Morphing Portals is a software-as-a-service solution aimed at conversion optimization and personalization for websites, addressing high bounce rates and site abandonment. Utilizing machine learning algorithms, it automatically customizes content for different users in real-time to maximize goals such as sales or subscriptions. The service is easy to install and use, requiring minimal training and providing necessary support.

1. REAL TIME WEBSITE
CONVERSION OPTIMIZER
ENGAGE | OPTIMIZE | CONVERT

2. Morphing Portals is a Software as a Service, responding
to one of the most actual challenges in Digital Marketing :
Conversion Optimization and Personalization

3. The Problem
Companies spend a lot of money, time and resources
attracting visitors to their websites. But after that, they
experience high bounce rates and site abandonment .
This impacts strongly the brand awareness and user
experience.
Morphing Portals allows websites to deliver the right
content to the right person at the right time, reducing
bounce, while improving conversion and time spent on
site.
Goals
Leads
Sales
Visitors
Convert
Engage
Attract

4. The Solution
Different users
Different needs
Different content

5. The Solution
Based on Machine Learning algorithms and advanced CRO
tactics, Morphing Portals will determine automatically
which content should be presented to a certain user in a
certain moment in order to maximize and optimize a pre
determined goal : Sale, Subscription, URL, download etc.

6. How does it work ?
Goals and definitions
The client needs to define content, placeholders and set their goals !
.
The Morphing Portals is a cloud service actively gathering
information from sources like usage patterns of your website,
weather, geolocation , news etc.
Start delivering the Best Converting Content
After defining content, placeholders and collecting data, the system will create
models based on machine learning algorithms.
Model creation based on Machine Learning Algorithms3
2
1
Gather information from Several Sources
4

7. 7
Insurance Case
Insurance companies offer a broad range of services : Auto , Home, Health etc. What if your
website was able to guess which kind of service you were looking for ?
Different user = Different Product

8. Travel Agency Case
Travel Agencies, have always multiple destinations to promote. And marketers always struggle to decide
which ones should they promote more, or give it a special placing etc. Morphing Portals can decide for
you in Real Time, which destination should be promoted on TOP for optimal results.
Different user = Different destination

9. Gambling Site
Gambling websites need to attract new players. Different users have different incentives.
Morphing Portals can engage each user with different converting approach
Different user = Different engagement

10. Features of Morphing Portals
Almost no IT requiredScalable and Secure
Easy to install
15 minutes up and
running
Easy to use
Limited training required
All necessary support
from MP
11

11. Our Team
Nuno Campos Nuno Carvalho Manuela Almeida
CEO CTO Data Scientist
www.morphingportals.com
Edifício Atlas II, Av. José Gomes Ferreira 11, 1495-139 Algés, Portugal
info@morphingportals.com
Thank you !