The document discusses the power of social media for businesses. It notes that social media provides free tools like dedicated TV, radio, newspapers, and the ability to instantly poll customers and see what competitors are doing. It provides examples of how President Obama and others have successfully used social media to build large followings. The document argues that the internet has changed business by allowing easy customer research and establishing trust through social media. It advises businesses to find a niche and use social media and online tools to build a following and market.
Social media marketing an introduction for non marketers August 2013Greg Cooper
These slides were taken from an introductory workshop for non-marketers wanting to improve their understanding of social media marketing and how it applies to their businesses. It includes an overview of the main social media platforms for business and a number of case studies as well as links to further information and resources.
Social Media Websites such as Facebook, YouTube and Twitter have exploded in popularity. This presentation will share 10 proven strategies to generate massive profit from top social media websites.
Brief overview of social media, some companies whose initial forays were not a success and a suggested remedy/course of action for those companies who want to suceed.
Stuff about Twitter & Social Media for Marketing Magazine event (http://bit.ly/31Zea6) October 2009 with case studies from Five by Five & from Phones 4 U.
bluurb.wordpress.com
Part 2 the digital marketing revolution - 5th september 2013NSDesign Ltd
Stephen Whitelaw at #WorkingDigital 2013 - "Digital marketing revolution" (Part 2 of 2). Working Digital was a unique digital technology and social media event involving industry leaders, key thinkers and future business stars. Providing live presentations streamed to an online audience, along with original digital content. Working Digital is a project of East Ayrshire Council's Economic Development section and has been developed in partnership with NSDesign Ltd.
Social media marketing an introduction for non marketers August 2013Greg Cooper
These slides were taken from an introductory workshop for non-marketers wanting to improve their understanding of social media marketing and how it applies to their businesses. It includes an overview of the main social media platforms for business and a number of case studies as well as links to further information and resources.
Social Media Websites such as Facebook, YouTube and Twitter have exploded in popularity. This presentation will share 10 proven strategies to generate massive profit from top social media websites.
Brief overview of social media, some companies whose initial forays were not a success and a suggested remedy/course of action for those companies who want to suceed.
Stuff about Twitter & Social Media for Marketing Magazine event (http://bit.ly/31Zea6) October 2009 with case studies from Five by Five & from Phones 4 U.
bluurb.wordpress.com
Part 2 the digital marketing revolution - 5th september 2013NSDesign Ltd
Stephen Whitelaw at #WorkingDigital 2013 - "Digital marketing revolution" (Part 2 of 2). Working Digital was a unique digital technology and social media event involving industry leaders, key thinkers and future business stars. Providing live presentations streamed to an online audience, along with original digital content. Working Digital is a project of East Ayrshire Council's Economic Development section and has been developed in partnership with NSDesign Ltd.
Has your business ever received a bad review online?
Are you aware of all of the mentions being made about you and your company online?
Do you want to know how to and be able to respond to remarks being made online both good & bad?
Has your business been posted to a derogatory site such as your business sucks.com?
In business today, you're only as good as your reputation both on and offline. These days it is imperative you monitor and manage what is being said about you online as more than 90% of the public starts to make their daily decisions, from where to eat, where to stay, where to buy, and where to go to from information they find online.
The conversations about you and your business are happening online. Are you taking part?
This is the slideshow you have to view. We'll show you strategies and steps to take to monitor, protect, repair, and recover your online reputation, let us show you how:
Social Media Marketing for the National Bicycle Tour Directors Association (N...Dana Vanden Heuvel
Social Media Marketing for the National Bicycle Tour Directors Association (NBTDA).
Presented by Dana VanDen Heuvel, President of the MarketingSavant Group, a social media consulting and training company in Green Bay, WI.
Demystifying Social Media: Digital Marketing to Increase SalesBrian Tinsman
Right now, your business is being discussed online, whether you know about it or not. Here are some tips and tricks to get up to speed on your digital marketing presence.
There’s no doubt about it: Digital advertising must be a non-negotiable component of your company’s digital strategy. With the increased brand exposure, conversion rate boost and audience targeting capabilities, the benefits of digital ads are clear. So why are some companies still afraid to take the plunge?
Robin Eldred, Communicatto’s Director of Advertising, explores 2018’s digital advertising landscape and covers everything you need to get started, including:
- Types of digital ads
- The benefits of various channels
- How to run ads strategically
- Ad reporting and optimization
- Real-world results
EO Toronto: Social media - fad or fantasticClearFit
EO Toronto: Social media - fad or fantastic
Is it a time waster? Where do I start? Can it help me sell more or save me money? Join us for a series of engaging stories and informative techniques to help you navigate the world of social media.
"Making Social Media Make Money"
This presentation will share Ten Ethical Strategies to generate revenue through blogs, podcasts, YouTube, Facebook and Twitter.
Learn how one company generated over $6,000,000 through Twitter, how another company generates millions of dollars selling one product each day through Social Media and how a blender manufacturer increased sales over 700%!
Best practices for YouTube videos, winning Facebook Fan Pages, Location based Networking with FourSquare and GoWalla. What is S-Commerce? How to use WeFollow and TwitterGrader to generate a valuable Social Media Audience. Learn how an individual blogger pulls in over $1,000,000. Discover the Three E's of Social Media. Communities and Facebook Applications and iPhone Applications.
Twitter For Business The What, Why And How To Get Started Jonnie Jensen I...jonnie jensen
What is Twitter and what has it got to do with my business? This question was on many peoples lips as I prepared to talk to Institute of Directors (IOD) members in Maidstone, Kent.
Twitter along with its social media buddies is a game changer for the way businesses talk to each other and to consumers. It's no longer enough to preach your marketing messages, people are not interested. You need to be part of the conversation, sharing your knowledge, your network and your services. Companies that choose to stay outside of the conversation and think their website is enough will get left behind.
This presentation puts into context what Twitter is and whay it is important for your business. Some top level tips to get started using it are also included. A audio track will be added.
Here is my Homes Publishing Renovators Roundtable hosted by Jim Caruk of Caruk Group. A great session filled with Leaders representing the Contracting market from across Canada, discussing ways to elevate the industry and create positive change. Here are 5 seeds (ways of thinking) that if planted and nurtured can create a sustainable business model.
Social Media 101 - Power Prospecting for the New Age ProfessionalPowered by Search
Discover how to use Social Media platforms such as Blogging, Twitter, Facebook, and Youtube to help you generate more leads, engage with your community, and monitor your brand's online reputation. This talk was delivered at the North York Civic Centre on behalf of Enteprise Toronto, a City of Toronto initiative.
Social Media, the "building" of shared meaning among communities, is becoming more pervasive in our personal and professional lives. Facebook, Twitter, Flickr are common day references.
As a branding and design firm, Corey McPherson Nash uses social media to project who they are, how they think, and what they're up to. CMN engages their clients (and prospective clients) in social media to better understand the client's brand and audiences. Learn various approaches to social media: is it appropriate for you? how do you build an audience? Is it worth your time?
Corey McPherson Nash, a national branding and design firm, helps organizations achieve measurable brand equity across a wide variety of print and interactive communications. Widely recognized for its thoughtful design and strategic insights into the critical task of brand iteration and creative development, it is the branding studio of choice for a wide range of leading business, educational, and cultural institutions.
This PowerPoint is from a presentation that I attended yesterday as part of my research for an article I will be posting on the PI Window on Business Blog (http://piwindowonbusiness.wordpress.com/) over the next few days.
As soon as the audio is available I will synchronize it with the slides.
Based on extensive analysis over the past 6 to 8 months, we have uncovered some interesting trends, in terms of demographics relating to the StumbleUpon service.
Agesim in Marketing Presentation - Feb 17 2020 - FVJessica Bosshard
The Silver Economy: Opportunities Hiding in Plain Sight
Event held at Imperial College London on the 17th of Feb. 2020
Coordinated by Aging2.0 London Chapter Ambassador, Jessie Bosshard
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
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Has your business ever received a bad review online?
Are you aware of all of the mentions being made about you and your company online?
Do you want to know how to and be able to respond to remarks being made online both good & bad?
Has your business been posted to a derogatory site such as your business sucks.com?
In business today, you're only as good as your reputation both on and offline. These days it is imperative you monitor and manage what is being said about you online as more than 90% of the public starts to make their daily decisions, from where to eat, where to stay, where to buy, and where to go to from information they find online.
The conversations about you and your business are happening online. Are you taking part?
This is the slideshow you have to view. We'll show you strategies and steps to take to monitor, protect, repair, and recover your online reputation, let us show you how:
Social Media Marketing for the National Bicycle Tour Directors Association (N...Dana Vanden Heuvel
Social Media Marketing for the National Bicycle Tour Directors Association (NBTDA).
Presented by Dana VanDen Heuvel, President of the MarketingSavant Group, a social media consulting and training company in Green Bay, WI.
Demystifying Social Media: Digital Marketing to Increase SalesBrian Tinsman
Right now, your business is being discussed online, whether you know about it or not. Here are some tips and tricks to get up to speed on your digital marketing presence.
There’s no doubt about it: Digital advertising must be a non-negotiable component of your company’s digital strategy. With the increased brand exposure, conversion rate boost and audience targeting capabilities, the benefits of digital ads are clear. So why are some companies still afraid to take the plunge?
Robin Eldred, Communicatto’s Director of Advertising, explores 2018’s digital advertising landscape and covers everything you need to get started, including:
- Types of digital ads
- The benefits of various channels
- How to run ads strategically
- Ad reporting and optimization
- Real-world results
EO Toronto: Social media - fad or fantasticClearFit
EO Toronto: Social media - fad or fantastic
Is it a time waster? Where do I start? Can it help me sell more or save me money? Join us for a series of engaging stories and informative techniques to help you navigate the world of social media.
"Making Social Media Make Money"
This presentation will share Ten Ethical Strategies to generate revenue through blogs, podcasts, YouTube, Facebook and Twitter.
Learn how one company generated over $6,000,000 through Twitter, how another company generates millions of dollars selling one product each day through Social Media and how a blender manufacturer increased sales over 700%!
Best practices for YouTube videos, winning Facebook Fan Pages, Location based Networking with FourSquare and GoWalla. What is S-Commerce? How to use WeFollow and TwitterGrader to generate a valuable Social Media Audience. Learn how an individual blogger pulls in over $1,000,000. Discover the Three E's of Social Media. Communities and Facebook Applications and iPhone Applications.
Twitter For Business The What, Why And How To Get Started Jonnie Jensen I...jonnie jensen
What is Twitter and what has it got to do with my business? This question was on many peoples lips as I prepared to talk to Institute of Directors (IOD) members in Maidstone, Kent.
Twitter along with its social media buddies is a game changer for the way businesses talk to each other and to consumers. It's no longer enough to preach your marketing messages, people are not interested. You need to be part of the conversation, sharing your knowledge, your network and your services. Companies that choose to stay outside of the conversation and think their website is enough will get left behind.
This presentation puts into context what Twitter is and whay it is important for your business. Some top level tips to get started using it are also included. A audio track will be added.
Here is my Homes Publishing Renovators Roundtable hosted by Jim Caruk of Caruk Group. A great session filled with Leaders representing the Contracting market from across Canada, discussing ways to elevate the industry and create positive change. Here are 5 seeds (ways of thinking) that if planted and nurtured can create a sustainable business model.
Social Media 101 - Power Prospecting for the New Age ProfessionalPowered by Search
Discover how to use Social Media platforms such as Blogging, Twitter, Facebook, and Youtube to help you generate more leads, engage with your community, and monitor your brand's online reputation. This talk was delivered at the North York Civic Centre on behalf of Enteprise Toronto, a City of Toronto initiative.
Social Media, the "building" of shared meaning among communities, is becoming more pervasive in our personal and professional lives. Facebook, Twitter, Flickr are common day references.
As a branding and design firm, Corey McPherson Nash uses social media to project who they are, how they think, and what they're up to. CMN engages their clients (and prospective clients) in social media to better understand the client's brand and audiences. Learn various approaches to social media: is it appropriate for you? how do you build an audience? Is it worth your time?
Corey McPherson Nash, a national branding and design firm, helps organizations achieve measurable brand equity across a wide variety of print and interactive communications. Widely recognized for its thoughtful design and strategic insights into the critical task of brand iteration and creative development, it is the branding studio of choice for a wide range of leading business, educational, and cultural institutions.
This PowerPoint is from a presentation that I attended yesterday as part of my research for an article I will be posting on the PI Window on Business Blog (http://piwindowonbusiness.wordpress.com/) over the next few days.
As soon as the audio is available I will synchronize it with the slides.
Based on extensive analysis over the past 6 to 8 months, we have uncovered some interesting trends, in terms of demographics relating to the StumbleUpon service.
Agesim in Marketing Presentation - Feb 17 2020 - FVJessica Bosshard
The Silver Economy: Opportunities Hiding in Plain Sight
Event held at Imperial College London on the 17th of Feb. 2020
Coordinated by Aging2.0 London Chapter Ambassador, Jessie Bosshard
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
Maruthi Prithivirajan, Head of ASEAN & IN Solution Architecture, Neo4j
Get an inside look at the latest Neo4j innovations that enable relationship-driven intelligence at scale. Learn more about the newest cloud integrations and product enhancements that make Neo4j an essential choice for developers building apps with interconnected data and generative AI.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex ProofsAlex Pruden
This paper presents Reef, a system for generating publicly verifiable succinct non-interactive zero-knowledge proofs that a committed document matches or does not match a regular expression. We describe applications such as proving the strength of passwords, the provenance of email despite redactions, the validity of oblivious DNS queries, and the existence of mutations in DNA. Reef supports the Perl Compatible Regular Expression syntax, including wildcards, alternation, ranges, capture groups, Kleene star, negations, and lookarounds. Reef introduces a new type of automata, Skipping Alternating Finite Automata (SAFA), that skips irrelevant parts of a document when producing proofs without undermining soundness, and instantiates SAFA with a lookup argument. Our experimental evaluation confirms that Reef can generate proofs for documents with 32M characters; the proofs are small and cheap to verify (under a second).
Paper: https://eprint.iacr.org/2023/1886
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
2. Why me?!
Potted History
• Showing Off Ltd
IT Consultant
(Sep 06 onwards)
• CGP Ltd
IT Support Manager / IT Manager
(Nov 04 – Sep 06)
• Tronic Ltd
IT Support Co-ordinator / IT Support Manager /
Systems Manager
(May 98 – Nov 04)
• IBM UK
Field Service Engineer / Service Management
Specialist
(Dec 93 – May 98)
• K Shoes
Analyst Programmer / IT Support
(Sep 89 – Apr 93)
Skills Summary
• Microsoft Certified Systems
Engineer
• Microsoft Certified Professional
13 MCP accreditations
• Prince 2 Practitioner
• Manager of IT Departments
• Developer of Computer Systems
and websites
• Engineer / Contract Manager and
Troubleshooter for IBM for 5 years
Jack of all trades…..
t:01229 580220 e:gavin@showingoff.net
w:showingoffacademy.co.uk
3. The Power of Social Media
t:01229 580220 e:gavin@showingoff.net
w:showingoffacademy.co.uk
4. The Power of Social Media
How useful is the Internet in South Africa?
• What sites do you use?
• What are the challenges or obstacles?
t:01229 580220 e:gavin@showingoff.net
w:showingoffacademy.co.uk
5. The Power of Social Media
How useful is the Internet in South Africa?
• What sites do you use?
• What are the challenges or obstacles?
• Could you locate your target market via
the internet?
• Where is your target market?
t:01229 580220 e:gavin@showingoff.net
w:showingoffacademy.co.uk
6. The Power of Social Media
What if 10 years ago, I had offered your business:
• Its own dedicated TV station
• A dedicated Radio Station
• A Newspaper with distribution around the world
• Ability to poll opinions of potential customers instantly
• Ability to know what your competitors are thinking
ALL FOR FREE!
... What would you have been thinking….?
t:01229 580220 e:gavin@showingoff.net
w:showingoffacademy.co.uk
8. The Power of Social Media
What if I told you that these tools have
been available to you for years?
• Companies have spent Millions of Pounds/Dollars/Rand
on creating the worlds most sophisticated web tools
• Then gave them away for free
• Billions of people around the world are using them
t:01229 580220 e:gavin@showingoff.net
w:showingoffacademy.co.uk
9. The Power of Social Media
You-Bloggin-Twitt-Face!!
t:01229 580220 e:gavin@showingoff.net
w:showingoffacademy.co.uk
10. The Power of Social Media
The time of traditional
advertising and
“Shouting Loudest”
is over
Marketing now is about
leading tribes.
“Today, David beats
Goliath”
t:01229 580220 e:gavin@showingoff.net
w:showingoffacademy.co.uk
11. The Power of Social Media
President Obama’s Social Media
campaign:
• 1,062,190 Myspace Friends
• 20,115,984 YouTube views
• 141,953 Twitter Followers
• 3,293,591 Facebook Supporters
• 490,361 BlackPlanet Friends
• 52,494 MyGentile Connections
Obama had a conversation with the
world, speaking directly to them, and
listening back in real-time.
t:01229 580220 e:gavin@showingoff.net
w:showingoffacademy.co.uk
12. The Power of Social Media
The Internet has changed the way we will do business
• Search Engines allow customers to find the exact
products and services required very easily
• Customers use the Social Media to research credibility
and establish trust
• To survive in this new world, a business must fulfil a
Micro-niche - Perfect your 10 second pitch
• Get Web-Famous! Use Social Media and other online
tools to create followers
• Your followers will be your market, and your voice
• When you have a market, the £ will find you
t:01229 580220 e:gavin@showingoff.net
w:showingoffacademy.co.uk
13. The Power of Social Media
t:01229 580220 e:gavin@showingoff.net
w:showingoffacademy.co.uk
Target Market
Blogs, Videos, Emails, Groups,
Content, Podcasts, RSS
Products
Customers
Voices
4 out of 5 Bloggers
discuss products!
Empower your
Customers to
become Voices
14. The Power of Social Media
Social Media
+
Online Affiliate
Marketing
=
The Perfect Storm!
t:01229 580220 e:gavin@showingoff.net
w:showingoffacademy.co.uk
15. The Power of Social Media
Are you a Product
or a Voice?
Both probably!
But markets are sceptical about
self-promoters
t:01229 580220 e:gavin@showingoff.net
w:showingoffacademy.co.uk
16. The Power of Social Media
The Voice
Who are you and what do you stand for?
1. Latest Updates - News, brand new stuff / people
2. Great Stories - Did you see, have you been, do you have?
3. Best Buying - The place to buy / not buy
4. Expert Opinions - Nitty gritty, technical
You should aim to be only one type of voice!
t:01229 580220 e:gavin@showingoff.net
w:showingoffacademy.co.uk
17. The Power of Social Media
The Product
What are you and who do you stand for?
1. New / Different – Introduction (Early adopters, Technology chasers)
2. Most Relatable – Growth (Support, Acceptance, Testimonials)
3. Reliable Track Record – Maturity (Differentiation, Compatibility)
4. Best Buy – Decline (Discounts, Deals, New features, Reinvention)
Products go through all four life cycles
t:01229 580220 e:gavin@showingoff.net
w:showingoffacademy.co.uk
18. The Power of Social Media
Voice Examples
Michelle Phan
http://www.youtube.com/user/michellephan
Blogging and video makeup tips
How to create the look of the stars
YouTube Stats
Joined : 18 July 2006
Subscribers : 724,576
Channel Views : 27,467,062
Total Upload Views : 165,692,824
t:01229 580220 e:gavin@showingoff.net
w:showingoffacademy.co.uk
19. The Power of Social Media
Voice Examples
Dave Carroll
http://www.youtube.com/watch?v=5YGc4zOqozo
http://www.davecarrollmusic.com/ubg
http://www.youtube.com/sonsofmaxwell
Also on Wikipedia
$3500 Guitar damaged by United Airlines
Wrote a song after unsuccessful claim
150,000 views in one day
Currently over 8 million views of first song
United Airlines stock fell 10% within 4 days
United lost $180 million in value
t:01229 580220 e:gavin@showingoff.net
w:showingoffacademy.co.uk
21. The Power of Social Media
Product Examples
Starbucks
http://www.starbucks.com/
Links to Facebook, Twitter, Flickr, Youtube, V2V
YouTube Views: 4.7m
Twitter Followers: 830k
Facebook Supporters: 6.6m
New Ad Viewers: 20k+
New Ad Comments: 700
New Ad “Liked It”: 4800
MyStarbucksIdea
http://mystarbucksidea.force.com/
Customers are invited to share their ideas and
comment on other peoples
t:01229 580220 e:gavin@showingoff.net
w:showingoffacademy.co.uk
26. AIS on Social Networks
t:01229 580220 e:gavin@showingoff.net
w:showingoffacademy.co.uk
27. AIS on Social Networks
t:01229 580220 e:gavin@showingoff.net
w:showingoffacademy.co.uk
28. AIS on Social Networks
• How will you contribute?
• What is ‘newsworthy’?
• Who will subscribe/follow?
• Where will you find them?
t:01229 580220 e:gavin@showingoff.net
w:showingoffacademy.co.uk
29. AIS on Social Networks
Multiple Updates
• Ping.fm
Update multiple Social
Networks for free
• TubeMogul.com
Distribute videos to multiple
sites for free
Tracking and analytics
30. The Power of Social Media
Basic Promotion Checklist…
1. Is it on a Social Network/Facebook? (Page, Event)
2. Have you blogged about it? – Blogger, Ecademy, etc
3. Have you / others tweeted?
4. Do you have a video about it?
5. Do you have slides on it?
6. Ads? (Google, Facebook, Banners, Etc)
7. Event? (Eventbrite, EventElephant)
8. Affiliate System / Affiliates
9. Other – Photos, Links, Listings, Podcasts, Ebooks etc
It’s Only The Beginning!
Tools have been developed over the last 5 years, but now is the time…
t:01229 580220 e:gavin@showingoff.net
w:showingoffacademy.co.uk
31. The End
….And Relax!
Gavin Allday
t: 01229 580220
e: gavin@showingoff.net
w: showingoffacademy.co.uk
t:01229 580220 e:gavin@showingoff.net
w:showingoffacademy.co.uk
Editor's Notes
Mobiles to Silent Please!
Companies have spent Millions of Pounds/Dollars/Rand on creating the worlds most sophisticated web tools
Then gave them away for free
As a result billions of people use them
Who are your competitors?
Other Charities?
Anything else that competes for contributors donation?
President Obama’s election campaign success was assisted by a massive Social Media campaign
Obama had a conversation with the world, speaking directly to them, and listening back, in realtime.
If a rival challenged or attacked Obama, he put it to his followers and they responded with answers on his behalf.
Social Media is all about people having conversations online, creating photos, blogs, chat sites, micro-blogs, social networks, video sharing, RSS feeds and podcasts to discuss and comment on just about….Everything!
Tools like Search Engines have made finding the exact product or service for your requirements very easy.
In the future, there will be less careers and more outsourcing of staff and services.
As a Business Owner, you will employ the specialist services of other Business Owners as and when you need them.
You yourself will be a Supplier or Service Provider to many clients, like bees pollinating flowers.
In order to establish your place in this new world, you have to fulfil a Micro-niche.
Your products or services have to be very specific, in order to attract the exact clients you are looking for, and not get lost in the sea of other providers.
Make sure you have the perfect 10 second pitch for your Micro-niche.
You shouldn’t be doing 3 or 4 different things.
Concentrate on one specific offering and create a tribe to lead.
Get Web-famous!
Use YouTube, Blogger, Twitter, Facebook and all the other tools to create your own TV Channels, Blogs, Newspaper, Podcasts etc.
By creating followers, you create a potential market.
When you have a market, the £ will find you.
Basic Marketing Strategy
Your customers are now your marketing team
They have Twitter, Facebook followers that you can tap into
Social Media + Online Affiliate Marketing = The Perfect Storm
People Discussing, Commenting and Recommending the products that matter to them.
Rewarding customers who bring you new business
Unbound customers and a limitless marketing budget (allowable cost/lead)
Dynamic real time measurement tools that identify who is influencing and what is working
Example – contributing to a forum like DigitalSpy
People who work in technology based shops and businesses can build huge credibility using their industry knowledge and expertise to assist others
They display the fact that they are affiliated to the related business in their signature, but do not promote the business in their posts
They offer impartial advice based on their experience
Other forum users begin to trust and even seek the opinions of the expert
By gaining the trust and respect of the other forum users, the expert will enjoy more business
Aim to be only one type of voice – otherwise confusing for your followers
Top Gear have clear distinctions between funny story, expert test drive, latest car released etc.
Use Playstation as example, inc. Playstation Slim
Creating product awareness, hype – people queuing at the door
Giving customers confidence in your product and the support. Quote other customers experiences
Defend market share. Differentiation from any new competition. Compatibility with products that align themselves with yours
Maintain margins and avoid discounts as much as possible. Use new features and reinvention to keep prices high and harvest
People fear going into a sales situation without being in control
Use blogs, slideshare etc to give them all the info they need before buying from you.
Give your affilates the tools to promote you : Tools and copy text, transparency so they can see real time results, updates, relationship
Cycles can be bridged – Use this to your advantageConsider creating two brochures – one for you as relatable, one for your product as reliable
Never launch a product and go straight for Best Buy!
Michelle Phan - http://www.youtube.com/user/michellephan
Teenager who started out creating makeup videos illustrating how to achieve the look of the stars – ie Lady Gaga. Gained massive following through social networking. Blogs and videos started to influence skin care and makeup markets.
Soon gained the interest of major beauty product manufacturers, massive sponsorship deals. Now has her own range of products and is a professional makeup artist and spokesperson for Lancome.
Dave witnessed United Airlines breaking his $3500 guitar from the plane window. Despite complaints to the Flight Attendant, Baggage Handlers and Management at the airline, United denied responsibility and refused to reimburse Dave for the value of the guitar.
After 9 months, Dave finally gave up chasing the claim, and vowed instead to write 3 songs, release them freely on YouTube, and ask people to vote for their favourite.
Launched 6th July 2009, the first video amassed 150,000 views within one day, prompting United to contact Carroll to right the wrong, although unsuccessfully. 500,000 hits by July and 5 million by mid-August 2009. It currently has over 8 million.
United Airlines stock fell 10% within 4 days of launch, wiping out $180 million in value.
Starbucks.com Homepage (US Version)
Buttons for Sharing
Links to other sites
15,000,000 people like this!
My Starbucks Idea – Empowering for customers
Go to American version of site
Great users of Social Networking
MyStarbucksIdea : http://mystarbucksidea.force.com/Customers are invited to share their ideas and comment on other peoples
Powered by Salesforce (http://www.salesforce.com/uk) – Professional CRM software
V2V – Starbucks inspired Volunteer Community Network
AIS Websites
Branding
AIS Websites
Branding
AIS Websites
Branding
AIS Websites
Branding
Three solutions for updating numerous Social Networks at once:
Ping.fm
Simultaneous updates on multiple Social Networks
Approx 40 Social Networks supported
TubeMogul
Distribute videos to multiple sitesIndustry leading tracking and analytics
Approx 30 Video sites supported