This document discusses implementing a values reinforcement strategy to influence English teaching and learning for 9th grade students at Cindea Estrada High School. It aims to identify the school's values, the main academic problems students face related to values, determine how values stratagems influence English learning, and develop a proposal considering the gap between values teaching and the school culture. The conclusion is that students currently lack values like respect, love and responsibility, which affects their academic performance. A recommendation is to create a values culture at the school and teach students how to deal with problems using values.