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Structures of Twitter Crowds and Conversations Six distinct types of crowds that form on Twitter, based on the shape of the connections among the people who talk about it

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2013 한국데이터사이언스 창립기념 심포지움 발표 - Social Media Research Foundation, Marc Smith

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Structures of Twitter Crowds and Conversations Six distinct types of crowds that form on Twitter, based on the shape of the connections among the people who talk about it

  1. 1. Structures of Twitter Crowds and Conversations Six distinct types of crowds that form on Twitter, based on the shape of the connections among the people who talk about it Marc SmithSocial Media Research Foundationmarc@smrfoundation.or g
  2. 2. Agenda Social Networks and Social Media Maps of social media Positions and structures of interest: - Key positions: Hub, Bridge, Island - Key shapes: polarized, community, brand, bazaar, broadcast, and support Insights and actions: - Identify current state - Identify desired state
  3. 3. There are many kinds of ties…. http://www.flickr.com/photos/stevendepolo/325423832 Like, Link, Reply, Rate, Review, Favorite, Friend, Follow, Forward, Edit, Tag, Comment, Check-in…
  4. 4. “Think Link”Nodes & Edges Is related to A B
  5. 5. 6 kinds of Twitter social media networks
  6. 6. #My2K Polarized
  7. 7. #CMgrChat In-group / Community
  8. 8. Lumia Brand / Public Topic
  9. 9. #FLOTUS Bazaar
  10. 10. New York Times ArticlePaul Krugman Broadcast: Audience + Communities
  11. 11. Dell Listens/Dellcares Support
  12. 12. PublicationVisualizationAnalysisContainerProviders Network Analysis Data Flow
  13. 13. Providers
  14. 14. Container
  15. 15. Analysis
  16. 16. Visualizatio n
  17. 17. Publication
  18. 18. Social Network Maps Reveal Key influencers in any topic. Sub-groups. Bridges.
  19. 19. Hubs
  20. 20. Bridges
  21. 21. Islands http://www.flickr.com/photos/storm-crypt/3047698741
  22. 22. http://www.flickr.com/photos/library_of_congress/3295494976/sizes/o/in/photostream/ Clusters
  23. 23. http://www.flickr.com/photos/amycgx/3119640267 / Crowds

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