The world of social media

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By Sufian Ijaz

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The world of social media

  1. 1. The World ofPhoto: http://blog.centresource.com/2013/02/18/social-media-monitoring-tools/
  2. 2. What is Social Media?“Social media is media designed to be disseminatedthrough social interaction, created using highlyaccessible and scalable publishing techniques” Photo: http://www.blu180.com/blu180-services/social-media-marketing/Source: Jack Shennard, Media and Technology
  3. 3. What is Social Media?(Continued)In simple terms….Social media enablespeople to share information(includingdocuments, pictures, videos, games, etc…)with friends and family using the InternetPhoto: http://www.mediabistro.com/alltwitter/social-media-ceos_b31999
  4. 4. Social Media Brings Us:
  5. 5. Photo: http://www.blu180.com/blu180-services_Media
  6. 6. How Popular are They?According to the analysts at Hitwise, social networkingwebsites (collectively) are more popular than search enginesFacebook dominates the current crop of social networks,accounting for the majority (55%) of all social site visits.When compared to the wider web, Google gets around 9.3%of all web traffic, while Facebook captures just over 7%Photo: http://mashable.com/2012/11/01/facebook-timeline-single/Source: Jack Shennard, Advertising and Technology
  7. 7. Photo: http://www.academia.edu/1740975/Social_Media_and_Social_Networking
  8. 8. The Big 5Blogging Facebook LinkedIn Twitter YoutubePhoto: http://www.blu180.com/Facebook
  9. 9. Blogging"A type of website with regular entries ofcommentary, descriptions of events,or other material such as graphics or video."Photo: http://kmonadollaraday.wordpress.com/2013/02/13/personal-professional-blogging-what-ive-learned/
  10. 10. Blogging– The Stats- Approximately 200 million blogs- 90% of blogs fail in the first year- The majority of web users interact with blogsevery single daySource: Jack Shennard, Media and Technology
  11. 11. The most popular= Social Media website ofall timePhoto:: http://mashable.com/2012/11/01/facebook-timeline-single/
  12. 12. Facebook – The Stats- Over 400 million users- The average U.S. Internet user spends moretime on Facebook than on Google, Yahoo,YouTube, Microsoft, Wikipedia and Amazoncombined.- Average age is 38Source: Jack Shennard, Media and Technology
  13. 13. LinkedINSocial Networking sitemeant for peoplein professional occupationsandjob locationsPhoto: http://www.marsdd.com/2012/03/07/marketing-recruiting-social-media-power-business/
  14. 14. LinkedIN – The Stats- 50 million+ users- The largest truly business-oriented site- Average age is 44Photo: http://www.revistagq.com/galerias/por-que-no-se-debe-llevar-mochila-con-el-traje/8712/image/610254
  15. 15. TwitterSocial Networking Sitethat allowsusers to sendand receive ‘140character’messages knownas tweets. Users can also opt in to follow userswhose content they want to receive. http://www.commscorner.com/2010_11_01_archive.html#.UZgY-bV1_E8
  16. 16. Photo: http://www.lieyunwang.com/Twitter
  17. 17. Twitter – The Stats“Twitter” was the top word of 2009,according to the Global LanguageMonitor.- Average age is 39- 100 million-ish users- Only about 20% are activePhoto: http://mashable.com/2012/06/05/twitter-for-beginners/Source: Jack Shennard, Advertising and Technology
  18. 18. YouTubeWebsite based on video-sharing(and voicing the opinions of said videos)Photo: https://itunes.apple.com/us/app/youtube/id544007664?mt=8
  19. 19. YouTube – The Stats2 billionvideoswatcheddailyThe number two search engine after GoogleSource: Jack Shennard, Advertising and Technologyhttp://mashable.com/category/youtube/
  20. 20. Future of Social Media?All trends point towards anincrease in Social MediaandSocial Media Websites!Photo: http://www.digitaltrends.com/lifestyle/a-few-reasons-why-social-media-is-freaking-amazing/

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