The document discusses the wellness industry in India, focusing on hospitals. It provides statistics on the size of the wellness industry globally and in India. It then summarizes information about two major hospital chains in India - Fortis Healthcare and Apollo Hospitals - including their founding, locations, services offered, revenues, number of hospitals and beds. Charts show the revenue breakdown by sector and department for each hospital. The document also discusses the companies' pricing, promotion, people and processes. It analyzes the strengths, weaknesses, opportunities and threats for the two hospital chains using SWOT analysis.

1. Wellness industries
Abdul Afnan 401
Himanshu John 71
Akhil Gupta 118
Vivek Kumar 187

2. Introduction
Wellness industry
• In 2013, the market size of the healthy eating, nutrition and
weight loss segment of the global wellness industry
amounted to an estimated 574 billion U.S. dollars
• Wellness is based on the general taking care of one's health
and wellbeing
• Main examples are hospitals & spas
• Components are Healthier food consumption, Physical
fitness & Avoidance of potentially harmful products or
behaviour
9/10/2015 2Wellness Industries

3. The Hospital Industry
Some Facts
• India’s healthcare industry is currently worth Rs 73,000 crore
which is roughly 4 percent of the GDP
• The national average of proportion of households in the
middle and higher middle income group has increased from
14% in 1990 to 20 % in 1999
• The population to bed ratio in India is 1 bed per 1000 but
WHO norm is of 1 bed per 300
• In India, there exists space for 75000 to 100000 hospital beds
9/10/2015 3Wellness Industries

4. Company overview
Motto Caring for you...for life
Formation 2001
Type
Privately owned healthcare
network
Headquarters Delhi , India
Location Pan India
Chairman Malvinder mohan singh
Revenue 47593.4 million ($720 million)
Website
www.fortishealthcare.com
9/10/2015 4Wellness Industries

5. Company overview
Type Private
Industry Healthcare
Founded 1983
Headquarters Chennai, India
Key people
Prathap C. Reddy,
Founder and chairman
Preetha Reddy, Managing
Director
Revenue
31.73 billion
(US$480 million) (2012)
Number of employees 10,000 +
Slogan Touching lives
Website www.apollohospitals.com9/10/2015 5Wellness Industries

6. Google search
9/10/2015 6Wellness Industries

7. Competitors
Max hospitals
Manipal hospitals
Leelawati hopital
Tata memorial hospital
A.I.I.M.S
Batra hospital
9/10/2015 7Wellness Industries

8. Capacity
• Fortis Healthcare (India) Limited (“FHIL”) has grown to
become one of the largest healthcare chains in India
• Healthcare Delivery
 32 Operating hospitals,15 hospitals underdevelopment
 19 satellite command centres
 Over 12,000 beds under management
• Diagnostics
 7 laboratories, 181 network laboratories, 15 wellness
centres and 888 collection centres spread across 400 cities
• CAGR of 43% over the last three years
• Rs.16 billion company
9/10/2015 8Wellness Industries

9. Revenue By Types
9/10/2015 9Wellness Industries
96%
4%
Sectors
Health Care
Others
20%
9%
15%
6%
15%
35%
Departments
Cardiology
Oncology
General
surgery
Transplants
Orthopaedic
Others

10. Capacity
Capacity
• 49 hospitals ,7,946 beds.
• 36 owned hospitals with 5,908 beds
• 13 Managed hospitals with 2,038 beds
• Total pharmacies 1,357
Financial Performance
• Consolidated Revenues of Rs. 8,813 million
• CAGR 41%
9/10/2015 10Wellness Industries

11. Revenue By Types
9/10/2015 11Wellness Industries
29%
3%68%
Sectors
Standalone
Pharmacy
Others
Healthcare
Services
38%
25%
8%
3%
3%
11%
Departments
Others
Cardiology
Oncology
General
Surgery
Transplants
Orthopaedic

12. 7 P’s
9/10/2015 12Wellness Industries

13. Price
9/10/2015 13Wellness Industries
Premium pricing for both.
Fortis Apollo AIIMS
Consultation
Charges
500 500 15
Urine
Investigation
600 800 10
Blood CBC 400 500 10
Heart
Transplant
20-22Lakhs 20-25 Lakhs -

14. Products And Services-Apollo
Medical/Surgical Services cardiology, dermatology, ENT,
dental, respiratory medicine etc.
Diagnostic services-
hematology & clinical pathology, anatomic pathology and
cytology lab, services , microbiology lab etc
Emergency services-
ICU services, blood bank services, trauma centers etc
9/10/2015 14Wellness Industries

15. Products & Services- Fortis
• Medical services
• Diagnostic services
• Emergency services
• Rehabilitation services-lifestyle management, dietary
management, alcohol and drug de-addiction programs
9/10/2015 15Wellness Industries

16. Place
• Good traffic connectivity.
• Located in densely populated
areas of big cities
• A comprehensive range of facilities
• 24*7 hours service availability
• World class infrastructure
9/10/2015 16Wellness Industries

17. People
• Well trained staff.
• providing good equipment to the staff.
• Motivating employees to be efficient, dedicated and loyal to
the organization
• Offering regular on-job training of employees to ensure
continuous improvement in health care
• Apollo Hospitals has several courses along with research
facilities to facilitate innovation
9/10/2015 17Wellness Industries

18. Promotion
• SACH – Save a Childs Heart
• CURE – Extends preventive as well as rehabilitative cancer
treatment to the economically backward.
• SAHI – Society to Aid the Hearing Impaired
• DISHA – Distance Health care Advancement Project
• Belive in wom
• Continuosly introduce – Accupressure clinic,master health
programmes and diabetes check ups.
• CSR activities
9/10/2015 18Wellness Industries

19. Physical evidence
• Quality health care services, at much affordable price.
• Services for all the ailments & diseases, assuring the healthy
recovery with quality care
• Conducts a rigorous site survey process
• Follows a dress code
• Specially trained to handle any situations
• All doctors have well equipped cabin with ac
9/10/2015 19Wellness Industries

20. Process
Two different type of process for hospital are –
Outpatient
Inpatient
9/10/2015 20Wellness Industries

21. SWOT Analysis
Strengths
• Excellent brand image
• Highly qualified Doctors
• wide reach
Weakness
• Expensive

22. SWOT Analysis
Opportunities
• Use of international new technologies
• Increasing awareness about healthcare among Indians
Threats
• Competition (Max, Apollo, A.I.I.M.S. etc)
• The migration of skilled technicians and nursing personnel to
developed countries

23. SWOT Analysis
Strengths
• Provision of high-quality healthcare at affordable rates
• Availability of sophisticated medical equipment, such as
the PET-CT scan, 320 Slice CT Scanner, Cyber knife
Weaknesses
• High attrition rates among the nursing workforce to
Western countries and competitors due to higher salaries
and perks
• The rising costs of healthcare delivery makes majority of
the private hospitals expensive for a normal middle-class
family

24. SWOT Analysis
Opportunities
• Large Indian population
• Large untapped market
• High occupancy of Indian hospitals(80-90% occupancy)
Threats
• Medical equipment accounts for 40-45% of the total
expenditure in hospitals
• Shortages of required number of doctors in India

25. Advertisement
9/10/2015 25Wellness Industries

26. Thank you
9/10/2015 26Wellness Industries