The document discusses setting up rural business hubs in northeast India to improve agricultural value chains. It analyzes the potential for hubs focused on ginger, turmeric, passion fruit and pineapple based on production levels. Key constraints include lack of infrastructure, financing, training and market linkages. The report recommends a resource agency to coordinate stakeholders, organizing producers, developing business plans, and attracting private investments to set up processing facilities and establish sustainable markets. Rural business hubs could boost incomes, employment and environmental sustainability for farmers in the northeast.
The document discusses the organized vs unorganized retail sectors in India. It notes that the organized sector makes up only 3% of the market currently, but is growing at 35% compared to 6% for the unorganized sector. The organized sector faces challenges like poor supply chain management during aggressive expansion. Meanwhile, the unorganized sector relies on labor intensive technologies and lacks government support. It also provides an overview of the retail industry in India, major players, formats, and trends in consumer spending.
The document discusses the evolution and growth of the retail industry in India. It covers topics such as the advantages of retail in India, the changing retail landscape and formats, opportunities in rural retail, and initiatives by major companies in India. Key points made include that retail is one of the fastest growing sectors in India, with a large young population and increasing disposable incomes driving demand. Rural retail also provides significant opportunities with initiatives like ITC's e-Choupal and HUL's Project Shakti aiming to improve access and incomes for farmers. Major players operating in India include global brands as well as domestic retailers expanding across the country.
My name is Kellene Okonkwo and I work for Ekulo Distribution USA in Fontana California. I currently work as the sales and merchandising manager at this location. I have just been awarded a new project and position as International Business Development Manager for the United States head office in Fontana, California. We have contacts with NAFDAC to aid foreign companies in importing products into West Africa.
This document provides an executive summary and table of contents for a project report on rural marketing. The executive summary discusses the evolution of thinking around rural marketing in India, from initially viewing rural and urban markets similarly to recognizing the need for a distinct rural marketing approach. It notes that factors beyond just income differentiate rural and urban India, requiring a tailored understanding of rural markets. The table of contents then outlines 15 sections that will be covered in the project report, including the nature of rural markets, rural consumer behavior, marketing strategies for rural markets, and media vehicles for promoting to rural audiences.
Organized retail in India employs recruitment consultants and agents to help identify qualified candidates for both junior and middle level positions. For junior roles, consultants are used to find candidates in large numbers who can then be shortlisted. For middle level roles, consultants conduct initial screenings before internal teams interview potential hires. During economic downturns, retailers optimize current staff and focus on quality over quantity when hiring through consultants. Consultants play an important bridge between open positions at retailers and job seekers seeking opportunities in the organized retail sector in India.
The document provides an overview of the Gujarat textile cluster in India. It discusses the region's strong textile industry and supporting factors like infrastructure, institutions, cotton production and related industries. The textile value chain in the region is described along with key competitive issues around bureaucracy and imports. Major companies in the cluster are listed and performance metrics are shown comparing Gujarat to other states. Recommendations focus on supporting composite mills, improving quality standards, and promoting rural apparel manufacturing.
The document provides details about a new retail and entertainment project in Ghaziabad called R.E.D. Some key points:
1) R.E.D is a 10,00,000 sq ft mall located near major roads with 11 acres of land, anchored by many leading brands.
2) It aims to be a major shopping and entertainment destination for nearby areas, with over 150 shops, a large multiplex, amusement rides including a snow park.
3) The project is expected to benefit from the growing Indian retail industry and proximity to affluent residential areas with over 50,000 households nearby.
Rural markets in India offer significant opportunities for companies due to the large population size and increasing purchasing power. However, rural consumers have unique needs and preferences compared to urban consumers. Successful rural marketing strategies require understanding rural consumer behaviors and leveraging existing rural infrastructure like local markets. Examples of companies that have effectively tapped the rural market include Escorts, HLL, ITC, and BPCL through tailored approaches like focused local advertising, introducing smaller product packages, and establishing rural retail points of presence.
The document discusses the organized vs unorganized retail sectors in India. It notes that the organized sector makes up only 3% of the market currently, but is growing at 35% compared to 6% for the unorganized sector. The organized sector faces challenges like poor supply chain management during aggressive expansion. Meanwhile, the unorganized sector relies on labor intensive technologies and lacks government support. It also provides an overview of the retail industry in India, major players, formats, and trends in consumer spending.
The document discusses the evolution and growth of the retail industry in India. It covers topics such as the advantages of retail in India, the changing retail landscape and formats, opportunities in rural retail, and initiatives by major companies in India. Key points made include that retail is one of the fastest growing sectors in India, with a large young population and increasing disposable incomes driving demand. Rural retail also provides significant opportunities with initiatives like ITC's e-Choupal and HUL's Project Shakti aiming to improve access and incomes for farmers. Major players operating in India include global brands as well as domestic retailers expanding across the country.
My name is Kellene Okonkwo and I work for Ekulo Distribution USA in Fontana California. I currently work as the sales and merchandising manager at this location. I have just been awarded a new project and position as International Business Development Manager for the United States head office in Fontana, California. We have contacts with NAFDAC to aid foreign companies in importing products into West Africa.
This document provides an executive summary and table of contents for a project report on rural marketing. The executive summary discusses the evolution of thinking around rural marketing in India, from initially viewing rural and urban markets similarly to recognizing the need for a distinct rural marketing approach. It notes that factors beyond just income differentiate rural and urban India, requiring a tailored understanding of rural markets. The table of contents then outlines 15 sections that will be covered in the project report, including the nature of rural markets, rural consumer behavior, marketing strategies for rural markets, and media vehicles for promoting to rural audiences.
Organized retail in India employs recruitment consultants and agents to help identify qualified candidates for both junior and middle level positions. For junior roles, consultants are used to find candidates in large numbers who can then be shortlisted. For middle level roles, consultants conduct initial screenings before internal teams interview potential hires. During economic downturns, retailers optimize current staff and focus on quality over quantity when hiring through consultants. Consultants play an important bridge between open positions at retailers and job seekers seeking opportunities in the organized retail sector in India.
The document provides an overview of the Gujarat textile cluster in India. It discusses the region's strong textile industry and supporting factors like infrastructure, institutions, cotton production and related industries. The textile value chain in the region is described along with key competitive issues around bureaucracy and imports. Major companies in the cluster are listed and performance metrics are shown comparing Gujarat to other states. Recommendations focus on supporting composite mills, improving quality standards, and promoting rural apparel manufacturing.
The document provides details about a new retail and entertainment project in Ghaziabad called R.E.D. Some key points:
1) R.E.D is a 10,00,000 sq ft mall located near major roads with 11 acres of land, anchored by many leading brands.
2) It aims to be a major shopping and entertainment destination for nearby areas, with over 150 shops, a large multiplex, amusement rides including a snow park.
3) The project is expected to benefit from the growing Indian retail industry and proximity to affluent residential areas with over 50,000 households nearby.
Rural markets in India offer significant opportunities for companies due to the large population size and increasing purchasing power. However, rural consumers have unique needs and preferences compared to urban consumers. Successful rural marketing strategies require understanding rural consumer behaviors and leveraging existing rural infrastructure like local markets. Examples of companies that have effectively tapped the rural market include Escorts, HLL, ITC, and BPCL through tailored approaches like focused local advertising, introducing smaller product packages, and establishing rural retail points of presence.
The document discusses concepts related to services marketing. It introduces the topic of services marketing and outlines differences between goods and services. Key frameworks are presented, including the services marketing triangle, the expanded services marketing mix (7Ps), and gaps model of service quality. The document provides an overview of important topics in services marketing through definitions, figures, and tables.
ABC Perspective: ‘Access to safe and nutritious food for all’agbiz
Dr John Purchase presented at the Consumer Rights Conference. He addressed the following topics:
Global Food System and Value Chains;
Food Chain and Network Development;
How do we capture value?;
Role of Government and the Case for International Investment.
This report summarizes a study on rural marketing conducted by Hindustan Unilever Limited (HUL) in India. Key findings include: 1) HUL uses various promotional modes in rural areas like direct contact, print media, and brand ambassadors; 2) rural consumers want promotions focused on product usage and needs; 3) brand ambassadors are important for rural promotions. The report recommends HUL focus more on product utility in rural promotions and provide full product information. It also suggests using relevant local brand ambassadors reflecting rural lifestyles.
Urban consumption in India is expected to grow significantly between 2005 and 2025, accounting for more than two-thirds of the overall growth in consumption. While organized retail has traditionally focused on tier 1, 2, and 3 cities, tier 4 cities generate around 40% of India's total disposable income and represent a major untapped market, as existing small stores cannot meet the demands of affluent customers in these towns. FabMart by MRPL aims to address this opportunity by bringing a wide range of branded products to customers in tier 3 and 4 towns through an online shopping platform, combining industry expertise with technology to provide the fastest and best e-commerce experience with timely deliveries.
The document discusses FDI in the Indian retail sector. It provides an overview of the retail sector in India and abroad, opportunities and challenges of FDI in Indian retail, emerging human resource issues, and the future outlook. Key points include that India's retail market is the 3rd largest globally, dominated by unorganized players, and FDI could help address issues of supply chain management, technology adoption and resource use while also creating jobs. However, major challenges include competition from small stores, difficulties in raising funds and managing labor, and adherence to various regulations and policies.
Hytera is a leading designer and manufacturer of professional mobile radio communications equipment. It has over 2,700 employees and serves customers in over 80 countries. Hytera invests heavily in R&D, with over 800 R&D engineers developing innovative products across TETRA, DMR, and other standards. It offers a full portfolio of terminals, systems, and applications to meet different customer needs with end-to-end solutions.
The document discusses retail location planning services provided by KINDUZ Consulting. It includes location mapping, competition mapping, and location feasibility studies to evaluate potential retail locations. The services involve analyzing demographic data, identifying retail zones and potential sites, assessing competition, and evaluating options based on factors like rent, footfall, accessibility and parking to select ideal locations. The document also mentions current challenges faced by retailers in India like store closures and the importance of choosing the right location for retail success.
The graphics presented here are designed to help you remember what you heard from our company overview quickly and clearly.
Our goal is to help you visualize your potential
career with Transamerica Financial Advisors while learning about our industry and our company.
The document provides an overview of rural marketing in India. It discusses:
1) Rural marketing is becoming increasingly important as rural markets outpace urban markets in growth. Many companies have made inroads into rural India.
2) Rural consumers have different characteristics than urban consumers due to factors like occupation, income sources, and lifestyle. Their buying behavior is influenced by their culture, reference groups, and available information.
3) Rural and urban markets differ in terms of population density, infrastructure, income stability, and other factors. Marketers must tailor their approaches to address the specific constraints of rural areas.
Wal-Mart is considering entering the Indian retail market as foreign direct investment restrictions in India have been relaxed. India's retail sector is growing rapidly due to rising incomes and changing consumption patterns. Organized retail is expected to gain market share over the next few years. Wal-Mart should leverage its strategy of low prices through efficient supply chains and IT. A joint venture is recommended to comply with regulations and penetrate the market quickly. Local preferences, locations, diversity, and values must be considered to build a sustainable Indian business model.
1) The document discusses an online portal called 'Being Stylish' that sells merchandise used in Bollywood movies.
2) It aims to partner with film production houses and stars to source authentic merchandise and offer a share of profits.
3) The portal would sell merchandise through auctions and fixed pricing, targeting different consumer segments.
Poverty eradication action plan of andhra pradeshgeosaibhaskar
The document outlines Andhra Pradesh's poverty eradication action plan, which consolidates various initiatives into an integrated strategy. Key elements include forming over 45,000 women's self-help groups with total savings of Rs. 1500 crore, organizing extreme poor groups under the Velugu program, and developing wastelands. The plan is implemented through four key missions on poverty eradication, water, literacy, and employment generation, as well as the health department. The progress in reducing poverty is due to holistic pro-poor growth strategies and an integrated action plan aligned with the people-owned Janmabhoomi movement and Vision 2020 goals.
This document compares traditional and Islamic microfinance approaches to poverty alleviation. It discusses how Islamic microfinance is based on Islamic principles of avoiding interest and ensuring fairness. Key Islamic microfinance tools discussed are zakat, which requires charity for the poor, and waqf, where wealth is contributed for public benefit. The document argues that by sharing risks and ensuring equity, Islamic microfinance can more effectively help the poor compared to traditional interest-based microloans.
This document presents information about Indian farmers and agriculture. It discusses the role of agriculture in the Indian economy, providing employment and food surplus. However, farmers face many challenges including unreliable monsoons, lack of organization, technology, electricity, and education. Their small land sizes also present difficulties. To improve conditions, farmers need more education, technology, government support, financing, and quality seeds. The presentation concludes with the question "Any question?"
The document discusses how technology can help eradicate poverty through initiatives like boosting agricultural productivity, providing clean energy and water. It outlines the UN's Millennium Development Goals and how scientific advances in areas like electronics and nanotechnology could enable technologies to alleviate poverty through access to energy, improved farming, and clean water. Additionally, information and communication technologies like telecenters and mobile phones can help bring important information to poor communities and empower them through access to education, healthcare resources, and participation in local decision making. The document advocates for combining different media like radio, television, print, and the internet to maximize outreach of anti-poverty information to rural populations.
The document proposes a social marketing campaign to stimulate action among target groups to help eradicate poverty in India. The campaign would focus on education, employment, health, and happiness. It would encourage urban populations aged 20+ and corporations to support initiatives in rural areas, such as education programs, employment opportunities, and healthcare facilities. The campaign's goal is to motivate people to take small actions and make a difference through a public-private partnership approach.
This document discusses the state of farmers in India. It notes that while farmers provide food for India's large population, most farmers are poor due to various challenges like unreliable monsoons, exploitation, lack of technology, education, and small land sizes. However, it states that conditions may improve over time as farmers become more educated and gain access to new technologies with government support and better financing.
Rural development is a complex process that aims to improve living conditions in rural areas. It requires integrated efforts across sectors like infrastructure, public services, health, education, employment and standard of living. While the government and private sector have undertaken development initiatives, rural areas still lag significantly behind cities in these areas. Effective rural development strategies require addressing issues like inadequate infrastructure, lack of opportunities, traditional mindsets, and ensuring balanced growth between rural and urban regions.
It is an initiative taken by DCM Shriram Consolidated Ltd. which provides end-to-end ground level support to the Indian farmer for improving their productivity and profitability.
The document discusses concepts related to services marketing. It introduces the topic of services marketing and outlines differences between goods and services. Key frameworks are presented, including the services marketing triangle, the expanded services marketing mix (7Ps), and gaps model of service quality. The document provides an overview of important topics in services marketing through definitions, figures, and tables.
ABC Perspective: ‘Access to safe and nutritious food for all’agbiz
Dr John Purchase presented at the Consumer Rights Conference. He addressed the following topics:
Global Food System and Value Chains;
Food Chain and Network Development;
How do we capture value?;
Role of Government and the Case for International Investment.
This report summarizes a study on rural marketing conducted by Hindustan Unilever Limited (HUL) in India. Key findings include: 1) HUL uses various promotional modes in rural areas like direct contact, print media, and brand ambassadors; 2) rural consumers want promotions focused on product usage and needs; 3) brand ambassadors are important for rural promotions. The report recommends HUL focus more on product utility in rural promotions and provide full product information. It also suggests using relevant local brand ambassadors reflecting rural lifestyles.
Urban consumption in India is expected to grow significantly between 2005 and 2025, accounting for more than two-thirds of the overall growth in consumption. While organized retail has traditionally focused on tier 1, 2, and 3 cities, tier 4 cities generate around 40% of India's total disposable income and represent a major untapped market, as existing small stores cannot meet the demands of affluent customers in these towns. FabMart by MRPL aims to address this opportunity by bringing a wide range of branded products to customers in tier 3 and 4 towns through an online shopping platform, combining industry expertise with technology to provide the fastest and best e-commerce experience with timely deliveries.
The document discusses FDI in the Indian retail sector. It provides an overview of the retail sector in India and abroad, opportunities and challenges of FDI in Indian retail, emerging human resource issues, and the future outlook. Key points include that India's retail market is the 3rd largest globally, dominated by unorganized players, and FDI could help address issues of supply chain management, technology adoption and resource use while also creating jobs. However, major challenges include competition from small stores, difficulties in raising funds and managing labor, and adherence to various regulations and policies.
Hytera is a leading designer and manufacturer of professional mobile radio communications equipment. It has over 2,700 employees and serves customers in over 80 countries. Hytera invests heavily in R&D, with over 800 R&D engineers developing innovative products across TETRA, DMR, and other standards. It offers a full portfolio of terminals, systems, and applications to meet different customer needs with end-to-end solutions.
The document discusses retail location planning services provided by KINDUZ Consulting. It includes location mapping, competition mapping, and location feasibility studies to evaluate potential retail locations. The services involve analyzing demographic data, identifying retail zones and potential sites, assessing competition, and evaluating options based on factors like rent, footfall, accessibility and parking to select ideal locations. The document also mentions current challenges faced by retailers in India like store closures and the importance of choosing the right location for retail success.
The graphics presented here are designed to help you remember what you heard from our company overview quickly and clearly.
Our goal is to help you visualize your potential
career with Transamerica Financial Advisors while learning about our industry and our company.
The document provides an overview of rural marketing in India. It discusses:
1) Rural marketing is becoming increasingly important as rural markets outpace urban markets in growth. Many companies have made inroads into rural India.
2) Rural consumers have different characteristics than urban consumers due to factors like occupation, income sources, and lifestyle. Their buying behavior is influenced by their culture, reference groups, and available information.
3) Rural and urban markets differ in terms of population density, infrastructure, income stability, and other factors. Marketers must tailor their approaches to address the specific constraints of rural areas.
Wal-Mart is considering entering the Indian retail market as foreign direct investment restrictions in India have been relaxed. India's retail sector is growing rapidly due to rising incomes and changing consumption patterns. Organized retail is expected to gain market share over the next few years. Wal-Mart should leverage its strategy of low prices through efficient supply chains and IT. A joint venture is recommended to comply with regulations and penetrate the market quickly. Local preferences, locations, diversity, and values must be considered to build a sustainable Indian business model.
1) The document discusses an online portal called 'Being Stylish' that sells merchandise used in Bollywood movies.
2) It aims to partner with film production houses and stars to source authentic merchandise and offer a share of profits.
3) The portal would sell merchandise through auctions and fixed pricing, targeting different consumer segments.
Poverty eradication action plan of andhra pradeshgeosaibhaskar
The document outlines Andhra Pradesh's poverty eradication action plan, which consolidates various initiatives into an integrated strategy. Key elements include forming over 45,000 women's self-help groups with total savings of Rs. 1500 crore, organizing extreme poor groups under the Velugu program, and developing wastelands. The plan is implemented through four key missions on poverty eradication, water, literacy, and employment generation, as well as the health department. The progress in reducing poverty is due to holistic pro-poor growth strategies and an integrated action plan aligned with the people-owned Janmabhoomi movement and Vision 2020 goals.
This document compares traditional and Islamic microfinance approaches to poverty alleviation. It discusses how Islamic microfinance is based on Islamic principles of avoiding interest and ensuring fairness. Key Islamic microfinance tools discussed are zakat, which requires charity for the poor, and waqf, where wealth is contributed for public benefit. The document argues that by sharing risks and ensuring equity, Islamic microfinance can more effectively help the poor compared to traditional interest-based microloans.
This document presents information about Indian farmers and agriculture. It discusses the role of agriculture in the Indian economy, providing employment and food surplus. However, farmers face many challenges including unreliable monsoons, lack of organization, technology, electricity, and education. Their small land sizes also present difficulties. To improve conditions, farmers need more education, technology, government support, financing, and quality seeds. The presentation concludes with the question "Any question?"
The document discusses how technology can help eradicate poverty through initiatives like boosting agricultural productivity, providing clean energy and water. It outlines the UN's Millennium Development Goals and how scientific advances in areas like electronics and nanotechnology could enable technologies to alleviate poverty through access to energy, improved farming, and clean water. Additionally, information and communication technologies like telecenters and mobile phones can help bring important information to poor communities and empower them through access to education, healthcare resources, and participation in local decision making. The document advocates for combining different media like radio, television, print, and the internet to maximize outreach of anti-poverty information to rural populations.
The document proposes a social marketing campaign to stimulate action among target groups to help eradicate poverty in India. The campaign would focus on education, employment, health, and happiness. It would encourage urban populations aged 20+ and corporations to support initiatives in rural areas, such as education programs, employment opportunities, and healthcare facilities. The campaign's goal is to motivate people to take small actions and make a difference through a public-private partnership approach.
This document discusses the state of farmers in India. It notes that while farmers provide food for India's large population, most farmers are poor due to various challenges like unreliable monsoons, exploitation, lack of technology, education, and small land sizes. However, it states that conditions may improve over time as farmers become more educated and gain access to new technologies with government support and better financing.
Rural development is a complex process that aims to improve living conditions in rural areas. It requires integrated efforts across sectors like infrastructure, public services, health, education, employment and standard of living. While the government and private sector have undertaken development initiatives, rural areas still lag significantly behind cities in these areas. Effective rural development strategies require addressing issues like inadequate infrastructure, lack of opportunities, traditional mindsets, and ensuring balanced growth between rural and urban regions.
It is an initiative taken by DCM Shriram Consolidated Ltd. which provides end-to-end ground level support to the Indian farmer for improving their productivity and profitability.
Rural areas are separately settled places away from large cities characterized by lower population density and engagement in primary industries like agriculture. A rural community has a sense of unity and religion plays an important role in village life. Rural lifestyles differ from urban ones in having limited services, public transport, and utilities. Rural development aims to improve the economic and social conditions of rural poor through collective efforts and generation of employment in farm, storage, and other economic activities while also developing infrastructure, health, education, and living conditions. It faces various challenges including traditional mindsets, lack of education, inadequate infrastructure, and economic and leadership problems. Rural development is important for India to develop rural areas holistically and empower communities.
A presentation made to IFAD (International Fund For Agriculture Development) country office on creating market linkages for rural poor farmers as a means to increase their livelihood and sustainability.
eFarm is an agri supply chain platform that aims to:
1) Procure vegetables and fruits from farmers and supply to bulk customers in cities.
2) Create an efficient end-to-end supply chain infrastructure to reduce post-harvest losses through better planning and management.
3) Link farmers to consumers through a transparent platform using information technology.
6.1 jan van_der_lee-collection_processing_marketingSilvia Sperandini
On December 8 and 9, a Dairy Expert Roundtable Meeting on “Competitive Dairy Value Chains in Southeast Asia” was held in Muak Lek, Thailand. In this regional meeting, participants from six countries in Southeast Asia discussed how the relatively small dairy value chains could be more competitive and sustainable.
This document discusses strategies for improving access to financial services for agricultural value chains in Africa. It notes that while over 60% of Africa's population lives rurally and engages in agriculture, the agricultural sector lacks large-scale investment and access to financing. The document outlines challenges like risk, lack of infrastructure and weak market structures that impede agricultural financing. It then discusses various innovations and tools for managing risk and financing along commodity value chains, including microfinance, value chain financing, futures markets, warehouse receipts and using movable assets as collateral. The goal is to develop sustainable and holistic solutions that link smallholder farmers to markets and financial services.
Mother Earth is a social enterprise that aims to connect rural Indian artisans to domestic and global markets in order to alleviate poverty. It incubates artisan-owned business groups that produce handicrafts and provides support such as market access, design inputs, and working capital loans. Mother Earth has its own retail stores, partnerships with major retailers, and an export business. It projects that by empowering artisans' cooperatives over 5 years, it can directly impact the incomes of 20,000 artisans and indirectly impact 30,000 more, aggregating $10 million in increased artisan incomes. The model is a hybrid social enterprise approach that aims to sustainably develop artisan communities through fair trade.
This document summarizes the Kenya Horticulture Competitiveness Project (KHCP), which aims to develop Kenya's horticulture industry through improving productivity, value addition, marketing, and trade. The project is funded by USAID from 2010-2015 and targets several provinces. Its goals include substantially increasing incomes for 200,000 smallholder farmers, half of whom will be women. The project takes an approach of working with private and public sector partners on objectives like maintaining exports and developing new crops. It identifies key gender constraints like social norms limiting women's employment and proposes solutions such as innovative payment schemes for women producers.
The Fools Guide To Scoping Comms Planning In Indiagirishahuja
The document discusses the landscape of the Indian marketplace and how it is evolving. It analyzes key factors like retail structure, industry structure, information structure, and consumer value structure. It states that currently the Indian market landscape exists in a disintegrated state with regards to some factors and an integrated state with regards to others. However, it notes that there is a swap taking place that will result in the market having multiple realities and a more diverse and complex future landscape with differentiated and evolved markets. It emphasizes that marketers will need superior strategies, planning, and measurement capabilities to succeed in this evolving environment.
The document discusses distribution channels for farm implements in India. It outlines the existing framework which typically involves manufacturers, wholesalers, retailers and consumers/farmers with one or two intermediary levels. It notes there is scope for new channel dynamics and a path ahead could involve establishing more localized service centers to improve information flow, customer satisfaction and value addition at the village level.
This document discusses marketing strategies for rural markets in India. It begins by outlining the 4Ps framework - product, price, place and promotion - and identifies key challenges in rural areas related to each P. For product, it discusses appropriate strategies like simplicity and adapting existing urban products. For price, it discusses appropriate pricing methods and adaptations like lower price points. For place, it discusses challenges in rural distribution and strategies like hub and spoke models. Finally, for promotion it discusses unconventional promotion methods suitable for rural areas like melas, haats, folk media and direct marketing approaches. Overall, the document provides an overview of adapting the marketing mix to better serve rural consumer needs and markets in India.
The document discusses agricultural marketing reforms and infrastructure in India. It notes that while production efforts receive 90% of attention, only 10% goes to marketing and post-harvest phases. This results in farmers receiving a small share of the consumer price for crops. The document calls for a paradigm shift towards a more market-driven agricultural system. It outlines various problems with the current system and proposes a roadmap for reforms that includes enabling private investment, strengthening markets, and improving grading, standardization and quality certification. The scheme for developing agricultural marketing infrastructure and grading is also summarized.
The document discusses agricultural marketing reforms and infrastructure in India. It notes that while production efforts receive 90% of attention, only 10% goes to marketing and post-harvest phases. This results in farmers receiving a small share of the consumer price for crops. The document calls for a shift towards an agri-business model that is market-driven. It outlines various problems with the current system and proposes a roadmap for reforms that includes enabling private investment, strengthening linkages to retail, and promoting grading/standardization. A new central government scheme aims to develop marketing infrastructure and facilities through public-private partnerships.
The document discusses market led agriculture, including its evolution, key concepts, dimensions, institutions, issues and policies. It provides an introduction to market led agriculture and how the focus has shifted from production-led agriculture to making farmers producers and sellers. It outlines the objectives and roles of extension workers in market led agriculture. It also discusses some of the key institutions, issues around quality standards, infrastructure and information gaps, and different government policy initiatives and future directions.
Afid presentation eaff research stakeholder wkshop121212Francois Stepman
This document summarizes a presentation on promoting the extensive livestock value chain in Eastern Africa. It discusses analyzing the value chain to better understand constraints and opportunities. It identifies challenges like climate impacts, diseases, and lack of services and markets. It also outlines opportunities to improve breeds, health, productivity, processing, and market access. The presentation examines policies in Kenya and Uganda and calls for increased funding and reforms to develop the livestock sector.
Horticulture Producers Cooperative Marketing & Processing Society (HOPCOMS) was formed in 1959 to provide fair prices to farmers for their produce. It has over 37,000 farmer members and operates over 600 retail outlets in Karnataka. HOPCOMS provides benefits like on-spot cash payments, storage facilities, canteen subsidies, and a place for farmers to sell directly. It also supplies consumers at correct weights while supporting local functions and marriages. HOPCOMS sources directly from farmers and has minimal infrastructure needs, relying on grants and loans for funding. It has reduced wastage to 1.08% of procurement through wholesale packing and processing spoiled vegetables into biogas.
The document discusses rural marketing and rural market research. It covers topics such as the profile of the rural consumer and market, factors that influence rural consumer behavior, challenges in rural marketing, sources of data for conducting rural market research, and tool kits used for rural market research. Rural markets present both opportunities for growth as well as challenges related to low literacy, income, infrastructure issues, and geographic spread across many villages. Understanding the rural consumer is key to effective rural marketing.
The document outlines Vietnam's national strategy for a sustainable coffee sector. It discusses key issues such as small scale farming, weak farmer organizations, lack of research and extension support, environmental degradation, poverty, and limited access to finance. The strategy proposes pillars to address these including institutional reforms, developing markets, sustainable production practices, improving social protections, and increasing financial access. Specific actions involve strengthening farmer groups and associations, investing in research and extension, promoting rejuvenation and quality standards, diversifying markets, supporting vulnerable communities, and reforming credit programs. The overarching goal is to develop a sustainable and competitive coffee industry in Vietnam.
Market Research Report : Confectionery market in india 2012Netscribes, Inc.
For the complete report, get in touch with us at : info@netscribes.com
The confectionery market in India is expected to witness a steady demand growth in spite of the ‘indulgence product’ tag, according to, knowledge consulting solutions company, Netscribes Inc. The report identifies trends in the confectionery industry such as the growing gifting culture and the use of confectionery products as a replacement of traditional sweets. Moreover, the rural market is also a major contributor to the industry due to its massive demand and consumption in terms of volume. This is further aided by the penetration and availability of confectioneries at different price points along with the increased disposable income amongst consumers. All these factors indicate a bright future of the confectionery market in India, according to the report.
Netscribes launches a report on the Confectionery Market in India 2012 as part of Netscribes’ Food and Beverage Industry report series.
The introduction of the report segregates the overall FMCG market into its sub segments, which includes food and beverage, under which the sub segment, the confectionery market, is highlighted. This is followed by the overview section that provides an overview of the confectionery market in India, its key characteristics, market size and growth rates as well as market potential. A segmental share of the market in terms of organized and unorganized sector is also provided along with zone wise and age wise segmentations. In addition to this, price wise and variant wise segmentation of the lower price bracket confectioneries has also been provided. The next section elaborates on the value chain analysis of the sector, followed by general distribution system of the confectionery products along with the profit margins at each step.
The report then goes on to highlight the various aspects of the confectionery market by segregating it on the basis of product types i.e. sugar confectionery, chocolate confectionery and chewing gums. It contains a brief overview about each category along with their respective market sizes. Information on the chocolate companies, the boiled sugar candy market and other aspects of the market in terms of products are provided in the exclusive report.
Following the segmentation in terms of product types, the Netscribes’ report shows a segmentation of the market into rural market and urban markets. A brief overview regarding each segment along with flavour preferences and advertising techniques have also been included.
This is followed by a zone wise consumer preference section, which includes flavour and price preferences of consumers inhabiting the four regions of the country – East, West, North and South.
A separate section on import and export of different types of confectionery products has also been provided, highlighting the growth in import-export values ov
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
3 Simple Steps To Buy Verified Payoneer Account In 2024SEOSMMEARTH
Buy Verified Payoneer Account: Quick and Secure Way to Receive Payments
Buy Verified Payoneer Account With 100% secure documents, [ USA, UK, CA ]. Are you looking for a reliable and safe way to receive payments online? Then you need buy verified Payoneer account ! Payoneer is a global payment platform that allows businesses and individuals to send and receive money in over 200 countries.
If You Want To More Information just Contact Now:
Skype: SEOSMMEARTH
Telegram: @seosmmearth
Gmail: seosmmearth@gmail.com
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
Access Development Services
1. access
Development Services
Prospects for Setting up of
Rural Business Hubs
in the North East
A feasibility study
2. AboutACCESS
About ACCESS
ACCESS is a global partner of choice providing inclusive and
innovative livelihood solutions enabling the poor to
The Vision
overcome poverty and live with dignity
To build the capacity of community-based institutions that
Mission
deliver relevant financial and livelihood development
Statement
services to the poor and unreached households
Ability to work at scale
To invest in community based institutions & models
Focused on women’s empowerment
Builds inclusive value chains in favour of the primary producer
The USP
Builds local capacities of capacity builders / NGO partners
Strong market focus
Develops “lift and shift” models for replication of experiences
Incubator of innovations
Strives to achieve double bottom line impact
3. Program Units
Microfinance
Livelihoods
Microfinance Technical Non Farm Sector
Services
Farm Sector
Livelihoods
Innovations
Virgin
Investment
EARTH
Fund
Livelihoods
ACCESS
Innovation
Microfinance
Initiatives
Alliance
4. The NorthEast Study - Methodology
Secondary data collection / background research on production,
stakeholders, value chains
Mapping the potential for four agricultural commodities based Rural
Business Hubs in the north-east
Undertaking Diagnostic study : field visit, situational analysis,
assessing market demand, availability of infrastructure and
identifying the stakeholders in the value chain (public and private).
Identifying key constraints for each commodity at each level of the
value chain.
Administration of questionnaires, checklists and structured
interviews for stakeholders at different levels
Participatory analysis on field
Compilation and analysis of the researched data for RBH feasibility
Analyzing data and preparing an action plan
5. Highlights
Though the NE region has a high potential for development of
horticultural crops, cash crops, spices, livestock, fishery etc., efforts have
not been made to develop these sectors on a commercial basis
Lack of an effective coordination mechanism to highlight and optimize
the potential
Poor cultivation practices and lack of desirable planting material
hampering productivity
Lack of dedicated infrastructure for processing / value addition
Lack of market facilities
Scarcity of trained manpower and extension support
Lack of financial linkages
Lack of funds for value added products and marketing components
Need for flexibility in state level schemes for the benefit of farmers
6. Highlights
Identified four potential commodities for immediate setting up of
RBH in Northeast: Ginger ,Turmeric, Passion fruit and Pineapple)
Intensive pineapple cultivation is present in Cachar (297 farmers)
and Vairengte (500,000 farmers)
There are 542 farmers involved in passion fruit cultivation on 2,232
acres of land in 37 villages in and around the Churachandpur town in
Manipur
No Single window mechanism for coordination with multiple
departments in the NER.
No takers for Horticulture Transport Assistance Scheme introduced in
2001, in spite of modifications in the scheme?
7. Key Stakeholders for setting up
Rural Business Hubs
AMFU , Mizoram
IFAD
FARMGATES : Assam and other states of Northeast
NERAMAC : Tripura ,Assam ,Meghalaya
APEDA: All States in the Northeast
Calypso Foods
Futures Group
8. Commodity-wise potential locations for
Rural Business Hubs
Pineapple
Region Production Potential buyers / stakeholders
Assam: 240,990MT Arren Foods Pvt Ltd
Jorhat , Karbi Anglong OMFED
& North Cachar Hills NERAMAC
Meghalaya : 7,000 MT Farmgate Alliance,
Ri Bhoi, East Khasi NERAMAC
Hills, Garo Hills,
Umsing, Nangpo
Manipur 70,000 MT Calypso Group
Future Group
Tripura 115,829 MT NERAMAC
Kumarghat Piyush Agro Ltd
Longtari
Mizoram 7,000 MT NERAMAC & OMFED
9. Commodity-wise potential locations for
Rural Business Hubs
Passion Fruit
Region Production Potential buyers / stakeholders
Manipur 1,500MT Calypso Foods
Tribal Areas along (Manipur) Future Group
Barak River 4,800 MT
Churachandpur (entire NER)
Turmeric
Assam 20,360 MT ITC, Reliance Fresh, Azadpur
Karbi Anlong (Mizoram, Assam, Mandi, Delhi, Sabka Bazaar,
Meghalaya) Subhiksha
Mizoram
Mamit District
Rengdil
Tukkaiah, Phaileng
Lailen, Khangumum
10. Commodity-wise potential locations for
Rural Business Hubs
Ginger
Region Production Potential buyers / stakeholders
Halflong 138,370 MT Dabur, ITC, Reliance Fresh,
NC Hills (entire NER) MDH, Ashok Masala, Tata Tea,
Barni Haat Piyush Agro Ltd.
11. Traditional Value chains
National
wholesale
markets
Consumer Local retail Markets:
Packaging /
small shopkeepers
branding
Retail Markets: small shopkeepers
Processing: small
Wholesale Markets: traders Large processing
scale processing units
houses
Transportation: Middlemen
Commodity Aggregation : Middlemen
Cluster
Production : Primary producers
12. Value chains under RBH
National wholesale
markets
Exports
Retail Markets
Transportation
Packaging /
o Credit
branding
o Inputs supply
o Technology
Processing: primary Processing: corporate
o Information
producer cooperatives sector
o Benefits from
Govt.
Aggregation : primary
Rural programs
producer cooperatives
Business
Hub
Production : Primary producers
13. Benefits of a Rural Business Hub
2 4
1 3
Economic Social
Commercial Environmental
Benefits Benefits
Benefits Benefits
1. Sharing & 1. Employment
1. Enhanced 1. Aids in
Pooling of generation
chances of decongesting
resources
securing units from
2. Compliance
larger urban areas
2. Sharing to trade
contracts
Business related
2. Ensures that
Development barriers
2. Greater environment
& Operating
bargaining al safety
3. Ensures
Costs
power with standards
enhanced
markets are
3. Access to security
maintained
New during the
3. Effective
Technology start up
presence in 3. Various
phase
the market forms of
4. Value
place pollution
addition
always under
within the
4. Attracts
check
region
corporate
interest /
investment
14. Role of a Rural Business Hub
Markets
Private
investments Sector
Government
Programs / entitlements processing
PRIs
information
RURAL BUSINESS HUB Technology
seeds
Enhanced
Input Fertilizers /
productivity
suppliers pesticides Technical
Service
aggregation
credit Providers
Primary
Producers
15. The ACCESS Livelihoods framework
INCLUSIVE VALUE CHAINS
Sub-Sectors
Clusters
Dissemination
SPARC Replication
Producer Upscaling
Company
16. Delivering Sustainable Services
A seven-step / four-year sustainable strategy
Sub -sector Integrating
Identify Achieve
Identify Set Up Establish
analysis the value
potential Sustain-
potential the the
chain
clusters ability
sub SPARC Producer
sectors Co.
undertake
Environ- A technical Identify help to Based on
those
cluster
ment, support primary develop a the value
that
diagnostic
infrastru- team to producers business of
relate
studies
cture handhold within the plans, link services,
closely
compara- the cluster, with input SPARC
to the
tive & producer organize suppliers, will evolve
liveli-
competitive Co., them into credit as a fee-
hoods of
advantage, provide producer agencies, for-
the poor
status, technical co., help TSPs, service
TSPs, support to set up the promoters, model to
future the cluster, govern- with their provide
potential, enable ance and entitlement long term
gaps & replication manage- s and with support
strategies ment markets the cluster
17. Investments Required for incubation of Rural
Business Hubs
Organizing Primary Producers
Aggregation points
First level Value addition centers
Cold storage and warehousing facilities
Refrigerated vans
Processing centers (Suitable to the location)
Packaging / branding
Quality material enhancement
Market tie ups and brand building
18. Current constraints to setting up of Rural Business
Hubs
Lack of funds for setting up processing units in the region
Financial constrains for development of a holistic project based
on a value chain analysis
Scarcity of trained manpower and extension support service
provider
Lack of a facilitators for aggregating all the schemes and
potential stakeholders into one common interest of an RBH
Lack of awareness and infrastructure in all the States resulting
in a very poor response from exporters/farmers to take up new
ventures.
Cross boarder transportation issues
Remoteness of the region
19. Potential for corporate intervention
Setting up of 3-4 strategic fruit collection points to facilitate aggregation
Creation of a market yard for sale of raw fruits in the local market
Setting up of a Rolling Fund to pay farmers as and when they bring their
produce to the collection point. Currently, the Society’s pays the farmers
only after it receives payment from the factory.
Setting up of a processing unit in the production area is an essential
need – be it for passion fruit, honey or aromatic and medicinal plants --
due to the persistent law and order situation in the state that prevents
movement of perishable fruits at times.
Need felt for technical guidance in establishing the processing unit and
incorporating production techniques such as marketing of produce in
various forms like raw, juice/squash, jelly, jam, pickles, etc.
20. Recommendations for setting up Rural Business
Hubs
Need for a Resource Agency to bring convergence and coordination
among stakeholders
Assign start up funds through on-going programs of the Government
(SGSY, Backward regions, cluster development)
Need for organizing primary producers / processing coops
Develop a bankable Business Plan for the Rural Business Hub
Secure credit linkages
Attract private capital for setting up of dedicated infrastructure for
value addition / processing
Establish sustainable market linkages
Investments in brand building of the RBH region / as also of the
commodity