This master's thesis analyzes Latino voting behavior and how it influences Republican party public relations strategies in the 21st century. The 85-page study examines why Latinos have historically voted for the Democratic party through researching issue voting and other voting theories. It also investigates the political disconnect between Republicans and Latinos. Through a survey, the researcher aims to determine key issues for Latinos and why they tend to vote Democratic. The study also develops a public relations strategy for Republicans to connect with Latinos based on shared issues.