The document discusses the emergence of a new digital ecosystem for higher education. It notes that colleges and universities will need to operate via both physical and digital/mobile channels to stay relevant. This will create an integrated ecosystem where signs are emerging, like more consumers accessing content via mobile devices. To thrive in this new environment, schools will need to challenge existing models and become more agile, innovative digital organizations that can adapt to constant technological changes and deliver personalized online experiences.
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium
Impact of Covid 19 Pandemic on Digital Marketing – A Reviewijtsrd
Marketing activities and strategies are ever evolving processes which change from time to time based on market situation and competition. The change has been happening over years and Covid 19 pandemic has triggered a rapid change in the way businesses operate around the world. The pandemic created a behavioral shift in both consumers and marketers alike. Digital marketing was growing at a steady pace and the outbreak of Covid 19 gave boost to it. This is an overview of digital marketing, its impact on business activities, understanding the impact of Covid 19 on digital marketing and the future role of digital marketing in business. Recent researches, papers, case – studies and books were referred for the study and effort is made to predict future trends. Anoop Gurunathan. A "Impact of Covid-19 Pandemic on Digital Marketing – A Review" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-4 , June 2021, URL: https://www.ijtsrd.compapers/ijtsrd42360.pdf Paper URL: https://www.ijtsrd.commanagement/marketing/42360/impact-of-covid19-pandemic-on-digital-marketing-–-a-review/anoop-gurunathan-a
The ultra-connected customer base will continue to grow at a staggering
pace. Marketers must integrate technology into the customer experience, leverage data and personalize their strategies to be able to connect effectively with customers.
AICTE Sponsored National Conference on “Artificial intelligence in Marketing”, Department of Management Studies, PSNA college of Engineering & Technology, Dindigul, Tamil Nadu, India on 23rd December 2020
A detailed presentation discussing the power of direct mail, consumer behaviour and how using postal code data can help advertisers reach consumers in a more effective way.
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium
Impact of Covid 19 Pandemic on Digital Marketing – A Reviewijtsrd
Marketing activities and strategies are ever evolving processes which change from time to time based on market situation and competition. The change has been happening over years and Covid 19 pandemic has triggered a rapid change in the way businesses operate around the world. The pandemic created a behavioral shift in both consumers and marketers alike. Digital marketing was growing at a steady pace and the outbreak of Covid 19 gave boost to it. This is an overview of digital marketing, its impact on business activities, understanding the impact of Covid 19 on digital marketing and the future role of digital marketing in business. Recent researches, papers, case – studies and books were referred for the study and effort is made to predict future trends. Anoop Gurunathan. A "Impact of Covid-19 Pandemic on Digital Marketing – A Review" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-4 , June 2021, URL: https://www.ijtsrd.compapers/ijtsrd42360.pdf Paper URL: https://www.ijtsrd.commanagement/marketing/42360/impact-of-covid19-pandemic-on-digital-marketing-–-a-review/anoop-gurunathan-a
The ultra-connected customer base will continue to grow at a staggering
pace. Marketers must integrate technology into the customer experience, leverage data and personalize their strategies to be able to connect effectively with customers.
AICTE Sponsored National Conference on “Artificial intelligence in Marketing”, Department of Management Studies, PSNA college of Engineering & Technology, Dindigul, Tamil Nadu, India on 23rd December 2020
A detailed presentation discussing the power of direct mail, consumer behaviour and how using postal code data can help advertisers reach consumers in a more effective way.
Winning over and keeping the new ‘always-on’ consumer has become the business imperative at the digital frontier. In the new era of digitalization it is a substantial challenge to reach the multitasking, screen agnostic and much more demanding customer. Recognizing this trend and aiming for digital growth is now a key factor for success.
Our discussion paper shows the importance of digitalization for businesses – B2B as well as B2C. It provides insights about how to exploit new potentials by using globeone’s tools ‘Digital Performance Leadership Measurement’, ‘Digital Consumer Journey’ and our ‘Corporate Website Evaluation Model’.
“Impact of E-Marketing on Consumer Behaviour: a Case of Karachi, Pakistan”IOSRJBM
The increase of technologies in the business world marketer’s job changes from billboard and print advertisement to more on e-marketing mediums. The design, the target audience specified with the high increase of online marketing, online buying and selling, and online companies web-design. Today’s companies focused on designing the web-page for marketing their product rather than showing advertisements on TV, billboard, magazines, newspapers etc. e-marketing is the future of marketing, it is quick, less costly and give accurate information on time. This research shows that almost 80-90% people are attracted with the online advertisement which is done mostly on social websites, as social webs users are not specific to gender and age group so everyone see their type of advertisement on their Facebook pages. Today’s customers are buying products mostly after watching online advertisement rather than by reading a newspapers, magazines or watching T.V. As today’s customers are not brand loyal anymore so with the help of online marketing company give updates of their products or services to maintain loyalty with their customers. For staying into the nowadays business world, companies should adopt e-marketing, e-buying and e-selling, online banking facilities to purchase online goods, ATM cards, mobile marketing and other these kinds of marketing tool. E-marketing is the golden success factor for nowadays marketing firms. A good source of capturing the overall world marketing through online marketing is by imposing advertisement on YouTube, Facebook, E-mail, E-webs for both business advertisement and consumer buying products and services advertisements. For the greater success of any business companies are quickly adopting e-marketing style of advertisement because they see more spark in e-marketing rather than advertised on other commercial tools. Because of e-marketing, e-buying and selling increase, and because of e-buying and selling ATM cards and e-buying, e-shopping and e-marketing reach to the best stage of their success.
1st Place WINNERS Consulting Case Competition for Elevio x The University of ...Kate Gilchrist
Presentation by the First Place Winners of MINT (Marketing Intelligence) Consulting Case Competition Semester 1 (April) 2017, at The University of Melbourne.
Congratulations to Nicole Gonzales, Kaitlynn Gilchrist, Li Ting Chen, Amanda Tan and Celine Xin.
Proposal for SaaS company Elevio's marketing direction.
A global study into 16 to 25 year olds and everyday banking looking at how banks can stay relevant for young people in the face of disruption in the financial services industry.
Riding the next wave of PR and social media trends in 2019Lars Voedisch
Where and how to engage your audiences: From IGTV, TicToc and stories to Dark Social
How to connect with today’s audiences: Brand experiences and values
Why it’s all about touchpoints and personas
Speed update: 2019 social media and PR trends brands can’t afford to miss
With every consumer expected to own up to 20 or more connected devices by the year 2020 (Source: Intel), the Internet of Things (IoT) is a channel for engagement that brands can't afford to ignore. Yet many companies are mystified by IoT, and how it fits in with their digital strategy. Watch this 1-hour webinar with Jessica Groopman and Charlene Li to learn about Altimeter's latest research on how brands can enhance the customer experience through IoT.
Watch the webinar replay at: https://www.slideshare.net/Altimeter/webinar-customer-experience-in-the-internet-of-things
Download the report at: http://pages.altimetergroup.com/customer-experience-in-the-internet-of-things-report.html
Red Ant: Digital Strategy Whitepaper 2011Brian Crotty
In 2009, the IAB (Internet Advertising Bureau) predicted that internet advertising – just one small part of a digital strategy - would
overtake TV advertising by the end of the year. This was inaccurate – according to the IAB’s own figures, internet ad spend
outstripped TV ad spend a good three months before the end of 2009. The UK is now the world’s first major economy to spend
more on online advertising than on TV – currently, the internet takes 23% of all advertising spend, compared with 21.9% for TV.
And, according to analysis by business consultants Price Waterhouse Coopers, over the last 12 months most digital media
categories grew by more than originally forecast, despite a challenging economic climate which frequently had a devastating
effect on other, more traditional marketing activities. Digital is clearly still the fastest growing area of marketing, customer
retention and engagement. Inevitably, digital channels and engagement through digital channels are now not only an expected
part of audience experience when connecting with a brand - they are often at the core of an audience member’s engagement
with a brand. Audience expectation has increased to such a level when considering brand engagement that:
• it is no longer acceptable for a brand to wait for the audience to visit
• brands must actively communicate to prosper
• positive engagement snowballs, arrogance creates stagnancy
The real battle for global market leadership will and must be fought in the world’s growth markets. To win it, smart market-driven positioning is key. At globeone we help our clients to find their ideal market-driven positioning, to become and stay highly relevant in their target markets.
Our discussion paper gives food for thought and interesting insights into branding and marketing success in key growth markets. It is meant to inspire leaders to see the world in all its differences and address these differences right.
How online selling has changed marketing perspective including consumer perce...Bhavesh Bhansali
Research/ Dissertation on “How online selling has changed the marketing perspective including customer perception”
OR
"How online shopping changed customer perception"
Contents:
Introduction
Objective of the Study
Title of the Project
Objective of the Study
Scope of the Study
Review of Literature
Research Methodology
Research Design
Data collection methods/sources
Sampling plan
Data analysis and interpretations
Findings
Limitations of the Study
Recommendations and suggestions
Questionnaire sample
Bibliography
Marketing on the Move: A PBJS Guide to Navigating Experiential ToursPBJS
Brands are taking notice of experiential’s significant value and are shifting their budgets to allocate more funding for it every year. In this paper, we’ll explain why tactics like food trucks, pop-up shops and mobile tours make an impact, reveal our secrets to success, and introduce you to brands doing it well.
Like what you see and want to learn more? Contact Linsday.Rowe@pbjs.com.
Telecentres in Brasil: Gaps, Trends and Sustainability tistalks
ATN emerged as a response to the shift in telecentre policy of the Brazilian government. Strongly based on partnerships to generate value-added services, ATN is a strong provider of e-learning for a number of markets in Brazil.
Management Consulting Toolkit with Great Powerpoint PresentationsAurelien Domont, MBA
Go to www.slidebooks.com to Download and Reuse Now a Management Consulting Toolkit with Great Powerpoint Presentations | Created By ex-McKinsey & Deloitte Consultants.
Winning over and keeping the new ‘always-on’ consumer has become the business imperative at the digital frontier. In the new era of digitalization it is a substantial challenge to reach the multitasking, screen agnostic and much more demanding customer. Recognizing this trend and aiming for digital growth is now a key factor for success.
Our discussion paper shows the importance of digitalization for businesses – B2B as well as B2C. It provides insights about how to exploit new potentials by using globeone’s tools ‘Digital Performance Leadership Measurement’, ‘Digital Consumer Journey’ and our ‘Corporate Website Evaluation Model’.
“Impact of E-Marketing on Consumer Behaviour: a Case of Karachi, Pakistan”IOSRJBM
The increase of technologies in the business world marketer’s job changes from billboard and print advertisement to more on e-marketing mediums. The design, the target audience specified with the high increase of online marketing, online buying and selling, and online companies web-design. Today’s companies focused on designing the web-page for marketing their product rather than showing advertisements on TV, billboard, magazines, newspapers etc. e-marketing is the future of marketing, it is quick, less costly and give accurate information on time. This research shows that almost 80-90% people are attracted with the online advertisement which is done mostly on social websites, as social webs users are not specific to gender and age group so everyone see their type of advertisement on their Facebook pages. Today’s customers are buying products mostly after watching online advertisement rather than by reading a newspapers, magazines or watching T.V. As today’s customers are not brand loyal anymore so with the help of online marketing company give updates of their products or services to maintain loyalty with their customers. For staying into the nowadays business world, companies should adopt e-marketing, e-buying and e-selling, online banking facilities to purchase online goods, ATM cards, mobile marketing and other these kinds of marketing tool. E-marketing is the golden success factor for nowadays marketing firms. A good source of capturing the overall world marketing through online marketing is by imposing advertisement on YouTube, Facebook, E-mail, E-webs for both business advertisement and consumer buying products and services advertisements. For the greater success of any business companies are quickly adopting e-marketing style of advertisement because they see more spark in e-marketing rather than advertised on other commercial tools. Because of e-marketing, e-buying and selling increase, and because of e-buying and selling ATM cards and e-buying, e-shopping and e-marketing reach to the best stage of their success.
1st Place WINNERS Consulting Case Competition for Elevio x The University of ...Kate Gilchrist
Presentation by the First Place Winners of MINT (Marketing Intelligence) Consulting Case Competition Semester 1 (April) 2017, at The University of Melbourne.
Congratulations to Nicole Gonzales, Kaitlynn Gilchrist, Li Ting Chen, Amanda Tan and Celine Xin.
Proposal for SaaS company Elevio's marketing direction.
A global study into 16 to 25 year olds and everyday banking looking at how banks can stay relevant for young people in the face of disruption in the financial services industry.
Riding the next wave of PR and social media trends in 2019Lars Voedisch
Where and how to engage your audiences: From IGTV, TicToc and stories to Dark Social
How to connect with today’s audiences: Brand experiences and values
Why it’s all about touchpoints and personas
Speed update: 2019 social media and PR trends brands can’t afford to miss
With every consumer expected to own up to 20 or more connected devices by the year 2020 (Source: Intel), the Internet of Things (IoT) is a channel for engagement that brands can't afford to ignore. Yet many companies are mystified by IoT, and how it fits in with their digital strategy. Watch this 1-hour webinar with Jessica Groopman and Charlene Li to learn about Altimeter's latest research on how brands can enhance the customer experience through IoT.
Watch the webinar replay at: https://www.slideshare.net/Altimeter/webinar-customer-experience-in-the-internet-of-things
Download the report at: http://pages.altimetergroup.com/customer-experience-in-the-internet-of-things-report.html
Red Ant: Digital Strategy Whitepaper 2011Brian Crotty
In 2009, the IAB (Internet Advertising Bureau) predicted that internet advertising – just one small part of a digital strategy - would
overtake TV advertising by the end of the year. This was inaccurate – according to the IAB’s own figures, internet ad spend
outstripped TV ad spend a good three months before the end of 2009. The UK is now the world’s first major economy to spend
more on online advertising than on TV – currently, the internet takes 23% of all advertising spend, compared with 21.9% for TV.
And, according to analysis by business consultants Price Waterhouse Coopers, over the last 12 months most digital media
categories grew by more than originally forecast, despite a challenging economic climate which frequently had a devastating
effect on other, more traditional marketing activities. Digital is clearly still the fastest growing area of marketing, customer
retention and engagement. Inevitably, digital channels and engagement through digital channels are now not only an expected
part of audience experience when connecting with a brand - they are often at the core of an audience member’s engagement
with a brand. Audience expectation has increased to such a level when considering brand engagement that:
• it is no longer acceptable for a brand to wait for the audience to visit
• brands must actively communicate to prosper
• positive engagement snowballs, arrogance creates stagnancy
The real battle for global market leadership will and must be fought in the world’s growth markets. To win it, smart market-driven positioning is key. At globeone we help our clients to find their ideal market-driven positioning, to become and stay highly relevant in their target markets.
Our discussion paper gives food for thought and interesting insights into branding and marketing success in key growth markets. It is meant to inspire leaders to see the world in all its differences and address these differences right.
How online selling has changed marketing perspective including consumer perce...Bhavesh Bhansali
Research/ Dissertation on “How online selling has changed the marketing perspective including customer perception”
OR
"How online shopping changed customer perception"
Contents:
Introduction
Objective of the Study
Title of the Project
Objective of the Study
Scope of the Study
Review of Literature
Research Methodology
Research Design
Data collection methods/sources
Sampling plan
Data analysis and interpretations
Findings
Limitations of the Study
Recommendations and suggestions
Questionnaire sample
Bibliography
Marketing on the Move: A PBJS Guide to Navigating Experiential ToursPBJS
Brands are taking notice of experiential’s significant value and are shifting their budgets to allocate more funding for it every year. In this paper, we’ll explain why tactics like food trucks, pop-up shops and mobile tours make an impact, reveal our secrets to success, and introduce you to brands doing it well.
Like what you see and want to learn more? Contact Linsday.Rowe@pbjs.com.
Telecentres in Brasil: Gaps, Trends and Sustainability tistalks
ATN emerged as a response to the shift in telecentre policy of the Brazilian government. Strongly based on partnerships to generate value-added services, ATN is a strong provider of e-learning for a number of markets in Brazil.
Management Consulting Toolkit with Great Powerpoint PresentationsAurelien Domont, MBA
Go to www.slidebooks.com to Download and Reuse Now a Management Consulting Toolkit with Great Powerpoint Presentations | Created By ex-McKinsey & Deloitte Consultants.
How to keep customers engaged to turn them into fansPolcode
Dive into the latest customer engagement technologies and see what marketers are doing to turn potential customers into brand loyalists.
Watch the webinar held by Twilio, Bonzo and Polcode https://www.youtube.com/watch?v=29ZkvpEuSho&
Digital Transformation: What it is and how to get thereEconsultancy
Digital Transformation: What it is and how to get there.
Authored by Econsultancy CEO Ashley Friedlein, this presentation on the topic of 'Digital Transformation', is broken down into six sections covering:
1. Digital Transformation - what it is and recent data and research on the topic
2. Strategy - what a digital strategy should include
3. Technology - the challenges of technology and the skills gap
4. People - looking at organisational structure, culture, roles & responsibilities, environment recquired
5. Process - how to address the speed, innovation and agility required
6. Business Transformation - how digital transformation is actually business transformation
7 considerations to your digital transformation journeyTarang Rai
This new era of digital transformation brought about by the emergence of new technologies like mobile, cloud, analytics, Internet of Things etc., is highly reminiscent of the e-business era. There are many business opportunities to pursue, enabling technologies to be utilized, and customers to be influenced.
Deloitte Cloud Accelerators Salesforce Tour Melbourne Deloitte Australia
Digital disruption is the new norm
As people and things become more connected consumers are driving change across all aspects of business
Those who embrace this change and re-imagine their business around the customer will win the advantage
Deloitte transforms customer journeys better than anyone else, with accelerators to help businesses realise the benefits of cloud technologies faster
Cloud Accelerate
THINK IT, BUILD IT.
Digital Transformation Strategy & Framework | By ex-McKinseyAurelien Domont, MBA
Go to www.slidebooks.com to Download and Reuse Now a Digital Transformation Strategy & Framework in Powerpoint | Created By ex-McKinsey & Deloitte Strategy Consultants.
TOOLKIT: Templates for Powerpoint, Excel Tools & Spreadsheet TemplatesAurelien Domont, MBA
Go to www.slidebooks.com to Download and Reuse Now a Toolkit including 100+ Templates for Powerpoint, Excel Tools & Spreadsheet Templates| Created By ex-McKinsey & Deloitte Consultants.
Five years on, it’s no surprise that the digital landscape has moved on significantly since we first published our Digital Maturity Index (DMI) back in 2010.
We're delighted to be publishing this year's research findings in DMI 2014: The digital ecosystem of technology, channels, customers, strategy and culture and the insights in this year’s report show just how far organisations have come in the intervening years.
Based on interviews with over 200 consumers and 150 business leaders from a range of industry sectors, this year’s report also includes opinion pieces from five digital thought leaders.
Our MD, Emma Robertson, unveiled the report with clients at our annual launch event in London. She talked though some of the headline findings building on the principle that as digital becomes more integral to the underlying strategy, the component parts of digital maturity must be treated as an ecosystem, not a hierarchy. The focus this year is about smartly combining technology, channels, customers, strategy and culture for both customer and commercial benefit. Here are just a few of the headlines:
Technology: In 2012, 87% of organisations had no formal processes for innovation. By 2014, 67% of organisations are using hackathons, labs or open APIs.
Channels: The drive to establish a digital presence in every new channel that emerges is being replaced by more strategic behaviour with 66% focusing on consolidation of existing channels and only 34% looking to grow the number of channels on offer.
Customer: 53% of respondents now measure customer happiness as a way of assessing how well digital channels are performing; 66% use a customer satisfaction index.
Strategy: 65% of respondents reported that there is a digital vision and strategy within their organisation but just 6% stated that the strategy is very well known within their organisation.
Culture: A factor in creating an environment for change and innovation is in an organisation’s tolerance for failure. Only 15% of organisations were recognised as having a ‘fail fast’ culture.
We were also joined by three industry leading keynote speakers. Some of the key things we took away were:
Easy is the new loyalty. Dr Nicola Millard, BT, talked us through the concept of 'net easy' and how omnichannel is the new normal.
Start with the user. Kathy Settle, GDS, shared very candidly the work that has taken place during the past 2-3 years to transform government services.
Be Human. Professor Moira Clark, Henley Business School, outlined the key factors required for customer service excellence.
You can read the full report here (www.transformuk.com/dmi-2014-its-all-about-the-digital-ecosystem) or you can drop us an email if you’d like us to email you a copy (enquiries@transformUK.com).
We'll be continuing the debate through our LinkedIn Group (Transform DMI 2014 and on Twitter (#DMI2014) and we hope you'll join us there.
Understanding Digital Transformation and Its Importance in Today’s Business L...Anil
As of my last knowledge update in January 2022, I don't have specific information about "Techwave" or the latest developments in the business landscape post that date. However, I can provide a general understanding of digital transformation and its importance in today's business environment.
Former and current telecentre.org executive directors present the challenges and opportunities for the telecentre movement in the rapidly changing environment of ICT4D.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
6. All forms of media
Gaming
Technology
Speed
Measurement
Manipulation
Electronic
Human resource competencies
Workflow / Process
Investment
Operating model / Capabilities
Consumer experience / UX
Consumer behavior
Branding, positioning, Trends
Business development
Marketing/Advertising strategy
Creative development
Distribution
Content creation
Learning
Monetization
Accuracy
Never stops evolving
Simplification
Digital
Digital
Digital
Digital
Digital
Digital
Digital
Digital
Digital
01010101010101010101
6
intuitive
integrated
interactive
implement
information
instruct
internet
invent
impulsive
increase
intellectual
international
involve
innovate
invite
inquisitive
impulsive
immediate
incredible
identity
illustrate
ideate
imagery
imagine
input
Digital is...
8. 36.8%
40.8%
9.2%
Digital
Digital
Digital
Digital
Digital
Digital
Digital
Digital
Digital
Signs of this new digital world are emerging all around
us, and they are expanding weekly.
The Digital Ecosystem
• We are seeing a billion new and more mobile
consumers accessing content via mobile and tablet
devices (Accenture Study 2011)
• These advances are early signs that a fully-
established “digital world” hasn’t stopped, but is
emerging in even more areas than we thought
• A world driven by new devices and mass
technology, where the agility to adapt to constant
change while delivering personalized content
experiences will be a prerequisite for sustained
high performance
• Personalization of the consumer experience
requires schools to become more agile and efficient
in serving the new, mobile, digital consumer and his
or her social network
• This intensifies the need for a new digital operating
model for colleges and universities
01010101010101010101
8
9. 36.8%
40.8%
9.2%
Digital
Digital
Digital
Digital
Digital
Digital
Digital
Digital
Digital
Innovation and Distribution
Constant innovation and distribution are essential
• Create a high performance digital operating model
• To do this, the college of the future will remove
embedded barriers “This is how we always did it”,
thus enabling it to be more digitally savvy
• Redefine itself to become a more agile and more
innovative institution
• Become ready and equipped to exploit and
implement digital opportunities
To build such an operating model, institutions need to
challenge existing thinking and transform
themselves to harness digital opportunities.
01010101010101010101
9
10. 36.8%
40.8%
9.2%
Digital
Digital
Digital
Digital
Digital
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Seizing the mobile revenue
opportunity
As new collaborative digital mobile channels emerge,
they share critical success factors.
• Access to diverse mobile content is vital
• Linkage with customer interactivity
• Understanding, control and ownership of the
customer as a unique individual consuming content
across different channels, devices and times
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11. 36.8%
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Digital in 24 Months
Within 2 years there will be even newer
behaviors related to converged devices and
experiences. Student consumers are migrating
rapidly to new modes of digitally enabled,
multichannel consumption behaviors.
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If current trends continue, by 2018 there will be
more full-time online post-secondary students
than student s who take all their classes in a
physical location.
- The Blended & Virtual Learning Frontier Special Report (E.Rebublic 2012)!
http://www.centerdigitaled.com/reports/ !
And Beyond
- Accenture Study 2011
12. 36.8%
9.2%
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Online Best Practices
• Build a community (example: have students
blog, build websites, upload photos and
videos of themselves... be content creators)
• Foster collaboration
• Instill the “4 Cs”(creativity, critical thinking,
collaboration, communication)
• Remember that tech tools are just “tools”
for educational objectives.
• Map out first what standards you want to
achieve, then find the tool to help staff and
students get there
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- The Blended & Virtual Learning Frontier Special Report (E.Rebublic 2012)!
http://www.centerdigitaled.com/reports/ !
14. 36.8%
9.2%
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Digital Strategy
Flexible:
Your digital strategy will need to be flexible enough so
that your instructional design model as well as your
institutional digital marketing & social media strategy
can adapt and repurpose itself as each new student
behavior or new device experience gains traction.
Assess:
Assess your current operating model. How flexible is it
for change, and how will it transform to harness all
these new digital opportunities.
Ask yourself... How future-proof is it?
New and Cool:
Just because there are many new digital platforms and
channels doesn’t mean you have to invest in them.
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15. 36.8%
9.2%
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Accelerate Change Initiatives
The past few years has seen the domestic education
market accelerate their change initiatives across the
entire campus. This is in response to the pervasive
impact of digital disruption.
At the same time, some institutions focused on digital
innovation and now have a renewed confidence as their
focus shifts even more from the brick and mortar
campus to everything digital.
This is survival with a digital twist. It’s a major
paradigm shift for nearly all of Higher-Ed.
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16. 36.8%
40.8%
9.2%
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• Pressure to get in the digital space “now”
• The huge learning curve requiring young minds and
seasoned veterans to digitally collaborate or face
possible extinction of college the way we know it
• The brick & mortar business model must change
Which way do we go? Where do we start?
• Colleges know they need to be innovative, but they
do not know how to capture innovative ideas and turn
them into profitable, sustainable business practices
• Many are still not sure how to move their campus to a
place that is completely different than where they are
now
What keeps college administrators up
at night besides the economy?
-- digital
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17. 36.8%
40.8%
9.2%
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Digital
• Consumers now have the power to define your brand
all over the world with a single click
• Transitioning from traditional to digital
• Keeping up with the speed of digital
• Measuring digital initiatives
• Opening the institutional brand
• College administrators struggle to shift their mindset to
think about today’s young student and their digital
behavior because it is so different and it changes
rapidly
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What keeps college administrators up
at night besides the economy?
-- digital
18. 36.8%
40.8%
9.2%
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Questions
Q: Are we “digital enough”?
Q: Are we wasting opportunities every day in the
classroom to be digital content creators?
Q: How do we digitize, package, distribute, support
and re-sell this new digital product?
Q: Why should we buy online content when we are
already creators of it?
Q: How do we adapt yet still keep our pedagogical
principles in tact?
Q: Is there a new norm?
Q: Where do we start?
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19. 36.8%
40.8%
9.2%
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• Professors will become digital content creators
• Digitize classroom content
• Create it once, sell it many times
• Create a branded online content delivery network
that displays, interacts, remediates, engages and
monetizes classroom content for students
anywhere, anytime
• Survival for Higher-Ed means they must adapt to
the digital ecosystem and create their own
The New Norm
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20. 36.8%
40.8%
9.2%
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Colleges / Universities must consider harnessing
8 fundamental drivers:
• Digital Consumer Behavior
• Digital Content Creation
• Digital Engagement
• Digital Distribution
• Digital Time Shifting
• Digital Monetization
• Digital Re-Selling
• Create it once, sell it many times
Today’s student-consumer expects to choose and
consume learning content where they want, the way
they want it, the time the want, wherever and
whenever they want. This is not your brick and mortar
learning institution anymore.
Direct from the dot-com manual
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21. 36.8%
40.8%
9.2%
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Digital Monetization remains a major challenge,
and an area of uncertainty for many institutions.
What is clear is that Higher-Ed typically does
not have a diverse revenue model looking in
this direction. -- it’s time to look.
• Monetization is critical for a sustainable digital
learning model to occur and be successful
• Digital distribution opens up new areas of growth,
at a time when student consumers are increasingly
prepared to pay for learning content experiences
• Multi-platform operation is no longer an option, but
an imperative (web, tablet, live, virtual, blended)
• Tablet / mobile probably has the biggest growth
potential
Colleges must find an economically viable trade-off
between multi-platform services and interoperability
across devices. All while simultaneously creating
custom content for every platform and consumer
experience.
Digital Monetization
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22. 36.8%
40.8%
9.2%
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Some innovative colleges and universities have worked
hard to be innovative and continued to invest in digital
channels, even in the recent economic downturn.
They are pressing ahead with their student centric
initiatives, while also improving their ability to operate
more commercial models. They have done this while
managing a more complex and sophisticated
marketing and enrollment strategy.
Media and Entertainment companies embraced
change while racing to redesign their strategies for the
digital ecosystem and deliver the content experiences
that consumers want and will pay for
* Higher-Ed needs to learn from the media giants
Content Consumption
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23. 36.8%
40.8%
9.2%
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of schools have an official Facebook fan page
98%
81%
of schools do not use Twitter for marketing
91%
of schools have an official YouTube channel
66%
of schools use students for creation of YouTube videos
68%
of schools have an official Linkedin Alumni Group
62%
of schools have an official Flickr account
54%
of schools have student blogs
92%
of schools advertise on Facebook
Colleges
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Courtesy: eduGuru
24. 36.8%
40.8%
9.2%
Digital
Courtesy: econsultancy.com
of companies use social media
94%
82%
of companies say Twitter is their favorite social media
tool
85%
of companies say social media has given them more
exposure
73%
of companies say Linkedin is their favorite social media
tool
76%
of companies plan to increase their use of YouTube for
marketing
65%
of companies use social media to gain market
intelligence
61%
of companies say blogs are their favorite social media
tool
92%
of companies say Facebook is their favorite social media
tool
Corporate
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