This document discusses the logistics operations of Amazon, Zomato, and Dell. It describes how Amazon Logistics focuses on last-mile delivery to customers within 2 hours using independent delivery services. It outlines Zomato's food delivery revenues and growth, as well as their competitive advantages in branding, technology, promotions, and loyalty programs. It also summarizes Dell's supply chain management approach and use of logistics companies like DHL and FedEx to ship customized computer orders to customers on time.

1. A Study on Amazon,
Zomato and Dell
Logistics
R.Raghul
RA1852001020043
MBA 2nd yr
SRM University

2. AMAZON
Amazon is known for its disruption of well-established industries
through technological innovation and mass scale.
It is the world's largest online marketplace, AI assistant provider,
and cloud computing platform as measured
by revenue and market capitalization.
Amazon is the largest Internet company by revenue in the world.
It is the second largest private employer in the United States and
one of the world's most valuable companies.

3. AMAZON LOGISTICS
In simple words, Amazon Logistics is more of “last mile”
shipping & delivery service, which gets packages delivered
to their customers. So, it does the same work that national
postal services like Royal Mail, USPS, and commercial
carriers such as UPS & FedEx do.
However, Amazon Logistics isn’t a big corporation like FedEx.
It is a technology-driven marketplace or network, like Uber,
where Amazon is the buyer of delivery services, and
independent delivery services and individuals are the suppliers.

4. Amazon Logistics was launched in 2015 with two objectives in mind:
Make their customers happy
Lessen the shipping time
If you thought that Prime was an astounding idea, then you actually haven’t experienced the excitement
of virtual shopping and having the ordered arrived to your customers within 2 hours yet and that too on
Sundays.
The infrastructure of Amazon Logistics can either sabotage or help third-party sellers. It can
considerably improve their capability to serve lots of customers and provide faster delivery. But if not
done executed correctly, it can hurt their feedback or ratings to a great extent.
The result differs from one seller to the other, and it all comes down to how every seller uses the
Amazon Logistics program wisely and how proactive he or she in the approach.
As a seller, if you want to ensure that you are getting the most out of Amazon Logistics, without
damaging your reputation or sales in the process, then, let’s look at it from all perspectives.

6. ZOMATO
Zomato is an Indian restaurant aggregator and food delivery start up founded by
Deepinder Goyal in 2008. Zomato provides information, menus and user-reviews of
restaurants, and also has food delivery options from partner restaurants in select cities.
As of 2019, the service is available in 24 countries and in more than 10,000 cities.
Zomato was founded as Foodiebay in 2008. It was renamed Zomato in 2010. In 2011,
Zomato expanded across India to Delhi
NCR, Mumbai, Bangalore, Chennai, Pune and Kolkata. Subsequently, in 2012, the
company expanded operations internationally in several countries like the United Arab
Emirates, Sri Lanka, Qatar, the United Kingdom,the Philippines, and South Africa. In
2013, Zomato was launched in New Zealand, Turkey, Brazil and Indonesia, with its
website and apps available in Turkish, Brazilian
Portuguese, Indonesian and English languages. Further in April 2014, Zomato launched
its services in Portugal, followed by launches in Canada, Lebanon and Ireland in the
same year.

7. ZOMATO’S FOOD DELIVERY BUSINESS
The company had reported food ordering revenues of $9 million for the financial year ended
31st March 2017 (FY17), around 8 times of FY16.
In its earnings conference call last year, Deepinder Goyal had said that there are three players
in restaurant food delivery in India, and he doesn’t think they have more than 6 to 9 months
left; this was in response to a question about the few food delivery players which had faced
issues in 2015.
During its call for earnings in FY16, Goyal told that 7% of Zomato’s revenue in India was
coming from its food delivery business, and the monthly growth rate in order business at that
time was at 30% with a daily average of 25,000-26,000 orders. At that time, of all the
orders, 80% were delivered by restaurants, and 20% were delivered by Zomato
through its logistics partners.

8. COMPETITIVE ADVANTAGE IN THE MARKETING
STRATEGY
Strong Brand name
Zomato has been effectively creating a brand name that resonates trust and
convenience. There has been the number of entrants in this market like Food Panda
and Uber eats but they will have to work extensively on their brand value in order
to be able to compete with Zomato.
Focus on Technology
The biggest advantage Zomato has over its customers is its beautifully designed
User interface. It is attractive and very easy to browse and this has helped create a
pint of differentiation from its competitors.
Good Promotional strategy
Z is one of the few companies to have been successful in the content market and
uses images to promote its products. Zomato ensures that its contents stay fresh and
has invested vastly on SME’s and SEOs.
Customer Loyalty
Zomato creates innovative schemes that keep the customers engaged. The Zomato
Gold which is an exclusive membership loyalty program that gives customers an
exclusive dine out and drinking membership with BOGO( Buy One, Get One) and
2+2 complimentary drinks.

10. DELL
Dell Inc., which operates under the brand name Dell, is an
American multinational computer technology company that
develops, sells, repairs, and supports computers and related
products and services.
Named after its founder, Michael Dell, the company is one of
the largest technological corporations in the world, employing
more than 145,000 people in the U.S. and around the world
(Annual report 2018).

11. Dell sells personal computers (PCs), servers, data storage devices, network switches, software,
computer peripherals, HDTVs, cameras, printers, MP3 players, and electronics built by other manufacturers. The
company is well known for its innovations in supply chain management and electronic commerce, particularly its
direct-sales model and its "build-to-order" or "configure to order" approach to manufacturing—delivering
individual PCs configured to customer specifications. Dell was a pure hardware vendor for much of its existence,
but with the acquisition in 2009 of Perot Systems, Dell entered the market for IT services. The company has since
made additional acquisitions in storage and networking systems, with the aim of expanding their portfolio from
offering computers only to delivering complete solutions for enterprise customers.
Dell was listed at number 51 in the Fortune 500 list, until 2014. After going private in 2013, the newly confidential
nature of its financial information prevents the company from being ranked by Fortune. In 2015, it was the third
largest PC vendor in the world after Lenovo and HP. Dell is the largest shipper of PC monitors worldwide. Dell is
the sixth largest company in Texas by total revenue, according to Fortune magazine. It is the second largest non-oil
company in Texas – behind AT&T – and the largest company in the Greater Austin area. It was a publicly traded
company (NASDAQ: DELL), as well as a component of the NASDAQ-100 and S&P 500, until it was taken
private in a leveraged buyout which closed on October 30, 2013.
In 2015, Dell acquired the enterprise technology firm EMC Corporation; following the completion of the purchase,
Dell and EMC became divisions of Dell Technologies.

13. LOGISTICS
Dell’s inbound logistics for materials needed to fabricate PCs
are handed by the supplier s logistics companies and
according to the code of conduct of corporation; the supplier
should use a capable logistics company who can deliver
components safely and at the exact time given.
In case of outbound logistics, it got number of best
transportation and logistics companies like DHL, CEVA,
FEDEX, ODFL, SAIA, UPS and SCHNEIDER which ships
the exact order to exact customer at right delivery time or
day given by Dell which on the whole helps to increase
customer satisfaction.