The document outlines a customer journey framework with six stages: attention, loosening the status quo, committing to change, reviewing options, committing to a solution, justifying the decision, and making a final decision. It categorizes these stages for different market segments: SMB, mid-market, and enterprise. Each stage is aimed at guiding customers through their decision-making process.

1. Segment Persona Stage 0 - Attention Stage 1 - Loosen the status quo Stage 2 - Commit to change Stage 3 - Review options Stage 4 - Commit to solution Stage 5 - Justify decision Stage 6 - Make final decision
SMB
Mid-Market
Enterprise