Danika Atkins SMBTV #15 Presentation on Client Agency Management

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Danika Atkins SMBTV presentation on client agency management, social media management and finding balance with your vendor or client through open communication.

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Danika Atkins SMBTV #15 Presentation on Client Agency Management

  1. 1. client agency
  2. 2. Who’s That Girl? • Social Media Marketer • Account Executive at Zone 5 • 4.5 Years Agency/Consultancy Experience • Enterprise-Level to Small Business Accounts • Ex-Coffee Addict
  3. 3. passion realization rebellion cooperationreunion explosion completion 7 Stages of Marriage A Client <-> Agency Relationship
  4. 4. PASSION
  5. 5. REALIZATION
  6. 6. REBELLION
  7. 7. COOPERATION
  8. 8. REUNION
  9. 9. EXPLOSION
  10. 10. COMPLETION
  11. 11. Clients Are From Mars… • Know your role (you have one!) • Communicate culture • Get the whole organization on board • Integrate into the whole
  12. 12. Agencies Are From Venus • Know what social media can and cannot do • Do not underestimate required resources • Pivot, don't flail • Connect the dots
  13. 13. Relationship Tools Custom Dashboards (Raven)
  14. 14. Relationship Tools Announcements (Old & New)
  15. 15. Relationship Tools Shared Calendars (Google Calendar)
  16. 16. Relationship Tools The New & Improved Phone! Now with extra buttons!
  17. 17. “The single biggest problem with communication is the illusion that it has taken place.” ― George Bernard Shaw
  18. 18. Thank you! Danika Atkins Account Executive, Zone 5 danika.atkins@zone5.com @DanikaAtkins Q&A Time!

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