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The Daffodil Story
• Large source for the ICT and telecommunication sector
• Powerful, self-reinforcing business model
• World class talent
• Deep pipeline of understanding new products and monetization
   opportunities
• Extraordinary growth and profitability track record
• Disciplined investments for the long term health
   of the business
How We Think To Manage Problems
• 3 development centers in India and 3 overseas Marketing offices
• Team of 190+ IT professionals in Java, .NET, iOS, Android, PHP, LAMP
  and QA
• Extensive Product Development and Implementation experience
• Follows Agile Development Methodology (SCRUM)
• Stringent QA standards
• Iso 9001:2008 Certified
• Secure Outsourcing with NDA & IPR document
Key Accomplishments
   Junior Developers and Developers
                                       0-2
                                      years


                                Team Leads and Technical Leads
                        2-5
                       years
                                                             Project Managers


                                              >5 years


• 12 year mature company
• 150+ Customers across 25 countries
Addressing the Key Issues
Based on Services
1. Product Implementation and Development
   product implementation, customization and development services
   around a number of well known products in their respective
   categories
   Enterprise Content Management



   Web Content Management and E-Commerce Solutions
Based on Services
2. Product Engineering and Application Development
   Apart from providing implementation and development services
   around the above mentioned products we also provide Product
   engineering and custom application development services around a
   number of technologies and platforms.
   Technologies




   Mobile Apps Development
Our approach
Philosophy: No constraints
                              Our Approach To Problems
                              • Focus on the end-user and his
                                problem and the revenues will
                                follow
                              • Make money by being polite
Initially ignore:             • If pricing is the issue: Fast is
• Solution                      better than slow; if Quality is
                                the issue: Fast is better then
• Storage                       slow
• Bandwidth                   • There’s always more
• Monetization                  information and for that more
                                solutions, out there
                              • You don’t need to be at your
                                desk to need an answer, we
                                live in a 24h society and we are
                                mobile
Tailor Made
SMBs          Simple Bidding
              Basic E-Commerce Implementation: € 2.000,-
              Basic Mobile App Development: : € 4.500,-
              Hourly Rates: € 22,-
              Straightforward Software Development
              Projectmanagement
              Design
              Development
Gain Trust    Planning
              Reporting
              Checklisting
              Support and Training
              Targeting

              References
              Working Samples at existing customers
              Free Development for 2 weeks on experiencing
              Daffodill
Strategic Distribution Opportunities


What we are today…
  Strategic Objectives              What we are today…
                                       Partner Selection

• Increase end user small and       • End user reach / size
  medium business market share        of distribution
• Build brand recognition           • End user segment
• Establish relationship and        • Brand association
  create new channels for           • Strategic implications
  distributing future products an
  services such as … Google Apps
Opportunities

      We focus on                       When evaluating potential
What we are today…                      What we are today…
   acquisition that…                      opportunities, we…
• Are consistent with our mission       • ….
• Bring superior                        • ….
  engineering talent
• Accelerate Daffodil’s product plans
• Jumpstart innovation
• Accelerate entry into new
  international markets
2012 Priorities
2012 Priorities              Investments                 Key Objectives

Software Development         Sales & Marketing to
Quality &                    improve Daffodil in         Increased Traffic
End User Sales               European market and         Increased Customers
                             develop new sites

                             Sales and Marketing to
Quality of Developments      improve offshore software
as Perceived by End          development relevance       Increased Customers
Users                        and mobile Apps


                                                         Growth of implementations
Growing our Partnerships     Sales & Marketing and       Wider Software Development
                             Partnership
                                                         Distribution
                                                         More Traffic to Daffodil
Putting it All Together…

• Strong Growth in Revenues and Operating Income
• Local Opportunities are Compelling
Say Thanks…

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Presentation Nl Daffodil

  • 1.
  • 2. The Daffodil Story • Large source for the ICT and telecommunication sector • Powerful, self-reinforcing business model • World class talent • Deep pipeline of understanding new products and monetization opportunities • Extraordinary growth and profitability track record • Disciplined investments for the long term health of the business
  • 3.
  • 4. How We Think To Manage Problems • 3 development centers in India and 3 overseas Marketing offices • Team of 190+ IT professionals in Java, .NET, iOS, Android, PHP, LAMP and QA • Extensive Product Development and Implementation experience • Follows Agile Development Methodology (SCRUM) • Stringent QA standards • Iso 9001:2008 Certified • Secure Outsourcing with NDA & IPR document
  • 5. Key Accomplishments Junior Developers and Developers 0-2 years Team Leads and Technical Leads 2-5 years Project Managers >5 years • 12 year mature company • 150+ Customers across 25 countries
  • 7. Based on Services 1. Product Implementation and Development product implementation, customization and development services around a number of well known products in their respective categories Enterprise Content Management Web Content Management and E-Commerce Solutions
  • 8. Based on Services 2. Product Engineering and Application Development Apart from providing implementation and development services around the above mentioned products we also provide Product engineering and custom application development services around a number of technologies and platforms. Technologies Mobile Apps Development
  • 9. Our approach Philosophy: No constraints Our Approach To Problems • Focus on the end-user and his problem and the revenues will follow • Make money by being polite Initially ignore: • If pricing is the issue: Fast is • Solution better than slow; if Quality is the issue: Fast is better then • Storage slow • Bandwidth • There’s always more • Monetization information and for that more solutions, out there • You don’t need to be at your desk to need an answer, we live in a 24h society and we are mobile
  • 10. Tailor Made SMBs Simple Bidding Basic E-Commerce Implementation: € 2.000,- Basic Mobile App Development: : € 4.500,- Hourly Rates: € 22,- Straightforward Software Development Projectmanagement Design Development Gain Trust Planning Reporting Checklisting Support and Training Targeting References Working Samples at existing customers Free Development for 2 weeks on experiencing Daffodill
  • 11. Strategic Distribution Opportunities What we are today… Strategic Objectives What we are today… Partner Selection • Increase end user small and • End user reach / size medium business market share of distribution • Build brand recognition • End user segment • Establish relationship and • Brand association create new channels for • Strategic implications distributing future products an services such as … Google Apps
  • 12. Opportunities We focus on When evaluating potential What we are today… What we are today… acquisition that… opportunities, we… • Are consistent with our mission • …. • Bring superior • …. engineering talent • Accelerate Daffodil’s product plans • Jumpstart innovation • Accelerate entry into new international markets
  • 13. 2012 Priorities 2012 Priorities Investments Key Objectives Software Development Sales & Marketing to Quality & improve Daffodil in Increased Traffic End User Sales European market and Increased Customers develop new sites Sales and Marketing to Quality of Developments improve offshore software as Perceived by End development relevance Increased Customers Users and mobile Apps Growth of implementations Growing our Partnerships Sales & Marketing and Wider Software Development Partnership Distribution More Traffic to Daffodil
  • 14. Putting it All Together… • Strong Growth in Revenues and Operating Income • Local Opportunities are Compelling