1. Project Report by Bajaj Capital Real ty
R.E.D @ Ghaziabad
Indian Retail Industry Insights:
 Indian retail industry estimated at USD 450 Retail Industry
bn in 2010 and ranked as the most
attractive emerging market for investment
in the retail sector by AT Kearney’s GRDI in Organized Unorganized
2009 Retail (3%) Retail (97%)
 Consumption expenditure accounts for 60%
of India’s GDP; 4th highest in the World
 Organized retail makes up just 3% of retail
Major Segments
sector; expected to grow at CAGR of 25% till
2020
 Food
 Tier II cities emerging as favored
destination for organized retail  Consumer Durables
 Leisure and Entertainment
 Health, Beauty and Pharma
GROWTH DRIVERS:  Books and Music
Fast Growing Economy:
 Fashion
Even with the recent dip, India remains one of the  Fashion Accessories
fastest growing economies  Furniture
 Fast pace of GDP growth is the driving  Telecom
India consumerism; Indian consumers today are more
confident and willing to splurge
Demographics:
With a median age of 24, changing attitudes from “save @ GT Road, Ghaziabad
to spend”
To provide Convenience Shopping for the
 Over 65% of the population will be in the working age Catchments areas and to create an Entertainment
group (15-60) till 2050
Destination for areas like Modi Nagar, Hapur,
Evolving Consumer Behavior:
Meerut, Sikandrabad, Noida and even Delhi
Shift of expense basket from basics to lifestyle products
 Increasing spend on apparel, electronics, personal care
and entertainment
Expanding Middle Class:
Increasing urbanization with high disposable income
families on the rise
 Disposable incomes expected to rise at an average of
8.5% p.a. till 2015
Easy Credit:
Growing acceptance of plastic money across small and
medium retailers
 Disbursal of personal loans surging with easy monthly
installment options
Pe r centage of Retail
Features:
120% 20% 3%
11
30%
100% 85% 55% 40% 36% acre Freehold auction commercial property, a
81%
80% 97% rarity in NCR, located at GT Road adjoining on right
P e rc e n t a g
60% 45% 60% 70% 80%
40% 15% 64% side of Mahamaya Stadium & left side of New
20%
19%
Bus Stand and 0 point of N.H. 58(Meerut Road).
e
0%  A sprawling mall of 10,00,000 sq. ft. area,
the biggest in Ghaziabad and one of the biggest in
NCR.
Countr y
 Major construction work completed and remaining
on schedule & Official launch on Dec 25th , 2012
Unorganized Retail Organized Retail
 A host of leading global brands already signed

2. Project Report by Bajaj Capital Real ty
R.E.D @ Ghaziabad
Connectivity:
 Indirapuram : 5 kms
 Vasundhara : 5 kms
 Raj Nagar Extension : 6 kms 
Vaishali : 6 kms
Retail:
Convenience Shopping: Average Commercial Property(Shop)
 Dedicated mall areas for groceries, home Rates in Ghaziabad
appliances, appa rel, elec t ro n ic s , f o o t w ea r
and others
Average
 Emphasis on providing increased variety by Price Range Price
providing ideal mix of Anchors and over 150 Locality
(Rs./Sq-
Vanilla Shops of leading Global and Indian (Rs./Sq-ft)
ft)
brands with prominent local brands
 R.E.D Loyalty cards for regular customers to avail Crossings Republic 8500-11300 9800
maximum benefits like discounts, special Ground Indirapuram 13500-18000 15700
Floor parking, no-frisk entry to mall among Raj Nagar Extension 6000-8800 6900
others Vaishali 11200-25600 18400
 Three levels of parking with the maximum
capacity amongst current malls in Ghaziabad Investment Scenario (5 Years)
 Special R.E.D buses for commuting people in
catchments areas Floor Ground First Second
Catchments Areas: Area(Sq. Ft.) 500 500 500
 Imperative to make R.E.D a ‘Hub’ for the BSP (per Sq. Ft.) 16364 13091 8728
catchments areas
Total Cost 8182000 6545500 4364000
 In India, 5kms/30 minutes is defined as
catchments area of a mall Assured Rent 150 120 80
(Monthly-Rs

50,000 households of Socio-Economic Categories PSF)
(SEC) A & B able to sustain a mall of 3 lac sq. ft. Assured Rent 75000 60000 40000
 Affluent areas like Raj Nagar and Kavi Nagar with Monthly(11%
a population of 2.5-3 lacs alone fulfills criteria Annual )
Total Return(5 4500000 3600000 2400000
Year)
Entertainment: Property Value* 16364000 13091000 8728000
Three marquee rides : Return on 155 155 155
• Roller Coaster outside entrance of mall with Investment (%)
a loop over the roof of the mall
* Capital Appreciation 20% Annual
• Cool Splash ride where bogeys will * For Illustrative only * Assured rent for GF, FF, SF 150/120/80
splash through water from a height
Note:
• A first of its kind ride originating from
the center of the mall going to the roof • In case of lower rental, all loses will be borne by
and taking a round of the mall on the R.E.D
roof before coming down again • In case of higher rentals, all profits would be split
 Cinepolis, the World’s fourth largest cineplex chain 50-50
with over 230 theatres, opening a 10-screen movie For More Details:
theatre, the largest multiplex in NCR
Bajaj Capital Ltd. (Realty)
 A first of its kind Snow Park, spread over 18,000 sq. ft.,
5th Floor, 97, Bajaj House, Nehru
with rides and real snowfall providing unparalleled
entertainment for the families Place, New Delhi-110019
Email: manojkc@bajajcapital.com
 Every Other Day (EOD) setting up a 16-lane Ph# +91 958 293 6677
bowling alley, the biggest in Ghaziabad, on the second
floor
 Indoor amusement park with over 15 rides aimed at
children along with parents