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A provocation
Where does content design fit?
@ScrollUK
The content is the service.
@ScrollUK
Code, visual design, etc support the
the content so the user has the best,
most useful experience of it.
@ScrollUK
Invitations to tender (ITTs) often
don’t even mention content.
@ScrollUK
People managing projects are quite
often more comfortable with the tech
side too.
@ScrollUK
The expertise of a content designer
isn’t clear. People don’t know what
we do or when to use us.
@ScrollUK
Plain English it, replace the dummy
text and get us through the service
assessment.
@ScrollUK
It’s time to start challenging the way
service design is done.
@ScrollUK
What if the content designer led
discovery?
@ScrollUK
What if the content designer was the
voice leading the direction of the
project in the same way a content
strategist would?
@ScrollUK
What is a content designer???
Scroll is the UK’s only full-service content company.
We also provide training in digital content skills
through the Digital Content Academy.
Find out more at:
www.digitalcontent.academy
www.scroll.co.uk
SCROLL
© Copyright 2016 Scroll LLP

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A provocation: where does content design fit?