This document provides tips for improving landing page conversions. It recommends focusing the headline and messaging on the target audience's needs and desires rather than just product features. Elements like testimonials, branding, and safety seals can help increase trust. The call to action should be prominent and consistent with the headline. Reducing friction like data entry fields and showing pricing upfront can also improve conversions. Links and navigation should be removed to reduce distractions. A/B testing different page elements is suggested to optimize conversions.

1. By
Ravi Trivedi | @trivediravi | ravi@srijancapital.com
Digital Marketer | Entrepreneur | Investor

2.  5 Steps to Improve Landing Page Conversions
 Conversion OptimizationTips
 Summary of Elements of Good Landing page
 Live Examples

3. A) Headline should have clear value proposition
B) How do you come up with a Crisp version
IdentifyYourTarget Market
 What BusinessYou Are In ? [ 2 Sentences]
 Who are you Marketing to?
 Is ItTargeted Enough? Is ItTargeted yet large
Segment

4. Hone your Messaging on the Page
 Create Messaging ForTargetAudience
 Broad messaging has poor conversion
 Create messaging for what the customers
CARE about, not features that you like.

7.  Use a Phone Number from theTarget Country
 AddTestimonials,
 Add BrandsWho are UsingYour product
 Add Safety Seals

10.  Create Urgency to Act. Create Incentives
 LimitedTime Offer
 MakeYour Call to Action Prominent
 Reduce # of Call to Actions
 Color of CallTo action Button
 Keep Messaging Consistent. Make sure the
Call to Action matches the Headline

12. * Changing Button Color to Red Increased Conversions 21%

14. Source : http://www.quicksprout.com/2014/01/24/how-colors-affect-conversion-rate/

15. 1. Reduce Friction Elements
1. # of Data Elements
2. Ease of Data Entry
3. Show Pricing Upfront
2. Anxiety - Asking for Personal Data
1. Reduce concerns in sharing data [ Spam]

18.  Links Distract Users, so remove all
unnecessary links on your landing page
 Lot of landing pages even remove the
complete navigation

20. 1) ClearValue Proposition/ Crisp Messaging
2) IncreaseTrust
3) Clear CallTo Action
4) Reduce Friction Elements/Anxiety
5) Reduce Exit Links
Which Step is relatively more important ?

21. Source
* Source : Marketing Experiments Model [http://www.marketingexperiments.com/]

22. * Source : Quick Sprout
1. HEADLINE – Concise and
Clear
2. IMAGE orVIDEO -Visual
Convert Better thanText
3. BENEFITS - ClearValue
4. CALLTO ACTION – Clear,
Increase Chance to Click.
Color
5. ABOVE THE FOLD
6. REDUCE EXIT LINKS
7. DESCRIPTION - Features
8. TESTIMONIALS - Increase
Trust
9. TRUST ELEMENTS -

23. • Tell me the Startup/Company/Website you
run/manage
• ShareYour Landing Page For Review

25.  Good References
 Marketing Experiments - http://www.marketingexperiments.com
 Visual Website Optimizer Blog - https://vwo.com/blog
 100 Case studies on Conversion Optimization –
https://blog.kissmetrics.com/100-conversion-optimization-case-studies/

26.  What is A/BTesting?
 Comparing two versions of a web page to see
which one performs better.
 Optimize for CTR, Conversions [Macro or Micro]

27.  What CanYouTest
 Headlines
 Sub headlines
 ParagraphText
 Testimonials
 Call toAction text
 Call toAction Button
 Tools – GoogleWebsite Optimizer [ Now
Content Experiments ],VisualWebsite
Optimizer, Optimizely