The document outlines a marketing campaign for the Xbox One for the holiday season. It aims to sell the Xbox One by showing how it allows friends to connect and enjoy the same games online. It also seeks to spread awareness that the new Xbox is being released. The campaign will highlight the social connection between friends. Legal issues around copyright of any brands shown are discussed, and permissions will be sought. The total budget for the campaign is £7000, which will cover costs for camera and video equipment, costumes, an editor, and sound editing.

1. Xbox One
By Mitchell, Ryan and Brandon

2. Story board

3. Aims & Objectives
The aims and objectives of this marketing campaign is to sell the Xbox
One for the holiday season. I t is also to show how the product isn't just
an independent tool and that it can be linked online with others to
enjoy the same product. The campaign is also to spread awareness that
the new Xbox is being released so that the audience are informed and
will be interested to buy it. This advert will also show the connection
between friends.

4. Legal & Ethical Issues
Copyright – We have to make sure that any brands used within the
advert, just as Microsoft itself, we have permissions to use them. This
included the clothes the actors wear and also any food/drink that may
be in the back ground. We must ensure that either we have the correct
permissions to use them or make sure that the brand isnt in shot or is
out of focus. If we cannot get the correct permission we will make sure
that no other branding is used apart from the Xbox brand. Also the
music used will be loyalty free.

5. Distribution Schedule

6. Budget & Equipment
Camera, equipment and lighting - £980 per day
Costume and make up - £389 per day
Editor – £1600 per day
Sound and sound editor – £487 per day
Total budget : £7000

7. Thank you for listening