This document outlines the requirements and marking scheme for an A2 Media Studies advanced production project. It states that marks will be given for research and planning (20 marks), production (up to 40 marks), and evaluation (20 marks). The production must be submitted as a DVD video file in MOV or AVI format. Marks for production will be based on technical skills like shot framing and continuity. The blog component requires research on similar media products and audience, and must address questions about conventions, effectiveness of texts, audience feedback, and use of new technologies. Marks for evaluation are awarded based on understanding of forms, new media role, text combination, and audience feedback.