The document outlines the agenda for Workshop #1 on efficiently analyzing landing pages to optimize conversion. The workshop will cover the LIFT model for evaluating landing pages based on six conversion factors, the optimal placement of content and calls-to-action in the hottest vertical attention zone, effective use of colors and contrast. It will also include a Q&A session and coffee break. The LIFT model theory presentation will discuss how the model provides a framework for evaluating pages from the visitor's perspective.

1. Workshop #1
How to efficiently analyze landing pages to
optimize conversion
Peter Coopmans
Lead Conversion Optimization Consultant

2. Agenda
•
12:15 - 12:45: Theory & examples
•
Content: the LIFT model
•
Placement of the content & CTA: the hottest vertical attention zone
•
Use of colors & contrast
•
12:45 - 13:00: Answers to the questions you’ve posted
•
13:00 - 13:15: Q&A
•
13:15 - 13:30: Coffee!!!

3. Theory & examples
The LIFT model

4. The LIFT model
The theory
The LIFT Model provides a conversion optimization framework showing the Six
Conversion Factors that allow you to evaluate landing pages from the
perspective of the page visitor.
Source: Widerfunnel.com

5. …

6. Want to improve your online testing skills?
We offer on-site training, with a practical format and based on
your website, your knowledge level and your expectations.
For more info please contact us:
peter@the-uptimizers.be

7. Want to improve your online testing skills?
We offer on-site training, with a practical format and based on
your website, your knowledge level and your expectations.
For more info please contact us:
peter@the-uptimizers.be