This document presents a research project report on marketing fashion apparel in India. The objectives are to evaluate digital media's effect on fashion marketing, understand demand trends, formulate strategies, and suggest measures. A hypothesis is tested that customers purchase matching outfits. The methodology includes a descriptive study using simple random sampling of 100 respondents. Analysis finds that students are most respondents, friends inspire purchases, and the hypothesis is accepted. Conclusions recommend overcoming ergonomic issues, protecting workers, improving marketing strategies.

1. PRESENTED BY:
MEGHA GOYAL
A Research Project Report On
“A Study Of Marketing Of
Fashion Apparel In India”

2. CONTENTS
 Problem
 Objectives
 Hypothesis
 Research Methodology
 Analysis & Findings
 Conclusion & Recommendation
 Bibliography

3. “A STUDY OF MARKETING OF
FASHION APPAREL IN INDIA”
PROBLEM

4. OBJECTIVES
 To evaluate the effectives of digital media in the
marketing of fashion apparel in India.
 To understand the trend of demand of fashion apparel in
India.
 To formulate/design sustainable strategies of fashion
apparel in India.
 To suggest measures of fashion apparel in India.

5. HYPOTHESIS
H0: At the time of sales customers do not purchase
matching outfit item.
H1: At the time of sales customers purchase matching
outfit item.

6. RESEARCH METHODOLOGY
Type Of Study:- Descriptive Research
Sampling Design:- Simple Random Sampling
Sample Size:- 100 (On the basis of industrial rule of
thumb method)
Type Of Data:- Both Primary And Secondary
Data Collection Instruments:-
Primary: Questionnaire
Secondary: Internet
 Data Analysis:- SPSS 16.0 is used.
Result Presentation:- Pie charts.

7. ANALYSIS & FINDINGS
 70% respondents are student.
 48% respondents are inspired for purchase by friends.
 37% respondents are purchase once a month.
 62% respondents do not feel any differences between
these periods.
 36% respondents spend more than 1500.
 34% respondents purchase online.
 25% respondents see comfort and brand when purchase
cloths.
 36% respondents purchases usually spur of the moment.

8. ANALYSIS & FINDINGS CONT….
 41% respondents buy a matching outfit item.
 36% respondents buy clothes when on sales.
 46% respondents shop with family and friends.
 45% respondents are not interested by celebrities
fashion labels.
 59% respondents try new shops while shopping for
clothes.
 40% respondents encourage to try out new fashion and
style by a life changing event.
 43% respondents shop once a month for apparel for
themselves.

9. ANALYSIS & FINDINGS CONT….
 The calculated value is more than the table value of chi
square so the null hypothesis is rejected and the
alternative hypothesis is accepted.

10. CONCLUSION & RECOMMENDATION
So till now Indian clothing had functional (protection
and adornment), socio-cultural (social
structure,values,sacred) roots to itself which has become
an identity of the people.
Communities use clothing and external symbols to
preserve their identities among the mass: as indicators
of social status, martial status, origin, wealth, religion.

11. CONCLUSION & RECOMMENDATION
CONT….
 To overcome the problem of opposite of ergonomics.
 Provide protection to textile workers.
 Work environment .
 To improve the digital marketing strategies.

12. BIBLIOGRAPHY
 file:///D:/research%20project/A%20taste%20for%20sus
tainable%20fashion%20in%20India%20%20%20The%
20Ethical%20Fashion%20Source.htm
 file:///D:/research%20project/Apparel%20industry%20
%20Ergonomics%20for%20improving%20productivity
%20%20%20Garments,%20Fashion%20&%20Retail%
20%20%20Features%20%20%20The%20ITJ.htm
 file:///D:/research%20project/Changing%20Consumer%
20Trends%20in%20India%20-
%20Blog%20by%20Venu%20Nair%20%20%20ETRet
ail.com.htm

13. BIBLIOGRAPHY CONT….
 file:///D:/research%20project/Clothing%20in%20India
%20-
%20Wikipedia,%20the%20free%20encyclopedia.htm
 file:///D:/research%20project/Fashion%20in%20India%
20-
%20Wikipedia,%20the%20free%20encyclopedia.htm
 file:///D:/research%20project/Fashion%20Shopping%20
Questionnaire%20-
%20Market%20Research%20Survey.htm

14. BIBLIOGRAPHY CONT….
 file:///D:/research%20project/Names%20Of%20Clothin
g%20Companies,%20India%20Names%20Of%20Cloth
ing%20Companies%20Suppliers%20Directory%20on%
20Alibaba.com.htm
 file:///D:/research%20project/Top%20Clothing%20Bran
ds%20in%20India%20%20%20Brands%20-
%20Priyanka%20Blog%20Thoughts.htm

15. YOU
THANK