Cerritos Collision is an auto body shop in Cerritos, CA that offers quality repairs and customization options. They aim to provide excellent customer service and affordable pricing compared to competitors through tactics like developing a mobile app, implementing social media platforms like Facebook, search engine marketing, and Groupon deals. The goal is to increase brand awareness, loyalty, and consumer engagement among their target market of active social media users in Los Angeles and Orange County seeking vehicle repairs or custom work.

1. Background
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2. Background
• Cerritos Collision is a reputable auto body shop that offers
modern guest amenities, world-class customer service, the
latest repair equipment and workmanship you can count on.
• Technicians have years of combined experience when it
comes to fixing minor and extensive vehicle damage
• They repair all makes and models and are also an authorized
facility for numerous insurance companies
• They offer a wide range of customization options to help
give your car the visual, performance or technological
advantage
• One of the area’s most highly reviewed collision and repair
center
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3. Client Strategy
Brief
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4. Target
Market
Values
Affordable
Prices
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5. Target
Market
Values
Affordable
Prices
Customer Service
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6. Target
Market
Values
Affordable
Prices
Time/ Quality
Service
Customer Service
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7. Target
Market
Values
Affordable
Prices
Time/ Quality
Service
Customer Service
Target
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8. Target
Market
Values
Affordable
Prices
Time/ Quality
Service
Customer Service
Target
Los Angeles and
Orange County, car
owners who are
actively social and
digital media users
and are seeking repair
or customization
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9. Friday, May 31, 13

10. Cerritos Collision Values
Cerritos Collision Center, where Southern California drivers go
for affordable, quality auto body repair and world-class service.
Customer Service
Quality Workmanship
Professionalism
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11. Marketing Mix:
Four P’s
Product/ Service
Excellent customer service and
quality repair
Price
Affordable pricing compared to
competitors
Promotion
Cerritos Collision Website
Word of Mouth
Publicity
Yelp
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12. Marketing Mix:
Four P’s
Place
Repair shop in
Cerritos, CA (Off the
605 freeway)
Product/ Service
Excellent customer service and
quality repair
Price
Affordable pricing compared to
competitors
Promotion
Cerritos Collision Website
Word of Mouth
Publicity
Yelp
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13. Threats
•Non-social media users
•low engagement
•Yelp, possible threat because
you cant control the content the
users generate.
Opportunities
•Loyal customers
•Social media Good reports/
Testimonials
•Engaging and friendly trend
Strengths
•State-of-the-art and up-to-the-minute
equipment.
•Environmental based products
•Great Customer Satisfaction
•Wide-rage of different automobiles to
fix
•Many different insurance policies
•My repair tracking tool, which gives
customers quick and easy access to
online vehicle status reports 24/7
Weaknesses
•Many competitors using social
media
•No Social Media Impact
•One Cerritos location to follow
SWOT Analysis
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14. Competitors
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15. Competitors
Strengths:
•Chain Company
•Strong Facebook,
Twitter, and YouTube
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16. Competitors
Strengths:
•Chain Company
•Strong Facebook,
Twitter, and YouTube
Weaknesses:
• Bad Service reviews on Yelp
• Customer Complaints on prices
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17. Competitors
Strengths:
•Chain Company
•Strong Facebook,
Twitter, and YouTube
Weaknesses:
• Bad Service reviews on Yelp
• Customer Complaints on prices
Caliber Collision
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18. Competitors
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19. Competitors
Strengths:
•Good quality service
•Great customer service
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20. Competitors
Strengths:
•Good quality service
•Great customer service
Weaknesses:
• No social media, just their website
• No mobile app.
• High Prices
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21. Competitors
Strengths:
•Good quality service
•Great customer service
Weaknesses:
• No social media, just their website
• No mobile app.
• High Prices
EuroTech Refinishing & Collision
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22. Tactics
Engage target consumers
in mobile.
Mobile app. and other digital
campaigns
• Updates of our service
• Accident reports
• Instant estimates
• Quick access to contact
info and social media
• Redeemable GroupOn.
Implement social media
platform
Social Media Platform, Why?
• Generate relevant content on
Facebook to the target
• Consumer can share with
friends and others who are
connected through Facebook
• “Behind-the-scenes” so that
customers can have a more
belonging or unique
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23. • Trust is important
when dealing with
other peoples
expensive property
• Consumers desire
greater customization
of their vehicles
• Most consumers
intend to keep their
cars for 5-years or
more
• Car drivers want more
responsive insurance
• If people are satisfied
with service and
product they will stay
loyal customers
• Referral by word of
mouth is essential
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24. Insights
Consumer
• Trust is important
when dealing with
other peoples
expensive property
• Consumers desire
greater customization
of their vehicles
• Most consumers
intend to keep their
cars for 5-years or
more
• Car drivers want more
responsive insurance
• If people are satisfied
with service and
product they will stay
loyal customers
• Referral by word of
mouth is essential
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25. Digital Media
Campaign Plan
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26. Objectives
1. Brand Awareness
2. Brand Loyalty
3. Consumer Engagement
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27. Tactics
Engage target consumers
in mobile.
Mobile app. and other digital
campaigns
• Updates of our service
• Accident reports
• Instant estimates
• Quick access to contact
info and social media
• Redeemable GroupOn.
Implement social media
platform
Social Media Platform, Why?
• Generate relevant content on
Facebook to the target
• Consumer can share with
friends and others who are
connected through Facebook
• “Behind-the-scenes” so that
customers can have a more
belonging or unique
Friday, May 31, 13

28. Tactics
Engage target consumers
in mobile.
Mobile app. and other digital
campaigns
• Updates of our service
• Accident reports
• Instant estimates
• Quick access to contact
info and social media
• Redeemable GroupOn.
Implement social media
platform
Social Media Platform, Why?
• Generate relevant content on
Facebook to the target
• Consumer can share with
friends and others who are
connected through Facebook
• “Behind-the-scenes” so that
customers can have a more
belonging or unique
Friday, May 31, 13

29. Tactics
Engage target consumers
in mobile.
Mobile app. and other digital
campaigns
• Updates of our service
• Accident reports
• Instant estimates
• Quick access to contact
info and social media
• Redeemable GroupOn.
Implement social media
platform
Social Media Platform, Why?
• Generate relevant content on
Facebook to the target
• Consumer can share with
friends and others who are
connected through Facebook
• “Behind-the-scenes” so that
customers can have a more
belonging or unique
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30. Social Media
Search Engine
Mobile
Promotions
Tactics
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31. Facebook URL
• www.facebook.com/pages
Cerritos-Collision/
483893291673065?fref=ts
Stats
• Current: 62 Likes
• End of the Fiscal year : 140
Likes (Non-paid)
Content
• Post twice daily (morning/
afternoon)
• Develop viral content that
they can share with others
• Consumer Engagement
o Questions Answered
o Expressing their
experience and opinions
• Have access to contact info
and business hours
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32. Tactics
Engage target consumers
in mobile.
Mobile app. and other digital
campaigns
• Updates of our service
• Accident reports
• Instant estimates
• Quick access to contact
info and social media
• Redeemable GroupOn.
Implement social media
platform
Social Media Platform, Why?
• Generate relevant content on
Facebook to the target
• Consumer can share with
friends and others who are
connected through Facebook
• “Behind-the-scenes” so that
customers can have a more
belonging or unique
Search Engine Research
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33. vwVOW.com TourSearch Engine Plans
Google, Yahoo, & Bing
Key Words:
Cerritos Collision
Cerritos Body Shop
Paint Job
Auto Parts
Customization
Door graphics
Auto Repair in Cerritos
Timing: 1 Month
PCC Bid $.20 max ( 2Clicks/ 4 Impressions)
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34. Tactics
Engage target consumers
in mobile.
Mobile app. and other digital
campaigns
• Updates of our service
• Accident reports
• Instant estimates
• Quick access to contact
info and social media
• Redeemable GroupOn.
Implement social media
platform
Social Media Platform, Why?
• Generate relevant content on
Facebook to the target
• Consumer can share with
friends and others who are
connected through Facebook
• “Behind-the-scenes” so that
customers can have a more
belonging or unique
Mobile
Research
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35. APP- Cerritos Collision
Assistant
• Smartphone Device:
Apple & Android
• Track: Downloads
• Provides:
• Accident reports
• Service Updates
• Instant estimates
• Quick access to
contact info and
social media
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36. vwVOW.com TourGroupon
Digital Coupon
Available:
• LA & Orange County
• 1 Month long
• Twice a year
Measurement: How many
are bought
Tracking:
• Impressions
• Customers
• Revenue
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