A2 Evaluation presentation
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This document summarizes the evaluation of a media project using several models including MIGRAIN (Media, Institutions, Genre, Representation, Audience, Ideologies, Narrative) and discusses how it uses and develops conventions of real media. It also discusses the effectiveness of ancillary texts, learning from audience feedback, and use of new media technologies in construction, research, planning and evaluation stages. The technologies used include iMovie, Photoshop, Firefox, YouTube, and digital cameras.
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Evaluation
The document discusses a student's media project creating a teaser trailer, film poster, and magazine cover for a drama film. It summarizes how the products effectively used genre conventions of real drama films by depicting a girl's struggle to find her missing friend. Feedback showed the combination of promotional materials consistently targeted the intended young adult audience and conveyed the film's message. Research involved surveys and focus groups to understand this audience and address their interests in drama films and adolescent themes. The student learned from audience feedback and used digital technologies during production, post-production, and evaluation. Reflections are provided on what could be improved for next time.
Survey swot
A survey was conducted on a proposed campaign film to gain opinions on the film idea and topic from various people. The survey aimed to identify how responses may vary depending on factors like ethnicity, age or gender. However, there was a risk questions could be misinterpreted or the purpose misunderstood. The campaign sought to raise awareness of racism in football as an important worldwide issue.
Survey swot
The document summarizes a SWOT analysis of a campaign film survey. The strengths are gaining multiple opinions to improve the film idea and identify if answers vary by demographics. Weaknesses include potential misinterpretation of questions and unclear messaging. Opportunities exist to create awareness of racism in football. A threat is the survey being similar to other campaigns.
Survey swot
The document summarizes a SWOT analysis of a campaign film survey. The strengths are gaining multiple opinions to improve the film idea and identify if answers vary by demographics. Weaknesses are questions may be misinterpreted and the message may not be understood. Opportunities include creating awareness of racism in football. Threats include the campaign being similar to others.
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This document outlines key terminology and concepts for a media exam, including topics like computer game advertising, appealing to target audiences, and designing websites and trailers. Some key points covered include target demographics for games, use and gratification theory, unique selling points for advertising, conducting market research on target audiences, and techniques for camera shots, audio, and editing in visual media. The document provides a list of terms and questions to help students structure their exam answers.
Question 3
The document discusses film distribution and marketing strategies. It notes that distribution companies are responsible for marketing, selling, and distributing films to theaters, streaming services, and other outlets. Some examples of major distributors are Paramount, Warner Bros., Disney, and Fox. Mini-major distributors like Working Title, Miramax, Film4, and StudioCanal distribute fewer wide-release films. The document analyzes these distributors and recommends Film4 as the best choice given the thriller genre and limited target audience of the film. It also provides examples of unique marketing techniques used for films like The Martian and Divergent to engage audiences. Film festivals are discussed as another potential marketing strategy to attract distributors and increase publicity.
Evaluation task 3
Film distribution is the process of making a movie available to an audience through various channels of exhibition and viewing. Major film distributors in Hollywood known as the "Big Six" handle distribution for large commercial films. Independent film studios like Lionsgate and Metrodome focus on distributing smaller, lower budget films they acquire from film festivals. A filmmaker may choose to self-distribute to retain full control, but it requires a significant time commitment and lacks the industry relationships of a professional distributor.
CesiraNewcomb_Final Project II LinkedIn
This document provides best practices for strategic communication that align with brand identity. It recommends establishing credibility through expertise, ethics and professionalism. The second recommendation is to understand the target audience through demographics and interests. The third is to select the appropriate communication channel and medium based on the message and audience. The fourth is to tell compelling stories to humanize the message. The final recommendation is to persuade the audience through supporting claims with evidence. The document provides examples and references for each best practice.
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Evaluation
The document discusses a student's media project creating a teaser trailer, film poster, and magazine cover for a drama film. It summarizes how the products effectively used genre conventions of real drama films by depicting a girl's struggle to find her missing friend. Feedback showed the combination of promotional materials consistently targeted the intended young adult audience and conveyed the film's message. Research involved surveys and focus groups to understand this audience and address their interests in drama films and adolescent themes. The student learned from audience feedback and used digital technologies during production, post-production, and evaluation. Reflections are provided on what could be improved for next time.
Survey swot
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Survey swot
The document summarizes a SWOT analysis of a campaign film survey. The strengths are gaining multiple opinions to improve the film idea and identify if answers vary by demographics. Weaknesses include potential misinterpretation of questions and unclear messaging. Opportunities exist to create awareness of racism in football. A threat is the survey being similar to other campaigns.
Survey swot
The document summarizes a SWOT analysis of a campaign film survey. The strengths are gaining multiple opinions to improve the film idea and identify if answers vary by demographics. Weaknesses are questions may be misinterpreted and the message may not be understood. Opportunities include creating awareness of racism in football. Threats include the campaign being similar to others.
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This document outlines key terminology and concepts for a media exam, including topics like computer game advertising, appealing to target audiences, and designing websites and trailers. Some key points covered include target demographics for games, use and gratification theory, unique selling points for advertising, conducting market research on target audiences, and techniques for camera shots, audio, and editing in visual media. The document provides a list of terms and questions to help students structure their exam answers.
Question 3
The document discusses film distribution and marketing strategies. It notes that distribution companies are responsible for marketing, selling, and distributing films to theaters, streaming services, and other outlets. Some examples of major distributors are Paramount, Warner Bros., Disney, and Fox. Mini-major distributors like Working Title, Miramax, Film4, and StudioCanal distribute fewer wide-release films. The document analyzes these distributors and recommends Film4 as the best choice given the thriller genre and limited target audience of the film. It also provides examples of unique marketing techniques used for films like The Martian and Divergent to engage audiences. Film festivals are discussed as another potential marketing strategy to attract distributors and increase publicity.
Evaluation task 3
Film distribution is the process of making a movie available to an audience through various channels of exhibition and viewing. Major film distributors in Hollywood known as the "Big Six" handle distribution for large commercial films. Independent film studios like Lionsgate and Metrodome focus on distributing smaller, lower budget films they acquire from film festivals. A filmmaker may choose to self-distribute to retain full control, but it requires a significant time commitment and lacks the industry relationships of a professional distributor.
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The document discusses the evaluation of a teaser trailer for a horror/thriller film called "Haunted". It analyzes how the teaser uses conventions of real teaser trailers such as being short, not revealing the full plot, and leaving questions unanswered. It also discusses the genre, tone, imagery, soundtrack, poster, and website created for the film and how they fit conventions of the horror genre. Feedback on the teaser recognized it as an effective horror trailer that generated interest and curiosity about the upcoming film's story and events.
Genre
This document discusses genre media studies, defining genres as having characteristic features recognized by audiences. It provides examples of common genres like westerns, war films, soap operas, and crime dramas. There can also be subgenres within genres. Genres are attractive to audiences because expectations are fulfilled, and they can predict what will happen. Producers like working in genres because communication is instant due to recognizable components. Key components of genres include stock characters, plots, locations, props, and familiar narrative structures.
2
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Evalas
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Untitled presentation
A production company is responsible for developing, producing, marketing, and distributing a film or media text. They oversee tasks like scripting, casting, scheduling, and construction. The student chose Blumhouse Productions as the distributor for their horror film because Blumhouse is well-known for distributing similar horror and thriller films like Creep. Blumhouse would fund the film's budget in order to support a movie that bears their trademark as the distributor and that they want to be successful.
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1) Identify three points of interest from independent research about the production of each film.
2) Analyze the target and secondary audiences of each film based on elements like narrative, production techniques, marketing, and exhibition.
3) Consider whether the success of either film was influenced by opinion leaders and two-step message flows through social media, reviews, interviews, and other sources.
Media Evaluation Question 3
The document discusses choosing an appropriate media institution to distribute a film product. It is important to identify an institution that matches the film's genre and audience. New Line Cinema is suggested as they have experience distributing thrillers and have a good reputation for thriller films like The Conjuring and A Nightmare on Elm Street. Choosing New Line Cinema would allow the thriller film to reach its target audience and benefit from the institution's reputation in the genre.
Question 3 What kind of media institution might distribute your media product...
New Line Cinema would be the ideal institution to distribute a thriller film because they have a strong reputation for distributing popular thrillers like The Conjuring and A Nightmare on Elm Street. Choosing this institution would benefit the film by allowing it to reach the target thriller audience and leverage New Line Cinema's reputation in the genre to generate interest and expectations around the film.
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Why Do Genres Change Over Time
There are several key reasons why genres like horror films change over time. Target audiences have become younger, with horror now mainly aimed at teenagers. Society and values also change, making modern audiences more accustomed to graphic content. Technological advances further influence genres by allowing new techniques like shaky camerawork and special effects that were previously impossible. Individual influential films, directors, and stars can also drive genres in new directions or spark renewed popularity.
Evaluationhhh
New Line Cinema would be chosen to distribute a thriller film because they have experience and reputation in the thriller genre, having distributed films like The Conjuring, Texas Chainsaw Massacre, A Nightmare on Elm Street, and The Butterfly Effect. This would help the film reach the target thriller audience and leverage New Line's reputation to generate audience expectations and interest consistent with the thriller genre.
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This document provides guidance on defining a target audience for a film, including researching similar films and the competition, and focusing on a specific persona for the ideal viewer. It discusses elements of construction like selection, composition and combination. It also covers modes of address through content, language, genre and other elements. The document advises understanding how audiences can respond to media based on factors like age, gender and preferences, and how to construct a product for a specific audience within generic and legal constraints.
Why is the film trailer made?
Trailers are short previews that provide highlights from a movie to generate interest in viewers watching the full film. They may demonstrate the storyline and plot. Trailers come in different types for different purposes - teaser trailers aim to excite audiences with a short preview, while main trailers provide more information about the content. Trailers are an important part of marketing a film as they are often viewers' first impression and can influence whether people decide to watch the movie or not.
06 g325sectionaq1b-genre-3
This document provides an overview of genre theory and how it can be used to theoretically evaluate a media production piece against this concept for an exam. It defines genre and discusses key aspects like subgenres, common elements across genres, and how genres appeal to audiences and evolve over time. The document also analyzes teaser trailers as a possible genre with evolving conventions and focuses on applying genre theory to evaluate the student's own coursework trailer.
Distribution & exhibition
This document provides an overview of key concepts related to film production and superhero films. It defines the three stages of film production as production, distribution, and exhibition. It explains what a film package and franchise are, giving examples of each. Benefits of franchises are generating large profits through sequels, merchandising, and other ancillary markets. However, overreliance on franchises can be limiting. The document also discusses film audiences and how they are targeted through genre films like superhero movies.
Adventure - Lecture
You evaluated the strengths and weaknesses of your planning, research, and time management for the project. For the final products, you discussed the technical, aesthetic, aural qualities, and audience appeal. The evaluation identified several strengths such as clear planning and effective use of research. Some weaknesses included time management challenges and room for improvement in certain technical aspects. Overall, the evaluation provided a balanced assessment to help improve future work.
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Analysing adverts note_sheet
This document provides a note-making sheet to analyze advertisements. It prompts the viewer to note the colors, props, sets, camera shots, sounds, plot, advertising techniques, target signs, and target audience of the advertised product. The goal is to understand how the technical and narrative elements are used to appeal to and target specific audiences.
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This document lists several films and asks the reader to identify which are British and why. It then tasks the reader to research two of the films to find reasons they are considered British, and to analyze the opening sequence of one film to see how it represents life in Britain.
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The document discusses the evaluation of a teaser trailer for a horror/thriller film called "Haunted". It analyzes how the teaser uses conventions of real teaser trailers such as being short, not revealing the full plot, and leaving questions unanswered. It also discusses the genre, tone, imagery, soundtrack, poster, and website created for the film and how they fit conventions of the horror genre. Feedback on the teaser recognized it as an effective horror trailer that generated interest and curiosity about the upcoming film's story and events.
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This document discusses genre media studies, defining genres as having characteristic features recognized by audiences. It provides examples of common genres like westerns, war films, soap operas, and crime dramas. There can also be subgenres within genres. Genres are attractive to audiences because expectations are fulfilled, and they can predict what will happen. Producers like working in genres because communication is instant due to recognizable components. Key components of genres include stock characters, plots, locations, props, and familiar narrative structures.
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The document discusses the concept of genre in film and how genres change over time according to the contexts of their production and society. It argues that genres are not fixed and reflect changing times, audiences, values, and technologies. Individual films can also influence and redefine genres. Factors like censorship, media institutions, audience expectations, and representations of issues like gender and race shape genres.
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This document provides guidance for students on completing a 20-mark evaluation assignment for an OCR media studies coursework. It outlines 7 questions students must address in their digital creative reflection, which will be presented on their blogs. They are advised to experiment with digital formats like pictures, links, and video. The evaluation is worth 20% of their coursework grade. Students are reminded that their film is worth 60%, research 10%, and planning 10%. The document provides detailed suggestions on how to answer each question, focusing on using specific examples from their work. Students are encouraged to make their presentations interesting and check they are finished by the deadline.
Untitled presentation
A production company is responsible for developing, producing, marketing, and distributing a film or media text. They oversee tasks like scripting, casting, scheduling, and construction. The student chose Blumhouse Productions as the distributor for their horror film because Blumhouse is well-known for distributing similar horror and thriller films like Creep. Blumhouse would fund the film's budget in order to support a movie that bears their trademark as the distributor and that they want to be successful.
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1) The document discusses a case study on how the film Avengers Assemble was marketed to appeal to multiple demographics.
2) It explores how the film companies worked as a business to fund and promote the new film across various media forms like film posters, websites, apps, and merchandise.
3) The marketing campaign for Avengers Assemble was highly successful due to its brand recognition, appeal of the franchise across all ages and genders, and ability to provide lighthearted entertainment.
Analysing posters - media A level
The document discusses the film industry and how it targets audiences. It outlines the key players in the industry - producers, distributors, exhibitors (cinemas), and the audience. It then discusses different types of film advertising like ads on buses, posters, magazines, television and internet banners, cinema and online trailers. It asks the reader to analyze the pros and cons of two advertising types and which would work best for their film. Finally, it focuses on film posters and asks the reader to annotate how elements like genre, layout, names, color, angles and fonts are used to appeal to audiences.
Movie Positioning in India - ADVT Project
The document discusses various components of the Indian film industry including Bollywood, regional, and English language films. It describes the 6 Ps of movie positioning as product, placement, positioning, people, public relations, and partner. Various media used for film publicity are discussed such as radio, mobile phones, internet, print media, promotional tours, and alternative methods like teasers and trailers. Maslow's hierarchy of needs is applied to different types of movies and their promotional strategies. Current trends in the film industry like growth, collaborations, and technological developments are also summarized along with case studies of international films like The Dark Knight and The Hunger Games and Indian films Talaash, Barfi, and Gangs of Wasseypur
Two step flow and british and american audiences
This document provides discussion prompts for analyzing two films: A Field in England and Pacific Rim. It asks the reader to:
1) Identify three points of interest from independent research about the production of each film.
2) Analyze the target and secondary audiences of each film based on elements like narrative, production techniques, marketing, and exhibition.
3) Consider whether the success of either film was influenced by opinion leaders and two-step message flows through social media, reviews, interviews, and other sources.
Media Evaluation Question 3
The document discusses choosing an appropriate media institution to distribute a film product. It is important to identify an institution that matches the film's genre and audience. New Line Cinema is suggested as they have experience distributing thrillers and have a good reputation for thriller films like The Conjuring and A Nightmare on Elm Street. Choosing New Line Cinema would allow the thriller film to reach its target audience and benefit from the institution's reputation in the genre.
Question 3 What kind of media institution might distribute your media product...
New Line Cinema would be the ideal institution to distribute a thriller film because they have a strong reputation for distributing popular thrillers like The Conjuring and A Nightmare on Elm Street. Choosing this institution would benefit the film by allowing it to reach the target thriller audience and leverage New Line Cinema's reputation in the genre to generate interest and expectations around the film.
Introduction to Film Genre
This document discusses film genres and how they are classified. It notes that films are classified by their makers, marketers, reviewers and rating boards, and that these classifications shape how audiences encounter and understand films. Genres group films to create expectations and familiarity for audiences. The document discusses how genres are fluid systems of learned conventions and expectations, not fixed sets of elements, and how filmmakers and audiences both actively engage in meaning making within genres.
Why Do Genres Change Over Time
There are several key reasons why genres like horror films change over time. Target audiences have become younger, with horror now mainly aimed at teenagers. Society and values also change, making modern audiences more accustomed to graphic content. Technological advances further influence genres by allowing new techniques like shaky camerawork and special effects that were previously impossible. Individual influential films, directors, and stars can also drive genres in new directions or spark renewed popularity.
Evaluationhhh
New Line Cinema would be chosen to distribute a thriller film because they have experience and reputation in the thriller genre, having distributed films like The Conjuring, Texas Chainsaw Massacre, A Nightmare on Elm Street, and The Butterfly Effect. This would help the film reach the target thriller audience and leverage New Line's reputation to generate audience expectations and interest consistent with the thriller genre.
Target audience challenge
This document provides guidance on defining a target audience for a film, including researching similar films and the competition, and focusing on a specific persona for the ideal viewer. It discusses elements of construction like selection, composition and combination. It also covers modes of address through content, language, genre and other elements. The document advises understanding how audiences can respond to media based on factors like age, gender and preferences, and how to construct a product for a specific audience within generic and legal constraints.
Why is the film trailer made?
Trailers are short previews that provide highlights from a movie to generate interest in viewers watching the full film. They may demonstrate the storyline and plot. Trailers come in different types for different purposes - teaser trailers aim to excite audiences with a short preview, while main trailers provide more information about the content. Trailers are an important part of marketing a film as they are often viewers' first impression and can influence whether people decide to watch the movie or not.
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This document provides an overview of genre theory and how it can be used to theoretically evaluate a media production piece against this concept for an exam. It defines genre and discusses key aspects like subgenres, common elements across genres, and how genres appeal to audiences and evolve over time. The document also analyzes teaser trailers as a possible genre with evolving conventions and focuses on applying genre theory to evaluate the student's own coursework trailer.
Distribution & exhibition
This document provides an overview of key concepts related to film production and superhero films. It defines the three stages of film production as production, distribution, and exhibition. It explains what a film package and franchise are, giving examples of each. Benefits of franchises are generating large profits through sequels, merchandising, and other ancillary markets. However, overreliance on franchises can be limiting. The document also discusses film audiences and how they are targeted through genre films like superhero movies.
Adventure - Lecture
You evaluated the strengths and weaknesses of your planning, research, and time management for the project. For the final products, you discussed the technical, aesthetic, aural qualities, and audience appeal. The evaluation identified several strengths such as clear planning and effective use of research. Some weaknesses included time management challenges and room for improvement in certain technical aspects. Overall, the evaluation provided a balanced assessment to help improve future work.
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This document discusses evaluating the success of the film "Slumdog Millionaire" from an audience perspective. It prompts the reader to consider how the film attracted audiences, how audiences responded both positively and through negotiated or oppositional readings, and how the film's audience was classified in terms of marketing. The document emphasizes using evidence to analyze these audience-focused aspects of the film's success.
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Question 3 What kind of media institution might distribute your media product...
Question 3 What kind of media institution might distribute your media product...
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The document summarizes how the media product uses, develops, and challenges conventions of real music magazines. It uses similar colors, layout, and language as magazines like NME. The product was further developed through more research and photo editing. It also aimed to include a gap in the market by featuring unique band images with instruments. The target audience was portrayed as teenagers interested in indie pop music through the chosen colors, pictures, and social media platforms featured.
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A2 Evaluation presentation
- 1. Evaluation Steve Farrugia & Nick Smith
- 2. “In what ways does your media product use, develop or challenge forms and conventions of real media products?”
- 3. The MIGRAIN Model Media Institutions Genre Representation Audience Ideologies Narrative
- 5. Distributor
- 6. Director(s)
- 9. What?
- 10. Where?
- 11. When?
- 13. Beliefs
- 15. Roles
- 17. “How effective is the combination of your main product and ancillary texts?”
- 18. Ancillary texts
- 19. Ancillary Texts Movie Poster Every movie has one DVD cover Represents movie in print form Advertisement Merchandise Gifts
- 20. Ancillary Texts Magazine Cover Big movies Review Release Info Interview with actors, director, producers etc. Exclusives Competition
- 21. “What Have you learned from audience feedback?”
- 22. Audience Feedback Questionnaire Trailer Would you want to watch this film at the cinema after viewing the teaser trailer?
- 23. Audience Feedback Questionnaire Magazine Cover Title Font Poster Layout Title Position
- 24. Audience Feedback Passing Comments Teaser Trailer “I like that effect.” “Can I see your movie pleeeease?” “Help me with mine!” Magazine Cover & Poster “That’s well good.” “Your cover is pretty cool.” “I like that.” “Can you show me how you did that… Please?”
- 25. “How did you use new media technologies in the construction and research, planning and evaluation stages?”
- 26. Construction Apple Mac Mac OS X iMovie ’09 / iMovie HD Adobe Photoshop Garageband Mozilla Firefox / Camino / Safari iPhoto iTunes Mini-DV Camcorder Digital Camera (SD Card)
- 27. Research Mozilla Firefox / Camino / Safari Google Blogger YouTube Wikipedia Apple Trailers Microsoft Word Digital Camera (Blackberry)
- 28. Planning Animated Storyboard iMovie Adobe Photoshop YouTube Blogger Pen & Paper
- 29. Evaluation Microsoft Powerpoint Windows Vista Mac OS X Mozilla Firefox Blogger YouTube Google Image Search Hitatchi Camcorder SD Card High Definition
- 30. Thank you for taking the time to watch our evaluation Steve Farrugia & Nick Smith