1. The Business Model
Key activities Programming and app design
Value Proposition Munchie Manager: for when you can’t decide what to eat
Customer Relationships Parents get discounts, special offers once a month, competitions
Customers The app is aimed at 12-24 year olds
Revenue From the app, sell a recipe book of the most popular recipes used by the
customers.
Channels Video channels, social networking sites
Key Resources Programmers, graphic designers, marketers
Costs The cost of the app is £0.69
Key Partners BBC Recipes, Jamie Oliver