How do you act when you’re online? Does your behaviour change depending on who you are talking to and which platform you are using? Have you carefully constructed a personality especially for social media? Do you keep personal and professional identities separate? Or are you just happy to be yourself, whoever that might be? When we started thinking about all of this, inspired by a blog post Sarah wrote, we realised it was actually a complex issue with lots of strands to tease out - and we couldn’t resist attempting to do this. Our aim is to build a taxonomy of personas for social media. This session will introduce our preliminary list and ask the audience to help us refine the ones that we have and to help us fill in the gaps. We’ll also share our findings on social media before, during and after the event, and provide an online method of joining in.