SlideShare a Scribd company logo
Access to government (and the media)‏ Barry Saunders, Research Coordinator – Democratic Renewal, Centre for Policy Development (also: WWF / Earth Hour)‏
Two sections ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What do you do What does your organisation / campaign do, in one sentence? Three common terms for what you do? What is the cycle of what you do? Is it time limited, or timeless? Legislative, or popular movement? Local, global or both? Who are your likely partners? How do you view the role of government?
Working out strategy Where do you want to be seen? What do you want to be seen to be doing? When do you want to be seen? Are you proactive or reactive? Do you want to engage with the mainstream media? Do you operate on a moral, political, logical or emotive level?
Finding your place Who are your allies? Who are your critics? Who are your supporters? Where are your supporters? Who are you? What are your issues?
Tools Tech understanding: websites and email. There are more technical tools, but let's keep this manageable. The tools are there for when you need them. If you use RSS, most of these ideas work well with RSS. If not, email works too.
Get out your notepad Write down: names of people involved Issues you cover People who love you People who hate you People you like Politicians who are relevant Public figures who are relevant
Google alerts Create as many as you need Put term in quotation marks to avoid erroneous results Pick an appropriate frequency
Hansard
Tracking politicians http://Greensmps.org.au http://kevinpm.com.au/ http://malcolmturnbull.com.au/Home/tabid/36/Default.aspx http://openaustralia.org  (Hansard, Parliament)‏ http://projectdemocracy.com  (Senate)‏
Government blogs
Advanced research and outreach Blogs.com.au + RSS Wikipedia alerts Wikileaks alerts Cryptome.org Sourcewatch.org  Blog subscriptions http://technorati.com/
Outreach Does your organisation need to be on top of the news? How rapidly? Less about damage control, more about avoiding misunderstandings and correcting errors early
Social media Ask yourself: why do I want to use social media? Some good reasons: reaching community Promoting self, raising visibility Interacting with supporters, journalists, politicians Early warning system for PR issues Not a broadcast medium. Expect some pushback.
Don't Do not: create a blog if you can't update it regularly (3 times a week at a minimum)‏ Do not: recreate the wheel. Tools are there, use them. You do not need your own social network.* Do not: create a social media space and then just use it to push your content Do not: allocate half an hour a week of social media time to an intern and expect it to work Do not: listen to hucksters who promote SEO and FAST RESULTS OMG OMG
Do Do: signup for an account on the major social media spaces with your most common organisation name,  even if  you don't intend to use the site. Do: involve all your organisation's members in the discussion of what to do with your social media. Do: take your time getting to know the appropriate register of the medium Do: allocate enough time to do it well. A good social media strategy can save you a lot of grief and can bring in supporters. Treat it as an important part of your campaign, and it will reward you.
Twitter Yeah, it's the flavour of the month. Even so. You can reach opinion makers, journalists, celebrities, business people. You can get wind of PR issues very early, and make corrections before they blow up. You can monitor using keywords.
Twitter
Twitter search
Twitter search
Government blogs
People on Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook Have a facebook page with contacts, events Facebook group if you think it's useful Facebook app – seriously think about why. And then think again. Possibly a third time. (and then don't do it.)‏ Can be good for early warning Tactical use can be good – 5 million strong etc. But only of use as a peg for a new story (and even that is rare)‏ Seriously, don't make a facebook app.
MySpace Yeah, have one if you have to.
Blogs Do you need one? What's your publishing output? Do you want comments and feedback? (Really? Why?)‏ Would you be better served by commenting (and guest posting) on other blogs?
Links ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

More Related Content

What's hot

Youth HIV/AIDS Education 2.0: Applying New Media to Extend the Reach of HIV/A...
Youth HIV/AIDS Education 2.0: Applying New Media to Extend the Reach of HIV/A...Youth HIV/AIDS Education 2.0: Applying New Media to Extend the Reach of HIV/A...
Youth HIV/AIDS Education 2.0: Applying New Media to Extend the Reach of HIV/A...
HIV.gov, Office of HIV/AIDS and Infectious Disease Policy, HHS
 
Medicine in the tech age
Medicine in the tech ageMedicine in the tech age
Medicine in the tech age
gdymd
 
2016AHVRPPresentationSocialMedia
2016AHVRPPresentationSocialMedia2016AHVRPPresentationSocialMedia
2016AHVRPPresentationSocialMedia
Kristin Lanning
 
The new literacy: strategies, tools and techniques for incorporating new media
The new literacy: strategies, tools and techniques for incorporating new media The new literacy: strategies, tools and techniques for incorporating new media
The new literacy: strategies, tools and techniques for incorporating new media
Marco Campana
 
Using social media in your reporting - Amy Bartner - Muncie NewsTrain - 3.24.18
Using social media in your reporting - Amy Bartner - Muncie NewsTrain - 3.24.18Using social media in your reporting - Amy Bartner - Muncie NewsTrain - 3.24.18
Using social media in your reporting - Amy Bartner - Muncie NewsTrain - 3.24.18
News Leaders Association's NewsTrain
 
How to use technology in ministry & parenting
How to use technology in ministry & parentingHow to use technology in ministry & parenting
How to use technology in ministry & parenting
Ernest Staats
 
Are doctors social?
Are doctors social?Are doctors social?
Are doctors social?
Iris Thiele Isip-Tan
 
What's New In Communication 2009
What's New In Communication 2009What's New In Communication 2009
What's New In Communication 2009
Kim Kruse
 
Belgian journalists and social media - BJIT - 24/03/2011
Belgian journalists and social media - BJIT - 24/03/2011Belgian journalists and social media - BJIT - 24/03/2011
Belgian journalists and social media - BJIT - 24/03/2011
Frank De Graeve
 
Using Twitter & a Collaborative Research Platform in Rural Areas
Using Twitter & a Collaborative Research Platform in Rural AreasUsing Twitter & a Collaborative Research Platform in Rural Areas
Using Twitter & a Collaborative Research Platform in Rural Areas
Vasco da Gama Movement
 
U.S. Conference on AIDS 2009: Introductory New Media Institute by AIDS.gov
U.S. Conference on AIDS 2009: Introductory New Media Institute by AIDS.govU.S. Conference on AIDS 2009: Introductory New Media Institute by AIDS.gov
U.S. Conference on AIDS 2009: Introductory New Media Institute by AIDS.gov
HIV.gov, Office of HIV/AIDS and Infectious Disease Policy, HHS
 
Press Club Shute May 7 2009
Press Club Shute May 7 2009Press Club Shute May 7 2009
Press Club Shute May 7 2009
Lee Aase
 
AllHealth Press Club Shute May 7 2009
AllHealth Press Club Shute May 7 2009AllHealth Press Club Shute May 7 2009
AllHealth Press Club Shute May 7 2009
nancyshute
 
Social Media and Public Health
Social Media and Public HealthSocial Media and Public Health
Social Media and Public Health
Joyce Lee
 
How to submit a press release
How to submit a press releaseHow to submit a press release
How to submit a press release
Prachi Gupta
 
398 bob sumner_webinar09182012
398 bob sumner_webinar09182012398 bob sumner_webinar09182012
398 bob sumner_webinar09182012
Society for Scholarly Publishing
 
Social media and Patient Participation Groups
Social media and Patient Participation GroupsSocial media and Patient Participation Groups
Social media and Patient Participation Groups
Jennifer Skillen
 
Beat Blogging Best Practices
Beat Blogging Best PracticesBeat Blogging Best Practices
Beat Blogging Best Practices
Melissa Coulter
 
Readers Plus - News:rewired 26/6/10
Readers Plus - News:rewired 26/6/10Readers Plus - News:rewired 26/6/10
Readers Plus - News:rewired 26/6/10
SamShepherd
 
Basics of twitter
Basics of twitterBasics of twitter
Basics of twitter
Amanda Binder
 

What's hot (20)

Youth HIV/AIDS Education 2.0: Applying New Media to Extend the Reach of HIV/A...
Youth HIV/AIDS Education 2.0: Applying New Media to Extend the Reach of HIV/A...Youth HIV/AIDS Education 2.0: Applying New Media to Extend the Reach of HIV/A...
Youth HIV/AIDS Education 2.0: Applying New Media to Extend the Reach of HIV/A...
 
Medicine in the tech age
Medicine in the tech ageMedicine in the tech age
Medicine in the tech age
 
2016AHVRPPresentationSocialMedia
2016AHVRPPresentationSocialMedia2016AHVRPPresentationSocialMedia
2016AHVRPPresentationSocialMedia
 
The new literacy: strategies, tools and techniques for incorporating new media
The new literacy: strategies, tools and techniques for incorporating new media The new literacy: strategies, tools and techniques for incorporating new media
The new literacy: strategies, tools and techniques for incorporating new media
 
Using social media in your reporting - Amy Bartner - Muncie NewsTrain - 3.24.18
Using social media in your reporting - Amy Bartner - Muncie NewsTrain - 3.24.18Using social media in your reporting - Amy Bartner - Muncie NewsTrain - 3.24.18
Using social media in your reporting - Amy Bartner - Muncie NewsTrain - 3.24.18
 
How to use technology in ministry & parenting
How to use technology in ministry & parentingHow to use technology in ministry & parenting
How to use technology in ministry & parenting
 
Are doctors social?
Are doctors social?Are doctors social?
Are doctors social?
 
What's New In Communication 2009
What's New In Communication 2009What's New In Communication 2009
What's New In Communication 2009
 
Belgian journalists and social media - BJIT - 24/03/2011
Belgian journalists and social media - BJIT - 24/03/2011Belgian journalists and social media - BJIT - 24/03/2011
Belgian journalists and social media - BJIT - 24/03/2011
 
Using Twitter & a Collaborative Research Platform in Rural Areas
Using Twitter & a Collaborative Research Platform in Rural AreasUsing Twitter & a Collaborative Research Platform in Rural Areas
Using Twitter & a Collaborative Research Platform in Rural Areas
 
U.S. Conference on AIDS 2009: Introductory New Media Institute by AIDS.gov
U.S. Conference on AIDS 2009: Introductory New Media Institute by AIDS.govU.S. Conference on AIDS 2009: Introductory New Media Institute by AIDS.gov
U.S. Conference on AIDS 2009: Introductory New Media Institute by AIDS.gov
 
Press Club Shute May 7 2009
Press Club Shute May 7 2009Press Club Shute May 7 2009
Press Club Shute May 7 2009
 
AllHealth Press Club Shute May 7 2009
AllHealth Press Club Shute May 7 2009AllHealth Press Club Shute May 7 2009
AllHealth Press Club Shute May 7 2009
 
Social Media and Public Health
Social Media and Public HealthSocial Media and Public Health
Social Media and Public Health
 
How to submit a press release
How to submit a press releaseHow to submit a press release
How to submit a press release
 
398 bob sumner_webinar09182012
398 bob sumner_webinar09182012398 bob sumner_webinar09182012
398 bob sumner_webinar09182012
 
Social media and Patient Participation Groups
Social media and Patient Participation GroupsSocial media and Patient Participation Groups
Social media and Patient Participation Groups
 
Beat Blogging Best Practices
Beat Blogging Best PracticesBeat Blogging Best Practices
Beat Blogging Best Practices
 
Readers Plus - News:rewired 26/6/10
Readers Plus - News:rewired 26/6/10Readers Plus - News:rewired 26/6/10
Readers Plus - News:rewired 26/6/10
 
Basics of twitter
Basics of twitterBasics of twitter
Basics of twitter
 

Viewers also liked

Gunn Jr. High Library Orientation
Gunn Jr. High Library OrientationGunn Jr. High Library Orientation
Gunn Jr. High Library Orientation
talljim
 
Lindsey Madison Pp With References
Lindsey Madison Pp With ReferencesLindsey Madison Pp With References
Lindsey Madison Pp With References
drpetty
 
SARA PILAR
SARA PILARSARA PILAR
SARA PILAR
Rossito
 
Library Orientation2 With A Hollywood Twist 96
Library Orientation2 With A Hollywood Twist 96Library Orientation2 With A Hollywood Twist 96
Library Orientation2 With A Hollywood Twist 96
talljim
 
Paige Keister
Paige KeisterPaige Keister
Paige Keister
drpetty
 
Mary Grace Reed Exercise Boosts Brain Power
Mary Grace Reed Exercise Boosts Brain PowerMary Grace Reed Exercise Boosts Brain Power
Mary Grace Reed Exercise Boosts Brain Power
drpetty
 
Clark Higgins Remember To Repeat
Clark Higgins Remember To RepeatClark Higgins Remember To Repeat
Clark Higgins Remember To Repeat
drpetty
 

Viewers also liked (7)

Gunn Jr. High Library Orientation
Gunn Jr. High Library OrientationGunn Jr. High Library Orientation
Gunn Jr. High Library Orientation
 
Lindsey Madison Pp With References
Lindsey Madison Pp With ReferencesLindsey Madison Pp With References
Lindsey Madison Pp With References
 
SARA PILAR
SARA PILARSARA PILAR
SARA PILAR
 
Library Orientation2 With A Hollywood Twist 96
Library Orientation2 With A Hollywood Twist 96Library Orientation2 With A Hollywood Twist 96
Library Orientation2 With A Hollywood Twist 96
 
Paige Keister
Paige KeisterPaige Keister
Paige Keister
 
Mary Grace Reed Exercise Boosts Brain Power
Mary Grace Reed Exercise Boosts Brain PowerMary Grace Reed Exercise Boosts Brain Power
Mary Grace Reed Exercise Boosts Brain Power
 
Clark Higgins Remember To Repeat
Clark Higgins Remember To RepeatClark Higgins Remember To Repeat
Clark Higgins Remember To Repeat
 

Similar to access to government

Using Social Media in Behavioral Healthcare
Using Social Media in Behavioral HealthcareUsing Social Media in Behavioral Healthcare
Using Social Media in Behavioral Healthcare
Jennifer Iacovelli
 
here comes social advocacy (the full monty)
here comes social advocacy (the full monty)here comes social advocacy (the full monty)
here comes social advocacy (the full monty)
Alan Rosenblatt
 
Where do you find the time? @conradr
Where do you find the time? @conradrWhere do you find the time? @conradr
Where do you find the time? @conradr
Be Good Be Social
 
Social Media Practices of America's Top Hospitals
Social Media Practices of America's Top HospitalsSocial Media Practices of America's Top Hospitals
Social Media Practices of America's Top Hospitals
Jennings Healthcare Marketing (Dan Dunlop)
 
Brandt socialmediaworkshop25.11
Brandt socialmediaworkshop25.11Brandt socialmediaworkshop25.11
Brandt socialmediaworkshop25.11
nettib
 
Wim Presentation 2 11 10
Wim Presentation 2 11 10Wim Presentation 2 11 10
Wim Presentation 2 11 10
Sevans Strategy
 
Social Media Marketing for Nonprofits
Social Media Marketing for Nonprofits Social Media Marketing for Nonprofits
Social Media Marketing for Nonprofits
Social Strategies
 
The Journey Into Web 2.0
The Journey Into Web 2.0The Journey Into Web 2.0
The Journey Into Web 2.0
City of Waco
 
PopTech Slides
PopTech SlidesPopTech Slides
PopTech Slides
Beth Kanter
 
Ideas Shop using social media in campaigns
Ideas Shop using social media in campaignsIdeas Shop using social media in campaigns
Ideas Shop using social media in campaigns
Emma McCleary
 
Module2
Module2Module2
Module2
Keiko Tanaka
 
Why James Madison Would Hate Social Media
Why James Madison Would Hate Social MediaWhy James Madison Would Hate Social Media
Why James Madison Would Hate Social Media
Jamie Beckland
 
Horn Group Social Media Boot Camp 08.09
Horn Group Social Media Boot Camp 08.09Horn Group Social Media Boot Camp 08.09
Horn Group Social Media Boot Camp 08.09
Shannon Latta
 
Social media for charities
Social media for charitiesSocial media for charities
Social media for charities
Gitta Bartling
 
Demystifying Social Media Webinar 10-20-09
Demystifying Social Media Webinar 10-20-09Demystifying Social Media Webinar 10-20-09
Demystifying Social Media Webinar 10-20-09
Jennings Healthcare Marketing (Dan Dunlop)
 
Demystifying Social Media Webinar 10-20-09
Demystifying Social Media Webinar 10-20-09Demystifying Social Media Webinar 10-20-09
Demystifying Social Media Webinar 10-20-09
Jennings Healthcare Marketing (Dan Dunlop)
 
Using Social Media for Fundraising - AFP International Presentation by Dave T...
Using Social Media for Fundraising - AFP International Presentation by Dave T...Using Social Media for Fundraising - AFP International Presentation by Dave T...
Using Social Media for Fundraising - AFP International Presentation by Dave T...
Dave Tinker, CFRE
 
Compasspoint
CompasspointCompasspoint
Compasspoint
Beth Kanter
 
Social Media Presentation for Catholic Organizations
Social Media Presentation for Catholic OrganizationsSocial Media Presentation for Catholic Organizations
Social Media Presentation for Catholic Organizations
Molly Nichelson
 
Six big ideas npcc 2018 - lambiase & english
Six big ideas   npcc 2018 - lambiase & englishSix big ideas   npcc 2018 - lambiase & english
Six big ideas npcc 2018 - lambiase & english
Texas Christian University
 

Similar to access to government (20)

Using Social Media in Behavioral Healthcare
Using Social Media in Behavioral HealthcareUsing Social Media in Behavioral Healthcare
Using Social Media in Behavioral Healthcare
 
here comes social advocacy (the full monty)
here comes social advocacy (the full monty)here comes social advocacy (the full monty)
here comes social advocacy (the full monty)
 
Where do you find the time? @conradr
Where do you find the time? @conradrWhere do you find the time? @conradr
Where do you find the time? @conradr
 
Social Media Practices of America's Top Hospitals
Social Media Practices of America's Top HospitalsSocial Media Practices of America's Top Hospitals
Social Media Practices of America's Top Hospitals
 
Brandt socialmediaworkshop25.11
Brandt socialmediaworkshop25.11Brandt socialmediaworkshop25.11
Brandt socialmediaworkshop25.11
 
Wim Presentation 2 11 10
Wim Presentation 2 11 10Wim Presentation 2 11 10
Wim Presentation 2 11 10
 
Social Media Marketing for Nonprofits
Social Media Marketing for Nonprofits Social Media Marketing for Nonprofits
Social Media Marketing for Nonprofits
 
The Journey Into Web 2.0
The Journey Into Web 2.0The Journey Into Web 2.0
The Journey Into Web 2.0
 
PopTech Slides
PopTech SlidesPopTech Slides
PopTech Slides
 
Ideas Shop using social media in campaigns
Ideas Shop using social media in campaignsIdeas Shop using social media in campaigns
Ideas Shop using social media in campaigns
 
Module2
Module2Module2
Module2
 
Why James Madison Would Hate Social Media
Why James Madison Would Hate Social MediaWhy James Madison Would Hate Social Media
Why James Madison Would Hate Social Media
 
Horn Group Social Media Boot Camp 08.09
Horn Group Social Media Boot Camp 08.09Horn Group Social Media Boot Camp 08.09
Horn Group Social Media Boot Camp 08.09
 
Social media for charities
Social media for charitiesSocial media for charities
Social media for charities
 
Demystifying Social Media Webinar 10-20-09
Demystifying Social Media Webinar 10-20-09Demystifying Social Media Webinar 10-20-09
Demystifying Social Media Webinar 10-20-09
 
Demystifying Social Media Webinar 10-20-09
Demystifying Social Media Webinar 10-20-09Demystifying Social Media Webinar 10-20-09
Demystifying Social Media Webinar 10-20-09
 
Using Social Media for Fundraising - AFP International Presentation by Dave T...
Using Social Media for Fundraising - AFP International Presentation by Dave T...Using Social Media for Fundraising - AFP International Presentation by Dave T...
Using Social Media for Fundraising - AFP International Presentation by Dave T...
 
Compasspoint
CompasspointCompasspoint
Compasspoint
 
Social Media Presentation for Catholic Organizations
Social Media Presentation for Catholic OrganizationsSocial Media Presentation for Catholic Organizations
Social Media Presentation for Catholic Organizations
 
Six big ideas npcc 2018 - lambiase & english
Six big ideas   npcc 2018 - lambiase & englishSix big ideas   npcc 2018 - lambiase & english
Six big ideas npcc 2018 - lambiase & english
 

Recently uploaded

June Patch Tuesday
June Patch TuesdayJune Patch Tuesday
June Patch Tuesday
Ivanti
 
AWS Cloud Cost Optimization Presentation.pptx
AWS Cloud Cost Optimization Presentation.pptxAWS Cloud Cost Optimization Presentation.pptx
AWS Cloud Cost Optimization Presentation.pptx
HarisZaheer8
 
Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
Your One-Stop Shop for Python Success: Top 10 US Python Development ProvidersYour One-Stop Shop for Python Success: Top 10 US Python Development Providers
Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
akankshawande
 
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
Energy Efficient Video Encoding for Cloud and Edge Computing InstancesEnergy Efficient Video Encoding for Cloud and Edge Computing Instances
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
Alpen-Adria-Universität
 
System Design Case Study: Building a Scalable E-Commerce Platform - Hiike
System Design Case Study: Building a Scalable E-Commerce Platform - HiikeSystem Design Case Study: Building a Scalable E-Commerce Platform - Hiike
System Design Case Study: Building a Scalable E-Commerce Platform - Hiike
Hiike
 
Overcoming the PLG Trap: Lessons from Canva's Head of Sales & Head of EMEA Da...
Overcoming the PLG Trap: Lessons from Canva's Head of Sales & Head of EMEA Da...Overcoming the PLG Trap: Lessons from Canva's Head of Sales & Head of EMEA Da...
Overcoming the PLG Trap: Lessons from Canva's Head of Sales & Head of EMEA Da...
saastr
 
Fueling AI with Great Data with Airbyte Webinar
Fueling AI with Great Data with Airbyte WebinarFueling AI with Great Data with Airbyte Webinar
Fueling AI with Great Data with Airbyte Webinar
Zilliz
 
Columbus Data & Analytics Wednesdays - June 2024
Columbus Data & Analytics Wednesdays - June 2024Columbus Data & Analytics Wednesdays - June 2024
Columbus Data & Analytics Wednesdays - June 2024
Jason Packer
 
Main news related to the CCS TSI 2023 (2023/1695)
Main news related to the CCS TSI 2023 (2023/1695)Main news related to the CCS TSI 2023 (2023/1695)
Main news related to the CCS TSI 2023 (2023/1695)
Jakub Marek
 
5th LF Energy Power Grid Model Meet-up Slides
5th LF Energy Power Grid Model Meet-up Slides5th LF Energy Power Grid Model Meet-up Slides
5th LF Energy Power Grid Model Meet-up Slides
DanBrown980551
 
Programming Foundation Models with DSPy - Meetup Slides
Programming Foundation Models with DSPy - Meetup SlidesProgramming Foundation Models with DSPy - Meetup Slides
Programming Foundation Models with DSPy - Meetup Slides
Zilliz
 
Presentation of the OECD Artificial Intelligence Review of Germany
Presentation of the OECD Artificial Intelligence Review of GermanyPresentation of the OECD Artificial Intelligence Review of Germany
Presentation of the OECD Artificial Intelligence Review of Germany
innovationoecd
 
FREE A4 Cyber Security Awareness Posters-Social Engineering part 3
FREE A4 Cyber Security Awareness  Posters-Social Engineering part 3FREE A4 Cyber Security Awareness  Posters-Social Engineering part 3
FREE A4 Cyber Security Awareness Posters-Social Engineering part 3
Data Hops
 
Azure API Management to expose backend services securely
Azure API Management to expose backend services securelyAzure API Management to expose backend services securely
Azure API Management to expose backend services securely
Dinusha Kumarasiri
 
Digital Banking in the Cloud: How Citizens Bank Unlocked Their Mainframe
Digital Banking in the Cloud: How Citizens Bank Unlocked Their MainframeDigital Banking in the Cloud: How Citizens Bank Unlocked Their Mainframe
Digital Banking in the Cloud: How Citizens Bank Unlocked Their Mainframe
Precisely
 
Dandelion Hashtable: beyond billion requests per second on a commodity server
Dandelion Hashtable: beyond billion requests per second on a commodity serverDandelion Hashtable: beyond billion requests per second on a commodity server
Dandelion Hashtable: beyond billion requests per second on a commodity server
Antonios Katsarakis
 
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...
Alex Pruden
 
Nordic Marketo Engage User Group_June 13_ 2024.pptx
Nordic Marketo Engage User Group_June 13_ 2024.pptxNordic Marketo Engage User Group_June 13_ 2024.pptx
Nordic Marketo Engage User Group_June 13_ 2024.pptx
MichaelKnudsen27
 
HCL Notes and Domino License Cost Reduction in the World of DLAU
HCL Notes and Domino License Cost Reduction in the World of DLAUHCL Notes and Domino License Cost Reduction in the World of DLAU
HCL Notes and Domino License Cost Reduction in the World of DLAU
panagenda
 
Serial Arm Control in Real Time Presentation
Serial Arm Control in Real Time PresentationSerial Arm Control in Real Time Presentation
Serial Arm Control in Real Time Presentation
tolgahangng
 

Recently uploaded (20)

June Patch Tuesday
June Patch TuesdayJune Patch Tuesday
June Patch Tuesday
 
AWS Cloud Cost Optimization Presentation.pptx
AWS Cloud Cost Optimization Presentation.pptxAWS Cloud Cost Optimization Presentation.pptx
AWS Cloud Cost Optimization Presentation.pptx
 
Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
Your One-Stop Shop for Python Success: Top 10 US Python Development ProvidersYour One-Stop Shop for Python Success: Top 10 US Python Development Providers
Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
 
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
Energy Efficient Video Encoding for Cloud and Edge Computing InstancesEnergy Efficient Video Encoding for Cloud and Edge Computing Instances
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
 
System Design Case Study: Building a Scalable E-Commerce Platform - Hiike
System Design Case Study: Building a Scalable E-Commerce Platform - HiikeSystem Design Case Study: Building a Scalable E-Commerce Platform - Hiike
System Design Case Study: Building a Scalable E-Commerce Platform - Hiike
 
Overcoming the PLG Trap: Lessons from Canva's Head of Sales & Head of EMEA Da...
Overcoming the PLG Trap: Lessons from Canva's Head of Sales & Head of EMEA Da...Overcoming the PLG Trap: Lessons from Canva's Head of Sales & Head of EMEA Da...
Overcoming the PLG Trap: Lessons from Canva's Head of Sales & Head of EMEA Da...
 
Fueling AI with Great Data with Airbyte Webinar
Fueling AI with Great Data with Airbyte WebinarFueling AI with Great Data with Airbyte Webinar
Fueling AI with Great Data with Airbyte Webinar
 
Columbus Data & Analytics Wednesdays - June 2024
Columbus Data & Analytics Wednesdays - June 2024Columbus Data & Analytics Wednesdays - June 2024
Columbus Data & Analytics Wednesdays - June 2024
 
Main news related to the CCS TSI 2023 (2023/1695)
Main news related to the CCS TSI 2023 (2023/1695)Main news related to the CCS TSI 2023 (2023/1695)
Main news related to the CCS TSI 2023 (2023/1695)
 
5th LF Energy Power Grid Model Meet-up Slides
5th LF Energy Power Grid Model Meet-up Slides5th LF Energy Power Grid Model Meet-up Slides
5th LF Energy Power Grid Model Meet-up Slides
 
Programming Foundation Models with DSPy - Meetup Slides
Programming Foundation Models with DSPy - Meetup SlidesProgramming Foundation Models with DSPy - Meetup Slides
Programming Foundation Models with DSPy - Meetup Slides
 
Presentation of the OECD Artificial Intelligence Review of Germany
Presentation of the OECD Artificial Intelligence Review of GermanyPresentation of the OECD Artificial Intelligence Review of Germany
Presentation of the OECD Artificial Intelligence Review of Germany
 
FREE A4 Cyber Security Awareness Posters-Social Engineering part 3
FREE A4 Cyber Security Awareness  Posters-Social Engineering part 3FREE A4 Cyber Security Awareness  Posters-Social Engineering part 3
FREE A4 Cyber Security Awareness Posters-Social Engineering part 3
 
Azure API Management to expose backend services securely
Azure API Management to expose backend services securelyAzure API Management to expose backend services securely
Azure API Management to expose backend services securely
 
Digital Banking in the Cloud: How Citizens Bank Unlocked Their Mainframe
Digital Banking in the Cloud: How Citizens Bank Unlocked Their MainframeDigital Banking in the Cloud: How Citizens Bank Unlocked Their Mainframe
Digital Banking in the Cloud: How Citizens Bank Unlocked Their Mainframe
 
Dandelion Hashtable: beyond billion requests per second on a commodity server
Dandelion Hashtable: beyond billion requests per second on a commodity serverDandelion Hashtable: beyond billion requests per second on a commodity server
Dandelion Hashtable: beyond billion requests per second on a commodity server
 
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...
 
Nordic Marketo Engage User Group_June 13_ 2024.pptx
Nordic Marketo Engage User Group_June 13_ 2024.pptxNordic Marketo Engage User Group_June 13_ 2024.pptx
Nordic Marketo Engage User Group_June 13_ 2024.pptx
 
HCL Notes and Domino License Cost Reduction in the World of DLAU
HCL Notes and Domino License Cost Reduction in the World of DLAUHCL Notes and Domino License Cost Reduction in the World of DLAU
HCL Notes and Domino License Cost Reduction in the World of DLAU
 
Serial Arm Control in Real Time Presentation
Serial Arm Control in Real Time PresentationSerial Arm Control in Real Time Presentation
Serial Arm Control in Real Time Presentation
 

access to government

  • 1. Access to government (and the media)‏ Barry Saunders, Research Coordinator – Democratic Renewal, Centre for Policy Development (also: WWF / Earth Hour)‏
  • 2.
  • 3. What do you do What does your organisation / campaign do, in one sentence? Three common terms for what you do? What is the cycle of what you do? Is it time limited, or timeless? Legislative, or popular movement? Local, global or both? Who are your likely partners? How do you view the role of government?
  • 4. Working out strategy Where do you want to be seen? What do you want to be seen to be doing? When do you want to be seen? Are you proactive or reactive? Do you want to engage with the mainstream media? Do you operate on a moral, political, logical or emotive level?
  • 5. Finding your place Who are your allies? Who are your critics? Who are your supporters? Where are your supporters? Who are you? What are your issues?
  • 6. Tools Tech understanding: websites and email. There are more technical tools, but let's keep this manageable. The tools are there for when you need them. If you use RSS, most of these ideas work well with RSS. If not, email works too.
  • 7. Get out your notepad Write down: names of people involved Issues you cover People who love you People who hate you People you like Politicians who are relevant Public figures who are relevant
  • 8. Google alerts Create as many as you need Put term in quotation marks to avoid erroneous results Pick an appropriate frequency
  • 10. Tracking politicians http://Greensmps.org.au http://kevinpm.com.au/ http://malcolmturnbull.com.au/Home/tabid/36/Default.aspx http://openaustralia.org (Hansard, Parliament)‏ http://projectdemocracy.com (Senate)‏
  • 12. Advanced research and outreach Blogs.com.au + RSS Wikipedia alerts Wikileaks alerts Cryptome.org Sourcewatch.org Blog subscriptions http://technorati.com/
  • 13. Outreach Does your organisation need to be on top of the news? How rapidly? Less about damage control, more about avoiding misunderstandings and correcting errors early
  • 14. Social media Ask yourself: why do I want to use social media? Some good reasons: reaching community Promoting self, raising visibility Interacting with supporters, journalists, politicians Early warning system for PR issues Not a broadcast medium. Expect some pushback.
  • 15. Don't Do not: create a blog if you can't update it regularly (3 times a week at a minimum)‏ Do not: recreate the wheel. Tools are there, use them. You do not need your own social network.* Do not: create a social media space and then just use it to push your content Do not: allocate half an hour a week of social media time to an intern and expect it to work Do not: listen to hucksters who promote SEO and FAST RESULTS OMG OMG
  • 16. Do Do: signup for an account on the major social media spaces with your most common organisation name, even if you don't intend to use the site. Do: involve all your organisation's members in the discussion of what to do with your social media. Do: take your time getting to know the appropriate register of the medium Do: allocate enough time to do it well. A good social media strategy can save you a lot of grief and can bring in supporters. Treat it as an important part of your campaign, and it will reward you.
  • 17. Twitter Yeah, it's the flavour of the month. Even so. You can reach opinion makers, journalists, celebrities, business people. You can get wind of PR issues very early, and make corrections before they blow up. You can monitor using keywords.
  • 22.
  • 23. Facebook Have a facebook page with contacts, events Facebook group if you think it's useful Facebook app – seriously think about why. And then think again. Possibly a third time. (and then don't do it.)‏ Can be good for early warning Tactical use can be good – 5 million strong etc. But only of use as a peg for a new story (and even that is rare)‏ Seriously, don't make a facebook app.
  • 24. MySpace Yeah, have one if you have to.
  • 25. Blogs Do you need one? What's your publishing output? Do you want comments and feedback? (Really? Why?)‏ Would you be better served by commenting (and guest posting) on other blogs?
  • 26.

Editor's Notes

  1. *Not expert - ‘professional generalist’. *Job where I get to work with the smartest ppl I know & look at how to close gap bw their research & ideas & current policy. *Think tank I work for focuses on combating the short-termism of the political cycle.