About the Red Dot Project

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The Red Dot Project

A brief in

Health & Medicine

THE RED DOT PROJECT IS A ISSUES-BASED
PROJECT

MEDIA CENTER AIMED AT ERODING APATHY
AMONG CANADIAN VOTERS.

POLARIZATION:
Is Canada more complex than
LEFT VS RIGHT

?

We believe Canadians are versatile,
PROJECT

with views that break down the political
barriers built to polarize our country.

CT Some of the nationally supported
PROJECT

issues we are highlighting are:

LEGALIZATION
OF MARIJUANA:
Are Canadians Ready?

BILL C-10:
Do pedophiles deserve a tougher minimum
sentence than someone caught with
6 or more pot plants?

ENVIRONMENT:
Canada has opted out of Kyoto.
Was it an effective plan to begin with?

RISING TUITION COSTS:
Young Canadians are spending thousands
of dollars to be educated? How do we
grant access to more students?

MENTAL HEALTH:
The number of Canadians affected by mental
health continues to grow. Is our current
science and research funding sufficient?

Visit RedDotProject.ca
and tell us what you think.
RED
DOT PROJECT PR

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Competitor reaction Cadbury should develop new products and promote them domestically as well as internationally. Such product/market growth approach will ensure that the company has diversified range of products which are available and well-recognizable in many countries of the world [17] . Such strategic choice will provide the company with enormous comparative advantages over its competitors and will help it to better cope with the hurdles of the global economic crisis. Most importantly, such strategic step will erase the common stereotype claiming that consumers mostly associate Cadbury with chocolate. Evidently, ‘Chocolate is Cadbury’ marketing approach much facilitated the company’s success over the last decade. However, considering the challenges of the global competitive markets, this strategy will not be suitable any longer. Hence Cadbury should transform it into more powerful and innovative global image. The variety of new high-quality and reasonably-priced products will add value to the business activity of Cadbury and will win new overseas markets for the company. This task would require the company to carefully design and develop innovative brands of its products which are not yet present on any of the foreign markets, and which will be potentially demanded by the consumers (i.e. target markets) [18] . While developing innovative products and penetrating overseas markets, Cadbury should initially consider the demand-side of its target markets. Among the most important criteria are the following: (1) Average income; (2) Average spending amount on one-time supermarket/store purchasing; (2) Average amount consumers are ready to spend on chocolates, candies, cookies, and/or sweets; (3) PESTLE analysis of the target market with the consideration of the adverse affects caused by the global economic meltdown; and (4) Porter analysis of the targeted market. Such wide coverage of strategic issues will win Cadbury competitive advantage and increase its share on the foreign markets. 5) Preferred strategy Cadbury’s choice of the optimal marketing strategy should consider their chances of success in terms of market diversification. To reach optimal market diversification, the company should ensure that its new product adheres to the customers’ needs and preferences. Extensive market research will help Cadbury to explicitly identify its potential target markets for a new product. Herewith, Cadbury’s marketers should consider the following strategic factors: (1) Financial health of the targeted market; (2) Purchasing capacity of target market; (3) National and individual preferences of target market; (4) Previous experiences of target market in terms of buying and tasting the similar products produced by competitor companies; (5) SWOT analysis in each individual case will ensure that Cadbury eliminates all the possible constraints to the minimum and transforms the threats into potential opportunities. Realistic and achievable strat

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About the Red Dot Project

1. WHAT THE EFF IS THE RED DOT PROJECT ?

2. THE RED DOT PROJECT IS A ISSUES-BASED PROJECT MEDIA CENTER AIMED AT ERODING APATHY AMONG CANADIAN VOTERS.

3. POLARIZATION: Is Canada more complex than LEFT VS RIGHT ?

4. We believe Canadians are versatile, PROJECT with views that break down the political barriers built to polarize our country.

5. CT Some of the nationally supported PROJECT issues we are highlighting are:

6. LEGALIZATION OF MARIJUANA: Are Canadians Ready?

7. BILL C-10: Do pedophiles deserve a tougher minimum sentence than someone caught with 6 or more pot plants?

8. ENVIRONMENT: Canada has opted out of Kyoto. Was it an effective plan to begin with?

9. RISING TUITION COSTS: Young Canadians are spending thousands of dollars to be educated? How do we grant access to more students?

10. MENTAL HEALTH: The number of Canadians affected by mental health continues to grow. Is our current science and research funding sufficient?

11. Visit RedDotProject.ca and tell us what you think. RED DOT PROJECT PR

About the Red Dot Project

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