Hear the views of Doubi Ajami on what Dell and Salesforce have in common. Also how the major acquisitions of both companies are allowing each to transform more quickly for the enterprise markets. Dany de Vleeschhauwer gave an overview of the 70 new projects delivered by ABSI over the year in CRM Salesforce, Private Cloud/Managed services and Datacenter Infrastructure.

1. Company Update
12 september 2013

2.  Challenging time for any business
 Salesforce & Dell shopping spree
 ABSI Business update
 ABSI Challenges
Company Update topics

3.  Kodak : A market leader
 Agony followed by bankruptcy
 The upcoming death of the digital camera ?
 Instagram, flickr, picasa
 Reinvent yourself or die
Challenging time for any business

4. Re-invent yourself!!
10/2/2013 4

5.  Disruptive companies
 Market leader
 Salesforce : Shopping spree in order to stay ahead
and grow as quickly as possible ?
 Dell : Shopping spree in order to transform itself and
become an IT Enterprise player ?
Dell and Salesforce : what do they
have in common ?

6.  Early integration success with Equalogic and Perot
systems acquisition (2008-2009)
 Shopping spree in 2011-2012 :
 More than 7 Billions for 10 companies
• Jan 2011 : Boomi
• Feb 2011 : Compellent
• August 2011 : Force10
• February 2012 : AppAssure
• March 2012 : Sonicwall
• April 2012 : Wyse
• April 2012 : Clerity
• July 2012 : Quest
• November 2012 : Gale
• December 2012 : Credant
Dell acquisitions to become an
Enterprise IT provider

7.  Long and painful process
 Michael Dell back in charge of his baby
 A private Dell with deep pockets from Silver Lake
without pressure from Public Company
obligations/visibility is key to success
 The next next phase will be kicked off later today
 New disruption is to be expected in Enterprise
Solution
Dell Transformation

8.  Good vision from start : No legacy, Web based,
hide software complexity, focus on the
functionality
 Key in Salesforce message : we help any company
become a “customer company”
 One of Saleforce acquisition 2007 :
Kenlet (January 2007) – original product CrispyNews used at
Salesforce (Idea Exchange) and Dell (Ideastorm)
– now known as Salesforce Ideas
Salesforce acquisitions to become an
Enterprise Software Player

9.  Shopping spree
 The foundation of most of its innovation
• Etacts (December 2010)
• Dimdim (January 2011)
• Manymoon (February 2011) – now known as Do.com
• Radian6 (March 2011)
• Assistly (September 21, 2011) – now known as Desk.com
• Model Metrics (November 2011)
• Rypple (December 2011) – now known as Work.com
• Stypi (May 2012)
• Buddy Media (May 2012) for US$689 million
• ChoicePass (June 2012)
• Thinkfuse (June 2012
• BlueTail (July 2012) – now part of Data.com
• GoInstant (July 2012) for US$70 million
• Clipboard.com (May 2013) for US$12 million
• ExactTarget(announced June, 2013) for US$2.5 billion
• EdgeSpring (June , 2013)
Salesforce acquisitions to grow qickly

10. 8 question to become : “Customer Company”
 How do you listen to every
customer?
 How do you interact with each
customer ?
 How do you sell as a team?
 How do you
deliver/service/support your
customers?
 How do you create
communities?
 How do you connect your
partners?
 How do you connect your
products?
 How do leverage the mobile
devices of your customers?

11. Eight question to become : “Customer Company”
 How do you listen to every
customer
 How do you intercat with each
customer
 How do you sell as a team
 How do you
deliver/service/support your
customers
 How do you create
communities
 How do you connect your
partners
 How do you connect your
products
 How do leverage the mobile
devices of your customers

12. ABSI delivered more than 70 new projects
ABSI managed/operated the infrastructure/applications of 60 customers 24x7
in the last 12 months
SalesForce.com
Renault
Rossel
Panalytical
Swets
Mastercard
BICS
Kone
UTC
Private Cloud -
Managed Sevices
Brussels Airlines
Ville de Huy
Xplanantion
Mondial Telecom
Connections
Ville de Namur
3E
VAZEG
AMA Europe
Datacenter
Infrastructure
Galapagos
Belnet
Verkeerscentrum
Test Aankoop
Gates Europe
Gemeente Schilde
Mondial Telecom

13. Thank you !
Thank you to all our customers

14. Thank you to our partners !

15.  Focus on operational excellence , quality of delivery,
on time /on budget project delivery
 Help companies to build an integrated IT
environment for their IT Infrastructure & Applications
 Help companies to move their applications to the cloud
 Find for every customer the right combination :
 On premise,
 ABSI Private Cloud /Interxion infrastructure,
 Cloud – SaaS (multi-tenant in the cloud)
ABSI : Challenges for the coming years

16. Now its BBQ time, its fun time
And next week we will test our Golf
skills for our 2nd ABSI Golf Trophy