Quick presentation about some of my insights about how UX operates when it's in-house from when you are at an agency

1. User Experience Practice
Agencies vs. In-House
Edward Stojakovic / Moda Health

2. 22 Characteristics of how UX differs in agency
setting vs internally in a company.
And why it matters to your career.

3. @estojakovic
UX Going In-House: Good or Bad?
03
In-House AgencyOr?
And?
http://shitclientssay.net/UX Dilbert?

4. @estojakovic 04
Who Said it?

5. @estojakovic
Who said it?
In-house? Or Agency?
1
05
“What we need to get things rolling
with some quick hits…”
In-House Agency

6. @estojakovic
Who said it?
In-house? Or Agency?
2
06
“Can we make it work like (Uber)?”
In-House Agency

7. @estojakovic
Who said it?
In-house? Or Agency?
3
07
“The solution would be to create a
new page so that it can be easily
found to activate them.”
In-House Agency

8. @estojakovic
Who said it?
In-house? Or Agency?
4
08
“Being immersed with our user is the
best way to know what they need. We
have to spend time with them before
we build anything.”
In-House Agency

9. @estojakovic
Who said it?
In-house? Or Agency?
5
09
“What’s really needed is a ‘digital
strategy’ that everyone agrees with.”
In-House Agency

10. @estojakovic
Who said it?
In-house? Or Agency?
6
010
“The primary reason why digital initiatives
fail is because focus is on channels, and orgs
not aligned on opportunities identified.”
In-House Agency

11. @estojakovic
Terminology
variations
11
Words Matter
Corporate
Client side
In-house
Corporate
Agency /Type
Freelance
Consulting
IT
Marketing
Product Management

12. @estojakovic
UX Industries
Lots of variety
12
Words Matter
SOURCE: O’Rielly 2016 UX Design Salary and Tools Survey

13. @estojakovic
But some trends, first
13
1. build out a (larger) internal UX teams
2. acquisitions of agencies
3. agencies becoming product companies
4. boutique agencies
5. more collaboration

14. @estojakovic
UX
In house v Agency
014
22 Characteristics

15. 01
Source of
thinking
Internal or External
T-Shaped

16. 02.
Scale
Dedicated teams v. available
staff as needed

17. 03.
Work
Location
Co-location vs.
field location
vs. dedicated teams

18. 04.
Access to
users
Who should be user,
and how to get to them?

19. 05.
Efficiency
“To go somewhere fast,
go alone.
To go somewhere far,
go as a group

20. 06.
Timing
Need to deliver something
fast to gain credibility is a
skill

21. 07.
Customer
v. User
Who is paying and who is
using is rarely the same

22. 08.
Range of
Skills
Access to skills as needed or
being multi-faceted

23. 09.
Consistency
Internal v. External

24. 10.
Delivery
Delivery is easier to measure
than experience.

25. 11.
Learning
Style
Learn from those around
you? Competitors?

26. 12.
Speed
Quick delivery or quality as a
measure or credibility?

27. 13.
Terminology
/ Language
Do the terms we use mean
something to people
outside of our teams?

28. 14.
Career v.
Job
Long-term roles v. projects?

29. 15.
Processes
Flexible or rigid?
Reproducible?

30. 16.
Policies
Is there “Shadow UX?”

31. 17.
Costs
Business cases and KPIs

32. 18.
Age of
Team
Team familiarity and
integration

33. 19.
Office Size
Distributed and consistency
in spaces and people

34. 20.
Equipment
Access to tools and
equipment

35. 21.
What is
success
Awards? Quality?

36. 22.
Continual
Education
Strive to learn from peers
Conference Attendees
Consultant In-House

37. SOURCE: http://www.slideshare.net/fellswoop/uw-talk-deckv4

38. @estojakovic
Choose wisely
“Whatever you are...
be a good one”
-- Abraham Lincoln

39. thank you.