A mobile service provider company came to the author's consultancy firm with complaints about poor service quality and unmotivated employees. [The consultancy firm] used action research to identify problems like poor team bonding, lack of growth opportunities, and no recreation facilities. To solve these, they recommended a team building workshop, giving employees freedom and rewards for new ideas, and adding recreation facilities. After implementing the solutions, complaints were reduced significantly. The author notes action research is effective if steps are followed properly, as it brings change and new knowledge while allowing organizations to learn what works.

1. IMPLEMENTATION OF ACTION
RESEARCH MODEL
Submitted To
Nahid Akter
Lecturer, BBA
Asian University of Bangladesh
Submitted By
Jayeda Akter [201420186]
Sriti Rani Biswas [201420261]
Batch: 49, HRM
Section: A

2. INTRODUCTION
Action research is either research initiated to solve an immediate problem or
a reflective process of progressive problem solving.
Eagle Eye! My consultancy firm. I have started this firm in 2005. My firm mainly
handles different HR issues including skilled resource hiring, setting policies
based on company nature, motivational advices etc to maximize the output
from human resources. Many renowned companies have taken service from my
firm and get their output at maximum level.
My consultancy firm uses action research model to find the problem and solve
them.

3. PROBLEM FIND OUT
When different organization comes to my firm for consultancy, maximum
company’s complain is their service/product quality is not up to the mark or
their employees are not motivated enough to take the responsibility.
They don’t know what is the problem and how to solve those problem. That is
the point from where my firm starts to work.
Recently a mobile service provider company came to my firm with some
complain:
 Could not provide high standard service
 Customer complaining a lot about the service
 Employees are not taking responsibility of task

4. PROBLEM FIND OUT
After meeting with company’s president, managing director, all team
supervisor, team member and customer we summarize following problem in
that company
 Teams are blaming each other for not done task. Bonding is poor.
 Employees are highly demoralized as they are not getting opportunity
to grow up.
 No recreation facility in the office compound.

5. SOLUTION OF THE PROBLEMS
To solve those problem my firm asked that organization to do following things:
 Arrange a 3-days workshop in naturally beautiful place like, Cox’s
Bazar or a nice resort where all team member will work together. Besides
working, they can also play some sports, swim or do any other cultural
activities.
 Give some space to the employee to think about new ideas and the
implementation. Arrange reward for best idea. Let the worker do their job
in their own way under moderate supervision.
 Arrange some recreation facility in office compound like table tennis,
big screen television, indoor gymnasium etc.
After providing the solution my firm and the organization’s president agreed to
review the problem and solution after three month again.
After three month we found that complains are reduced significantly. So we ask
the organization to arrange workshop at least once in a year and continue other
solution as well.

6. DIFFICULTY AND RECOMMENDATION
We faced several difficulties while implementing action research model to find
the problem and propose solutions.
 It was very hard for us to find out the problem from gathered data.
 Hard to find out a generic solution as there are lots of employees and
every one has their own choice.
To overcome these difficulties our recommendation is to work on the list of
questionnaire to prepare more specific question by which you can get proper
data to find the problem more efficiently.
Know more about the human psychology their likings, disliking and find out the
common choice which will be appreciated by all

7. CONCLUSION
Action research model is very efficient way to organization development or
problem findings if steps are followed and executed well. This model brings
both change and new knowledge. By this model client group learns what work
or what does not work.