This document analyzes and compares the operations strategies of Apollo and Manipal Hospitals in India. It discusses how the private healthcare sector has grown significantly. Both hospitals aim to provide affordable and high-quality care. Apollo focuses on differentiation through diverse services under one brand. Manipal focuses on cost leadership through efficient supply chains and economies of scale. Both match strategic options to resources and implement operations strategies aligned with their corporate goals, such as Apollo adopting new technologies and Manipal improving infrastructure and professionalizing employees. Overall, the hospitals have increased market share through adaptive strategies and achieving operational excellence.

1. A study and Analysis of operations
strategies employed in Hospital
Industry
(Apollo and Manipal Hospitals)
Presented By Section – A
Team-7
Bala Sai.V
Gedda Sai Kumar
Kashyap. P
Kritika.S
Sravan.k

2. OBJECTIVES OF STUDY
Understanding Healthcare sector in India.
Industry Analysis.
Comparing Operations Strategy of Apollo and
Manipal Hospital.

3. Healthcare has become one of India’s largest sectors - both in
terms of revenue and employment.
Healthcare sector in India

4. Private sector has a strong presence in India’s
healthcare sector The private sector has emerged as a vibrant force in India’s healthcare industry, lending
it both national and international repute. Large investments by private sector players
are likely to contribute significantly to the development of India’s hospital industry,
which comprises around 80 per cent of the total market.

5. IDENTIFYING ORDER-QUALIFYING &
WINNING ATTRIBUTESSl.N
o
Service
attribute
Poor (Terrible)
level
Expected
Level
Realistically
Expectation
level
Classified
As,,
1 Availability Doctor hour Open 9-6 Mon-
Sat
Open 24hrs
a day
Qualifier
2 Convenien
ce
Far from target
market
Near from
target market
Pick up
Facility
(Ambulance)
Qualifier/
Winner
3 Free
structure
Fee charged for
every
consultancy
Continuous
Consultancies
are discounted
Free
recheck for
particular
Winner

6. Sl.No Service
attribute
Poor (Terrible)
level
Expected
Level
Realistically
Expectation
level
Classified
As,,
4 Price 500 300 150 Qualifier /
Winner
5 Parking
Facility
No parking Limited Valet Parking Qualifier
6 Courtesy Push as segment
cartel ( Move it
move it)
Nice as and
Griffith
Personalized
Services
Winner
/Qualifier
7 Cleanliness Unhygienic Industrial
standard
Cleanliness
with
Qualifier/
Winner

7. Apollo Hospitals’ Mission is “to bring healthcare of international standards within the
reach of every individual. They are committed to the achievement and maintenance of
excellence in education, research, and healthcare for the benefit of humanity.”
The focus at Manipal Hospitals is to develop an affordable tertiary care multispecialty
healthcare framework through its entire delivery spectrum and further extend it to
homecare. They are committed to be the most preferred and comprehensive hospital
through clinical excellence, patient’s centricity and ethical practices to meet the

8. STRATEGIES ADOPTED FOR SUSTAINING
COMPETITIVE ADVANTAGEApollo Hospitals’
 Differentiation : Apollo Hospitals’ are trying to differentiate
themselves by providing multiple health care services under one
roof.
Diversified business approach Offering a range of healthcare and
wellness services under a single brand.
Manipal Hospitals
 Cost leadership :
Manipal Hospitals are making their supply chain efficient and
leveraging economies of scope to reduce cost. where health care is
provided at affordable cost.
 High procurement of medical supplies

9. MATCHING THE STRATEGIC OPTIONS WITH
RESOURCES Apollo
 Apollo Hospitals Enterprise Limited
 AHEL Pharmacies Business
 Online Hospital Equipment Services Private Limited
(Equipment World)
 Apollo Health & Lifestyle Limited
 Apollo Telemedicine Enterprises Limited
Manipal
 Manipal hospitals

10. OPERATIONS STRATEGY ON THE BASIS OF THE
CORPORATE STRATEGY
Apollo
 Apollo Hospitals has been a pioneer in adopting cutting edge technology to
generate value for its patients. Apollo Hospitals is one of the first hospital
groups to start Tele-consultations in remote geographies.
 Ask Apollo’s A responsive platform agnostic, mobile phone optimized offering
which lists all services on the home page without a cluttered appearance.
Manipal
The Manipal Hospitals administration was aware of the challenges which they
will face in transforming the family run business into corporate run business,
 Infrastructure Development
 Motivating and transforming unprofessional employees into professionally

11. RELEVANT MEASURES FOR OPERATIONAL
EXCELLENCE

12. CONCLUSION
 With highly Competitive and fastest growing market should
focus on
Recognition in industry,
Socio-Economic Changes,
Brand Development,
Extension To Related Business,
Operating with the Insurance Sector.
 Apollo and Manipal are successful in increase there market
share withy their adaptive strategy and achieving operational
excellence.