The DVD cover uses various techniques to advertise and sell the film to potential buyers: 1) It prominently displays the tagline "Sexy and Bloody" in bold to catch attention and advertise the gory and violent nature of the film. 2) Images from the film like a man in a torture device and severed fingers are used to depict the horrific elements of the story. 3) Popular actors from the time, a semi-naked woman, and the 18 age rating are aimed at the target audience of 15-21 year olds. 4) Quotes and a montage of scenes are presented to give viewers a sense of the movie's intense action and violence.

1. A2 Analysing DVD
Covers
By: Josh Cucyk

2. They have used the fact it has the
They have put the tagline “Sexy and same producers as “Shaun of the
Bloody” in bold to stand out and catch the Dead” to advertise to the same
attention of the public. target market as they are similar
films.
They have
By having used the title
the actors to
James incorporate
Corden and the two main
Mathew things you
Horne on will see in the
the DVD film: the
cover it may silhouette of
convince the girl for
people to the A, and
buy the also the
DVD or go cross again
watch the for the A.
film as they
were very
popular
comedy
actors at
the time of
the DVD’s By having a semi naked woman on the front it
release
catches the attention of possible buyers and
targets their main audience of 15-21 years olds.

3. The use of quotes is used to
The picture of sell the film as its saying that
a man in pain no films can match its gory
strapped in and scariness of the film.
one of jigsaw
contraptions
shows to the
viewer the
horrific nature
of some of his
games.
They have
edited the Two severed
common
fingers to
montage of a
relate to the
few images
fact it’s the
in a row by
2nd saw
cutting the
movie.
outlines to
look like a
saw.
The age certificate is
clearly displayed to show
that its that gory its an 18
which makes people want
to watch it more.

4. The tagline relates to the title of the movie as it The fire in the
involves the dark night. It also shows that the film will shape of the
be darker and scarier than any of the previous films. batman call sign on
The tagline also can relate to the bat sign as that’s the the building shows
only light on the cover. the destruction of
the city of Gotham
and the violence
A montage of and action in the
images movie.
selected from
the film is
used to show
main action
moments from
the movie to The low
sell it more to angle shot
the viewer. of batman
is being
Joker being used on the
on the back cover to
shows who make him
the villain in look bigger
the movie will and scarier.
be and what
The darkness of the
to expect
cover relates back to
from the
movie title of the
movie.
“dark knight”

5. They have made Again they have replaced
the bonus features the wedding cake with a
look similar to a pie to relate back to the
wedding invitation movie title.
as the film is about
one of the friends The age
getting married. certificate
on the
front to
advise
people
what age
as there is
Again a
constant
montage of
sexual
pictures
references
from the
in the film
movie to
which also
show what
helps to
the movie
sell the film
will be
as that is
about.
what the
American
pie
The pie has replaced the franchise
traditional wedding cake which is all
could show that this wedding is about.
going to be far from normal.