Say goodbye to complexity and skyrocket your revenue effortlessly. It's time to take your advertising game to the next level!

1. ML-Driven White Label
SSP+Ad Exchange
Platform with Free
All-in-One Prebid
Capabilities
New Admin
Settings
Campaign
Bidding Overview
Extended
Targeting
DSP Dashboard
with filters HTML5
Creatives Support

2. TransformingDigitalAdvertising
withMachineLearning
MLisrevolutionizingprogrammaticadvertisingandSSPplatforms,offeringimprovedefficiency,
ROI,real-timeoptimization,frauddetection,costreduction,andcontributingtotheindustry's
remarkablegrowth.Embracingmachinelearningalgorithmsisessentialforstayingcompetitivein
theever-evolvingworldofadvertisingtechnology.
AdSpend
Growth
AI-poweredSSPs
willcausea23%
increaseinad
spendbytheend
of2023.
Optimized
AdDelivery
AI-drivenSSPs
haveimproved
addeliveryby37%,
reducinglatency
andboosting
loadtimes.
Monetization
Efficiency
Publishersusing
whitelabelSSP
platformshaveseen
a19%increasein
monetization
efficiency.
Customization
Matters
83%ofpublishers
preferwhitelabel
SSPplatformsfor
theircustomization
options.

3. Revolutionize Ad Monetization
with Our Updated White Label
SSP+Ad Exchange Platform
Say goodbye to complexity and skyrocket your revenue effortlessly. It's time to take your
advertising game to the next level!
White Label
SSP+Ad
Exchange
Enhanced ML-based
performance
optimization
Enhanced ML-based
performance
optimization
Integrations
for the cookieless
environment support
Integrations
for the cookieless
environment support
Free Prebid
adapters
Free Prebid
adapters
Classic white label
SSP+Ad Exchange
core features
Classic white label
SSP+Ad Exchange
core features
Compatibility with all
advertising formats
on the market
Compatibility with all
advertising formats
on the market

4. Leveraging Machine Learning
Algorithms for Peak Performance
In our pursuit of optimizing the SSP+Ad Exchange platform's performance, we've incorporated
cutting-edge Machine Learning algorithms to enhance key aspects of our operations.
Revolutionizing Ad Delivery
Smart throttling for better match existing
supply with current demand in real time in
order to optimize the servers load and save on
infrastructure costs.
Precision in Pricing
Adaptive Margin feature is constantly
analyzing market dynamics and bidding
activity to ensure that your pricing remains
competitive and profitable.
Winning in Auctions
Win Rate Optimization works to enhance your
chances of winning bids, increasing your ROI
and maximizing the use of available inventory.
Publisher-Focused Pricing
Dynamic floor price mechanism takes the
lead in pricing, offering a responsive and
efficient solution for both publishers and SSPs.

5. Enhance Your
Platform's Competitiveness
& Revenue Potential
with Prebid Integration
As part of our commitment to enhancing your platform, we've developed
custom Prebid adapters tailored to your needs. These adapters seamlessly
integrate with Prebid Server, Prebid.js, and Prebid Mobile.
Custom Adapters
Development
Prebid.js for web environments
Prebid Mobile for mobile apps
Server adapters tailored for
your platform.
Custom
Branding
We develop and maintain these
integrations, which are publicly
accessible under your brand
name
Strengthen your brand's
reputation and trustworthiness.
Empower
Publishers
Offer your publishers
a powerful, industry-standard
tool
Enable them to tap into the
benefits of header bidding
effortlessly.

6. The Cookieless Challenge
The Cookie Dilemma
With a growing number of users deleting cookies and heightened
concerns about online privacy, SSP owners find themselves at a
crossroads. The transition to a cookieless world has become not
just an industry trend but a necessity.
64%
of consumers delete cookies regularly,
reducing tracking effectiveness
84%
of users express concerns
about online privacy

7. Ensuring a Safe
and Cookieless Environment
Experience a safer, more efficient advertising environment as we seamlessly integrate
cutting-edge Identity Link Solutions into our white label SSP+Ad Exchange. Say goodbye
to cookies and hello to a brighter, more secure future for digital advertising.
Enhanced
User Privacy
Reducing reliance
on cookies
and respecting
user privacy
Compliance with data
protection regulations
is streamlined.
Cross-Device
Continuity
Seamless user
experiences across
devices with unified
user identity
Users can switch
devices without losing
their identity.
Data
Security
Robust security
measures protect
user data
Reduced risk of data
breaches and
cyberattacks.

8. Publisher
Publisher
CPM
CPM
ID5 API
ID5 API
Header Bidding
Header Bidding
SSP1
SSP1
DSP1
DSP1
DSP2
DSP2
DSP3
DSP3
SSP2
SSP2
1
3
2
4
5
Capture user’s
consent
preferences
Capture user’s
consent
preferences
Request the ID5
ID (if not cached)
Request the ID5
ID (if not cached)
ID% provides keys for DSP
to decrypt and merge
instructions for linking IDs
ID% provides keys for DSP
to decrypt and merge
instructions for linking IDs
SSPs receive
the ID5 ID form
the page
SSPs receive
the ID5 ID form
the page
OpenRTB bid
requests contain
the ID5 ID
OpenRTB bid
requests contain
the ID5 ID

9. Compatibility with Various
Advertising Formats
Our white label SSP+Ad Exchange is designed to seamlessly accommodate a wide range of advertising
formats. Whether you prefer display ads, video ads, native content, or interactive banners, our platform
ensures that your advertising needs are met with ease.
Environments
Desktop In-App Mobile Web CTV OTT DOOH
Formats All Placements and Sizes
Banner Video Native Rich Media (HTML5) Rewarded Video Audio Ads

10. Unlock Additional Benefits from
Our White Label Technology
Bug-free,
Tested Technology
Quick Deployment
(less than 2 weeks)
Custom
Integrations
Profound Ad Tech
Experience
Comprehensive
Support
Option to Outstaff
Servicing Team

11. About SmartyAds
SmartyAds is a global programmatic
development company that has been creating
programmatic solutions for demand, supply
partners, and enterprises since 2011.
As an award-winning digital advertising software
developer SmartyAds creates innovative ad tech
solutions for seamless trading within the
programmatic ecosystem. Powered by AI,
machine learning, and the latest ad tech industry
technological innovations, SmartyAds data-
driven solutions easily cater to the needs of
media buyers, publishers, ad networks, and
marketing agencies in any spot of the world.

12. Our Offices
United States
New York
Portugal
Lisbon
Ukraine
Kyiv

13. Keep
Advertising
Simple
Email: oleg@smartyads.com
Email: oleg@smartyads.com
Email: oleg@smartyads.com
Address: 1201 N. Orange Street, Suite 762,
Wilmington, New Castle County,
DE 19801
Address: 1201 N. Orange Street, Suite 762,
Wilmington, New Castle County,
DE 19801
Address: 1201 N. Orange Street, Suite 762,
Wilmington, New Castle County,
DE 19801