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Accelerate Growth with SMB Hiring Solutions | Webcast
Recruiting experts of small and medium business uncover which LinkedIn Talent Solutions will provide the biggest bang for your buck. Learn more: http://linkd.in/1tapua1
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Accelerate Growth with SMB Hiring Solutions | Webcast
- 1. Accelerate Growth withSMB Hiring Solutions For Small & Medium Businesses ©2013 LinkedIn Corporation. All Rights Reserved.
- 2. #hiretowin INTRODUCTIONS ModeratorGuest Speaker Luan Lam VP of Talent Acquisition AppDynamics Andrew Golden Head of Talent Acquisition RetailNext
- 3. #hiretowin The goalof this webcast is to help you Accelerate Growth with SMB Hiring Solutions in 2015 ① Effective Hiring Tools • Job Posts • Recruiter Solution • Branding Solutions ② Case Study ③ Key Tips ④ Q&A
- 4. TOP TRENDS FROM‘2014 RECRUITING TRENDS’ Percent of recruiters ranking these ‘long lasting’ trends in top 3 Trend Global Utilizing social and professional networks 37% Upgrading employer branding 33% Finding better ways to source passive candidates 26% Being a strategic talent advisor to the business 19% Boosting referral programs 17% #hiretowin
- 5. #hiretowin 45% 40% ONLINE MEDIA ARE CORE SOURCES Quantity of hires Quality hires in key positions Internet job boards Social professional RPOs, contingency or networks staffing agencies Company career website Internal hires Employee referral programs Student and youth recruiting programs Internet resume databases ATS/ internal candidate database Print/trade journals General social media General career fairs Other CRM system 35% 30% 25% 20% 15% 10% 5% Diversity recruiting programs 0% 0% 20% 40% 60% 80%
- 6. #hiretowin 45% 40% ONLINE MEDIA ARE CORE SOURCES Quantity of hires Quality hires in key positions Internet job boards Social professional RPOs, contingency or networks staffing agencies Company career website Internal hires Employee referral programs Student and youth recruiting programs Internet resume databases ATS/ internal candidate database Print/trade journals General social media General career fairs Other CRM system 35% 30% 25% 20% 15% 10% 5% Diversity recruiting programs 0% 0% 20% 40% 60% 80%
- 7. 8 #hiretowin LINKEDINCORE SOLUTIONS Metrics and Analytics 1 Personalized Job Targeting Candidates who have engaged with your jobs and brand are 2x as likely to respond to your recruiters 2 Strategic Sourcing and Pipelining 3 Talent Brand Development Promoting a full range of jobs and leveraging employee profiles can more than double Career Page visitors
- 8. 9 JOBS: WHYPOST JOBS ON LINKEDIN? #hiretowin FACTS BENEFITS There are over 332 million professionals over 200 countries. One central location of international talent population. Professionals are signing up to join LinkedIn at a rate of more than two new members per second. The population is constantly growing and refreshing for us to recruit from. There are over 39 million students and recent college graduates on LinkedIn. They are LinkedIn's fastest-growing demographic. For SMBs, college grads are a big part of our workforce. Jobs can get a viral boost with forwards and shares on other social networks (Facebook, Twitter). Get more eyeballs on your job without much work.
- 9. 10 #hiretowin JOBS:HOW TO POST A JOB
- 10. 11 #hiretowin JOBS:GETTING REAL ROI Top Tips: ① Use SEO search terms throughout the job description. Try Google’s Keyword Planner: • https://adwords.google.com/ KeywordPlanner ② Don’t be too creative with titles for search purposes ③ Write “personal” job descriptions ④ Use the company description section to really capture attention ROI: ① 78% increase in Company Page followers Æ increase to people interested in company for future jobs ② Average of 350 views per job posting; 25% more applicants ③ 50% increase in “quality applicants” from job postings on LinkedIn ④ LinkedIn accounts for over 50% + of our applicants on any given job opening
- 11. 12 #hiretowin LINKEDINCORE SOLUTIONS Metrics and Analytics 1 Personalized Job Targeting 2 Strategic Sourcing and Pipelining 3 Talent Brand Development
- 12. RECRUITER: STRATEGIC SOURCING #hiretowin
- 13. 14 #hiretowin RECRUITER:HOW IT WORKS
- 14. 15 #hiretowin ①Sourcing RECRUITER: GETTING REAL VALUE • Ability to see anyone at anytime • Have 100s of “perfect” candidates through very specific searches • Ability to better timeline hiring ① Custom Workflow • With the Projects feature, you can store all potential candidates and organize your candidate workflow (contacted, future prospects, etc.) • Open up communication and visibility with hiring managers • Have a place to store future candidates ① InMails • Direct contact saving hours of time hunting for information • Response rate of 22% from 1300+ in-mails sent • Connected with 245 passive candidates in last 10 months • Personalized messages for the right candidates
- 15. 16 #hiretowin LINKEDINCORE SOLUTIONS Metrics and Analytics 1 Personalized Job Targeting 2 Strategic Sourcing and Pipelining 3 Talent Brand Development
- 16. TALENT BRAND: MOREINVESTMENT Percent of recruiters in 2014 saying that ‘employer brand’ … #hiretowin 100 75 50 25 0 has significant impact on hiring is a top priority has enough resources is measured 35% 30% 70% 48%
- 17. 18 #hiretowin TALENTBRAND: TALENT DIRECT
- 18. ① Ad serveridentifies a specific audience, pinpointing members that are in that bucket 19 TALENT BRAND: PICTURE YOURSELF #hiretowin ② A “target” member visits LinkedIn.com ③ Ad server serves them the given ad, wherever they go on Linkedin.com
- 19. 20 #hiretowin TALENTBRAND: GETTING REAL ROI Further growth in rate anticipated in career page views & follower growth due to creative switch to picture yourself Career Page Traffic: Doubled after media launches in early October, 2013 Clicks on Jobs: Post-media, job CTR is 38% during month of October Company Reach: Highest ad engagement from employees of key enterprise corporations Follower Growth: 201 additional members elected to follow company during the month of October.
- 20. #hiretowin Jobs: •Don’t be too creative with titles for search purposes • Write “personal” job descriptions • Use the company description section to really capture a potential candidates attention • Ability to see and find perfect candidates at any point in time • Can organize all of your passive recruiting • Personalized messaging will set you apart • Significant increase in awareness from executive sponsorship in brand campaign • Implement campaigns for hyper targeted role and develop clear target criteria • Work closely with marketing for a cohesive company branding and talent brand experience TAKE AWAYS JOBS RECRUITER BRANDING
- 21. #hiretowin Q&A GlobalRecruiting Trends Report LinkedIn’s 4th Annual Recruiting Trends Report http://linkd.in/1ydQmJK