Unit 3: ResearchTechniques for Creative MediaIndustries
2 Be able to apply a range of research methods and techniques
You are working as a researcher for Castle Films, an independent British film production
company. They have acquired the rights to a screenplay for a horror film about a group of
young people with a paranormal storyline. You have been assigned the task of completing a
feasibility study into whether they should proceed with production of this film. You will
need to complete a range of independent research to find out about the market, target
audience, and potential production of this film. You must use both primary and secondary
Research Task One: Product Market
The first step in your research is to investigate the market for paranormal horror films.
How financially successful are horror films at the box office?
Identify 3 recent horror films and research their financial success.
Complete qualitative research into attitudes to horror films. Find audience and professional
reviews of relevant films and consider the positive and negative points identified in regard
to the films you are researching.