Identifying the right mix for your marketing objective is never simple. Digital vs. traditional media, early adopters vs. loyalists, and intelligent vs. direct messaging, an overwhelming choice almost never lets you get your marketing mix right!
This deck will help you approach your marketing campaigns the right way for creating sustainable growth engines for your business.
Hack My Ride 2.0 Kickoff Hackathon PresentationSCVTA
This presentation was shared with participants in the June 6, 2015 Hack My Ride 2.0 kickoff hackathon at the Tech Museum of Innovation in San Jose. It includes information about civic hacking projects, beacons VTA is testing, VTA open data, and how to participate in the Hack My Ride 2.0 app challenge.
Anna ger tips och exempel på vad upplevelser idag innebär i en digifysisk värld och hur det i slutändan påverkar affären och varumärket.
Anna Lindqvist, VP Creuna Göteborg
Hack My Ride 2.0 Kickoff Hackathon PresentationSCVTA
This presentation was shared with participants in the June 6, 2015 Hack My Ride 2.0 kickoff hackathon at the Tech Museum of Innovation in San Jose. It includes information about civic hacking projects, beacons VTA is testing, VTA open data, and how to participate in the Hack My Ride 2.0 app challenge.
Anna ger tips och exempel på vad upplevelser idag innebär i en digifysisk värld och hur det i slutändan påverkar affären och varumärket.
Anna Lindqvist, VP Creuna Göteborg
This is the slideware from the live webinar hosted by inQuba in South Africa, on the 28th May 2020. The recording is available here: https://youtu.be/o74XndOxzR8
The Science of Creating Insurance Journeys That Your Clients Love
Do you really know why your clients are leaving, and exactly what you can do to keep them?
There are only a handful of reasons why clients leave their insurers. The good news is that a 100% boost in retention, acquisition and online conversion is now within reach.
The world has changed forever, but clients are still won or lost at moments of truth. During this webinar we discuss the following:
• The top reasons for churn in insurance
• How to solve for retention – the three categories of solutions
• How to create visibility of churn and retention throughout the business.
• How to get started!
Our guest speaker was insurance industry expert Clive Jainerain.
The why, what and how to use mobile marketing in Africa - MMA SAMerlien Institute
at Market Research in the Mobile World Africa 2014
November 5-6, 2014 Cape Town
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://mrmw.net/
Customer brand loyalty represent the greatest chances for acquiring revenue. This presentation by WAC Survey and Strategic Consulting provides an example of a company developing a program to sustain loyalty and promotes the features of the WEALR8VA algorithm, which measures customer loyalty.
Thanks to the broad proliferation of digital channels such as email, text, chat, display ads, paid search ads, social media, ecommerce and website interactions, your customer's buying process has grown to be highly complex. Before making a purchase decision, a prospective customer will engage numerous times with your brand and your people through many different channels - sometimes over many days, weeks, and months. And, after the decision is made, the fun really begins. Empowered with digital media channels of their own, customers can become your greatest advocates or your worst nightmare. So, how are you responding?
Mobile Marketing - Consumer journey use casesAnshu Sharma
I have covered details around Mobile Marketing, and structured my presentation
1) Landscape
2) Dollar Flow in the AD Ecosystem
3) Traditional VAS Marketing Methods for Feature Phones
4) Mobile Marketing
5) Automation of Campaigns based on Data - Machine Learning
6) Investor Interests in the Space
7) Traditional Cookie Data from Traditional Browsers
Mobile First Township Shopper Marketing with @SilverstoneLiveRaymond Buckle
Township shoppers are mobile first and savvy. By using Wi-Fi as an activation and tracking platform; SMS Short Code, QR Codes and Promoters for activation - and SMS and Mobile Web as the Engagement medium - we have seen some amazing results in driving shopper spend in Township Malls with the McCormick Property Group. Airtime Credit Rewards and wi-fi data is a currency that drives engagement at scale.
Across the marketing ecosystem, data fuels every interaction. How do you tie it all together? In this presentation, I reviewed the value exchange between people and business and how to better enable personalization and analytics through the use of Data Onboarding and Big Data environments to not only improve brand experience but the bottom line as well.
Webinar - The Science Behind Hotel Room PricingDuetto
In today’s challenging distribution environment with rising costs and complexities, there’s little room for error. If you’ve properly segmented your customers and are more accurately forecasting demand, you’re ready to take the next step with more advanced pricing strategies that will boost your bottom line.
This webinar will take you from basic strategies to advanced pricing concepts and arm you with the information you need to begin optimizing your revenue.
The future of financial services marketing communicationsChristopher Brooks
Lexden's presentation made to the PROTECT (life, health and payment insurance forum) in response to FCA consultation paper. Covering how marketing communications will change to meet consumers changing needs
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
This is the slideware from the live webinar hosted by inQuba in South Africa, on the 28th May 2020. The recording is available here: https://youtu.be/o74XndOxzR8
The Science of Creating Insurance Journeys That Your Clients Love
Do you really know why your clients are leaving, and exactly what you can do to keep them?
There are only a handful of reasons why clients leave their insurers. The good news is that a 100% boost in retention, acquisition and online conversion is now within reach.
The world has changed forever, but clients are still won or lost at moments of truth. During this webinar we discuss the following:
• The top reasons for churn in insurance
• How to solve for retention – the three categories of solutions
• How to create visibility of churn and retention throughout the business.
• How to get started!
Our guest speaker was insurance industry expert Clive Jainerain.
The why, what and how to use mobile marketing in Africa - MMA SAMerlien Institute
at Market Research in the Mobile World Africa 2014
November 5-6, 2014 Cape Town
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://mrmw.net/
Customer brand loyalty represent the greatest chances for acquiring revenue. This presentation by WAC Survey and Strategic Consulting provides an example of a company developing a program to sustain loyalty and promotes the features of the WEALR8VA algorithm, which measures customer loyalty.
Thanks to the broad proliferation of digital channels such as email, text, chat, display ads, paid search ads, social media, ecommerce and website interactions, your customer's buying process has grown to be highly complex. Before making a purchase decision, a prospective customer will engage numerous times with your brand and your people through many different channels - sometimes over many days, weeks, and months. And, after the decision is made, the fun really begins. Empowered with digital media channels of their own, customers can become your greatest advocates or your worst nightmare. So, how are you responding?
Mobile Marketing - Consumer journey use casesAnshu Sharma
I have covered details around Mobile Marketing, and structured my presentation
1) Landscape
2) Dollar Flow in the AD Ecosystem
3) Traditional VAS Marketing Methods for Feature Phones
4) Mobile Marketing
5) Automation of Campaigns based on Data - Machine Learning
6) Investor Interests in the Space
7) Traditional Cookie Data from Traditional Browsers
Mobile First Township Shopper Marketing with @SilverstoneLiveRaymond Buckle
Township shoppers are mobile first and savvy. By using Wi-Fi as an activation and tracking platform; SMS Short Code, QR Codes and Promoters for activation - and SMS and Mobile Web as the Engagement medium - we have seen some amazing results in driving shopper spend in Township Malls with the McCormick Property Group. Airtime Credit Rewards and wi-fi data is a currency that drives engagement at scale.
Across the marketing ecosystem, data fuels every interaction. How do you tie it all together? In this presentation, I reviewed the value exchange between people and business and how to better enable personalization and analytics through the use of Data Onboarding and Big Data environments to not only improve brand experience but the bottom line as well.
Webinar - The Science Behind Hotel Room PricingDuetto
In today’s challenging distribution environment with rising costs and complexities, there’s little room for error. If you’ve properly segmented your customers and are more accurately forecasting demand, you’re ready to take the next step with more advanced pricing strategies that will boost your bottom line.
This webinar will take you from basic strategies to advanced pricing concepts and arm you with the information you need to begin optimizing your revenue.
The future of financial services marketing communicationsChristopher Brooks
Lexden's presentation made to the PROTECT (life, health and payment insurance forum) in response to FCA consultation paper. Covering how marketing communications will change to meet consumers changing needs
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
3. THE MARKETING OBJECTIVE WAS TO GROW DEMAND
O U R C U R R E N T S T A T E I N C H E N N A I
D I R E C T C O M P E T I T I O N
Rides: 70/day
Pricing: Rs.180 for 8km Base + Rs.15/km
Booking medium: Call, Web & App
NTL and Fast-track - Market Incumbents
Rides: 20,000/day
Pricing: Rs.100 for 4km Base + Rs.18/km
Booking medium: Call
4. SO WHAT DID WE DO?
Went to Flea-markets
and distributed 1000
'First taxiride FREE co
upons', because high
footfalls & parking
woes
Tried IT Parks: We
distributed 30,000 'First
ride FREE coupons -
Learnings from BLR &
DEL markets
Chennai is a hub for
movie-lovers and we
tried leveraging the
same this time CTA
being call us @
60601010
ADMIT
ONE
23 17
ALL THE THREE INITIATIVES SHOULD WORK, RIGHT?
5. BUT THE FACT WAS ...
NOTHING
WORKED
IT WAS TIME TO INTROSPECT!
6. Rather than pondering on what went
wrong, we decided to speak and listen up
the experiences of those 70 users who
had been taking out taxis and find what
made them try us?
LISTEN
UP!
7. AND WHAT WE FOUND OUT WAS
They found our taxis cheaper compared to
others, we ran at 15/km vs others at
18/km, consumers disregarded base fare
and only took notice of per-km fare!
They always booked through calling our
IVR number & never through the app or
website, since they were used to this
behaviour, thanks to market leaders!
8. OUR LEARNINGS
WE WERE RUNNING BEHIND CHANNELS
WHEREAS MESSAGING WAS THE MISSING PIECE
IN HIGH COMPETITION, PEOPLE NEED REASON TO SWITCH
WE (MARKETERS) ALWAYS THINK CHANNEL FIRST, AND WE TEND
TO APPLY OUR OWN DERIVED VALUES ON CUSTOMER'S MINDSET.
9. 80% OF AN INITIATIVE
BEING A SUCCESS OR A
FAILURE IS BASED ON
THE CONSUMER
INSIGHT.
SO HOW DO WE ARRIVE AT ONE?
10. NOW LET'S LOOK AT HOW TO DERIVE YOUR CONSUMER INSIGHT
What comes handy here is the STP framework
Identify market needs
Segment the market including - Geographic,
Psychographic, Demographic & Behavioural
Evaluate attractiveness / value of each segment
Prioritise resulting segments to choose 'Target'
Identify what is different about your product/service for
each segment
Formulate your message for each segment for the market
Segmentation
Targeting
Positioning
11. KNOW YOUR CONSUMER: SEGMENT & TARGET
USUAL WAY
Male | 25-40 years |
Sec A/A+ | Tier 1 etc
A BETTER WAY
Identify the use case that
brings most of your
demand
12. WHO DO YOU THINK IS THE MOST LOYAL
CUSTOMER FOR A TAXI BRAND?
People who drive and face parking hassles. Non-availability
of parking in major hubs like Koramangala and MG Road.
Hefty parking fees
People who have medical issues and need frequent
trips to hospital - Pregnant woman and dialysis
patients
People travelling to office via autos. Haggling for
meter ride and extra charges
LET'S TAKE AN EXAMPLE....
13. NOW LET'S DO A
VERY SIMILAR PIECE
FOR BUDGET HOTELS
COME UP WITH SIMILAR USE CASE SEGMENTS.
YOU HAVE GOT 10 MINS
14. HOTELS ARE SEASONAL SERVICE CATEGORIES, IS A HUGE
MYTH. BELOW ARE SOME USE CASES THAT DEFY THE NORM
People looking for bulk bookings for wedding guest housing
in a budget.
Backpackers who look for cheaper options for stays.
People travelling for medical tourism.
SAMPLE USE-CASES
NOW CHOOSE THE SEGMENT YOU NEED TO GO
AFTER AND TARGET FOR BETTER CONVERSIONS
15. COMMUNICATION - TARGETING & POSITIONING
LET'S ASSUME WE TARGET PEOPLE WHO COME FOR
MEDICAL TOURISM AND WEDDING GUEST HOUSING
IN BOTH CASES THE USUAL PRODUCT OFFERINGS
BECOME TERTIARY CONSIDERTATION POINTS
Proximity to the hospital - #1 decision maker
Home cooked food - longer stay duration
Cab pick & drop service to the hospital - Delight
Proximity to wedding venue
Flexible cancellations - #1 consideration
Free pick & drop from airport
18. CHANNELS WHERE PEOPLE WHO ARE ALREADY IN
THE MARKET ARE LOOKING FOR YOUR PRODUCT.
AT THE BOTTOM OF THE FUNNEL
JUST DIAL, SEARCH, YELLOW PAGES, TOUR
OPERATORS, FRIENDS & FAMILY, HOTEL DESKS
01HARVEST
19. CHANNEL WHO CATER TO POTENTIALS/PEOPLE
WHO ARE ONE STEP AWAY FROM THE MARKET,
WHO MIGHT NEED YOUR PRODUCT.
GOOGLE MAPS, ZOMATO & AIRLINES
02CONTEXT
20. FIND OUT SEGMENTS WHO HAVE COME FROM
HARVEST AND CONTEXT AND GO TO CHANNELS
WHICH RESONATE THEM THE MOST
HOSPITALS, PARKING SPOTS
03TG
21. STITCHING IT ALL TOGETHER
CUSTOMER
(USE-CASE)
CHANNEL
(CONTEXT)
COMMUNICATION
(VALUES)
CONVINIENCE
SAFE
ON-DEMAND
AVAILABILITY
PARTNERSHIP
WITH CLOUDNINE,
HOARDINGS NEAR
HOSPITAL,
REFERRALS
PREGNANT WOMEN
WHO TAKE TAXI
FOR
REGULAR HOSPITAL
VISITS
