2. The Client
For my negotiated client project I will be working with Helen Garrigan (Marketing Executive, School of Art
and Design) and Katherine Bellamy:
Arkwright 201
Nottingham Trent University
City Site
Burton Street
Nottingham NG14FF
Email: helen.garrigan@ntu.ac.uk/katherine.bellamy@ntu.ac.uk
Tel: 0115 848 8234
3. The Negotiated Project
To produce a short (maximum 3 minutes) video to promote BA (Hons) Fashion Knitwear Design and
Knitted Textiles (FKD) Course at NTU.
The project involves both production and post production. The video will have to be filmed (DSLR) and
edited (Adobe Premiere). Some video clips and footage will be supplied from NTU which I can include in
the video.
4. Background
The Fashion Knitwear Design has been established at Nottingham Trent University for over 30 years. It's a
unique course and is the only undergraduate course in the UK which focuses solely upon fashion knitwear
design.
The course is offered as 3 years full time or 4 years including a one year work placement. Students have
worked on one year placements all over the world in top companies including Debenhams, Hugo Boss and
Regatta.
The Fashion Knitwear Design Facilities are excellent, with traditional and digital machines. The studios and
workshops are all based in the Bonington building.
The course works closely with the industry - with guest lecturers, visits to exhibits and manufacturers. It
also gives students a chance to get involved with national and international competitions, cultural
collaborations, trade fairs and live industry focused projects.
5. Purpose
The purpose of the product is to promote the course, the facilities and the opportunities as an alternative to
straight Fashion and Textiles courses.
Applications have dropped slightly year on year and they need a tool (video) to send out to schools and colleges.
The course is extremely niche and they would like to make more potential applicants aware of the course to
increase applications.
There are plenty of competitors - University of the Arts London, Loughborough University e.t.c. who also offer
fashion design with knitwear courses. Some of these have much higher league table rankings than NTU.
The video should promote the course's unique learning experience to people who have a keen interest in fashion
and want to explore the artistry of knitting, modern garment design and fashion styling.
6. Target Audience
The main audience for this product is:
Female 16-18 years
Interested in Fashion and Design
Creative
Unsure about choosing a course/University
7. Relationship with the client
I will be working closely with the client so I can get a better insight for the course and discover why it is
attractive to potential applicants.
I will be working with current students on the course, using the facilities, going on trips and visits and
working with people from the industry.
I will also be visiting students on their placements, showing them at work and graduates - showing how
the course has given them a successful career.
NTU will be organising students on the course for me to work with in aid of the video.
In addition to this I will be in constant contact with Helen and Katherine via email and telephone to keep
on track with the project or to discuss any changes/alterations to the project.
9. Time Management
This project is due to run over the course of 3 months from now till March.
I am scheduled to meet with both Helen and Katherine next week to discuss a full schedule for my filming
process. As I am filming in different locations I will need to work around the dates I am given .
I hope to get most of the filming done for the first edit in mid-Feb. This gives me 3 weeks from now to
gather the footage I can and do a first draft.
I am expecting to film 2-3 days weekly depending on how much footage I will need. This may vary.
I am going to start filming next week.
From mid-Feb (first preview) I have one month to capture any more footage and create the final edit. This
gives me enough time for any possible errors and more time to spend on the editing.
10. Schedule
I have devised a weekly schedule running up till
March to give me a detailed plan for the project.
Learning from my previous client project I do not
want to fall behind or find I am short of time
nearing the deadline.
I also have reminders set on my phone to ensure
I am keeping on track.
All of my research and
work is being managed and
kept up to date on my blog.
I also have a digital and
paper file of my work.
12. Sources
I have been given some competitor videos from other University Fashion courses to look at:
http://www.westminster.ac.uk/about-us/faculties/media/departments/fashion
http://www.arts.ac.uk/csm/courses/undergraduate/ba-fashion/
There is also a film which covers all of NTU's Fashion courses:
http://www.ntu.ac.uk/art/facilities_galleries/school_videos/index.html
I have been sent various documents to help with designing the video:
◦ Examples of branding and colour palette, NTU logo, Fashion courses brochure, logos of well
known companies that the students work with and quotes praising the students.
◦ I am also going to conduct some focus groups to get some market research/feedback from
target audiences.
14. Conclusion
I am enthusiastic about the project and at the moment I am in the pre production
stage, gaining valuable research and building up ideas and concepts.
◦ I have been brain storming ideas and concepts for the video.
◦ I have been researching and watching other promotional videos and am already seeing what
appeals and looks good as well as what looks boring and does not appeal to an audience.
This is helping me visualize the look of my video. I want to try and make something different so
it stands out from the others.
I am eager to begin the production side and start filming sooner rather than later. In my
meeting with Helen and Katherine next week we will discuss the filming.
I have also organised my focus groups for next week at a local school for my market research.
