The document summarizes a SWOT analysis of a campaign film survey. The strengths are gaining multiple opinions to improve the film idea and identify if answers vary by demographics. Weaknesses include potential misinterpretation of questions and unclear messaging. Opportunities exist to create awareness of racism in football. A threat is the survey being similar to other campaigns.

1. Swot analysis on Campaign film survey
Strengths
- To gain multiple opinions from others regarding our campaign film idea
and their views on it the topic itself.
- We are able to know whatwe could include to make the film idea
better.
- We are able to identify if the answers given by the people who take the
survey vary depending or ethnicity, age or gender.
Weaknesses
- Some questions included may be misinterpreted by people that take
survey.
- The messagethat is trying to be created through the useof the survey
may not be understood by others.
- Lack of answers
Opportunities
- To create awareness of racism in football which would help people
realise that it is a huge issue and occurs worldwide.
Threats
- Similar to other campaigns