1. Table of Contents
Press Release……………………………………Pg. 2
Media Pitch……………………………………..Pg. 3
Media Advisory…………………………………Pg. 4
Donor Letter…………………………………….Pg. 5
Little League Press Release…………………….Pg. 6
Campaign Press Release………………………..Pg. 7
Basketball Press Release………………………..Pg. 8
Facebook Posts……………………………...Pg. 9-11
Instagram Posts…………………………….Pg. 12-14
Tweets……………………………………...Pg. 15-16
Photographs………………………………..Pg. 17-19
2. FOR RELEASE: June 10, 2015
DATE: Dec. 1, 2015
CONTACTS: Kendall Stroud, kendall.stroud@ttu.edu, 830-741-1911
The Walt Disney Company and Make-A-Wish Partner Up to Make A Difference
LUBBOCK, Texas – The Walt Disney Company and Make-A-Wish are co-hosting a 5K
race benefiting Make-A-Wish at both of The Walt Disney Company’s parks and resorts
on June 15.
Bob Chapek, chairman of Disney Parks and Resorts, has been working closely with
Make-A-Wish to ensure this charitable event is a success.
“My hope for these 5K races is that they will raise awareness of Make-A-Wish and that
we are able to impact several lives with the money raised from both of our parks and
resorts” Chapek said.
All 5K participants will receive a free resort pass, which allows them to stay on the resort
grounds and ride all of the resort rides avaliable, once their race is finished. Walt Disney
World Resort and Disneyland Resort have also both agreed to donate all 5K participant
fees to Make-A-Wish along with 50 percent of all admission fees for June 15.
“Make-A-Wish is grateful for the partnership with The Walt Disney Company and the
continuous support they show for the Make-A-Wish Foundation” said Brad Thurman,
Make-A-Wish Chairperson, “Many of the children we are able to grant wishes to choose
to go to Disney and we are so thankful for effort and remarkable accommodations Disney
puts into each wish kid.”
Check-in time for the race will begin at 8:30 a.m., and the race will begin at 9. To
preregister for the race, visit www.MAWDisney5K.com and choose which resort you
will be participating at. For more information contact Kendall Stroud at
kendall.stroud@ttu.edu or (830) 741-1911.
Make-A-Wish grants the wishes of children with life-threatening medical conditions to
enrich the human experience with how, strength and joy. Founded in 1980 when a group
of caring volunteers helped a young boy fulfill his dream of becoming a police officer,
the Foundation is now the largest wish-granting charity in the world, with 62 chapters in
the United States and its territories.
With the help of generous donors and more than 26,000 volunteers, Make-A-Wish grants
a wish every 40 minutes and has granted more than 180,000 wishes in the United States
since its inception. For more information about Make-A-Wish, visit www.wish.org and
discover how you can share the power of a wish.
###
3. Media Outlet: KLBK
News Reporter: Monica Yantosh, general news reporter
Dear Ms. Yantosh,
The Walt Disney Company and Make-A-Wish are co-hosting a 5K race benefiting Make-
A-Wish at both of The Walt Disney Company’s parks and resorts on June 15. Given that
Lubbock has a very active regional headquarter for Make-A-Wish, this would be a great
story to share with the Lubbock community for KLBK’s “Wish Wednesday.”
All 5K participants will receive free resort passes that will allow them to enjoy the park
rides for the rest of the day once the race has finished. This is a great way for families to
contribute to a wonderful cause and enjoy a cost efficient summer vacation.
I have attached the press release to this email. However, if you would like more
information about this event, feel free to contact me anytime at kendall.stroud@ttu.edu or
830-741-1911.
Thanks,
Kendall Stroud
4. MEDIA ADVISORY
The Walt Disney Company and Make-A-Wish Host Press Conference about
Upcoming Event
WHAT: Press conference announcing partnership between The Walt Disney Company
and Make-A-Wish.
WHEN: 5:30 p.m., Tuesday, Sept. 22.
WHERE: Make-A-Wish headquarters, 4742 N. 24th
St., Phoenix, AZ, 85016
EVENT: Members from both organizations will be speaking about their upcoming
event along with a family who has been affected by the Make-A-Wish foundation. The
press conference is open to all media members and friends of these organizations.
Pictures and individual interviews will be available after the event.
CONTACT: Kendall Stroud, communications manager, The Walt Disney Company,
830-741-1911 or kendall.stroud@ttu.edu.
###
5. Dear Mr. Kelly,
I am reaching out to you on behalf of the Make-A-Wish Foundation to see if Southwest
Airlines would like to help make a difference in the lives of children battling a life
threating medical condition.
The Make-A-Wish Foundation strives to empower children to fight harder against their
illness. A wish experience is frequently a source of inspiration for children undergoing
difficult treatments and each donation is vital to helping us grant the wish of every
eligible child. The effects a wish can have on a child, and their family, is priceless to our
organization. However, the average cost of granting a wish is $9,425 as of August 2014
and nearly 75 percent of wish experiences involve travel.
This is where Southwest Airlines can help.
We kindly ask that you donate as 15 plane tickets that depart from the Dallas/Fort Worth
International Airport and arrive at the Orlando International Airport. Your donation
would not only provide families with an experience they will cherish forever, but will
also provide a great opportunity for your business. As I’m sure you know, Southwest
Airlines is one of the most highly regarded airlines in the travel industry. By donating,
you will be able to reinforce your brand with current customers, and have the opportunity
to reach new customers who may not have experienced all that Southwest has to offer.
We hope you will consider helping the Make-A-Wish Foundation and the families we
impact. We look forward to working with you, and please feel free to contact me with
any questions. I can be reached via email at kendall.stroud@ttu.edu or phone at
830.741.1911.
Sincerely,
Kendall
Stroud
6.
FOR RELEASE: December 17, 2016
DATE: December 2, 2015
CONTACT: Kendall Stroud, kendall.stroud@ttu.edu, 830-741-1911
Kendall Stroud Joins Little League International as Director of Media Relations
December 17, 2016
WILLIAMSPORT, PA – Little League International is pleased to announce the recent
hire of Kendall Stroud, a Public Relations major at Texas Tech University, as the new
Director of Media Relations.
As the Director of Media Relations, Stroud will report Little League International news to
a vast media list, develop story angles that will be assertively pitched to targeted media,
respond positively to media inquiries, track media placements, write features/stories for
our publications, and have a strong knowledge of digital media strategies.
Stroud will begin her role as the Director of Media Relations on Dec. 19, 2016, which
immediately follows her graduation from the College of Media and Communication at
Texas Tech University.
Don Soucy, Eastern Region Director, will be in charge of overseeing the Director of
Media Relations and could not be more please with the board’s decision to add Stroud to
the Little League International team.
“We are thrilled to make this hire. Kendall graduated from a fine university, Texas Tech,
and is experienced in a number of important ways because of this education. In particular,
Kendall took an upper division sports PR class that provided her with the opportunity to
work on a number of real-life, specific sports tasks and projects. These experiences
distinguished her from others in the candidate pool” said Soucy.
For more information about Little League International or the Director of Media
Relations position, contact Kendall Stroud at kendall.stroud@ttu.edu or 830-741-1911.
###
7. FOR IMMEDIATE RELEASE
CONTACT: Kendall Stroud, kendall.stroud@ttu.edu, 830-741-1911
Rawlings Makes Leaps and Bounds During Brand Recognition Campaign
October 30, 2015
LUBBOCK, Texas – FleishmanHillard creates the “Summer of the Glove” campaign to
increase awareness and reenergize the Rawlings sporting goods manufacturer’s
nationwide brand by August 2007.
Following this campaign, there was a documented 33% increase in unaided awareness of
Rawlings’ ownership of the Gold Glove Award. Along with the increased awareness, the
overall brand program produced 500 million media impressions, and Rawlings parent
company, K2, was acquired for $1.2 billion by the Jarden Corporation in August 2007.
“The “Summer of the Glove campaign has done wonders for our company and Rawlings
would like to thank FleishmanHillard for all of the research and work they put into
making our brand great”, CEO of Rawlings said.
There were many events that took place throughout this campaign. In November of 2006,
ESPN aired a 30-minute program featuring Ozzie Smith and claimed ESPN was
dedicated to promoting the next year’s promotion (PRSA, 208b). The ballot was released
in February 2007 at a media event at the ESPN SportZone in New York.
For more information about Rawlings, FleishmanHillard, or the “Summer of the Glove”
campaign, contact Kendall Stroud at kendall.stroud@ttu.edu or (830) 741-1911.
Rawlings Sporting Goods Company, Inc., a subsidiary of Jarden Corporation (NYSE:
JAH), is a leading manufacturer and marketer of sporting goods in the United States.
Since the company’s inception in 1887, Rawlings’ mission has always centered on
enabling participation by developing and producing innovative, high-performance
equipment and protective apparel for the professional, amateur and entry-level player.
###
8. FOR IMMEDIATE RELEASE
CONTACTS: Kendall Stroud, kendall.stroud@ttu.edu, 830-741-1911
Lady
Raiders
Fall
Short
After
Major
Comeback
LUBBOCK,
Texas
–
The
Texas
Tech
woman’s
basketball
team
was
defeated
62-‐59
in
a
heated
game
against
the
University
of
Texas
on
Feb.
21,
at
3:30
pm
at
the
United
Supermarkets
Arena
in
Lubbock,
Texas.
Texas
Tech
player,
Kelsi
Baker,
was
the
lead
scoring
player
during
the
game
scoring
19
points
and
earning
her
new
career-‐high
total.
Amber
Battle,
another
major
contributor
for
the
Lady
Raiders,
finished
with
16
points,
making
it
her
19th
time
this
season
to
finish
the
game
with
double
figures.
Although
the
outcome
of
the
game
was
not
what
the
Lady
Raiders
hoped
for,
there
were
still
many
great
things
happening
during
those
40
minutes
of
action
packed
basketball.
Paige
Parliament,
a
junior
at
Texas
Tech,
weighs
in
on
what
went
wrong
during
the
game.
“In
the
second
half
we
came
out
and
played
better
and
made
a
comeback,
especially
within
the
last
four
minutes,”
Parliament
stated,
“but
it
wasn’t
enough
to
pull
away
with
the
W.”
During
the
fourth
quarter
of
the
game,
Tech
trailed
the
Longhorns
by
12
points
with
3
minutes
and
31
seconds
left
to
play.
The
Lady
Raiders
forced
three
turnovers
and
scored
on
their
next
seven
possessions.
With
28
seconds
left
in
the
game,
Minta
Spears
was
subbed
in
to
replace
Baker
and
a
timeout
was
called
at
22
seconds.
Spears,
who
shot
the
second-‐
to-‐last
three
pointer
of
the
game,
reflected
on
the
Lady
Raiders
last
attempt
at
victory.
Although
Texas
Tech
fell
short
for
the
second
time
this
season
against
the
University
of
Texas,
the
girls
are
still
satisfied
with
the
way
their
2014-‐2015
season
end.
“We
made
great
strides
this
season.
We
went
from
not
winning
a
Big
12
game
last
year
to
winning
five
this
year.
Even
though
it
wasn’t
enough
to
make
a
post-‐season,
our
team
definitely
improved”
said
Spears.
The
Lady
Raiders
had
several
close
games
this
season
including
their
game
against
Baylor
who
is
ranked
No.
3,
which
they
lost
67-‐60.
They
are
proud
of
their
achievements
this
season
and
will
continue
to
work
on
their
skills
during
their
offseason.
###
