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Watson Services for 
IBM Bluemix 
Watson’s address is Bluemix.net
Watson is creating a new partnership between people and 
computers that accelerates, enhances, and scales human 
expertise.
Agenda 
Chapter 1: What are IBM Watson & Bluemix 
Chapter 2: What are the Watson Services 
Chapter 3: Watson powered App Demo 
© 2014 International Business Machines Corporation
Watson has opened up a world of 
new possibilities 
© 2014 International Business Machines Corporation 
size 
speed 
corpus 
flexibility 
#users 
size 
speed 
corpus 
flexibility 
#users 
2880 cores 
Single user system 
2-3 sentences input 
5+ days to retrain 
Wikipedia, general corpus 
Single Power 750, 240% faster 
1000s of users 
20 pages of input 
< Day to ingest and train 
Medical corpus 
Watson Developer Cloud 
Millions of users 
Open to Bluemix users 
Few hours 
Broad industry corpus 
s 
sp 
corp 
flexibi 
#users
Watson is ushering in a new era of computing 
Tabulating 
Systems Era 
Programmable 
Systems Era 
Cognitive 
Systems Era 
1900 1950 2011
Watson is cognitive computing 
© 2014 International Business Machines Corporation 
Understands 
natural language 
Generates and 
evaluates 
hypotheses 
Adapts 
and learns 
Watson understands me. 
Watson engages me. 
Watson learns and improves 
over time. 
Watson helps me discover. 
Watson establishes trust. 
Watson has endless 
capacity for insight. 
Watson operates in a timely 
fashion.
Cloud 
Mobile Social 
© 2014 International Business Machines Corporation 
Analytics 
The Mega Trends
IBM Bluemix 
We have introduced more than 60 IBM and 3rd party boilerplates, runtimes and services with 
thousands of developers interacting with us daily. 
• Run apps in any include: 
language 
• Built on open standards 
• Integration services to 
systems of record 
• Designed for mobile 
• Provides DevOps 
services 
Compose Apps 
from a rich library of 
IBM, 3rd party and open 
source runtimes, 
services and APIs. 
Bluemix services 
Code w/ Confidence 
knowing IBM’s cloud 
platform is built on a 
foundation of open 
standards. 
Deploy and Scale 
new applications and 
services with 
infrastructure services 
from IBM SoftLayer. 
• DevOps 
• Big Data 
• Mobile 
• Cloud Integration 
• Security 
• Internet of Things 
• Business Analytics 
• Database 
• Web and application 
• NEW -Watson Services 
About Bluemix 
© 2014 International Business Machines Corporation
Watson: a new partnership between human and computers 
Scale 
expertise by elevating the 
consistency and objectivity of 
decision making across an 
organization. 
Enhance 
the cognitive process of 
professionals to strengthen 
decision making in the 
moment 
Accelerate 
development of expertise in 
others by capturing the 
expertise of top performers 
© 2014 International Business Machines Corporation
Agenda 
Chapter 1: What are IBM Watson & Bluemix 
Chapter 2: What are the Watson Services 
Chapter 3: Watson powered App Demo 
© 2014 International Business Machines Corporation
Until now, access to Watson services has been limited. 
Today, the barriers are gone…What will you do with 
Watson?
IBM has radically expand access to Watson services 
Access restricted to partners 
and IBM developers 
Accessible by anyone with a 
Bluemix account 
Wait until services are GA to 
release 
Release in beta and gather 
input from user community 
North America Global 
One service Eight services and more coming 
© 2014 International Business Machines Corporation
How will users access these services? 
Where: 
•Through the user’s Bluemix account 
•New users will receive 30 day free access on 
Bluemix. 
•After 30 days, pricing will be based on 
Bluemix usage plan, but Watson Services for 
Bluemix are free while in beta 
How: 
•Link to Watson landing page on the top 
carousel of Bluemix main landing page 
•Documentation, demos, videos, etc. will be 
available to support development
User Experience overview
Eight services are available with more on the way 
User Modeling 
Personality profiling to help engage users on their own terms. 
Language Identification 
Identifies the language in which text is written 
Machine Translation 
Globalize on the fly. Translate text from one language to another. 
Concept Expansion 
Maps euphemisms or colloquial terms to more commonly understood phrases 
Message Resonance 
Communicate with people with a style and words that suits them 
Question Answer 
Direct responses to users inquiries fueled by primary document sources 
Relationship Extraction 
Intelligently finds relationships between sentences components (nouns, verbs, subjects, objects, etc.) 
Visualization Rendering 
Graphical representations of data analysis for easier understanding
Who is using the services today? 
We ran a five week closed beta with twelve participants. Examples: 
“…we were able to 
quickly and easily 
embed Watson's 
capabilities into our 
eyeQinsights platform 
to provide an even 
more personalized 
shopping experience” 
“we’re able to work with 
cognitive computing 
capabilities that we 
couldn’t dream of 
creating ourselves - it’s 
a fantastic opportunity 
and a real chance to 
transform our industry” 
“[this] is like putting the 
Hubble telescope in the 
hands of a backyard 
astronomer… Watson’s 
cognitive possibilities 
alone will spawn a 
completely new service 
industry…”
Agenda 
Chapter 1: What are IBM Watson & Bluemix 
Chapter 2: What are the Watson Services 
Chapter 3: Watson powered App Demo 
© 2014 International Business Machines Corporation
Watson App Demo 
© 2014 International Business Machines Corporation
Get hands on fast! 
• Get a Bluemix account 
• Try the Watson services 
free of charge for 30 days 
• Take the next step toward 
further development or 
production deployment 
© 2014 International Business Machines Corporation
Q & A 
© 2014 International Business Machines Corporation
IBM Watson 
IBM Bluemix 
facebook.com/ibmbluemix Bluemix.net @ibmbluemix 
© 2014 International Business Machines Corporation
Bluemix users can choose the 
Watson Developer Cloud access 
that fits their need 
Trial 
- Free Access 
- Beta Services (Fixed) 
Sandbox 
- Paid access to production 
Production 
- Production pricing

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Cognitive Computing on the Cloud - Watson services for bluemix

  • 1. Watson Services for IBM Bluemix Watson’s address is Bluemix.net
  • 2. Watson is creating a new partnership between people and computers that accelerates, enhances, and scales human expertise.
  • 3. Agenda Chapter 1: What are IBM Watson & Bluemix Chapter 2: What are the Watson Services Chapter 3: Watson powered App Demo © 2014 International Business Machines Corporation
  • 4. Watson has opened up a world of new possibilities © 2014 International Business Machines Corporation size speed corpus flexibility #users size speed corpus flexibility #users 2880 cores Single user system 2-3 sentences input 5+ days to retrain Wikipedia, general corpus Single Power 750, 240% faster 1000s of users 20 pages of input < Day to ingest and train Medical corpus Watson Developer Cloud Millions of users Open to Bluemix users Few hours Broad industry corpus s sp corp flexibi #users
  • 5. Watson is ushering in a new era of computing Tabulating Systems Era Programmable Systems Era Cognitive Systems Era 1900 1950 2011
  • 6. Watson is cognitive computing © 2014 International Business Machines Corporation Understands natural language Generates and evaluates hypotheses Adapts and learns Watson understands me. Watson engages me. Watson learns and improves over time. Watson helps me discover. Watson establishes trust. Watson has endless capacity for insight. Watson operates in a timely fashion.
  • 7. Cloud Mobile Social © 2014 International Business Machines Corporation Analytics The Mega Trends
  • 8. IBM Bluemix We have introduced more than 60 IBM and 3rd party boilerplates, runtimes and services with thousands of developers interacting with us daily. • Run apps in any include: language • Built on open standards • Integration services to systems of record • Designed for mobile • Provides DevOps services Compose Apps from a rich library of IBM, 3rd party and open source runtimes, services and APIs. Bluemix services Code w/ Confidence knowing IBM’s cloud platform is built on a foundation of open standards. Deploy and Scale new applications and services with infrastructure services from IBM SoftLayer. • DevOps • Big Data • Mobile • Cloud Integration • Security • Internet of Things • Business Analytics • Database • Web and application • NEW -Watson Services About Bluemix © 2014 International Business Machines Corporation
  • 9. Watson: a new partnership between human and computers Scale expertise by elevating the consistency and objectivity of decision making across an organization. Enhance the cognitive process of professionals to strengthen decision making in the moment Accelerate development of expertise in others by capturing the expertise of top performers © 2014 International Business Machines Corporation
  • 10. Agenda Chapter 1: What are IBM Watson & Bluemix Chapter 2: What are the Watson Services Chapter 3: Watson powered App Demo © 2014 International Business Machines Corporation
  • 11. Until now, access to Watson services has been limited. Today, the barriers are gone…What will you do with Watson?
  • 12. IBM has radically expand access to Watson services Access restricted to partners and IBM developers Accessible by anyone with a Bluemix account Wait until services are GA to release Release in beta and gather input from user community North America Global One service Eight services and more coming © 2014 International Business Machines Corporation
  • 13. How will users access these services? Where: •Through the user’s Bluemix account •New users will receive 30 day free access on Bluemix. •After 30 days, pricing will be based on Bluemix usage plan, but Watson Services for Bluemix are free while in beta How: •Link to Watson landing page on the top carousel of Bluemix main landing page •Documentation, demos, videos, etc. will be available to support development
  • 15. Eight services are available with more on the way User Modeling Personality profiling to help engage users on their own terms. Language Identification Identifies the language in which text is written Machine Translation Globalize on the fly. Translate text from one language to another. Concept Expansion Maps euphemisms or colloquial terms to more commonly understood phrases Message Resonance Communicate with people with a style and words that suits them Question Answer Direct responses to users inquiries fueled by primary document sources Relationship Extraction Intelligently finds relationships between sentences components (nouns, verbs, subjects, objects, etc.) Visualization Rendering Graphical representations of data analysis for easier understanding
  • 16. Who is using the services today? We ran a five week closed beta with twelve participants. Examples: “…we were able to quickly and easily embed Watson's capabilities into our eyeQinsights platform to provide an even more personalized shopping experience” “we’re able to work with cognitive computing capabilities that we couldn’t dream of creating ourselves - it’s a fantastic opportunity and a real chance to transform our industry” “[this] is like putting the Hubble telescope in the hands of a backyard astronomer… Watson’s cognitive possibilities alone will spawn a completely new service industry…”
  • 17. Agenda Chapter 1: What are IBM Watson & Bluemix Chapter 2: What are the Watson Services Chapter 3: Watson powered App Demo © 2014 International Business Machines Corporation
  • 18. Watson App Demo © 2014 International Business Machines Corporation
  • 19. Get hands on fast! • Get a Bluemix account • Try the Watson services free of charge for 30 days • Take the next step toward further development or production deployment © 2014 International Business Machines Corporation
  • 20. Q & A © 2014 International Business Machines Corporation
  • 21. IBM Watson IBM Bluemix facebook.com/ibmbluemix Bluemix.net @ibmbluemix © 2014 International Business Machines Corporation
  • 22. Bluemix users can choose the Watson Developer Cloud access that fits their need Trial - Free Access - Beta Services (Fixed) Sandbox - Paid access to production Production - Production pricing

Editor's Notes

  1. But imagine if you could take the skills, wisdom and experience of your organization’s top experts and scale that expertise across your entire organization, so all employees could perform at the level of your best employees.
  2. This is where we are now. Let’s look to the future. The Watson Ecosystem was launched in late 2013. We will scale it in 2014 as we open the aperture to bring more partners onboard.
  3. All of this has led us to a new era of computing: Cognitive Systems Era. This is significant in the history of computing – there have only been 2 previous ones. Tabulating systems era – the advent of the adding machine to tabulate the census Programmable Systems era – Fortran, Cobol, PL1, etc. Cognitive - Watson
  4. What is cognitive computing? Cognitive computing is comprised of 3 core transformational technologies: Understanding natural language – to be able to leverage and understand all of the unstructured data being created. And, to be able to interact with humans in a conversational dialog. Generates and evaluates hypotheses – to find and return not a single “right” answer, but multiple possible answers weighted with confidence – and the source of where the answer was extracted from. Adapts and learns – Watson is not programmed. It learns the way humans do – through trial and error and being trained.
  5. Today, there is a convergence of mega trends that are resulting in phenomena known as Big Data. The proliferation of mobile devices, the explosion of social media, the benefit analytics brings to organizations, and the availability of Cloud applications. Big Data is not just about the volume of data. It is much more than that. It’s about the velocity, variety, and veracity. As IM partners, you understand and appreciate the challenges this brings.
  6. But imagine if you could take the skills, wisdom and experience of your organization’s top experts and scale that expertise across your entire organization, so all employees could perform at the level of your best employees.
  7. Brooks, what will be covered? current internal or to-be Oct 1 Will we have our own branding within BlueMix?
  8. Thank you.
  9. This is where we are now. Let’s look to the future. 2013 = launching, 2014 = scaling. How do we scale? Ecosystem