3rd Mobile Marketing event by Warply: Mobile as a Revenue ChannelWarply
A presentation by John Doxaras, Founder & CEO, Warply
This presentation was part of the 3rd Mobile Marketing event by Warply. Top executives from leading brands/companies and media agencies presented trends of the mobile industry and real examples of how they engage their customers using innovative mobile marketing practices.
Follow the conversation using #warply #mme3 on Facebook and Twitter.
The event was powered by:
Warply
Microsoft Innovation Center Greece
Nespresso
Nestle Ice-Cream Hellas
Mobile campaigns use SMS text messaging to connect and build relationships with audiences in a personalized way. There are different types of mobile campaigns like transactional, promotional, and onboarding campaigns. The benefits of mobile campaigns include growing industry reach, location-based targeting, accessibility, fraud prevention, and lower costs. While mobile campaigns can have instant results and easy tracking, their disadvantages include issues with diverse platforms, privacy, and navigation on phones. Overall, mobile campaigns remain important for connecting with audiences even as websites remain vital hubs.
#MBC2016 Dvir Doron, Cedato: Mobile video - the new growth engine Clickky
28-29 мая 2016 в Одессе состоялась Mobile Beach Conference, самая большая конференция по мобильному маркетингу в Восточной Европе http://mobilebeach.rocks , https://www.facebook.com/MobileBeachConference/
More useful info on our:
- website: https://clickky.biz
- blog: https://clickky.biz/blog
Sign up!
Skyline Indy's Get Socialized June 2010 (Power Point Version)Erik Deckers
I had a chance to give a presentation with Kyle Lacy (Brandswag), Daniel Herndon (RedWall Live), and David Miller (CMV Mobile) for Skyline Indianapolis, a tradeshow display company.
AdWords enhanced campaigns allow advertisers to:
- Manage bids across devices, locations, and times
- Show different creatives, sitelinks, and extensions based on user context and device
- Track new conversion types like calls, app installs, and cross-device conversions
Promique Technologies aims to be the leading provider of online advertising technology solutions. Their system allows advertisers to create targeted online promotions that drive sales. Key benefits include building brands, targeting promotions to the right customers, achieving ROI through cost-effective and measurable campaigns, and driving sales anytime through online and offline redemption. The system delivers promotions directly to consumers, tracks results in real-time, and settles payments between manufacturers and retailers.
3rd Mobile Marketing event by Warply: Mobile as a Revenue ChannelWarply
A presentation by John Doxaras, Founder & CEO, Warply
This presentation was part of the 3rd Mobile Marketing event by Warply. Top executives from leading brands/companies and media agencies presented trends of the mobile industry and real examples of how they engage their customers using innovative mobile marketing practices.
Follow the conversation using #warply #mme3 on Facebook and Twitter.
The event was powered by:
Warply
Microsoft Innovation Center Greece
Nespresso
Nestle Ice-Cream Hellas
Mobile campaigns use SMS text messaging to connect and build relationships with audiences in a personalized way. There are different types of mobile campaigns like transactional, promotional, and onboarding campaigns. The benefits of mobile campaigns include growing industry reach, location-based targeting, accessibility, fraud prevention, and lower costs. While mobile campaigns can have instant results and easy tracking, their disadvantages include issues with diverse platforms, privacy, and navigation on phones. Overall, mobile campaigns remain important for connecting with audiences even as websites remain vital hubs.
#MBC2016 Dvir Doron, Cedato: Mobile video - the new growth engine Clickky
28-29 мая 2016 в Одессе состоялась Mobile Beach Conference, самая большая конференция по мобильному маркетингу в Восточной Европе http://mobilebeach.rocks , https://www.facebook.com/MobileBeachConference/
More useful info on our:
- website: https://clickky.biz
- blog: https://clickky.biz/blog
Sign up!
Skyline Indy's Get Socialized June 2010 (Power Point Version)Erik Deckers
I had a chance to give a presentation with Kyle Lacy (Brandswag), Daniel Herndon (RedWall Live), and David Miller (CMV Mobile) for Skyline Indianapolis, a tradeshow display company.
AdWords enhanced campaigns allow advertisers to:
- Manage bids across devices, locations, and times
- Show different creatives, sitelinks, and extensions based on user context and device
- Track new conversion types like calls, app installs, and cross-device conversions
Promique Technologies aims to be the leading provider of online advertising technology solutions. Their system allows advertisers to create targeted online promotions that drive sales. Key benefits include building brands, targeting promotions to the right customers, achieving ROI through cost-effective and measurable campaigns, and driving sales anytime through online and offline redemption. The system delivers promotions directly to consumers, tracks results in real-time, and settles payments between manufacturers and retailers.
This document summarizes the capabilities of SourceKnowledge, an advertising technology company that provides cross-media advertising solutions. It highlights their proprietary technology for targeting, bidding, and viewability verification. SourceKnowledge claims to reach over 300 million consumers across North America and offers capabilities in desktop, mobile, connected TV and video advertising. The document also includes case studies demonstrating campaigns that drove brand awareness, site retargeting and new customer acquisition through SourceKnowledge's platform.
View2surf is a mobile advertising technology that generates new ad space for mobile operators by displaying ads on dynamically generated web pages viewed by users on their mobile browsers and apps. This allows mobile operators to become publishers and earn new revenue streams from selling the ad space. The technology was tested by a German mobile network operator and showed high click-through rates and the potential to generate substantial ad views and revenue even from a small number of subscribers. View2surf offers opportunities for data packages with ad support, loyalty programs, and monetizing throttled data. It can be implemented using a dedicated APN or by tunneling traffic to expose subscribers to ads.
- The video ad network was established in 2014 and has since grown to 40+ employees, serving hundreds of brands and reaching 16 million video users
- They are the 2nd largest video network and 4th biggest local display ad network, with the capacity to process 6 billion video requests per month
- They partner with top publishers and platforms to offer various video and display ad formats across desktop and mobile with powerful targeting options
Digital signage in a FMCG network // Grocery storesAddReality
This document describes the AddReality advertising management platform. It allows businesses to [1] manage information in a centralized way to reduce marketing costs. AddReality enables control of all communication channels as a single system, including screens, kiosks, notifications and more. It provides tools to [2] increase sales and service quality by advertising suppliers' goods and analyzing audience data and campaign effectiveness. AddReality offers a low-cost solution compared to traditional printed advertising methods.
Restaurant Customer Engagement: The Path to PersonalizationMediaPost
Driven by necessity and rising customer expectations, the digital transformation of restaurants is well underway. Your customers now engage with you through multiple channels across various devices, yet still expect you to seamlessly deliver highly personalized experiences. Join us to learn how restaurants can orchestrate these personalized customer journeys at scale.
This document discusses online advertising. It defines online advertising as any marketing message that appears with internet assistance. The document outlines common types of online ads like display, social media, and video ads. It explains why online advertising is important for businesses, such as allowing targeted marketing, analytics to inform decisions, brand awareness, cost-effectiveness, and measuring engagement. The conclusion states that online advertising is now the best option for companies to spend marketing money and allows them to reach global audiences, gain customer insights, and engage customers.
Mobile advertising revenue is forecast to reach $11.4 billion in 2013 and $24.5 billion in 2016, representing 400% growth between 2011 and 2016. Local relevance is key to mobile ad engagement, with 22% of tablet users and 30% of smartphone users clicking on locally relevant ads. NeoPowerAd is a premium mobile ad network that generates over 600 million monthly impressions worldwide, allowing advertisers to plan campaigns across major mobile platforms and applications.
The document discusses AppNexus' video product updates and roadmap. It highlights new video monetization models and formats for publishers of all sizes. It also details how AppNexus breaks the speed barrier with low latency video, and provides stats on growing video demand and spend through their platform. The roadmap outlines focus areas like enterprise video serving, connected TV, latency reduction, and new ad formats.
HEROsdk delivers an additional monetization stream, on top of any current revenue streams. In most cases, the resulting User Value grows by over 100% !
Tim Akkerman is the Head of Mobile at Emesa Netherlands B.V. In 2013, consumer spending at Emesa exceeded 120 million euros with annual revenue growth over the past 5 years being 1,336%. In 2013, more than 5 million people traveled using Emesa. Akkerman's presentation outlined Emesa's mobile strategy and tools, discussing metrics like time spent in apps versus browsers on mobile devices and the high percentage of Android devices. It also touched on topics like deeplinking, app store optimization, customer feedback, and selecting the right tools to define a mobile strategy.
This document discusses the shift to mobile publishing and programmatic advertising for Condé Nast UK. It notes that Condé Nast UK's website now reaches over 25 million connections across print, website, mobile and social media. It also outlines Condé Nast UK's programmatic advertising offerings, including the ability to target ads to users of specific Condé Nast publications or blended category groupings. The document promotes Condé Nast UK's programmatic solutions and resources for digital advertisers.
We amplify the scope and effectiveness of immersive marketing through a network of premium websites that distribute branded 360-degree video and VR ads. Our services include 360-degree social media integration, banners embedded in videos, and hosting 360-degree videos on clients' websites. We manage a closed network of publishers and provide robust reporting on key metrics like impressions, click-through rates, and costs to help advertisers measure ROI.
Hang My Ads is a mobile performance advertising agency based in Portugal that reaches over 50 million unique users per month. They help app developers and advertisers acquire new users through a variety of formats including native ads, banners, video, and app discovery. Their services include worldwide promotion and monetization of iOS and Android apps through pay per install campaigns. They also provide targeting solutions and have their own tracking technology.
What is geo-fencing...it can be a predefined set of boundaries. When the location-aware device of a location-based service user enters or exits a geo-fence, the device receives a generated notification.
In the slides you will find more information about geo-location, key to geo-location and how businesses are getting involved.
The templates shown in this presentation are all in the Squeezemobillionaire platform. The mobile app and site builder in this platform has the feature to add news feeds to the sites/apps. Get to know more about what is included in the platform here: https://www.squeezemobillionaire.com/sign-up/pricing/
screenshots from a few mobile solutions, both websites and applications, from Belgian publishers.
With an analysis of why a mobile website is not always the best solution.
Taptica is an ad network founded in 2011 that provides user acquisition services to app developers and publishers. It offers campaigns for user testing, targeted promotions, and large-scale user acquisition. Taptica has proprietary tracking and optimization technology and works with 50% of top grossing apps, generating over 500k installs per month. It provides media buying expertise through real-time bidding on direct publishers, networks, and platforms like Google, Facebook, and Twitter. Taptica also offers advanced analytics and optimization tools to analyze campaign performance and maximize results.
This document describes a Wi-Fi marketing and monetization system that allows businesses to provide free Wi-Fi access to customers while delivering targeted advertisements. The system uses hardware devices and software to inject multimedia ads, display detailed product information, push coupons to phones, and more. It aims to engage customers and provide analytics to help merchants better understand shopper behavior.
Solutions & Transformations Plus Inc offers a powerful mobile coupon platform to help businesses engage customers through their smartphones. Their platform allows marketers to create, distribute, and track digital coupons across multiple channels including email, SMS, social media and websites. It provides benefits like generating new revenue, collecting customer data, and offering convenient paperless coupons to consumers. The platform includes features like gamified coupons, payment integration, and real-time statistics on coupon redemption rates and customer locations.
This document summarizes the capabilities of SourceKnowledge, an advertising technology company that provides cross-media advertising solutions. It highlights their proprietary technology for targeting, bidding, and viewability verification. SourceKnowledge claims to reach over 300 million consumers across North America and offers capabilities in desktop, mobile, connected TV and video advertising. The document also includes case studies demonstrating campaigns that drove brand awareness, site retargeting and new customer acquisition through SourceKnowledge's platform.
View2surf is a mobile advertising technology that generates new ad space for mobile operators by displaying ads on dynamically generated web pages viewed by users on their mobile browsers and apps. This allows mobile operators to become publishers and earn new revenue streams from selling the ad space. The technology was tested by a German mobile network operator and showed high click-through rates and the potential to generate substantial ad views and revenue even from a small number of subscribers. View2surf offers opportunities for data packages with ad support, loyalty programs, and monetizing throttled data. It can be implemented using a dedicated APN or by tunneling traffic to expose subscribers to ads.
- The video ad network was established in 2014 and has since grown to 40+ employees, serving hundreds of brands and reaching 16 million video users
- They are the 2nd largest video network and 4th biggest local display ad network, with the capacity to process 6 billion video requests per month
- They partner with top publishers and platforms to offer various video and display ad formats across desktop and mobile with powerful targeting options
Digital signage in a FMCG network // Grocery storesAddReality
This document describes the AddReality advertising management platform. It allows businesses to [1] manage information in a centralized way to reduce marketing costs. AddReality enables control of all communication channels as a single system, including screens, kiosks, notifications and more. It provides tools to [2] increase sales and service quality by advertising suppliers' goods and analyzing audience data and campaign effectiveness. AddReality offers a low-cost solution compared to traditional printed advertising methods.
Restaurant Customer Engagement: The Path to PersonalizationMediaPost
Driven by necessity and rising customer expectations, the digital transformation of restaurants is well underway. Your customers now engage with you through multiple channels across various devices, yet still expect you to seamlessly deliver highly personalized experiences. Join us to learn how restaurants can orchestrate these personalized customer journeys at scale.
This document discusses online advertising. It defines online advertising as any marketing message that appears with internet assistance. The document outlines common types of online ads like display, social media, and video ads. It explains why online advertising is important for businesses, such as allowing targeted marketing, analytics to inform decisions, brand awareness, cost-effectiveness, and measuring engagement. The conclusion states that online advertising is now the best option for companies to spend marketing money and allows them to reach global audiences, gain customer insights, and engage customers.
Mobile advertising revenue is forecast to reach $11.4 billion in 2013 and $24.5 billion in 2016, representing 400% growth between 2011 and 2016. Local relevance is key to mobile ad engagement, with 22% of tablet users and 30% of smartphone users clicking on locally relevant ads. NeoPowerAd is a premium mobile ad network that generates over 600 million monthly impressions worldwide, allowing advertisers to plan campaigns across major mobile platforms and applications.
The document discusses AppNexus' video product updates and roadmap. It highlights new video monetization models and formats for publishers of all sizes. It also details how AppNexus breaks the speed barrier with low latency video, and provides stats on growing video demand and spend through their platform. The roadmap outlines focus areas like enterprise video serving, connected TV, latency reduction, and new ad formats.
HEROsdk delivers an additional monetization stream, on top of any current revenue streams. In most cases, the resulting User Value grows by over 100% !
Tim Akkerman is the Head of Mobile at Emesa Netherlands B.V. In 2013, consumer spending at Emesa exceeded 120 million euros with annual revenue growth over the past 5 years being 1,336%. In 2013, more than 5 million people traveled using Emesa. Akkerman's presentation outlined Emesa's mobile strategy and tools, discussing metrics like time spent in apps versus browsers on mobile devices and the high percentage of Android devices. It also touched on topics like deeplinking, app store optimization, customer feedback, and selecting the right tools to define a mobile strategy.
This document discusses the shift to mobile publishing and programmatic advertising for Condé Nast UK. It notes that Condé Nast UK's website now reaches over 25 million connections across print, website, mobile and social media. It also outlines Condé Nast UK's programmatic advertising offerings, including the ability to target ads to users of specific Condé Nast publications or blended category groupings. The document promotes Condé Nast UK's programmatic solutions and resources for digital advertisers.
We amplify the scope and effectiveness of immersive marketing through a network of premium websites that distribute branded 360-degree video and VR ads. Our services include 360-degree social media integration, banners embedded in videos, and hosting 360-degree videos on clients' websites. We manage a closed network of publishers and provide robust reporting on key metrics like impressions, click-through rates, and costs to help advertisers measure ROI.
Hang My Ads is a mobile performance advertising agency based in Portugal that reaches over 50 million unique users per month. They help app developers and advertisers acquire new users through a variety of formats including native ads, banners, video, and app discovery. Their services include worldwide promotion and monetization of iOS and Android apps through pay per install campaigns. They also provide targeting solutions and have their own tracking technology.
What is geo-fencing...it can be a predefined set of boundaries. When the location-aware device of a location-based service user enters or exits a geo-fence, the device receives a generated notification.
In the slides you will find more information about geo-location, key to geo-location and how businesses are getting involved.
The templates shown in this presentation are all in the Squeezemobillionaire platform. The mobile app and site builder in this platform has the feature to add news feeds to the sites/apps. Get to know more about what is included in the platform here: https://www.squeezemobillionaire.com/sign-up/pricing/
screenshots from a few mobile solutions, both websites and applications, from Belgian publishers.
With an analysis of why a mobile website is not always the best solution.
Taptica is an ad network founded in 2011 that provides user acquisition services to app developers and publishers. It offers campaigns for user testing, targeted promotions, and large-scale user acquisition. Taptica has proprietary tracking and optimization technology and works with 50% of top grossing apps, generating over 500k installs per month. It provides media buying expertise through real-time bidding on direct publishers, networks, and platforms like Google, Facebook, and Twitter. Taptica also offers advanced analytics and optimization tools to analyze campaign performance and maximize results.
This document describes a Wi-Fi marketing and monetization system that allows businesses to provide free Wi-Fi access to customers while delivering targeted advertisements. The system uses hardware devices and software to inject multimedia ads, display detailed product information, push coupons to phones, and more. It aims to engage customers and provide analytics to help merchants better understand shopper behavior.
Solutions & Transformations Plus Inc offers a powerful mobile coupon platform to help businesses engage customers through their smartphones. Their platform allows marketers to create, distribute, and track digital coupons across multiple channels including email, SMS, social media and websites. It provides benefits like generating new revenue, collecting customer data, and offering convenient paperless coupons to consumers. The platform includes features like gamified coupons, payment integration, and real-time statistics on coupon redemption rates and customer locations.
Just Desire pesentation on ibeacon and BLE installationAnthony Threlfall
Outline introduction to Just Desire Ltd, a tech start up incorporated by Mark Aubin who previously worked for CSR on the marketing and industry establishment of the Bluetooth Low Energy or BLE protocol that is used in the Apple ibeacon and other proprietary beacon technologies. Just Desire can offer substantial experience of how to build and establish a successful beacon network and how it can be utilised to create an effective in store shopper engagement platform. Mark can offer considerable insight of the pitfalls that brands and retailers need to avoid when building an installation.
HCLT Whitepaper: Mobility Solutions an emerging trend in the Retail IndustryHCL Technologies
The document discusses how mobile technology is becoming an emerging trend in the retail industry. It provides examples of how mobile apps and technologies can enhance the customer shopping experience by providing product information, driving traffic to stores, and implementing loyalty programs and mobile coupons. The document also describes offerings from HCL's Mobility Solutions group to develop mobile apps across various platforms and technologies for retailers.
Community free-wi-fi.s3.amazonaws.com cfwf-hub-location-presentation-1-12-2015Clay Bailey
Cutting Edge Proximity Marketing Platform. Where WiFi Hub locations can bring in local advertisers. Deliver targeted advertisements and video infomercials.
The document discusses how retailers can leverage proximity marketing and customer data to increase sales. It introduces the MOCA platform, which allows retailers to develop personalized marketing campaigns using real-time customer segmentation, location data from beacons and geo-fencing, and deep insights into customer behavior and preferences. Using these tools on a single platform helps retailers enhance the customer experience, understand the customer journey, and improve commercial performance.
CCA offers a proximity marketing strategy called "Community Free Wi-Fi" that allows businesses to become "hub" locations offering free Wi-Fi. As a hub, businesses can advertise to Wi-Fi users and earn cash from other area businesses advertising on their network. CCA's system delivers targeted ads through Wi-Fi and donations are made to local charities in the name of hub businesses. The strategy is presented as a win-win, helping businesses attract customers while earning money to fund charities through low-cost, effective advertising.
Zoniz is a proximity marketing platform that uses mobile devices and location data to engage customers within physical retail stores. It allows retailers to send targeted messages, offers, and interactive content to shoppers based on their location inside the store. The platform's tools include loyalty programs, contests, surveys and more to enhance the in-store shopping experience. Zoniz provides analytics to help retailers understand customer behavior and plan future marketing campaigns.
Learn how Proximity Marketing leverages an out-of-the-box system which provides your customers with in-depth information on discounts and specials available at your supermarket, increases client loyalty and engagement with your brand; and showcases new channels to maximize your business revenues.
PayFlex Loyalty Suite is a cloud-based loyalty program solution that offers various modules to help companies acquire and retain customers. It includes Classic Loyalty for earning and redeeming points, Instant Offer for location-based and event-based offers, Brand Partnership for multi-brand discounts, and Sales Team Motivator to gamify sales. The solution provides campaign management, merchant integration, reconciliation, cross-promotion capabilities, and customer data management. It offers advantages like lower costs, no server maintenance, and real-time access and control through the cloud.
Proximity marketing uses Bluetooth beacons to deliver targeted ads and coupons to customers' phones within supermarkets. This increases engagement and revenues while reducing costs. The document describes Leantegra's proximity marketing solution, which includes beacon hardware, campaign management software, and a customizable mobile app. Case studies show implementations for Auchan and another retailer that integrated the solution with their loyalty programs.
The document discusses the opportunities and challenges of mobile marketing and proposes an integrated mobile marketing channel approach to developing mobile strategies, applications, and campaigns to meet business objectives like increasing revenue through personalized marketing via mobile optimized websites, applications, ads and other channels. It also outlines the benefits, projections, team, and contact information for a mobile marketing service.
Parallel 6 is a veteran-owned small business founded in 2009 that provides mobile, digital, and social engagement solutions. It has offices in San Diego, Washington D.C., Tijuana, and Shanghai. The company's Captive Reach Mobile Engagement Platform and modules help clients activate and engage users, manage mobile experiences, and drive user engagement through features like alerts and notifications, content management, insights, augmented reality, and more.
http://www.tarifah.com
https://www.facebook.com/ta3rifah
Learn more about the platform of Tarifah, the Most Innovative Loyalty Platform in UAE
T3rifah is the award winner of Samsung Launching People Competition over Gulf Region in 2014,It is a mobile app which provides an automated customer engagement and loyalty platform through SaaS model, differentiated with advanced business analytics for businesses and geo-targeted promotions for customers to allow businesses to increase their sales through retaining and gaining customers.
WebMobi Mobile Solutions for eCommerce WebMobi_Team
WebMobi provides a cloud-based mobile relationship management platform and tools to help businesses create customized mobile apps to engage customers. It offers rapid app creation, location detection, push notifications and analytics. WebMobi's platform allows businesses to build customer loyalty and drive sales through targeted mobile marketing campaigns and promotions.
Beaconstac is a global leader in proximity marketing that uses Bluetooth beacons. Their end-to-end solution includes beacon hardware, a management platform, analytics tools, and mobile apps. Businesses can create targeted campaigns to engage customers both inside and outside their premises. Examples of uses include loyalty programs, daily deals, and gathering feedback. The easy to use platform works out of the box and provides detailed analytics and customer support.
iVend Retail is an enterprise class retail management solution that allows mid-sized retailers to scale up operations and large retailers to expand footprint efficiently. It offers both on-premise and cloud-based options. The solution includes modules for point of sale, e-commerce, loyalty programs, digital passes, and analytics to provide a unified customer experience across channels and actionable insights.
Drive sales online and in-store with vouchercloud, the UK's number one mobile voucher platform. Vouchercloud allows merchants to create mobile and SMS voucher offers and coupon codes that consumers can discover, download, and redeem both online and in physical stores. Merchants can manage their vouchercloud campaigns and offers through a powerful online dashboard providing analytics on redemptions.
Mobilize your Retail Customer Experience with iBeacons and Proximity Marketingjimwebster1
This presentation discusses the benefits of using iBeacon technology and Proximity Marketing solutions in the retail sector.
Retail Proximity Marketing is all about building powerful Customer Relationships through digital signage, mobile devices and location-based technologies, through which you can link any action to the behaviour of your customer.
Using Proximity Marketing allows retailers to give customers faster, more accurate access to the information, offers, promotions and marketing messages they want. The key to success with proximity marketing is making the engagement relevant to the context the customer is in – their location.
http://www.heartnewmedia.com/blog/entry/mobilize-your-retail-customer-experience-with-proximity-marketing
“An Outlook of the Ongoing and Future Relationship between Blockchain Technologies and Process-aware Information Systems.” Invited talk at the joint workshop on Blockchain for Information Systems (BC4IS) and Blockchain for Trusted Data Sharing (B4TDS), co-located with with the 36th International Conference on Advanced Information Systems Engineering (CAiSE), 3 June 2024, Limassol, Cyprus.
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AIVladimir Iglovikov, Ph.D.
Presented by Vladimir Iglovikov:
- https://www.linkedin.com/in/iglovikov/
- https://x.com/viglovikov
- https://www.instagram.com/ternaus/
This presentation delves into the journey of Albumentations.ai, a highly successful open-source library for data augmentation.
Created out of a necessity for superior performance in Kaggle competitions, Albumentations has grown to become a widely used tool among data scientists and machine learning practitioners.
This case study covers various aspects, including:
People: The contributors and community that have supported Albumentations.
Metrics: The success indicators such as downloads, daily active users, GitHub stars, and financial contributions.
Challenges: The hurdles in monetizing open-source projects and measuring user engagement.
Development Practices: Best practices for creating, maintaining, and scaling open-source libraries, including code hygiene, CI/CD, and fast iteration.
Community Building: Strategies for making adoption easy, iterating quickly, and fostering a vibrant, engaged community.
Marketing: Both online and offline marketing tactics, focusing on real, impactful interactions and collaborations.
Mental Health: Maintaining balance and not feeling pressured by user demands.
Key insights include the importance of automation, making the adoption process seamless, and leveraging offline interactions for marketing. The presentation also emphasizes the need for continuous small improvements and building a friendly, inclusive community that contributes to the project's growth.
Vladimir Iglovikov brings his extensive experience as a Kaggle Grandmaster, ex-Staff ML Engineer at Lyft, sharing valuable lessons and practical advice for anyone looking to enhance the adoption of their open-source projects.
Explore more about Albumentations and join the community at:
GitHub: https://github.com/albumentations-team/albumentations
Website: https://albumentations.ai/
LinkedIn: https://www.linkedin.com/company/100504475
Twitter: https://x.com/albumentations
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?Speck&Tech
ABSTRACT: A prima vista, un mattoncino Lego e la backdoor XZ potrebbero avere in comune il fatto di essere entrambi blocchi di costruzione, o dipendenze di progetti creativi e software. La realtà è che un mattoncino Lego e il caso della backdoor XZ hanno molto di più di tutto ciò in comune.
Partecipate alla presentazione per immergervi in una storia di interoperabilità, standard e formati aperti, per poi discutere del ruolo importante che i contributori hanno in una comunità open source sostenibile.
BIO: Sostenitrice del software libero e dei formati standard e aperti. È stata un membro attivo dei progetti Fedora e openSUSE e ha co-fondato l'Associazione LibreItalia dove è stata coinvolta in diversi eventi, migrazioni e formazione relativi a LibreOffice. In precedenza ha lavorato a migrazioni e corsi di formazione su LibreOffice per diverse amministrazioni pubbliche e privati. Da gennaio 2020 lavora in SUSE come Software Release Engineer per Uyuni e SUSE Manager e quando non segue la sua passione per i computer e per Geeko coltiva la sua curiosità per l'astronomia (da cui deriva il suo nickname deneb_alpha).
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
Introducing Milvus Lite: Easy-to-Install, Easy-to-Use vector database for you...Zilliz
Join us to introduce Milvus Lite, a vector database that can run on notebooks and laptops, share the same API with Milvus, and integrate with every popular GenAI framework. This webinar is perfect for developers seeking easy-to-use, well-integrated vector databases for their GenAI apps.
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
Communications Mining Series - Zero to Hero - Session 1
About Zwysh
1. Revolutionizing the way brick and mortar retailers engage the mobile consumer Zwyshempowers brands' apps with indoor location, enabling campaigns that drive traffic to physical stores. For Brands Increase brand awareness via mobile at point-of-purchase For Retailers Increase consumer spending & generate new co-op revenue For Consumers Rewards for coming inside TheZwysh platform Out-of-the-box solutions in 3 easy steps: Install indoor location plug-in, fully compatible with brands’ existing apps. A small Zwysh Bluetooth device is placed in-store to create an interactive app zone. Create and manage compelling mobile marketing campaigns based on customers preference and in-store location. Campaign management tool provides real-time tracking and robust data for each customer.
2. Zwysh products Zwysh Loyalty Customers check-in to a single zone for special offers and content. Campaigns can promote single or multiple check-ins at any zone location. Zwysh Zone Several zones can connect together to form an in-store or out-of-store zone network, expanding promotional opportunities and creating virtual ad inventory that retailers can sell as co-op sponsorships. AboutZwysh Zwysh is a subsidiary of WirelessWerx, Inc., a leader in indoor location services for mobile devices located in Southern California. For more info on how Zwysh can help your brand or business, visit www.zwysh.com.