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ACI Creativity and Design 2014 Day 3
This 3-day course introduces students to product design basics including form, function, and aesthetics. Students will learn how to integrate creative ideas into consumer-appealing product designs. Current issues and examining designs in an Asian context will also be discussed. Emphasis will be placed on examining product designs through an Asian cultural lens.
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ACI Creativity and Design 2014 Day 3
- 1. Creativity and Design Day3: Aesthetics and experience
- 2. Day 3: Creativityand Design The objective of this course is to introduce students to the basics of product design, including issues relating to product form and function, as well as aesthetics and experience. Students will learn how to integrate creative ideas into product designs that would appeal to consumers. Cutting edge and relevant issues in product designs will be discussed. Special emphasis will also be placed on examining product designs in an Asian cultural context. From: http://www.aci-institute.com/index.php/web/master_program/ProgStructure/5/104
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- 4. Thomas Edison J. Utzon FrankGehry http://www.brookbanham.com/sketches A. G. Bell Key idea is: speed sketching is NOT about aesthetic quality, but seeing/thinking/communicating in more and flexible ways to represent ideas
- 5. Sketching is quiteuseful to organise your ideas
- 7. And you willuse it individually and in teams to generate ideas
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- 10. Basic 2D Shapes •To draw freehand sketches • Train you to use pencils, pens and markers to draw sketches
- 12. 3. Basic 3Dshapes [15”]
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- 20. Top and frontviews http://www.clker.com/cliparts/d/8/3/1/1310140523740641197apple-macbook-pro-mc374lla-13.3-inch-laptop-front-top-view-1.jpg http://www.hightech-edge.com/wp-content/uploads/2007/04/macbook-pro.jpg
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- 23. Draw top andfront view of: http://www.bryanchina.com/BPB-250H%20Squares%20Square%20Bowl%20Porcelain.jpg
- 24. Draw 3 viewsof: http://www.piborg.com/images/TriBorg/TriBorg-PiCy-Full.png
- 25. Draw 3 viewsof: http://freshome.com/2013/06/10/table-with-a-twist-the-kaari-table-by-juhani-horelli/
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- 29. Form Activity Draw abox (simple shape)
- 30. Form Activity • Abox for a child (1 year old) • A luxurious box • A feminine box • A box for X-sports • A Singaporean box
- 31. Use 2 geometriesof 3 sides as initial shapes to generate as many unique compositions resulting in more than 2 final geometries 1 2 1 2 sample composition resulting in more than 2 shapes 3
- 32. Use 2 geometriesof 3 sides as initial shapes to generate as many unique compositions resulting in more than 2 final geometries this composition features: shape #1 = 6 sides shape #2 = 4 sides shape #3 = 3 sides how many unique compositions can you create combining 2 triangles? 3 2 1
- 33. (6, 4, 3)(6,4, 3) • please spend the next 15 minutes drawing in silence and individually • combine 2 triangles in order to generate as many unique compositions as you can • write down the number of sides between parentheses • cross out redundant solutions • do not include your name • use the A3 paper provided
- 34. Richard Seymour: Howbeauty feels http://www.ted.com/talks/richard_seymour_how_beauty_feels.html
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- 36. Form Why products lookthat way?
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- 38. stability, strength, motion,action, conventional , change, rules, natural, settlement, rotate, lap
- 41. Frame: to arrangeor adjust for a purpose: ”The question was framed to draw only one answer”
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- 63. Miloš 'Mickey' Vujičićhttp://www.designscene.net/2013/03/mickey-egg-chair-by-milos-mickey-vujicic.html
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- 75. Chris Bangle: “Greatcars are Art” http://www.ted.com/talks/chris_bangle_says_great_cars_are_art.html “Cars are not a suit of clothes; cars are an avatar. Cars are an expansion of yourself: they take your thoughts, your ideas, your emotions, and they multiply it -- your anger, whatever. It's an avatar.” http://www.straitstimes.com/sites/straitstimes.com/files/coe%20chart%20large.html
- 76. http://significantobjects.com/about/ Original price: 99cents. Final price: $157.50
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- 79. Personal meaning • Whatare your 3 most valuable (material) possessions in life? • What does your stuff say about you? • “Show and tell”
- 80. Rapid ethnography project •Religious items (faith, belonging, protection) • Vespa (achievement, independence) • House, flat, car (achievement, personality, security) • Soccer shoes (function), fountain pen from college (memories) • Glasses (function), hair gel (identity), oven (it’s complicated), Pokemon toy (hard to obtain) • Painting (confidence, self-esteem), ring last present given from his father (loneliness, reconciliation) • Portraits, rings, presents, blankets, suitcase, custom-made: book, pillows, journals, signed items (promises, attachment, relationships, memories from times, self and others) • Traditional musical instruments (authority, pride, belonging, giving) • Beyond objects: smells, ways of acquiring, spaces • Context, stories, past and memories, achievement, plans, items lost, from 8 to 90 years old (family members, colleagues, helpers), conscious effort of reflection, articulation and empathy, maker culture and ‘scars’, honest/accurate responses, future: investment or preparing something for children, giving and receiving, children more functional but even from young age (2): “mommy/daddy bought it”, things that lose vs. gain value over time.
- 81. Rapid ethnography project •Mode: Individual • Ask 3 people what is their most meaningful object (personal, irreplaceable, valuable, not necessarily expensive) • Ask them “Why?” • Mode: Pairs • Find similarities in the reasoning, the type of objects and the reactions that you got from people
- 82. • Accomplishment: achievinggoals • Beauty: appreciation of qualities that give pleasure to the senses or spirit • Community: sense of unity with others around us and a general connection • Creation: sense of having produced something new and original • Duty: willing application of oneself to a responsibility • Enlightenment: clear understanding through logic or inspiration • Freedom: sense of living without unwanted constraints • Harmony: balanced and pleasing relationship of parts to a whole • Justice: assurance of equitable and unbiased treatment • Oneness: sense of unity with everything around us • Redemption: atonement or deliverance from past failure or decline • Security: freedom from worry about loss • Truth: commitment to honesty and integrity • Validation: recognition of oneself as a valued individual worthy of respect • Wonder: awe in the presence of a creation beyond one’s understanding http://www.makingmeaning.org/meanings.html
- 83. Jan Chipchase: Designanthropology http://www.ted.com/talks/jan_chipchase_on_our_mobile_phones.html
- 88. Reading meaning • 3words that you would associate with each of these designs:
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- 94. Product Features: •Letter Lock™- Popular combination lock with easy to dial and remember 3-letter combinations •Easy to remember phrase included with each padlock for additional convenience •Extra wheels on-pack allows for greater personalization http://www.masterlock.com/
- 95. The Secret andBeauty of Ancient Chinese Padlocks Hong-Sen Yan, Hsing-Hui Huang http://140.116.71.92/lock/english/char.htm
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- 100. Marketing brief: Design a“classroom in a bus” where children learn about recycling Project for TetraPak Mexico (1997-1998)
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- 102. Project for TetraPakMexico (1997-1998) Museum in a Bus Fernando Prieto / Ricardo Sosa
- 103. Project for TetraPakMexico (1997-1998)
- 104. Project for TetraPakMexico (1997-1998)
- 105. ‘ROBOT GRACIOUS GAIT’RoboMods Sosa, R., Mohan, R.E., Rojas, N. and Nansai, S.
- 106. KANSEI across SCALESSUTD for SC @ JEM Sosa, R., Lee, J.B., Albarran, D., Otto, K., Chia, H.M.L, Kabincalan, R.P., Poh, W.Y., Haruki, S., Toh, H.P., Clifford, M. K. (2013) Scaling Kansei in Engineering Product Development (forthcoming) Varying the radius and the tension on the elastic rope, the assembly can be fine-tuned to capture the Kansei of the desired wave movement Elastic rope Transformation of a Mechanism From: torsion of a steel cable (Order of Magnitude: 10-1 m) To: elongation of an elastic rope (Order of Magnitude: 101 m)
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- 118. Design a ChindoguProduct or Service
- 119. Target users foundthis product irrelevant (reasons are weak, unclear or hard to justify) Target users find this product vital (reasons are strong, clear or easy to justify)
- 120. Semantic Differential 1. Createa scale using polar adjectives (opposite-meaning terms) 2. Use as a guide three dimensions: strength, value, and activity 3. Ask subjects to rate an object or concept, assigning a mark on one of the five (or seven) spaces along each dimension 4. Positive and negative attributes should be varied from left to right http://psychology.ucdavis.edu/sommerb/sommerdemo/scaling/semdiff.htm
- 121. Shang H Hsu,Ming C Chuang, Chien C Chang, A semantic differential study of designers’ and users’ product form perception, International Journal of Industrial Ergonomics, Volume 25, Issue 4, May 2000, Pages 375-391
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- 130. ‘Homework’ • Do somethingnew that you’ve never done before
- 131. Day 3 ReflectionActivity • What did you learn? – New knowledge or tools – Things that you didn’t know that you didn’t know – Three most “sticky” ideas – One to three key questions – Actions that you can follow up
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- 136. http://socialinformaticsblog.com/2012/11/13/the-ethics-of-design-in-increasingly-complex-situations-the-case-of-a-broken-voting-machine/ “A failing of functionalityindicts the designer on charges of poor craftsmanship, while a failure of procedure points to general ineptitude” Working right vs. Doing the right thing www.youtube.com/watch?v=4XiWuxYHivU
- 141. “A fridge forthe common man that does not require electricity and keeps food fresh too. It works on the principle of evaporation. Water from the upper chambers drips down the side, and gets evaporated taking away heat from the inside , leaving the chambers cool. The top upper chamber is used to store water. A small lid made from clay is provided on top. A small faucet tap is also provided at the front lower end of chamber to tap out the water for drinking use.” http://www.mitticool.in/pdf/case-study-on-mitticool.pdf
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Editor's Notes
- #5 Key idea is: speed sketching is NOT about aesthetic quality, but seeing/thinking/communicating in more and flexible ways to represent ideas[Optional: Examples from your field or related to your theme; or quick exercise on the board]
- #16 Properties of Form:ShapeSizeColorTexture
- #28 Basic Shapes Can Create A Clustered Organization
- #137 This is a link to other dimensions of Ethics in Design, i.e., how ethical are our designs?