunities and optimize onsite search, and provides a case study example of selecting the right phrase but wrong offer.
1. The document discusses how search has evolved from keyword-focused to intent-focused as search engines have developed the ability to understand natural language and personalize search results.
2. It provides examples of how linguistic analysis can help determine user intent for both text and voice searches, which tend to be longer queries that provide more context.
3. The document argues that SEO must also evolve to focus on intent, personalization, and creating actionable experiences for users if they are to remain relevant as search continues to become more conversational.
This document discusses search engine optimization (SEO) and blogging. It notes that ideas are multiplied by execution, and outlines various SEO strategies like on-site optimization, link building, and keyword research. The document also covers the benefits and challenges of corporate blogging, such as building thought leadership but requiring time and resources. It emphasizes measuring return on investment for both SEO and blogging efforts.
SEJ Summit 2017: Brand Reputation Hacking in 2017, A Sponsored Workshop by Th...Search Engine Journal
Presenter: Clayton Johnson of The Hoth
Description: Consumers today have instant access to reviews, comments, and ratings to evaluate your brand. Reputation management has become more important than ever. In this talk, we'll show you:
-How consumers have evolved, and how to leverage today's environment to put you ahead of your competitors
-Best practices + simple hacks to collect more positive reviews, faster, with more success
-How to serve your customers better and turn negative reviews into massive opportunities
Social Media and Non-Profit Fundraising (2013)katrinakibben
Katrina Kibben gives a presentation on using social media for fundraising. She discusses how social platforms like Facebook, Twitter, and YouTube provide opportunities for non-profits to advertise cost-effectively, build relationships with donors, and potentially go viral. Kibben also shares examples of charities that have successfully fundraised through social campaigns, mobile apps, and interactive online content. Her key message is that non-profits can boost fundraising by committing to regular, measurable social media engagement.
OneSwarm is an open source BitTorrent client that adds social networking extensions. It allows for fine-grained control over existing and new social features. The goal is to enable privacy-preserving peer-to-peer data sharing through social connections and preferences.
Komunikasi melibatkan pengiriman pesan dari sumber ke penerima untuk bertukar informasi. Unsur-unsur pembentuk komunikasi mencakup sumber, pesan, media, dan penerima. Komunikasi akan efektif jika ada audiens, kondisi komunikasi yang mendukung, bahasa yang mudah dipahami, dan pesan yang menarik minat dan kepentingan penerima serta dapat memberi penghargaan.
Zoey makes her first friend, Gracie, on the first day of class. They later become friends with Eddison at recess. Throughout the school year, Zoey, Gracie and Eddison make more friends and work to include classmates who are alone. By the end of the year, all 10 students in the class have become friends and remain close friends through high school and college.
Justin Bieber started his career singing in the streets while his mother uploaded videos of him to YouTube for family to see. As his fan base grew, she uploaded more videos. Usher and Justin Timberlake both wanted to sign Bieber, but Usher won and took Bieber under his wing. Bieber has two siblings - a brother named Jaxon and a sister named Jazmyn. His parents divorced when he was young. His mother is named Pattie Mallette and his father is named Jeremy Bieber. Bieber has since become very famous worldwide and is loved by girls and boys for his amazing singing. He is admired by many girls for his romantic songs.
Pushed (Back) In The Closet March 25 2010[1]rcamer
The document summarizes research findings on safety needs of LGBTTIQQ2S communities in Toronto. An online survey was conducted from June to October 2008. Key findings include: respondents felt unsafe using public transit and in parks at night; many experienced verbal harassment, threats of violence, and discrimination; impacts included increased isolation and reluctance to report incidents to police due to lack of confidence they would be taken seriously. Recommendations focus on education, reporting tools, and advocacy to address safety issues.
Miley Cyrus is an American singer, songwriter, and actress. She was born in 1992 in Nashville, Tennessee and rose to fame for her role as Miley Stewart/Hannah Montana on the Disney Channel series Hannah Montana from 2006 to 2011. As a singer, she has released several successful albums both as Hannah Montana and as herself. She began her career at age 9 in acting and singing classes and has since established herself as a pop star and actress in both television and film.
Miley Cyrus is an American singer, songwriter, and actress. She was born in 1992 in Nashville, Tennessee and rose to fame for her role as Miley Stewart/Hannah Montana on the Disney Channel series Hannah Montana from 2006 to 2011. As a singer, she has released several successful albums both as Hannah Montana and as herself. She began her career at age 9 in acting and singing classes and has since established herself as a pop star and actress in both television and film.
This document summarizes a webinar on improving the candidate experience. The webinar covered five "hacks" for success: 1) Collect basic info from candidates who don't apply; 2) Keep application processes simple; 3) Communicate respectfully with candidates; 4) Inform candidates when they are no longer being considered; and 5) Audit application processes to identify areas for improvement. The webinar also discussed using tools like Lever to streamline recruiting tasks and enhance the candidate experience.
Revenue Tied to Link Building: An Ecommerce Case StudyJared Carrizales
The document discusses the value of search engine optimization (SEO) link building campaigns through a case study. It outlines that links, content, and machine learning are the most important ranking factors for Google. While link building is difficult, quality links can lead to increased rankings and revenue over time. The case study examines an online store that saw revenue increases ranging from $223 to $7,964 over 3 to 20 months after obtaining new backlinks. This illustrates how authoritative links can generate significant returns as they mature and drive more traffic from organic search.
Facetime With an SEO Expert | slides 3-4-14DemandWave
This document summarizes a webinar about search engine optimization (SEO). The webinar discusses the current state of SEO, emphasizing the importance of quality content. It outlines a proven SEO process, including choosing keywords, assessing content gaps, optimizing website structure and content, and creating a content plan. It also discusses how to make the business case for SEO by calculating search opportunity costs and using closed-loop reporting to tie SEO efforts to revenue and ROI. The webinar concludes with a live question and answer session analyzing websites.
Search Norwich #7 - Keyword Research Tips & Tactics To Increase Clicks & Impr...Daniel Brooks
The complete process we use at Aira to conduct our keyword research with a couple of additional tips to help you get more clicks and impressions to yours or your client's sites.
Tips and tactics that generate clicks and impressions - Daniel BrooksSearchNorwich
This talk goes over some new keyword research tactics which will vastly improve your targeting that will generate increased traffic and conversions for your client.
This document provides information on finding flexible virtual positions with corporations using one's social media presence. It discusses potential roles like social media manager, outlines how to make social profiles more corporate-friendly, and shares success stories of individuals who have virtual or flexible positions. The goal is to help people enter or re-enter the workforce with flexibility.
SEO for Small Businesses at #LearnInbound DublinAleyda Solís
The document discusses SEO strategies for small businesses. It begins with an introduction by Aleyda Solis, an SEO consultant. She then provides 3 tips for successful SMB SEO: 1) Take advantage of being a new player in the market by starting with an initial audit and using an easy-to-optimize CMS. 2) Leverage the ownership and size of SMBs to establish fast SEO strategies and content creation. 3) Maximize the social and local nature of SMBs by optimizing local listings, connecting with communities, and making content shareable. The presentation aims to help SMBs overcome SEO challenges through agile and optimized strategies.
The Keyword Research Process That Generated 1.6 Million Impressions In 6 MonthsBristolSEO
Daniel is an SEO for Aira. An inbound marketing agency based in Milton Keynes. Daniel will be sharing the exact keyword research process that generated 1.6 million impressions in just 6 short months.
Once, the way to an engineer’s heart was a fat salary, a fatter pile of stock and a sleek new laptop.
Today, a company’s culture, employer brand and product or service count just as much when recruiting this in-demand workforce.
In fact, a Glassdoor survey says 52% of engineers would accept lower compensation to work at a company with a cool reputation. That’s good news for companies in retail, manufacturing, healthcare and other industries not typically thought of as high-tech.
Looking for a few good engineers? Join us for “How to Recruit Tech When You’re Not a Tech Company,” where we’ll explore:
Best and worst recruiter tactics revealed by engineers themselves
The importance of company reviews, social media outreach, friends and meet-ups in winning the hearts and minds of engineers
Recruiting and hiring engineers in a competitive landscape
For SMBs and brands to get exposure for their businesses online they MUST have a Local SEO and Content Strategy in place. In this presentation at the Local, Search and Social Summit powered by Rocks Digital, Natalie Gould and Rachel Morgan shared the best practices and strategies they use daily to help the clients they serve get more site traffic, content reads and social interaction.
Presentation given at the Zillow Group's Multifamily conference in Austin, Texas on 9/27/2016. We dive into the changes happening in digital marketing and what YOU (the marketer) must do to survive. It's a scary world out there.
How to Overcome Your Client’s Expectations of Impossible ResultsStoney deGeyter
The expectation gap between what web marketing clients think they'll get and what really happens is far and wide. Learn what you can do to overcome this expectation gap and make sure clients understand what constitutes a successful web marketing campaign.
Digital Pulse Summit - Marketing Operations, How to Get the Most Bang for you...Digital Clarity Group
The document discusses how marketing organizations can get the most value from their marketing technology investments. It argues that having both a solid strategy and the right technology is not enough - organizations must also have the operational capacity to execute the strategy using the technology. This includes having the right processes, skills, teamwork, and sufficient time allocated. The document provides examples of the types of roles and skills needed for areas like planning, creative work, publishing, and data analysis. It estimates that a typical small to medium organization would need around 5 to 9 full-time employees dedicated to marketing operations to achieve success.
BigWing Interactive hosted a "Breakfast with Google" event on 1/29/15 at the Chesapeake Boathouse in OKC. The topics covered were: Google paid search, Social Media, SEO, and Content Marketing. The following slides were presented by Bill Martin (PPC), Sarah Hoffman (Social Media), Ruth Burr Reedy (SEO), and David Christopher (Content Marketing).
For questions visit our website bigwing.com or call 405.475.3015.
Advanced Keyword Research for SEO - Training DeckDaniel Brooks
All slides and links from the Advanced Keyword Research for SEO training course ran at BrightonSEO.
Links to templates and documents discussed in the training session:
These are all set to View Only. You'll need to make a copy by going to File > Make a Copy in order to add your research data.
KWR Template
https://docs.google.com/spreadsheets/d/1cbN4FDTp4i3TnHu5PeFpAfYGwoCcdNBOB2uzZT7s4Hk/edit?usp=sharing
KW Mapping Template
https://docs.google.com/spreadsheets/d/1kNNIF1nCVoamXRfUeZeaIny_cA7-0UVZQfFrXFdRvTU/edit?usp=sharing
Keyword Opportunity Model
https://docs.google.com/spreadsheets/d/1dz4SvSlkSXpvOS2kxrm9ZJoIXKGB308iRkyAIv1owc0/edit#gid=666417106
Twitter
https://twitter.com/seodanbrooks?lang=en
What You Don't Know About SEO Ranking Factors Can Hurt YouMarketing Mojo
The document discusses important SEO ranking factors such as semantic search, mobile optimization, title length, content quality, links, and technical issues. It emphasizes performing an SEO audit to identify areas for improvement on a website. Additionally, it recommends capitalizing on SEO efforts through retargeting ads, email marketing, and customer match advertising.
Presentation #1: Mark Gustafson, Founder of 900 Kings, Marketing Manager for Strala - Dominate Paid Search Results with Amazon's Help
Mark Gustafson, Founder of 900 Kings and Marketing Manager for Strala, spoke to us on how to deal with Amazon’s paid ads in SERP’s. Other than being obsessed with digital marketing and sharing his knowledge across r/PPC, OnlineGeniuses or #PPCchat, he loves hiking, pickleball, and eating exquisite food.
Presentation #2: Gil Hong, Director of Paid Media, NextLeft - Competitive PPC Intel. and Tools
Next, we were able to hear from Gil Hong, who visited us from San Diego, California. Gil is the Director Paid Media at NextLeft. Gil is a very experienced marketer, who has helped countless businesses, including Fortune 15 companies, get the best out of their digital marketing. Mark also shares his knowledge through speaking to other professionals at marketing conferences and helping on #PPCchat.
View the full recap here: http://www.utahdmc.org/blog/dominate-paid-search-january-2019
AI Considerations in HR Governance - Shahzad Khan - SocialHRCamp Ottawa 2024SocialHRCamp
Speaker: Shahzad Khan
This session on "AI Considerations in Human Resources Governance" explores the integration of Artificial Intelligence (AI) into HR practices, examining its history, current applications, and the governance issues it raises. A framework to view Government in modern organizations is provided, along with the transformation and key considerations associated with each element of this framework, drawing lessons from other AI projects to illustrate these aspects. We then dive into AI's use in resume screening, talent acquisition, employee retention, and predictive analytics for workforce management. Highlighting modern governance challenges, it addresses AI's impact on the gig economy as well as DEI. We then conclude with future trends in AI for HR, offering strategic recommendations for incorporating AI in HR governance.
Building Meaningful Talent Communities with AI - Heather Pysklywec - SocialHR...SocialHRCamp
Speaker: Heather Pysklywec
Digital transformation has transformed the talent acquisition landscape over the past ten years. Now, with the introduction of artificial intelligence, HR professionals are faced with a new suite of tools to choose from. The question remains, where to start, what to be aware of, and what tools will complement the talent acquisition strategy of the organization? This session will give a summary of helpful AI tools in the industry, explain how they can fit into existing systems, and encourage attendees to explore if AI tools can improve their process.
Watch this expert-led webinar to learn effective tactics that high-volume hiring teams can use right now to attract top talent into their pipeline faster.
Recruitment marketing involves promoting job opportunities and workplace culture, including employee feedback, along with products or services, in the form of articles, ads, images, videos, etc.
How to Leverage AI to Boost Employee Wellness - Lydia Di Francesco - SocialHR...SocialHRCamp
Speaker: Lydia Di Francesco
In this workshop, participants will delve into the realm of AI and its profound potential to revolutionize employee wellness initiatives. From stress management to fostering work-life harmony, AI offers a myriad of innovative tools and strategies that can significantly enhance the wellbeing of employees in any organization. Attendees will learn how to effectively leverage AI technologies to cultivate a healthier, happier, and more productive workforce. Whether it's utilizing AI-powered chatbots for mental health support, implementing data analytics to identify internal, systemic risk factors, or deploying personalized wellness apps, this workshop will equip participants with actionable insights and best practices to harness the power of AI for boosting employee wellness. Join us and discover how AI can be a strategic partner towards a culture of wellbeing and resilience in the workplace.
Accelerating AI Integration with Collaborative Learning - Kinga Petrovai - So...SocialHRCamp
Speaker: Kinga Petrovai
You have the new AI tools, but how can you help your team use them to their full potential? As technology is changing daily, it’s hard to learn and keep up with the latest developments. Help your team amplify their learning with a new collaborative learning approach called the Learning Hive.
This session outlines the Learning Hive approach that sets up collaborations that foster great learning without the need for L&D to produce content. The Learning Hive enables effective knowledge sharing where employees learn from each other and apply this learning to their work, all while building stronger community bonds. This approach amplifies the impact of other learning resources and fosters a culture of continuous learning within the organization.
Your Guide To Finding The Perfect Part-Time JobSnapJob
Part-time workers account for a significant part of the workforce, including individuals of all ages. A lot of industries hire part-time workers in different capacities, including temporary or seasonal openings, ranging from managerial to entry-level positions. However, many people still doubt taking on these roles and wonder how a temporary part-time job can help them achieve their long-term goals.
Becoming Relentlessly Human-Centred in an AI World - Erin Patchell - SocialHR...SocialHRCamp
Speaker: Erin Patchell
Imagine a world where the needs, experiences, and well-being of people— employees and customers — are the focus of integrating technology into our businesses. As HR professionals, what tools exist to leverage AI and technology as a force for both people and profit? How do we influence a culture that takes a human-centred lens?
2. #RDaily@KatrinaKibben @RecruitingBlogs
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