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Academic Institutes and Businesses
- The past, present and future


November, 2012




© Mindtree limited 2012. Confidential - for limited circulation only
Academic institutes and Businesses




                  Cautious
                                            Education
                                            as part of
                                            Supply
                                                                      ?
                  Leverage                  Chain

      Parallel
      Universes
       1985          1995                            2005             2015


                        Confidential - for limited circulation only          2
Current Reality

• A comfortable existence for the blessed
  • Businesses
    • Created world-class training facilities that generate global envy
    • Tied up “Day 1” in selected campuses
    • Recruitment = Creating zero-cost warm pool of 1000s of students who
      will join whenever the business needs
       • One company is now recruiting for 2013, and selected 5500 students
         in 2012, even as the 2011 graduates are still waiting for joining call
  • Colleges
    • Proudly advertise the top logos and attract best in class students
    • Proudly claim the IT giants “train” our students
    • Placement is no sweat – students of all disciplines are recruited in 2 days
    • Enviable „business‟ to be in – both demand and supply side in auto-pilot



                                Confidential - for limited circulation only   3
The impossible is achieved – all 3 stakeholders are happy!


                                           Industry
                                        Captive students
                                        will join us when
                                         we need them



                    College
                     The feeder
                    between the
                    Students and
                   Jobs, with a 4-
                     year delay
                                                               Students
                                                       Joining an autonomous
                                                       college is an automatic
                                                          passport to a job




                            Confidential - for limited circulation only          4
So where‟s the problem?


                                                                                              Joined
                    90 days no
                                                                                             college
                    substitute
                                                                                            expecting
                    for 4 years
                                                                                             easy life

Industry                                                          Got a Job +
                                                                                                                  No tough
 recruits                                 Weak                     Training
                                                                                                                  technical
  more                                  Foundation                 with no
                                                                                                                    gate
freshers                                                            sweat
                    Business                                                                 College



        Cannot                                                                    Faculty
                                    No                                                                   No intrinsic
       scale with                                                                  with
                                  Learning                                                                Desire to
         rapid                                                                   lowered
                                   Agility                                                                 Learn
        change                                                                    morale




                                              Confidential - for limited circulation only                               5
But who is the real loser?

• Businesses and Colleges, both, are caught in a vicious cycle, but
  the real loser is our next generation.
  • They came in, not because they love engineering, but seduced by
    dreams of an easy life
  • The feeling got reinforced with an easy four years of little learning, and
    even less “Aha” moments (that come with real learning)
  • The feeling got cemented into conviction every time they somehow
    managed to deliver another project – and got the expected raise
  • Till one day the company realizes they are commodity that can be easily
    replaced.




                                Confidential - for limited circulation only   6
If ain‟t broken, don‟t fix it?

• It takes little to burst the bubble
• Is your engine tied with your Day 1 company‟s fortunes?
• Ask yourself some real hard questions:
  • What real value am I creating for my students?
  • Are my teachers respected by our students?
  • Are my students employable if my 5 big customers don‟t come next year?
  • Am I a thought leader in some technical areas? Which ones?
  • Can I survive bad job conditions in any one industry?
  • When job situation worsens, will more students come to my college, or less?
  • If we close shop, will society (or the nation) miss us?




                                 Confidential - for limited circulation only   7
Is there a real need to change?
• Yes, I am just an employment exchange, with a four year delay. So where‟s the
  problem?
• There are three problems with this:
  •   Your focused students miss out on their jobs of choice as the Big Jobs come first.
      •   And your Mech students will land IT jobs as those come in. And the best “core companies”
          are left to select the students left over by the IT giants.
      •   Even your best CSE students may not get those niche jobs (e.g. startups) as the volume
          players get to pick first.
      •   The system loses if your best and focused students miss their preferred jobs, and the IT-
          niche and non-IT players, and startups don‟t get the best-fit people.
  •   Others will do the job better
      •   A host of “others” are taking your unemployables and transforming them – in four months
          flat. At a fraction of your cost. And the industry just loves them!
      •   What will you do when a monster.com comes into your space? In fact, they already are.
  •   In the marginal “learning value-add” business, some people will take short cuts, and
      become more “efficient” at this job
      •   Many colleges encourage copying, and pay money to get their students a job.
      •   If your learning value-add is not tangible, students won‟t see the difference


                                          Confidential - for limited circulation only         8
What could be?



                                                                    The kernel of
                                                                    Macintosh is from
                                                                    the UNIX flavour at
                    Sixth Sense was
                                                                    Berkeley
                    developed by Pranav
                    Mistry at MIT
Stanford has
incubated Silicon
Valley startups,
including Google




                      Confidential - for limited circulation only                     9
Let us define some goals
• Mandatory goals
 • Students get the fundamental concepts of their engineering discipline
 • Engineering students must enjoy problem solving
 • Students have the confidence and capability to question
    • And also learn the right questions to ask
 • Students can articulate their thoughts and express in a global language
 • Students are ethical, and abhor short cuts
 • Students are collaborative, and learn to work with diverse people
 • Faculty are focused on ensuring the students learn
    • To do this, they are not limited by class hours, or syllabus
 • Students are employable
    • If no company is recruiting, they will not sit at home waiting for an
      interview call.


                               Confidential - for limited circulation only    10
Some more goals

• Desirable goals
  • Students can create a point of view they don‟t hesitate in expressing
  • Students have initiative to learn – and go beyond the syllabus (and
    college) to learn. Exams are not the primary driver for learning
  • Students are inspired to make a difference to their country
  • Students have at least one interest area outside the core academic
    curriculum
  • Students have the capacity to learn new things, and on their own
  • Faculty is inspiring
  • Faculty has collaboration with industry, and one other academic institute
  • Faculty shows evidence of learning something new, every year


                               Confidential - for limited circulation only   11
Non goals

• Faculty must ensure our students pass easily
• Put out half page ads that say:
  • We have 100% placement in first 2 days of placement
  • This IT giant “trains” our students

• Our Mechanical engineers must aspire for IT jobs
• “We must make it easy for our students”
  • The educators‟ job is not to make it easy – rather it is to create
    circumstances for failure – so students learn how to explore, how to fail,
    and how to cope with and learn from failure




                               Confidential - for limited circulation only   12
How to begin?
• First say No to Job Factory
  • Does not mean there is no placement. Only that it is not the top-most
    priority in education.
  • Stop accepting the demeaning status of being a mere feeder to industry
  • Job of education institute is to build the next generation for the country‟s
    future. Focus on that.
• Focus on Value Creation
• Inspire and Develop Faculty
• Provide real projects
  • Deliver “free” output to government, and make a difference
• Collaborate
  • With Industry
  • With like-minded colleges
                                Confidential - for limited circulation only   13
Tools for Change – 1 (Collaboration and Leverage)



          Govt


                      Biz
                                     Social               Learners                           Engg
                                    and Biz                 and
                                    needs                 Mentors                           College
         Society


                                          A cooperative
Not just businesses, government        environment where                              We proudly ensure that
and society have many unfulfilled     students look for real                           our students solve real
 needs; no one is running after     problems and solve them.                          problems of real people.
             those.                   They seek mentors for
                                    guidance, and thus learn.




                                        Confidential - for limited circulation only                        14
Tools for Change – 2 (Prioritize Learning)
                                   Expert
                                  Lectures
                Placement                                                 Intern

                                Expert
                              Reviews
                  Shared                                          Apprentice
                   Value
Teaching         Creation                                        (multi-year)
                                                                                        Exams



                            The Real
           Mentoring                                                         Projects
                            Engineer

                            Confidential - for limited circulation only                 15
Tools for Change – 3 (Faculty as Learning Partner)
                                   Efficient
                                   Teacher                                 Respected
                 Knows all                                                    at a
                 answers                                                    Distance

                               Content
                 Learner,      Creator
                 Explorer,                                             Blogger
Completes                                                                                   Project
                Connector                                                                  Evaluator
 Syllabus



            Inspiring          The New                                       Co-learner
                                 Age                                         and Guide
            Mentor              Faculty                                      in Projects
                             Confidential - for limited circulation only                    16
Tools for Change – 4 (Define new priorities)


 Traditional Priorities                                          New Initiatives

     Industry Training                                     Value Creation Workshops
    Every one gets a job                                   Right jobs for right people
        Internships                                                  Industry Mentors
        Conferences                                                        Collaborations
   Aptitude Tests training                                             Incubation Labs
  Commn and GD training                                           Real World Projects
   Faculty Dev Workshops                                       Faculty Apprenticeship


                             Confidential - for limited circulation only                    17
Tools for Change – 5 (Define new metrics)


 Traditional
   Metrics
                                              New Metrics

                       90% of our students produced Program with 1000+
 100% Placement
                                            lines of code
 Average Salary =      80% of our students reported satisfaction with their
    5.5 lakhs                first job, and stayed there for 4+ years
                           80% of our Top 20% students got their first
     98% Pass                             preference jobs
                       70% of our students are happy and excited pursuing
50% of our Faculty                       a technical career
    are Ph.D.             50% of our students say they are inspired by
                                    someone within our college
 Average 5 papers
    per faculty        40% of our Faculty actively collaborate with industry
Our Faculty train at   5000 mid-career engineers took courses with us last
  IIT for 8 days                             year


                         Confidential - for limited circulation only           18
Some unconventional role models for Academics

• Khan Academy
  • Questioned and redefined the traditional model of homework and
    classwork
  • Students learn at their pace
  • Teachers can micro-analyse student performance and tune their teaching

• Popular Internet Tools
  • Students spend 2 hours every evening at Facebook. How can we
    leverage that habit to our advantage?
  • If celebrities get so much leverage out of Twitter, why not our teachers?
  • Amazon.com – they rate books through popular opinion – how can we
    use similar concepts in education?
  • Blogs, LinkedIn communities: how are we using such popular concepts?

                               Confidential - for limited circulation only   19
We are in this cause, together

• The current cosy model was non-existent 10 years back
  • So there‟s no reason to believe this is the only way.
• The cause is big
  • The aspirations of our children
  • The future of our nation
• The alternative
  • The world won‟t allow the easy ride for too long – we have become
    pricier as well
  • China is already ahead – others, too, will leave us behind
• Businesses and Education must collaborate for change, like never
  before
• Do we really have a choice?

                               Confidential - for limited circulation only   20
Kalyan Banerjee
Parthasarathy N S




India | USA | UK | Germany | Sweden | Belgium | France | Switzerland | UAE | Singapore | Australia | Japan | China

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Academic industry relationships the past present future

  • 1. Academic Institutes and Businesses - The past, present and future November, 2012 © Mindtree limited 2012. Confidential - for limited circulation only
  • 2. Academic institutes and Businesses Cautious Education as part of Supply ? Leverage Chain Parallel Universes 1985 1995 2005 2015 Confidential - for limited circulation only 2
  • 3. Current Reality • A comfortable existence for the blessed • Businesses • Created world-class training facilities that generate global envy • Tied up “Day 1” in selected campuses • Recruitment = Creating zero-cost warm pool of 1000s of students who will join whenever the business needs • One company is now recruiting for 2013, and selected 5500 students in 2012, even as the 2011 graduates are still waiting for joining call • Colleges • Proudly advertise the top logos and attract best in class students • Proudly claim the IT giants “train” our students • Placement is no sweat – students of all disciplines are recruited in 2 days • Enviable „business‟ to be in – both demand and supply side in auto-pilot Confidential - for limited circulation only 3
  • 4. The impossible is achieved – all 3 stakeholders are happy! Industry Captive students will join us when we need them College The feeder between the Students and Jobs, with a 4- year delay Students Joining an autonomous college is an automatic passport to a job Confidential - for limited circulation only 4
  • 5. So where‟s the problem? Joined 90 days no college substitute expecting for 4 years easy life Industry Got a Job + No tough recruits Weak Training technical more Foundation with no gate freshers sweat Business College Cannot Faculty No No intrinsic scale with with Learning Desire to rapid lowered Agility Learn change morale Confidential - for limited circulation only 5
  • 6. But who is the real loser? • Businesses and Colleges, both, are caught in a vicious cycle, but the real loser is our next generation. • They came in, not because they love engineering, but seduced by dreams of an easy life • The feeling got reinforced with an easy four years of little learning, and even less “Aha” moments (that come with real learning) • The feeling got cemented into conviction every time they somehow managed to deliver another project – and got the expected raise • Till one day the company realizes they are commodity that can be easily replaced. Confidential - for limited circulation only 6
  • 7. If ain‟t broken, don‟t fix it? • It takes little to burst the bubble • Is your engine tied with your Day 1 company‟s fortunes? • Ask yourself some real hard questions: • What real value am I creating for my students? • Are my teachers respected by our students? • Are my students employable if my 5 big customers don‟t come next year? • Am I a thought leader in some technical areas? Which ones? • Can I survive bad job conditions in any one industry? • When job situation worsens, will more students come to my college, or less? • If we close shop, will society (or the nation) miss us? Confidential - for limited circulation only 7
  • 8. Is there a real need to change? • Yes, I am just an employment exchange, with a four year delay. So where‟s the problem? • There are three problems with this: • Your focused students miss out on their jobs of choice as the Big Jobs come first. • And your Mech students will land IT jobs as those come in. And the best “core companies” are left to select the students left over by the IT giants. • Even your best CSE students may not get those niche jobs (e.g. startups) as the volume players get to pick first. • The system loses if your best and focused students miss their preferred jobs, and the IT- niche and non-IT players, and startups don‟t get the best-fit people. • Others will do the job better • A host of “others” are taking your unemployables and transforming them – in four months flat. At a fraction of your cost. And the industry just loves them! • What will you do when a monster.com comes into your space? In fact, they already are. • In the marginal “learning value-add” business, some people will take short cuts, and become more “efficient” at this job • Many colleges encourage copying, and pay money to get their students a job. • If your learning value-add is not tangible, students won‟t see the difference Confidential - for limited circulation only 8
  • 9. What could be? The kernel of Macintosh is from the UNIX flavour at Sixth Sense was Berkeley developed by Pranav Mistry at MIT Stanford has incubated Silicon Valley startups, including Google Confidential - for limited circulation only 9
  • 10. Let us define some goals • Mandatory goals • Students get the fundamental concepts of their engineering discipline • Engineering students must enjoy problem solving • Students have the confidence and capability to question • And also learn the right questions to ask • Students can articulate their thoughts and express in a global language • Students are ethical, and abhor short cuts • Students are collaborative, and learn to work with diverse people • Faculty are focused on ensuring the students learn • To do this, they are not limited by class hours, or syllabus • Students are employable • If no company is recruiting, they will not sit at home waiting for an interview call. Confidential - for limited circulation only 10
  • 11. Some more goals • Desirable goals • Students can create a point of view they don‟t hesitate in expressing • Students have initiative to learn – and go beyond the syllabus (and college) to learn. Exams are not the primary driver for learning • Students are inspired to make a difference to their country • Students have at least one interest area outside the core academic curriculum • Students have the capacity to learn new things, and on their own • Faculty is inspiring • Faculty has collaboration with industry, and one other academic institute • Faculty shows evidence of learning something new, every year Confidential - for limited circulation only 11
  • 12. Non goals • Faculty must ensure our students pass easily • Put out half page ads that say: • We have 100% placement in first 2 days of placement • This IT giant “trains” our students • Our Mechanical engineers must aspire for IT jobs • “We must make it easy for our students” • The educators‟ job is not to make it easy – rather it is to create circumstances for failure – so students learn how to explore, how to fail, and how to cope with and learn from failure Confidential - for limited circulation only 12
  • 13. How to begin? • First say No to Job Factory • Does not mean there is no placement. Only that it is not the top-most priority in education. • Stop accepting the demeaning status of being a mere feeder to industry • Job of education institute is to build the next generation for the country‟s future. Focus on that. • Focus on Value Creation • Inspire and Develop Faculty • Provide real projects • Deliver “free” output to government, and make a difference • Collaborate • With Industry • With like-minded colleges Confidential - for limited circulation only 13
  • 14. Tools for Change – 1 (Collaboration and Leverage) Govt Biz Social Learners Engg and Biz and needs Mentors College Society A cooperative Not just businesses, government environment where We proudly ensure that and society have many unfulfilled students look for real our students solve real needs; no one is running after problems and solve them. problems of real people. those. They seek mentors for guidance, and thus learn. Confidential - for limited circulation only 14
  • 15. Tools for Change – 2 (Prioritize Learning) Expert Lectures Placement Intern Expert Reviews Shared Apprentice Value Teaching Creation (multi-year) Exams The Real Mentoring Projects Engineer Confidential - for limited circulation only 15
  • 16. Tools for Change – 3 (Faculty as Learning Partner) Efficient Teacher Respected Knows all at a answers Distance Content Learner, Creator Explorer, Blogger Completes Project Connector Evaluator Syllabus Inspiring The New Co-learner Age and Guide Mentor Faculty in Projects Confidential - for limited circulation only 16
  • 17. Tools for Change – 4 (Define new priorities) Traditional Priorities New Initiatives Industry Training Value Creation Workshops Every one gets a job Right jobs for right people Internships Industry Mentors Conferences Collaborations Aptitude Tests training Incubation Labs Commn and GD training Real World Projects Faculty Dev Workshops Faculty Apprenticeship Confidential - for limited circulation only 17
  • 18. Tools for Change – 5 (Define new metrics) Traditional Metrics New Metrics 90% of our students produced Program with 1000+ 100% Placement lines of code Average Salary = 80% of our students reported satisfaction with their 5.5 lakhs first job, and stayed there for 4+ years 80% of our Top 20% students got their first 98% Pass preference jobs 70% of our students are happy and excited pursuing 50% of our Faculty a technical career are Ph.D. 50% of our students say they are inspired by someone within our college Average 5 papers per faculty 40% of our Faculty actively collaborate with industry Our Faculty train at 5000 mid-career engineers took courses with us last IIT for 8 days year Confidential - for limited circulation only 18
  • 19. Some unconventional role models for Academics • Khan Academy • Questioned and redefined the traditional model of homework and classwork • Students learn at their pace • Teachers can micro-analyse student performance and tune their teaching • Popular Internet Tools • Students spend 2 hours every evening at Facebook. How can we leverage that habit to our advantage? • If celebrities get so much leverage out of Twitter, why not our teachers? • Amazon.com – they rate books through popular opinion – how can we use similar concepts in education? • Blogs, LinkedIn communities: how are we using such popular concepts? Confidential - for limited circulation only 19
  • 20. We are in this cause, together • The current cosy model was non-existent 10 years back • So there‟s no reason to believe this is the only way. • The cause is big • The aspirations of our children • The future of our nation • The alternative • The world won‟t allow the easy ride for too long – we have become pricier as well • China is already ahead – others, too, will leave us behind • Businesses and Education must collaborate for change, like never before • Do we really have a choice? Confidential - for limited circulation only 20
  • 21. Kalyan Banerjee Parthasarathy N S India | USA | UK | Germany | Sweden | Belgium | France | Switzerland | UAE | Singapore | Australia | Japan | China

Editor's Notes

  1. " You catch wild pigs by finding a suitable place in the woods and putting corn on the ground. The pigs find it and begin to come every day to eat the free corn. "When they are used to coming every day, you put a fence down one side of the place where they are used to coming. When they get used to the fence, they begin to eat the corn again and you put up another side of the fence. "They get used to that and start to eat again. You continue until you have all four sides of the fence up with a gate in the last side. "The pigs, which are used to the free corn, start to come through the gate to eat that free corn again. You then slam the gate on them and catch the whole herd. Suddenly the wild pigs have lost their freedom. They run around and around inside the fence, but they are caught. Soon they go back to eating the free corn. They are so used to it that they have forgotten how to forage in the woods for themselves, so they accept their captivity."
  2. Look at www.techpedia.in