This document summarizes the evolution of advertising and the major types of advertising. It discusses how advertising has advanced from simple black and white posters and TV ads to include digital media like online and interactive ads. The major types of advertising discussed include brand, retail, political, direct response, business to business, institutional, public service, and interactive advertising. It also outlines various media channels used for advertising like online, television, radio, print, events, and sponsorships.

1. Evolution of Advertising
Types of Advertising

2. - as human technology advanced, so did
advertising peripherals
- From simple black and white posters to
road side LCD monitors
- From black and white TV ads to Computer
Generated Image assisted TV
commercials
- From Direct Mail to interactive Online
Advertisements

6. Major Types
Brand Advertising
Retail Advertising
Political Advertising
Direct Response Advertising
Business to Business Advertising
Institutional Advertising
Public Service Advertising
Interactive Advertising
Point of Purchase Advertising

7. Brand Advertising
- brands establish long term identity or
image in the minds of the customer

8. Retail Advertising
- done by local stores
- aims to encourage people to go to the
store

9. Political Advertising
- advertising that promotes politicians
or any political intent

10. Directory Advertising
- Type of advertising that shows a
listing of companies, products or services

11. Direct – Response Advertising
- direct way of simulating a response,
usually a sale, through direct contact to
prospect via mail, telephone, e-mail and now
short messaging system(spam messaging)

12. Business to Business Advertising
- business to business promotion for
business to business products

13. Institutional Advertising
- Corporate Advertising, message is
focused on maintaining or improving how
the company is looked at by the market

14. Public Service Advertising
- the message is for public service and
non-profit in nature.
- ad is for a good cause or to prevent a
bad situation from happening

15. Interactive Advertising
- run by webpages or via digital media
(mobile phones)

16. Point of Purchase Advertising
- advertising done on the place were
the product is being sold

17. Media
• Online
• Television
• Radio
• Print
Events
Sponsorships

18. Media Channel
Television Advertisements
Radio Commercials
Print Media
• Posters
• Billboards
• Newspaper Ads
• Magazines
• Outdoor/Indoor Ads

19. Social Media Channel
• Facebook
• Twitter
• Instagram
• Youtube

20. Events
Interest Based Activities
• Fun-runs
• Conventions
• Interest Specific Activities

21. Sponsorships
• Celebrity Sponsorships
• Sports Sponsorships
• Event Sponsorships

22. Creative enough to grab attention
Timely enough to be appreciated
Talk about the benefits
Make your message relevant and simple

23. Topics
• Integrated Marketing Communication
• Consumer Behavior