This document analyzes the target audiences for the film "The Descent" based on different aspects of the film. It identifies primary audiences that the film is mainly targeting as horror fans and female audiences interested in drama. Secondary audiences that may also be attracted include fans of the music, director, adventure, survival and extreme sports themes present in the film.

1. Ryan Banks
Audience Segment Aspect of Film Why Does it Work for This Audience?
Fans of The Music
Secondary Audience
Non-diegetic sound The music in The Descent is from John
Carpenter so this will attract any fans of his
work. However this would be a small
audience therefore it’s a secondary
audience.
Primary/Secondary Audience Blood/Gore This will attract both primary and
secondary audiences if they have a interest
in these kind of films.
Additional Audiences Extreme Sports The extreme sports such as spelunking and
white water rafting may attract people who
are particularly interested in those kind of
things.
Fans Of Him / Secondary Audience Neil Marshall People who are fans of the 2005 film ‘Dog
Soldiers’ may watch this if they are a fan of
Neil Marshall and his work.
Primary Drama Usually, mainly women, enjoy drama films
or programmes. So with it having a drama
theme throughout the film, this might
attract a lot of female audiences.
Secondary Adventure Adventure films would attract men and any
audiences that are into them. As there is a
running adventure theme throughout the
film, these particular audiences will be
attracted.
Primary Horror As it is a horror and is very tense
throughout, it has what you expect from a
horror; therefore any fans of a good horror
will instantly be attracted to this film.
Secondary Survival Just likethe adventure, any fans of survival
will be attracted to this movie as the whole
thing is based around survival.
Primary Death As there is a lot of death in the film, it is a
very good horror. When people watch a
horror, death is what they mainly want to
see in the film. As there is a lot of death in
the film, it is giving the audience what it
wants and will therefore attract fans of this
genre.