The document provides an overview of the objectives and content covered in Day 2 of a course on Creativity and Design. The key points covered in the 3 sentences are:
Day 2 of the course will introduce students to issues relating to integrating creative ideas into product designs, including addressing product form and function as well as aesthetics and user experience. Cutting edge topics in product design will also be discussed. Special emphasis will be placed on examining product designs within an Asian cultural context.
Revised and updated slides for the first day of the Creativity and Design module at the Institute on Asian Consumer Insight, Nanyang Technological University 2016
One hour talk for Junior College students about design, creativity and innovation. Going beyond buzzwords and eye-candy, the aim of this talk is to motivate and inspire young people to understand and become aware of design. Delivered: 04/07/2013
Ideation and the business canvas session 3Anilesh Seth
This is the third session in my course titled Entrepreneurship Management. In the first two sessions, I introduced the students to the idea of entrepreneurship as being that of identifying opportunities and creating value - not just in start ups. I talked of Entrepreneurial Leadership and presented some facets of the support ecosystem that exists in India. Here in session three I take the discussion one step forward by talking about ideation per se and converting it into an actionable plan using a tool called the Business Canvas.
Design for debate, an introduction to design fiction and my research topic (T...Max Mollon
Mollon, M. (2013 Mar. 19th). Design for debate, an introduction to my research topic. Presented at Pôle supérieur de design, DSAA Interaction Design program, Villefontaine (38), France. – http://www.designvillefontaine.com/
I am a friendly and enthusiastic multi-disciplinary designer who is dedicated and willing to learn new things. I am based in the UK and I am a graduate who has just finished studying my final year in BA Design at Goldsmiths University of London. I have gained a variety of skills from model making and prototyping to graphical programmes such as Illustrator, InDesign and Photoshop. I have a background in the arts and have had a love for drawing and painting for many years and have honed these skills. I am adaptable and love to learn new skills.
While studying design, I discovered how much I love how the subject crosses over many different disciplines and fields and I look forward to hopefully working alongside these many disciplines during my career.
Immerse, Imagine, Invent, Articulate: A framework for disruptive innovationPaulJervisHeath
What new product or service could you invent that would completely change your customers’ lives? How could you disrupt your entire sector?
This practical workshop takes you through an innovation process, helping you to identify the clichés that exist in your sector and giving you the tools and time to redefine them. The workshop provides techniques to disrupt those clichés, generate genuine customer insights, turn opportunities into ideas through proven ideation methods, create a coherent concept and then articulate that concept.
The workshop shows you how to realise a new product or service through a lean process of prototyping and iteration and we discuss case studies each step of the way.
Find out why focus groups are not design research. Find out why the average brainstorm gives ideation a bad name and find out how to make your own innovation processes have tangible business outcomes.
This workshop was ran at UX Cambridge in September 2013 and will be running again at the J. Boye conference in Århus, Denmark in November 2013.
I am a friendly and enthusiastic multi-disciplinary designer who is dedicated and willing to learn new things. I am based in the UK and I am a graduate who has just finished studying my final year in BA Design at Goldsmiths University of London. I have gained a variety of skills from model making and prototyping to graphical programmes such as Illustrator, InDesign and Photoshop. I have a background in the arts and have had a love for drawing and painting for many years and have honed these skills. I am adaptable and love to learn new skills.
While studying design, I discovered how much I love how the subject crosses over many different disciplines and fields and I look forward to hopefully working alongside these many disciplines during my career.
Designing with the Body: Learning to Physically PrototypeDavid Sherwin
This is a 75-minute workshop about physically prototyping products, services, and experiences. Workshop attendees selected a design challenge, which was structured in a way to teach them about the value of prototyping their design ideas earlier in the overall design process—especially for highly complex problems. I facilitated this workshop twice at AIGA Seattle's "Into the Woods" conference at Sleeping Lady Lodge in Leavenworth, WA on October 15-16, 2010.
A product designer and a passionate change agent, I am a firm believer in the power of science, technology and art in addressing today’s complex socio-economic issues and market needs. With background in Mechanical Engineering as well in integrated product design (Engineering, design and Business) and with eight years of experience in the Energy and Transmission sector, I have been instrumental in promoting continuous innovation and have authored several patents
My Background in engineering and product design has developed in me astute observation skill, Design thinking and ability to look from end users point of view and made me more a doer than a mere thinker; it has equipped me with the knowledge and skill to realize an idea, whether it is solving technical challenges faced during my professional, academic life or developing solutions for societal problem as part of “Manthan” group & “Jagrati Yatra”.
Designing for Customer needs: A UX PerspectiveRichard O'Brien
A brief 20 min talk I gave to the Head Start meetup (@HeadStartAus), introducing some Lean techniques to help them consider the customer throughout the product & biz development process.
Developers, you're designing experiences (and you didn't even know it)P.J. Onori
Designers are from Venus, developers are from Mars. For far too long, the two groups have had difficulties working together. At best, it is dysfunctional, at worst, impossible. In return, we have been drowned in a sea of horrible products.
Great experiences come from design and technology working together to complement each other. In this presentation, the focus in on how developers can be integrated into the design process earlier and more effectively.
Revised and updated slides for the first day of the Creativity and Design module at the Institute on Asian Consumer Insight, Nanyang Technological University 2016
One hour talk for Junior College students about design, creativity and innovation. Going beyond buzzwords and eye-candy, the aim of this talk is to motivate and inspire young people to understand and become aware of design. Delivered: 04/07/2013
Ideation and the business canvas session 3Anilesh Seth
This is the third session in my course titled Entrepreneurship Management. In the first two sessions, I introduced the students to the idea of entrepreneurship as being that of identifying opportunities and creating value - not just in start ups. I talked of Entrepreneurial Leadership and presented some facets of the support ecosystem that exists in India. Here in session three I take the discussion one step forward by talking about ideation per se and converting it into an actionable plan using a tool called the Business Canvas.
Design for debate, an introduction to design fiction and my research topic (T...Max Mollon
Mollon, M. (2013 Mar. 19th). Design for debate, an introduction to my research topic. Presented at Pôle supérieur de design, DSAA Interaction Design program, Villefontaine (38), France. – http://www.designvillefontaine.com/
I am a friendly and enthusiastic multi-disciplinary designer who is dedicated and willing to learn new things. I am based in the UK and I am a graduate who has just finished studying my final year in BA Design at Goldsmiths University of London. I have gained a variety of skills from model making and prototyping to graphical programmes such as Illustrator, InDesign and Photoshop. I have a background in the arts and have had a love for drawing and painting for many years and have honed these skills. I am adaptable and love to learn new skills.
While studying design, I discovered how much I love how the subject crosses over many different disciplines and fields and I look forward to hopefully working alongside these many disciplines during my career.
Immerse, Imagine, Invent, Articulate: A framework for disruptive innovationPaulJervisHeath
What new product or service could you invent that would completely change your customers’ lives? How could you disrupt your entire sector?
This practical workshop takes you through an innovation process, helping you to identify the clichés that exist in your sector and giving you the tools and time to redefine them. The workshop provides techniques to disrupt those clichés, generate genuine customer insights, turn opportunities into ideas through proven ideation methods, create a coherent concept and then articulate that concept.
The workshop shows you how to realise a new product or service through a lean process of prototyping and iteration and we discuss case studies each step of the way.
Find out why focus groups are not design research. Find out why the average brainstorm gives ideation a bad name and find out how to make your own innovation processes have tangible business outcomes.
This workshop was ran at UX Cambridge in September 2013 and will be running again at the J. Boye conference in Århus, Denmark in November 2013.
I am a friendly and enthusiastic multi-disciplinary designer who is dedicated and willing to learn new things. I am based in the UK and I am a graduate who has just finished studying my final year in BA Design at Goldsmiths University of London. I have gained a variety of skills from model making and prototyping to graphical programmes such as Illustrator, InDesign and Photoshop. I have a background in the arts and have had a love for drawing and painting for many years and have honed these skills. I am adaptable and love to learn new skills.
While studying design, I discovered how much I love how the subject crosses over many different disciplines and fields and I look forward to hopefully working alongside these many disciplines during my career.
Designing with the Body: Learning to Physically PrototypeDavid Sherwin
This is a 75-minute workshop about physically prototyping products, services, and experiences. Workshop attendees selected a design challenge, which was structured in a way to teach them about the value of prototyping their design ideas earlier in the overall design process—especially for highly complex problems. I facilitated this workshop twice at AIGA Seattle's "Into the Woods" conference at Sleeping Lady Lodge in Leavenworth, WA on October 15-16, 2010.
A product designer and a passionate change agent, I am a firm believer in the power of science, technology and art in addressing today’s complex socio-economic issues and market needs. With background in Mechanical Engineering as well in integrated product design (Engineering, design and Business) and with eight years of experience in the Energy and Transmission sector, I have been instrumental in promoting continuous innovation and have authored several patents
My Background in engineering and product design has developed in me astute observation skill, Design thinking and ability to look from end users point of view and made me more a doer than a mere thinker; it has equipped me with the knowledge and skill to realize an idea, whether it is solving technical challenges faced during my professional, academic life or developing solutions for societal problem as part of “Manthan” group & “Jagrati Yatra”.
Designing for Customer needs: A UX PerspectiveRichard O'Brien
A brief 20 min talk I gave to the Head Start meetup (@HeadStartAus), introducing some Lean techniques to help them consider the customer throughout the product & biz development process.
Developers, you're designing experiences (and you didn't even know it)P.J. Onori
Designers are from Venus, developers are from Mars. For far too long, the two groups have had difficulties working together. At best, it is dysfunctional, at worst, impossible. In return, we have been drowned in a sea of horrible products.
Great experiences come from design and technology working together to complement each other. In this presentation, the focus in on how developers can be integrated into the design process earlier and more effectively.
Excerpts from the book: Heller, S., Talarico, L. (2009). Design School Confidential: Extraordinary Class Projects From the International Design Schools. United States: Rockport Publishers.
Brecht, B. (1978). Brecht on Theatre: The Development of an Aesthetic. United Kingdom: Hill and Wang.
Epic Theatre
Alienation Effect
The Instructive Theatre
Theatre and Knowledge
Experimental Theatre
Rational and Emotional
Elements of Illusion
Simulation (or Computation) and its DiscontentsR. Sosa
20+ key ideas from Sherry Turkle's 2009 book. Highly recommended.
Funny how Slideshare forces people to pick one category for a presentation. This is as much about design as it is about education, technology, etc.
Van aquí fragmentos de este libro escrito por el gran Adolfo Sánchez Vázquez y publicado en 1965 con algunas ideas que con los años se han hecho cada vez MÁS relevantes e importantes para entender el diseño. Queda mucho por hacer para conectar estas ideas y desarrollarlas, mucho ha pasado en estos 80 años.
Key excerpts from the book “Māori Philosophy, Indigenous Thinking from Aotearoa” by Georgina Tuari Stewart, 2021. Chapter 5 is succinct but highly recommended
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
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Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
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Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
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2. Day 2: Creativity and Design
The objective of this course is to introduce students to the
basics of product design, including issues relating to product
form and function, as well as aesthetics and experience.
Students will learn how to integrate creative ideas into
product designs that would appeal to consumers. Cutting edge
and relevant issues in product designs will be discussed.
Special emphasis will also be placed on examining product
designs in an Asian cultural context.
From: http://www.aci-institute.com/index.php/web/master_program/ProgStructure/5/104
28. FROM ISLANDS TO awareness to appreciation to
UNDERSTANDING
Fruchter, R. (2001). Dimensions of teamwork education,
International Journal of Engineering Education, 17(4/5), 426-430.
29. Some rights reserved by Joseeivissa 2.0
http://photography.nationalgeographic.com/photography/photo-of-the-day/house-river-serbia/
ISLAND
30. “engineers are so square-minded and only do
numbers, they aren't creative like us"
ISLANDS
“designers don't know much; they come up with crazy
unfeasible fluff, but can embellish our great solutions”
32. “engineers do solve problems and some can be inventive,
let's ask them about x technical problem"
AWARENESS
“artsy stuff can be useful, great design makes our
awesome solutions usable, let's see what they do”
34. “there are huge differences across engineering areas,
they know x amazing stuff but are trained in y limiting ways”
APPRECIATION
“designers can help a team be all creative, they are able
to see things differently and bring value to technology”
36. “I learned x and y engineering
concept, technique, tool, etc. I can contribute in the
technical areas of a project”
UNDERSTANDING
“I learned x and y design concept, technique, tool, etc.
I can contribute in the creative areas of a project”
38. Islands-to-Understanding Activity
• What is the role of _________ (your area of expertise)
in New Product Development?
• Write down your individual response
• Discuss in teams of 3
• Present your conclusions
39. Danger: Designing Products Your Customers' Customers Will Love
http://ecorner.stanford.edu/authorMaterialInfo.html?mid=1146
46. http://iwataasks.nintendo.com/interviews/#/wii/wii_channels/0/0
“…when I first entered the company I often said
that I wanted to make the sort of games you
could play with your grandmother. I had an
image of games not feeling out of place in the
living room. Of course, this could have been
around the fireplace, at the dining table, the
coffee table, or anywhere. I just wanted to make a
game that would be fun for the entire family.
Recently, I've found myself sitting all
alone, starting up a game and feeling a bit cut off
from the world. I wanted to change this. That is, I
wanted to make gaming a little less lonely. In my
mind, the Wii Remote belongs on the coffee
table. I spent a long time discussing with a whole
range of people about what we could do to
achieve this”
47. http://iwataasks.nintendo.com/interviews/#/wii/wii_channels/0/0
“As we talked, the concept of "fun for the entire
family" gradually took form in our minds. We
didn't want any member of the family to feel left
out, either through not understanding the Wii or
feeling it had nothing to do with them. An all-too-
common trend in gaming is for the user to play a
game they like for hours and hours until they
complete it, and then never touch it again. This
was something we wanted to avoid.
Therefore, our working concepts were "fun for
the entire family", and "a console that will be
used every day". We tried to make sure that our
discussions never strayed far from these
concepts”
48. http://iwataasks.nintendo.com/interviews/#/wii/rhythmheavenfever/0/5
“One of my criteria for what I consider to be a
good game is that it must be fun for bystanders to
watch. A lot of the video games that Nintendo has
made and have become popular were like that.
Everyone“… doesn't mean that there are four
controllers and you all play simultaneously, but
it's about how everyone standing around
watching one person play are holding their breath
and laughing at the player's mistakes. (laughs)
The meaning of "Everyone" is that everyone
enjoys it.”
Listening to everyone here talk about Wii reminds
me that the most important thing was clearly
defining our vision. Even if it was a vision
without a precedent.”
50. ricardo_sosa@sutd.edu.sg
‚Babe‛ Ruth hit 714 home runs in his career (1914-1935)
(He also struck out 1,330 times in this
period)
http://www.flickr.com/photos/cliffbaise/4479440032
51. “Alfred Nobel was full of ideas;
he said ‘If I have a thousand
ideas a year, and only one
turns out to be good, I am
satisfied’.
I, too, am full of ideas, and I
would be satisfied with one
good idea per year”
Dr. Linus Paulinghttp://www.nobelprize.org/nobel_prizes/peace/laureates/1962/pauling-acceptance_en.html
52. Project for TetraPak Mexico (1997-1998)
Museum in a Bus Fernando Prieto / Ricardo Sosa
57. KANSEI across SCALES SUTD for SC @ JEM
Sosa, R., Lee, J.B., Albarran, D., Otto, K., Chia, H.M.L, Kabincalan, R.P., Poh, W.Y., Haruki, S., Toh, H.P., Clifford, M. K. (2013) Scaling Kansei in Engineering Product Development (forthcoming)
Varying the radius and the tension on the elastic rope, the assembly can be fine-tuned to capture the Kansei of the desired wave
movement
Elastic rope
Transformation of a Mechanism
From: torsion of a steel cable
(Order of Magnitude: 10-1 m)
To: elongation of an elastic rope
(Order of Magnitude: 101 m)
59. Abductive Reasoning Activity
• Is the R3Doodler going to be a successful product?
• Write down your individual response
• Discuss in teams of 3
• Present your conclusions
60. Mark Wolters on Why do companies design new products?
http://www.youtube.com/watch?v=SItyOzQrh7g
62. Strengths
•Advantages of
Asian companies
(internal) over
competitors
Weaknesses
•Disadvantages of
Asian companies
(internal) over
competitors
Opportunities
•External
conditions that
companies can
exploit in their
design strategies
Threats
•External
conditions that
limit design in
companies
Design in Asia: Assumptions Activity
• Teams: prepare a SWOT chart to analyse the
strengths, weaknesses, opportunities and threats of Asian
design
63. Bloomberg Apr 15, 2013. Andrew Roberts in Paris at aroberts36@bloomberg.net
http://www.bloomberg.com/news/2013-04-14/made-in-asia-luxury-sheds-fake-image-challenging-vuitton.html
1. Demand is changing in Asia, with consumers favoring
fresh designs over ubiquitous logos [yet] almost half of
Chinese shoppers think well-known labels offer better
quality, versus 16 percent of Americans (McKinsey)
2. The region’s association with mass production and
knockoffs has damaged its luxury credentials
3. Hermes gets cashmere from Mongolia and weaves it
into scarves in Nepal
4. The upshot is that while Asians accounted for half of
worldwide luxury purchases in 2012, according to
consultant Bain & Co., “just a fraction” of last year’s
$272 billion in sales came from Asian brands (Luxe)
5. Korea’s Couronne is helping change perceptions of
made-in- Asia luxury with its colorful, logo-light
designs
6. Buying Asian brands “is the next step”: established
luxury goods companies are increasingly looking at
Asia for acquisitions (Bryan Garnier)
7. Chinese adults under 35 consider the style of a
product more important than who makes it (Bain)
8. Domestic brands drawing on local traditions and
cultures “are starting to emerge”
74. Design in Asia
“Asia is a convergence of multi-faceted cultures from
countries such as China, Japan, Korea, Thailand and
India. Rich in their own cultural and historical
heritage, despite their differences, these countries
individually present a unique cultural character and
identity that render their own interpretations of Asian
design.
This year the judges are pleased to have seen a record
high of 728 entries from 25 countries”
http://dfaaward.com/2012/page/en/about/message.php
75. Design in Asia
• APPAREL and ACCESSORY DESIGN
• Everyday Apparel
(Men’s wear, women’s wear, children’s wear, etc.)
• Functional Apparel
(Sportwear, protective clothing, etc.)
• Fashion Accessories
(Shoes, jewellery, spectacles, bags, etc.)
• COMMUNICATION DESIGN
• Interactive / Digital Media
(Digital installations, websites, CDs and DVD-
ROMs, mobile applications, etc.)
• Packaging
• Publications
(Books, magazines, annual reports and other
publications, etc.)
• Posters and Promotional Materials
(Posters, postcards, direct mailings, etc.)
• Typography
• PRODUCT and INDUSTRIAL DESIGN
• Household Appliances
(Household and kitchen appliances, lighting, etc.)
• Homeware
(Items and accessories for the home, including
kitchenware, furniture, etc.)
• Professional and Commercial Products
(Office and business equipment, such as
furniture, lighting, etc.)
• Computers and Communications Products
(Computer equipment and
peripherals, phones, etc.)
• Leisure and Entertainment Products
(Sports equipment, audio and visual
equipment, toys and games, etc.)
• ENVIRONMENTAL DESIGN
• Home and Residential Spaces
• Commercial Spaces
(Work and retail spaces)
• Hospitality and Leisure Spaces
(Hotels, restaurants, bars, saunas, etc.)
• Culture, Public and Exhibition Spaces
(Institutional and public spaces, exhibit
designs, etc)
http://dfaaward.com/2012/page/en/about/message.php
76. Design in Asia
• Overall Excellence
• Creative design
• Innovative skill
• Original concept
• Reinventing Design Systems
• Aesthetic style
• Ergonomic structure
• Use of technology
• Practicality & User friendliness
• Good performance
• Environmentally sustainable
• Asian Styling
• Forerunner in Asia
• Setting trends in Asian lifestyles
• Invigorating Asian living
• Distinctive Asian character
• Serving the needs of Asian markets
• Inspiring the next generation of Asian
designers and design trends
• Commercial and Societal Success
• Increasing sales and market share
• Broadening customer base
• Establishing new markets
• Reducing manufacturing costs
• Improving productivity and
profitability
• Shortening the lead time to market
• Improving corporate image
• Achieving specific business
objectives
• Advancing social cohesion
• Inspiring social interest
http://dfaaward.com/2012/page/en/about/message.php
77. http://dfaaward.com/2012/page/en/winners/2012.php
Akihiko Okamoto
“The concept itself first appeared quite a
number of years ago in response to user
comments such as this: 'SLR cameras can
take good pictures, but because they are
so heavy and bulky, they end up being left
at home. It would be nice to be able to
take photographs at close to SLR quality
levels using a compact-size camera.'
80. Jeff Dah-Yue Shi: Eco-friendly bamboo furniture design
While the front view of the chair is like a bamboo tunnel at the
bottom, the side view is similar to the Chinese character “君
”(the seat as “口” and the back as “尹”), which denotes “a
noble man”. In brief, Chair Jun Zi reflects both symbol and
symbolic meaning of the Chinese character “君”.
http://www.shidahyue.com/enter.html
82. “Ren” is one of the most important concepts in Chinese tradition which could
also perfectly convey the spirit of “Good Design”. “Ren” means caring for
others, caring for the people. Meanwhile, good and outstanding designs also
benefit the majority of the people, wherein the goodwill of design is reflected.
At this stage, the developing China and its population need good design more
than ever before”
http://en.bidt.org/doc/13/6.html
83. http://www.mplusmatters.hk/asiandesign/pdf/ChristineGuth.pdf
“Asian design” creates homogeneity where there
may in fact be little or none, and ignores the often
transnational nature of design practices and
products.
To claim that contemporary designers in
India, China, and Japan share a design language
that is specifically “Asian” is questionable”
Dr Christine Guth, Head of Asian History of Design & Material
Culture (Royal College of Art/Victoria & Albert
Museum), London
84. “the real issue is that it’s not merely
about designing a product, but an all
encompassing 360 degree design
strategy that satisfies all aspect of
the company’s requirements”
http://sgentrepreneurs.com/2006/07/09/asian-companies-able-to-embrace-design-as-a-business-strategy-part-1/
85. “…harnesses the taste and quality of European breads and
incorporates them with a variety of Asian flavours, such as drunken
longan, black sesame, spinach and sweet potato.”
87. “Can Asian designers imagine a different
future and not repeat the mistakes made
that originated [in the West] as far back as
the Industrial Revolution?”
http://www.studiochronotope.com/design-in-asia-some-thoughts.html
88. “The current Generation Y of Asian designers have grown up in an era of
prosperity and relative stability while living seamlessly and integrated
into a global culture of media, travel, communication and social
networks. Many have also studied in the West and are exposed to the
history, theories and practices of design largely from the West that have
dominated design discourse”
http://www.studiochronotope.com/design-in-asia-some-thoughts.html
89.
90.
91. Design in Asia Activity
• Write down an individual statement about the role of
design in Asia
• Present your argument in a 2-minute pitch
• Form pairs based on opposite/differing views
• Develop a shared view that complements both ideas
116. Abstracting and decomposing a product into functions
Function: “a statement of a clear, reproducible
relationship between the available input and the desired
output –independent of any specific form”
Chapter 5 Otto and Wood “Product Design”, Pearson
124. 124
Functional Representation
1. System boundaries should be carefully chosen and used consistently (starting with BB)
2. All functions should be verb-noun-[modifier] (e.g. import electricity)
3. All functions should be independent of objects (nouns) in the device. (turn gears change energy)
4. All functions should be device functions, not user functions. (If unavoidable, double-box user
functions).
5. Prolific functions should be mapped with a ground symbol. (E.g. “dissipate heat” shown only once).
6. Combine redundant functions.
Completeness
1. Refine into as low-level functions as possible, without unnecessary detail.
2. Do functions adequately show fulfillment of given customer needs?
3. Do functions adequately show given flows traveling from entrance to exit?
4. Are the functions of each component in the product shown?
Cross-checks
1. Conservation of energy and mass, equilibrium of forces
2. Verify each flow has correct state and type (e.g. rotational energy)
3. Functions should be in sequence if dependent, and parallel if independent
Chapter 5 Otto and Wood “Product Design”, Pearson
125.
126.
127. “A field study of one of Taiwan’s traditional social activities is presented here to indentify
the abundant cultural features which are involved in and influence people’s social lives.”
128.
129.
130. Asia Behaviour Activity
• Create a list of 10 everyday practices, activities or
habits that are characteristic of Asia
• Share your lists in teams of 3
• Select the top three
• Present
131. Asia Behaviour Activity
• Taking shoes off
• Drinking tea
• Eating rice
• Building trust and relationships
• Save money
• Competitiveness
• Sharing food
• Borrowing
• Personal questions
• Prestige, aspirational
• Bargaining
• Seniority
• Living with your family until getting
married
• “Mugging” (studying really
hard, remembering)
• Fruit as a dessert
• Wedding: prank the groom before
he gets the bride
• Working long hours: expectation to
stay until late
• Reserving seats
• Honking while driving
• Superstitious: lemon and chilli at the
entrance (evil eye)
• Asian hospitality*
• Concept of ‘face’
• Avoid saying ‘no’
• Importance to education
• Tai Chi, Mahjong
• Using the right hand
140. • Power Distance
the degree of equality/inequality
between people in a particular society
• Individualism
the degree to which a society reinforces
individual or collective achievement and
interpersonal relationships
• Masculinity
the degree societies reinforce, or do not
reinforce, the traditional masculine
work role model of male
achievement, control, and power
• Uncertainty Avoidance
the level of acceptance for uncertainty
and ambiguity within a society
• Long-Term Orientation
http://my.fit.edu/~gabrenya/cultural/course.html
141. http://geert-hofstede.com/
There are only seven (7) countries in the
Geert Hofstede research that have
Individualism (IDV) as their highest
Dimension: USA (91), Australia (90), United
Kingdom (89), Netherlands and Canada
(80), and Italy (76).
High IDV ranking indicates a society with a
more individualistic attitude and relatively
loose bonds with others. The populace is
more self-reliant and looks out for
themselves and their close family members.
142. The low Individualism (IDV) ranking is
manifest in a close and committed
member 'group', be that a
family, extended family, or extended
relationships. Loyalty in a collectivist
culture is paramount. The society
fosters strong relationships where
everyone takes responsibility for fellow
members of their group.
145. Scandinavian countries: A low
Masculinity (MAS) may be indicative of a
low level of differentiation and
discrimination between genders. In this
culture, females are treated more
equally to males in all aspects of society.
This low Masculinity ranking may also be
displayed as a more openly nurturing
society.
146. A high score (MAS) indicates that the
society will be driven by
competition, achievement and
success, with success being defined by the
winner / best in field – a value system that
starts in school and continues throughout
organisational behaviour.
Masculine society: Performance is highly
valued and early required as the school
system separates children into different
types of schools at the age of ten. People
rather “live in order to work” and draw a
lot of self-esteem from their tasks.
Managers are expected to be decisive and
assertive. Status is often shown, especially
by cars, watches and technical devices
147. Mexico's highest Hofstede Dimension
is Uncertainty Avoidance (UAI)
(82), indicating the society’s low level
of tolerance for uncertainty. Strict
rules, laws, policies, and regulations
are adopted and implemented. The
ultimate goal is to control everything
in order to eliminate or avoid the
unexpected. As a result, the society
does not readily accept change and is
very risk adverse.
Singapore scores 8 on this dimension.
Why?
149. Low ranking UM = upper-middle income and HI = high income
Is low LTO an obstacle for innovation?
“The long-term orientation dimension can be interpreted as dealing with
society’s search for virtue. Societies with a short-term orientation generally have
a strong concern with establishing the absolute Truth. They are normative in
their thinking. They exhibit great respect for traditions, a relatively small
propensity to save for the future, and a focus on achieving quick results. In
societies with a long-term orientation, people believe that truth depends very
much on situation, context and time. They show an ability to adapt traditions to
changed conditions, a strong propensity to save and invest, thriftiness, and
perseverance in achieving results.”
151. Characteristics Tips
High PDI
•Centralized companies.
•Strong hierarchies.
•Large gaps in
compensation, authority,
and respect.
•Acknowledge a leader's
power.
•Be aware that you may
need to go to the top for
answers
Low PDI
•Flatter organizations.
•Supervisors and
employees are considered
almost as equals.
•Use teamwork
•Involve as many people
as possible in decision
making
http://www.mindtools.com/pages/article/newLDR_66.htm
152. Characteristics Tips
High IDV
•High valuation on people's time
and their need for freedom.
•An enjoyment of challenges, and
an expectation of rewards for
hard work.
•Respect for privacy.
•Acknowledge accomplishments.
•Don't ask for too much personal
information.
•Encourage debate and
expression of own ideas.
Low IDV
•Emphasis on building skills and
becoming masters of something.
•Work for intrinsic rewards.
•Harmony more important than
honesty.
•Show respect for age and
wisdom.
•Suppress feelings and emotions
to work in harmony.
•Respect traditions and introduce
change slowly.
http://www.mindtools.com/pages/article/newLDR_66.htm
153. Characteristics Tips
High MAS
•Men are masculine and women
are feminine.
•There is a well defined distinction
between men's work and
women's work.
•Be aware that people may expect
male and female roles to be
distinct.
•Advise men to avoid discussing
emotions or making emotionally-
based decisions or arguments.
Low MAS
•A woman can do anything a man
can do.
•Powerful and successful women
are admired and respected.
•Avoid an "old boys' club"
mentality.
•Ensure job design and practices
are not discriminatory to either
gender.
•Treat men and women equally.
http://www.mindtools.com/pages/article/newLDR_66.htm
154. Characteristics Tips
High UAI
•Very formal business conduct
with lots of rules and policies.
•Need and expect structure.
•Sense of nervousness spurns
high levels of emotion and
expression.
•Differences are avoided.
•Be clear and concise about your
expectations and parameters.
•Plan and prepare, communicate
often and early, provide detailed
plans and focus on the tactical
aspects of a job or project.
•Express your emotions through
hands gestures and raised voices.
Low UAI
•Informal business attitude.
•More concern with long term
strategy than what is happening
on a daily basis.
•Accepting of change and risk.
•Do not impose rules or structure
unnecessarily.
•Minimize your emotional
response by being calm and
contemplating situations before
speaking.
•Express curiosity when you
discover differences.
http://www.mindtools.com/pages/article/newLDR_66.htm
155. Characteristics Tips
High LTO
•Family is the basis of society.
•Parents and men have more
authority than young people and
women.
•Strong work ethic.
•High value placed on education
and training.
•Show respect for traditions.
•Do not display extravagance or
act frivolously.
•Reward perseverance, loyalty,
and commitment.
•Avoid doing anything that would
cause another to "lose face".
Low LTO
•Promotion of equality.
•High creativity, individualism.
•Treat others as you would like to
be treated.
•Self-actualization is sought.
•Expect to live by the same
standards and rules you create.
•Be respectful of others.
•Do not hesitate to introduce
necessary changes.
http://www.mindtools.com/pages/article/newLDR_66.htm