EDS is a pioneer in location-based mobile advertising founded in 2006. It processes 100GB of location data per hour, analyzes 26BN bid requests daily, and has 300M verified IP addresses. EDS's unique location technology layers campaigns with location data at various stages including filtering inaccurate locations, geo-fencing, and targeting/retargeting audiences based on location, context, and behavior. AuMark is powerful automated marketing software that generates more leads, conversions, and sales with less work through features like lead generation, contact scoring, segmentation, email/page building, campaign creation, and A/B testing. It provides a comprehensive way to track the marketing and sales process from start to finish.

1. Unlock the Power of Location
Marketing Automation
edsfze.com
+971-4-5193444info@edsfze.com /edsfze@edsfze

2. Company Overview
Founded in 2006 EDS is pioneer in location-based mobile advertising, our clients benefit from truly international talent
and expertise.
edsfze.com
100GB
Of location data processed
every hour
26BN
Bid requests analysed
daily
300M
Verified IP Addresses
3.6M
Unique pushers P/M
Unique Location Tech
Cross Device
Innovation Led
Verified Location Data

3. Layered with location
User Journey
Location is the foundation of every EDS campaign.
Smart Pin
Filters out inaccurate
lat/longs
Smart Scale
Proprietary Wi-Fi
location technology
edsProximity
Accurate geo fencing
that performs at scale
edsAudience
Target audiences
based on location &
contextual data
edsAudience+
Re-target audiences in
the comfort of their
own home
edsPath
Re-target audiences
based on their
behavioural data
edsConnect
Reach relevant
audiences across
multiple devices
TV
Synchronise mobile
ad
serving with your TV
advertising
OOH
Amplify your outdoor
advertising with mobile
edsPlay
Multi-format location
data-powered video
advertising solution
edsNative
Creatively engage
your audiences
through native
IRI
Did the consumer
buy your product?
ODR
How does the
consumer feel about
your brand?
edsFootsteps
Did the consumer
visit the store?
Reporting
Sync
Cross Device
Formats
Geo Fencing
Historical
Location
edsfze.com
Performance
Real-time
edsEngage
Measure and
understand the true
engagement of your
audiences

4. Automated Marketing
more leads, more conversions, more sales…
All with less work.
The promises of automated marketing are big:
AuMark (Automated Marketing) is powerful software
which make complex and repetitive tasks easy.

5. Power packed FEATURES…
Lead Generation &
Contact Scoring
Lead generation is one of the
most important jobs for
every business. If you don’t
have leads, who’d you target
or persuade to buy your
product.
Campaign Builder
The best thing about AuMark
is that it allows you to create
campaigns or workflows with
several decisions, conditions,
and actions.
Contact
Segmentation
Segmentation helps you
divide your customers into
specific groups on different
criteria like age, gender,
location, income, etc.
Focus Items
It helps merchants to
increase their traffic on a
specific page. It also helps in
lead capturing and increases
the number of leads.
Creative Email
Builder
Emails are the most
preferable type of method
when it comes to business.
They’re used to nurture your
leads, bring back the users to
complete the purchase, etc.
Enhanced Page
Builder
Page builder lets you create
landing pages for each
offers, promotions, and
campaigns. You can create
responsive landing pages by
using the easy drag and drop
interface.

6. Power packed FEATURES…
Lead Nurturing
Nurturing leads consistently turns
your prospects into customers &
your customers into brand
advocates. AuMark does this job
automatically & move them
forward in marketing funnel.
User Activity Tracking
With AuMark, you can track the
user activities that help you
identify interests of the users.
This helps to get a better
understanding of what type of
products a customer is interested
in.
Dynamic Content &
Personalization
AuMark allows dynamic
customization in emails, forms,
and landing pages for specific
customer segments or groups of
leads and prospects. People love
to open emails that are created
just for them.
Seamless Integration Always ON
AuMark is about automation. It
will never ever stop your
marketing. As you’re busy with
other tasks, attending some
important meeting, or even if
you are sleeping.
A/B Testing
AuMArk helps you to figure out
best online promotional and
automated marketing strategies
for your business. AuMark has
built-in A/B testing feature for
both emails and landing pages.
& many more….

7. Lead Generation & Contact Scoring
Contact scoring is a methodology used by
sales and marketing departments to rank
leads, or prospective customers by assigning
values to them based on their behaviour
relating to a products or services.
AuMark provides automated lead scoring, so
the process happens in the background, while
you focus on other work. You set system
triggers to automatically score each lead for
any action that you have specified deserves a
score.
Automate personalized communications

8. Contact Segmentation
Contact Segmentation helps you
divide your customers into specific
groups on different criteria like
age, gender, location, company
size, income, etc.
With AuMark, you can also do
customer segmentation to create
high converting and targeting
campaigns. AuMark collects the
users’ information through the
automated forms and pop-ups
which can be used to create
campaigns that offer what exactly
a user needs.
Seamless Contact Management

9. Email Builder
The AuMark email building feature
provides you several different
email templates you can use for
your campaigns or segment
broadcasting.
With these templates, you can
write dynamic content that can be
changed as per the needs. This
feature makes it very simple to
build attractive and elegant emails.
You just need to use the drag and
drop feature to create emails that
attract users, drive conversions and
grow your email list.
Modern & Creative

10. Campaign Builder
With AuMark, simply use the drag and
drop feature with ease, to create
campaigns or workflows with several
decisions, conditions, and actions.
You can add an action of sending an
email reminder to cart abandoners.
Then you can add a condition like if
they open the email, check if they’re
eligible for a coupon code. If yes,
send an email with the coupon code
after a few days.
Painless Campaign Execution

11. Landing Page Builder
One of the most significant features of
AuMark is Landing Page Builder. Simply put,
page building lets you create landing pages
for each of your offers, promotions,
programs, and campaigns. You can create
responsive landing pages by using the easy
drag and drop interface.
A landing page allows you to collect relevant
information directly from users who are
genuinely interested in what you’re offering.
There’s a level of commitment the user must
be willing to make to fill out a form in
exchange for what you give them.
Landing pages are golden opportunities.
Modern & Creative

12. Focus Items
Focus Items is a cool feature that helps out merchants in many different ways. It
helps them to increase their traffic on a specific page. It also helps in lead
capturing and increases the number of leads.
Focus Items lets a merchant select what they want to focus on like Data
Collection, Display a notice, or Emphasize a link.

13. A/B Testing
Use AuMark A/B testing to assess
which one out of two automated
marketing campaigns is the most
effective in terms of CTR or
conversion rates in pages.
In an A/B test, you set up two
variations of the single campaign
and send them to that a part of your
total recipients.
Typically in A/B testing, the variant
that gives higher conversions is the
winning one, and that variant can
help you optimize your email for
better results.

14. Automated Marketing - In a Nutshell
• Generate more leads by identifying anonymous web visitors and capturing them with
forms, so your sales funnel stays full
• Increase number of qualified leads by nurturing all leads with personalized content
• Drive more sales by identifying sales-ready leads for the sales team, and helping
them follow up as fast as possible
• Improve up-selling and cross-selling by developing and retaining existing customers
• See comprehensive ROI for every marketing tactic by tracking the entire sales
process from end-to-end

15. Leads Components
(Email, Forms, Landing Pages, etc.)
Campaigns
Automation Processes
Get the UNLIMITED…
Tracking & Reports

16. Clients
edsfze.com

17. Thank you
edsfze.com
+971-4-5193444info@edsfze.com /edsfze@edsfze