This document contains declarations from six students at the University of Chittagong regarding their group project on the business opportunities of MOBIKWIK, an economic payment and recharge portal in Bangladesh. The project was submitted under the guidance of Mr. Rahul Datta to fulfill requirements for a digital marketing certification from the Bangladesh Computer Council. Each student declaration verifies the original work and research done by the group for the project.
Introduction of E-Wallets, its types, Advantages,Disadvantages, Examples of E-Wallet,Needs of E-Wallet, Top E-Wallets in World and in India, Description of Mobikwik, its Steps, Architecture of transfer between two wallets, About Paytm, How does Paytm Earn, Recharge on PayTm, Steps to use Paytm, Web Technologies of Paytm, Good at Paytm and Bad at it, Our own proposed system to overcome the disadvantage of existing system
Reliance Retail aims to lead the retail industry through innovation while generating value for stakeholders. Its objectives include creating a high-quality diversified portfolio, providing diversified financial services through focused employees, and appreciating each customer's unique needs. Reliance Retail has over 3,500 stores across India and offers products like food, clothing, electronics and more through various retail chains. It has grown significantly since being founded in 2006 and continues pursuing expansion opportunities.
This document provides an overview of Real Time Gross Settlement (RTGS) systems in India. It explains that RTGS allows for continuous real-time settlement of funds transfers individually on an order by order basis without any waiting period. The key information needed for an RTGS transfer includes the remitter's account number, beneficiary name and account details. Transactions can be done through internet or mobile banking and timings are from 9am to 6pm on working days, excluding bank holidays. Transaction limits and processing fees vary by bank but a minimum of Rs. 200,000 applies.
This 3-paragraph document provides an acknowledgement and thanks for those involved in a project on mutual funds as an investment avenue.
[1] It begins by thanking the project guide and mentor for their support and guidance throughout the project. Their wisdom and commitment were credited for helping the project get started and reach completion.
[2] Thanks are also given to staff members of DSP Blackrock Mutual Funds for their help and cooperation. Additionally, the author's guide from IIPM is thanked for their full support in completing the project work.
[3] The document closes by thanking family and friends for their cooperation and support during the course of the assignment. The project is dedicated to
Project on D-Mart (A consumer buying behaviour with respect to D-Mart)Rajeshwari Chaudhari
Its very useful project to find out customer satisfaction with D-Mart, and its very important for the last years students who are searching for the new Project ideas. its made for the semester pattern exams.We use to check consumer buying behaviour regarding D-Mart. it will to find out the real growth as well as profit of D-Mart.
Dissertation On Factors Behind Use of Plastic Money: A study of consumer beha...Radhika Gohel
This document is a research report submitted as part fulfillment of a Master's degree in Commerce at Saurashtra University. It examines factors influencing the use of plastic money (credit and debit cards) in consumer behavior in India. The report begins with an introduction and literature review on plastic money. It then outlines the study's objectives, methodology, and findings. Key findings include identifying factors driving the adoption of plastic money over cash, such as convenience and security. The report also discusses future plans by banks to address fraud risks with credit/debit cards and support continued growth of plastic money in India.
This document is a report on customer satisfaction analysis for Reliance Securities Ltd conducted by Shubham Dasgupta. It includes an authorization from the company guide and faculty guide. It also acknowledges those who contributed to the project. The report contains an executive summary, industry analysis using Porter's five forces model, company profile of Reliance Securities, research methodology adopted, data collection details, results and findings of the analysis, gap analysis, additional analysis, conclusions and recommendations. The major findings indicate that relationship managers are key but gaps exist in technology usage and process time which affect customer satisfaction. Recommendations focus on addressing these gaps.
Introduction of E-Wallets, its types, Advantages,Disadvantages, Examples of E-Wallet,Needs of E-Wallet, Top E-Wallets in World and in India, Description of Mobikwik, its Steps, Architecture of transfer between two wallets, About Paytm, How does Paytm Earn, Recharge on PayTm, Steps to use Paytm, Web Technologies of Paytm, Good at Paytm and Bad at it, Our own proposed system to overcome the disadvantage of existing system
Reliance Retail aims to lead the retail industry through innovation while generating value for stakeholders. Its objectives include creating a high-quality diversified portfolio, providing diversified financial services through focused employees, and appreciating each customer's unique needs. Reliance Retail has over 3,500 stores across India and offers products like food, clothing, electronics and more through various retail chains. It has grown significantly since being founded in 2006 and continues pursuing expansion opportunities.
This document provides an overview of Real Time Gross Settlement (RTGS) systems in India. It explains that RTGS allows for continuous real-time settlement of funds transfers individually on an order by order basis without any waiting period. The key information needed for an RTGS transfer includes the remitter's account number, beneficiary name and account details. Transactions can be done through internet or mobile banking and timings are from 9am to 6pm on working days, excluding bank holidays. Transaction limits and processing fees vary by bank but a minimum of Rs. 200,000 applies.
This 3-paragraph document provides an acknowledgement and thanks for those involved in a project on mutual funds as an investment avenue.
[1] It begins by thanking the project guide and mentor for their support and guidance throughout the project. Their wisdom and commitment were credited for helping the project get started and reach completion.
[2] Thanks are also given to staff members of DSP Blackrock Mutual Funds for their help and cooperation. Additionally, the author's guide from IIPM is thanked for their full support in completing the project work.
[3] The document closes by thanking family and friends for their cooperation and support during the course of the assignment. The project is dedicated to
Project on D-Mart (A consumer buying behaviour with respect to D-Mart)Rajeshwari Chaudhari
Its very useful project to find out customer satisfaction with D-Mart, and its very important for the last years students who are searching for the new Project ideas. its made for the semester pattern exams.We use to check consumer buying behaviour regarding D-Mart. it will to find out the real growth as well as profit of D-Mart.
Dissertation On Factors Behind Use of Plastic Money: A study of consumer beha...Radhika Gohel
This document is a research report submitted as part fulfillment of a Master's degree in Commerce at Saurashtra University. It examines factors influencing the use of plastic money (credit and debit cards) in consumer behavior in India. The report begins with an introduction and literature review on plastic money. It then outlines the study's objectives, methodology, and findings. Key findings include identifying factors driving the adoption of plastic money over cash, such as convenience and security. The report also discusses future plans by banks to address fraud risks with credit/debit cards and support continued growth of plastic money in India.
This document is a report on customer satisfaction analysis for Reliance Securities Ltd conducted by Shubham Dasgupta. It includes an authorization from the company guide and faculty guide. It also acknowledges those who contributed to the project. The report contains an executive summary, industry analysis using Porter's five forces model, company profile of Reliance Securities, research methodology adopted, data collection details, results and findings of the analysis, gap analysis, additional analysis, conclusions and recommendations. The major findings indicate that relationship managers are key but gaps exist in technology usage and process time which affect customer satisfaction. Recommendations focus on addressing these gaps.
This document discusses the revenue model of Paytm. Paytm earns revenue through commissions charged to merchants for selling products on its marketplace. It provides a simple registration process for merchants to sign up. Merchants can then list their products for sale, with Paytm charging commissions on sales. Paytm also earns revenue from subscription plans for merchants, with different annual plans providing varying benefits and charges. Top merchants that use Paytm's wallet services and contribute to its revenue are also discussed.
The main differences between internet marketing and traditional marketing are:
- Reach - Internet marketing has the potential to reach a global audience, while traditional marketing is usually limited to a local or regional area.
- Cost - Internet marketing can often have lower costs per impression/lead compared to traditional marketing such as print, TV, radio ads. However, it requires an initial investment in things like website development.
- Interactivity - Internet marketing allows for more two-way interaction between business and customers through things like emails, social media, online reviews etc. Traditional marketing is usually one-way communication.
- Measurement - It's easier to track metrics like clicks, conversions, ROI etc with internet marketing. Traditional marketing effectiveness can be
A project report on retail industry in indiaProjects Kart
The document provides an overview of the retail industry in India. It discusses how retail is a large industry in India, accounting for 10% of GDP. It also describes how the retail industry is at an inflection point, with organized retail and consumption growth set to increase significantly. This is driven by India's young population and growing urbanization. The document then covers differences between organized and unorganized retail sectors in India, and how organized retail is growing and spreading, led initially by supermarket chains in Southern India.
Project titles for mba research projectEzhil Arasan
This document lists various potential marketing, finance, and research project topics. The marketing topics section includes 27 items related to areas like market research, product development, pricing, advertising, branding, and customer relationship management. The finance topics section lists 14 major topics including cash management, working capital, inventory control, and risk management. Finally, the research projects section provides 165 potential project ideas focused on topics such as financial analysis, working capital management, mutual funds, banking, inventory control, and ratio analysis.
This document provides an overview of rural marketing strategies used in India. It discusses the history and evolution of rural markets in India from the 1940s to present day. Key points include:
- Rural markets were traditionally non-existent but grew with government development programs from the 1940s-1990s. Companies like HLL entered rural markets in this period.
- Today, around 70% of India's population lives in rural areas, totaling over 700 million people. Companies are launching new products and adapting marketing strategies to target changing rural lifestyles.
- The document discusses features of rural Indian markets like large size but scattered population, agricultural income dependence, and infrastructure challenges for companies. It also profiles characteristics of rural consumers.
InsureTech is one of the upcoming potential sectors where technology will play a key part in revolutionising this particular industry. This presentation is based on my research on this sector "InsureTech". Insuretech in itself is an industry with various business models and lots of disruptions in terms of technology which awaits in the future.
This research paper considers the understanding of the customers’ satisfaction towards and perceptions towards D-mart;. Specifically this research will seek to identify which factors effect on satisfaction.
The purpose of this study is to find out overall satisfaction towards Dmart. Some people are satisfied about price, some people about product variety. Research was done through questionnaire and discus with some customers in college campus who are customers of D-mart. Retailers have recognized this trend and are of the view that customer satisfaction plays a role in the success of business strategies. Therefore it has become important for grocery retail stores to try and manage customer satisfaction. This paper was thus developed to investigate the satisfaction levels of customers in D-mart. Data was collected from D-mart in akurdi, pune. The study examined the importance of overall dimensions and specific elements of customer satisfaction towards the measurement of satisfaction levels.
Questionnaire for the Private Banking SectorMinaxi Gosai
The students of Rudra College of BBA are conducting a project on consumer satisfaction with private banking. They have included a questionnaire to collect information from customers about their banking habits, satisfaction levels, and preferences. The 17 question survey asks about demographics, account types, services used, satisfaction with computerization and services, investment preferences, interest rates, time periods for investment, trust in the bank, and recommendations to others.
Marketing Activities & Customer Response for HyperCity, Pune.
To find out Customer Buying Behavior.
To find out Customer Satisfaction with HyperCity.
To find out product availability in store by customers response.
To find out shopping experience in store.
Portfolio evaluation and investment decision finance reportStudent
This document is a project report submitted by Chirag Mehta to the Aditya Institute of Management Studies and Research in partial fulfillment of an MMS degree. The report focuses on portfolio evaluation and investment decisions. It includes an abstract, table of contents, introduction, literature review, analysis, findings, and conclusion. The project was conducted under the guidance of Professor Srinjay Sengupta and aims to help investors identify effective portfolios and understand the role of securities in investment decisions.
Traditionally, wealth management services were the preserve for the very rich, which needed help to manage substantial sums of money. Wealth management is both an art and science. It involves understanding the investor very well.
However, the World Wide Web has opened up the world of financial management to a much wider audience and one doesn’t have to be a millionaire to take advantage of these sorts of services. Other than managing stocks and shares portfolio, wealth manager can also help the investors to pick and choose between different collective funds in which they may be interested. He can also help the investor in selecting from a range of wealth management plans, tailor-made to the needs and criteria of specific individuals.
A wealth manager should be able to help investors to unlock money in current investment in assets, continually monitoring the breadth and direction of the markets to make quicker adjustments in investment portfolio. Some wealth managers also provide online research tools, investment calculators and access to wealth management reports. Wealth management is all about managing investment returns and risks for well-endowed investors, both individual and institutions with investible funds. It requires the wealth manager to have in depth knowledge about financial markets, the instruments, the players, as well as the environment.
Thus project will study the Awareness of Wealth Management in Individuals
A project report on consumer preferences in selected brands (whirlpool, video...Projects Kart
This document is a dissertation report submitted to Kurukshetra University in partial fulfillment of an MBA degree. It examines consumer preferences for refrigerators between 200-liter brands (Whirlpool, Videocon, LG) in Yamuna Nagar based on price, brand name, quality, and after-sales service. The introduction provides background on consumer behavior and defines relevant terms. It also gives an overview of refrigerators and the brands studied. The document includes sections on objectives, literature review, research methodology, results and findings, recommendations, and references. The primary research method was a questionnaire survey of 100 refrigerator consumers in the Yamuna Nagar region.
This document is a project report on the service quality of HDFC Bank. It includes an introduction, company profile of HDFC Bank, discussion of service quality in banks, research objectives, methodology, data analysis, findings, conclusion and recommendations. It also includes various appendices related to the project such as a questionnaire. The overall aim of the report is to evaluate the service quality provided by HDFC Bank to its customers.
Internet marketing full project reportGitika Kolli
This document is a project report submitted by Kartik Raichura to the University of Mumbai in October 2005 about using the internet as a marketing tool. The report includes an introduction on the evolution of marketing and the growth of internet usage and e-commerce in India. It also discusses the effectiveness of the internet in reaching large audiences compared to traditional media and analyzes the current media usage habits of Indian audiences.
Brand awareness and its impact on sales of gm motors project report mba mark...Babasab Patil
This document provides an executive summary of a marketing research project conducted for Bellad Enterprises Pvt. Ltd. on the brand awareness of General Motors. The research aimed to understand customer awareness and perceptions of GM's brands in the domestic Indian market. Primary and secondary research methods were used, including questionnaires, interviews, and review of company/internet sources. A sample of 100 customers visiting Bellad showrooms were surveyed. Statistical analysis using tools like percentages and graphs was used to analyze the data. The conclusions and recommendations were based on the survey results.
Here are some of the key challenges and issues 120 Media Collective may have faced:
1. Staying relevant in a fast-changing digital landscape: Digital technologies and consumer behaviors are evolving rapidly. The company needs to constantly innovate and adapt its services to remain effective.
2. Integrating new acquisitions and managing growth: As the company expanded through acquisitions, integrating different teams, processes, and cultures could be challenging. Rapid growth also introduces management and organizational complexities.
3. Competition from specialized agencies: As digital marketing becomes more specialized, competitors focused on specific areas like SEO, social media, or analytics may be taking market share. The company needs to leverage its full-service capabilities.
Consumer Behaviour for selecting telecom operatorSyed thamins
This my research project for my MBA. I conducted the study in Kenyan market. The results are attached. This file will be usefull to the operators, students and govt. agencies. If u need any info let me know.
Central bank-digital-currency-opportunities-challenges-and-designRein Mahatma
The document discusses Central Bank Digital Currency (CBDC) and outlines the Bank of England's approach to exploring its potential design and implementation. Currently, only commercial banks can hold electronic central bank money as reserves, while the public holds cash. A CBDC could allow households and businesses to make payments and store value using an electronic form of central bank money. The document presents a "platform" model for a potential UK CBDC and identifies opportunities as well as risks that would need to be carefully considered regarding monetary policy, financial stability, and the wider economy. It aims to begin dialogue on the appropriate design of a possible future CBDC.
The document discusses a study conducted on Haldiram's vermicelli. It includes an introduction to vermicelli as a type of pasta and details about Haldiram as a leading Indian snacks brand. The study was conducted by Rohit Chordia, a student at the Institute of Innovation in Technology & Management, as part of their degree requirements. It provides information on Haldiram's history, products, expansion, quality standards and vision to be a trendsetter in healthy eating. The study aims to analyze Haldiram's vermicelli brand and its image compared to competitors through retailer surveys and consumer research.
FreeCharge is an e-commerce website launched in 2010 that allows users to recharge their prepaid mobile phones, DTH connections, and data cards online. In 2015, Snapdeal acquired FreeCharge in one of the largest tech acquisitions in India at the time for between $400-450 million. Kunal Shah founded FreeCharge in 2010 along with Sandeep Tandon with the goal of making recharges rewarding by offering shopping coupons from retailers.
This document discusses the revenue model of Paytm. Paytm earns revenue through commissions charged to merchants for selling products on its marketplace. It provides a simple registration process for merchants to sign up. Merchants can then list their products for sale, with Paytm charging commissions on sales. Paytm also earns revenue from subscription plans for merchants, with different annual plans providing varying benefits and charges. Top merchants that use Paytm's wallet services and contribute to its revenue are also discussed.
The main differences between internet marketing and traditional marketing are:
- Reach - Internet marketing has the potential to reach a global audience, while traditional marketing is usually limited to a local or regional area.
- Cost - Internet marketing can often have lower costs per impression/lead compared to traditional marketing such as print, TV, radio ads. However, it requires an initial investment in things like website development.
- Interactivity - Internet marketing allows for more two-way interaction between business and customers through things like emails, social media, online reviews etc. Traditional marketing is usually one-way communication.
- Measurement - It's easier to track metrics like clicks, conversions, ROI etc with internet marketing. Traditional marketing effectiveness can be
A project report on retail industry in indiaProjects Kart
The document provides an overview of the retail industry in India. It discusses how retail is a large industry in India, accounting for 10% of GDP. It also describes how the retail industry is at an inflection point, with organized retail and consumption growth set to increase significantly. This is driven by India's young population and growing urbanization. The document then covers differences between organized and unorganized retail sectors in India, and how organized retail is growing and spreading, led initially by supermarket chains in Southern India.
Project titles for mba research projectEzhil Arasan
This document lists various potential marketing, finance, and research project topics. The marketing topics section includes 27 items related to areas like market research, product development, pricing, advertising, branding, and customer relationship management. The finance topics section lists 14 major topics including cash management, working capital, inventory control, and risk management. Finally, the research projects section provides 165 potential project ideas focused on topics such as financial analysis, working capital management, mutual funds, banking, inventory control, and ratio analysis.
This document provides an overview of rural marketing strategies used in India. It discusses the history and evolution of rural markets in India from the 1940s to present day. Key points include:
- Rural markets were traditionally non-existent but grew with government development programs from the 1940s-1990s. Companies like HLL entered rural markets in this period.
- Today, around 70% of India's population lives in rural areas, totaling over 700 million people. Companies are launching new products and adapting marketing strategies to target changing rural lifestyles.
- The document discusses features of rural Indian markets like large size but scattered population, agricultural income dependence, and infrastructure challenges for companies. It also profiles characteristics of rural consumers.
InsureTech is one of the upcoming potential sectors where technology will play a key part in revolutionising this particular industry. This presentation is based on my research on this sector "InsureTech". Insuretech in itself is an industry with various business models and lots of disruptions in terms of technology which awaits in the future.
This research paper considers the understanding of the customers’ satisfaction towards and perceptions towards D-mart;. Specifically this research will seek to identify which factors effect on satisfaction.
The purpose of this study is to find out overall satisfaction towards Dmart. Some people are satisfied about price, some people about product variety. Research was done through questionnaire and discus with some customers in college campus who are customers of D-mart. Retailers have recognized this trend and are of the view that customer satisfaction plays a role in the success of business strategies. Therefore it has become important for grocery retail stores to try and manage customer satisfaction. This paper was thus developed to investigate the satisfaction levels of customers in D-mart. Data was collected from D-mart in akurdi, pune. The study examined the importance of overall dimensions and specific elements of customer satisfaction towards the measurement of satisfaction levels.
Questionnaire for the Private Banking SectorMinaxi Gosai
The students of Rudra College of BBA are conducting a project on consumer satisfaction with private banking. They have included a questionnaire to collect information from customers about their banking habits, satisfaction levels, and preferences. The 17 question survey asks about demographics, account types, services used, satisfaction with computerization and services, investment preferences, interest rates, time periods for investment, trust in the bank, and recommendations to others.
Marketing Activities & Customer Response for HyperCity, Pune.
To find out Customer Buying Behavior.
To find out Customer Satisfaction with HyperCity.
To find out product availability in store by customers response.
To find out shopping experience in store.
Portfolio evaluation and investment decision finance reportStudent
This document is a project report submitted by Chirag Mehta to the Aditya Institute of Management Studies and Research in partial fulfillment of an MMS degree. The report focuses on portfolio evaluation and investment decisions. It includes an abstract, table of contents, introduction, literature review, analysis, findings, and conclusion. The project was conducted under the guidance of Professor Srinjay Sengupta and aims to help investors identify effective portfolios and understand the role of securities in investment decisions.
Traditionally, wealth management services were the preserve for the very rich, which needed help to manage substantial sums of money. Wealth management is both an art and science. It involves understanding the investor very well.
However, the World Wide Web has opened up the world of financial management to a much wider audience and one doesn’t have to be a millionaire to take advantage of these sorts of services. Other than managing stocks and shares portfolio, wealth manager can also help the investors to pick and choose between different collective funds in which they may be interested. He can also help the investor in selecting from a range of wealth management plans, tailor-made to the needs and criteria of specific individuals.
A wealth manager should be able to help investors to unlock money in current investment in assets, continually monitoring the breadth and direction of the markets to make quicker adjustments in investment portfolio. Some wealth managers also provide online research tools, investment calculators and access to wealth management reports. Wealth management is all about managing investment returns and risks for well-endowed investors, both individual and institutions with investible funds. It requires the wealth manager to have in depth knowledge about financial markets, the instruments, the players, as well as the environment.
Thus project will study the Awareness of Wealth Management in Individuals
A project report on consumer preferences in selected brands (whirlpool, video...Projects Kart
This document is a dissertation report submitted to Kurukshetra University in partial fulfillment of an MBA degree. It examines consumer preferences for refrigerators between 200-liter brands (Whirlpool, Videocon, LG) in Yamuna Nagar based on price, brand name, quality, and after-sales service. The introduction provides background on consumer behavior and defines relevant terms. It also gives an overview of refrigerators and the brands studied. The document includes sections on objectives, literature review, research methodology, results and findings, recommendations, and references. The primary research method was a questionnaire survey of 100 refrigerator consumers in the Yamuna Nagar region.
This document is a project report on the service quality of HDFC Bank. It includes an introduction, company profile of HDFC Bank, discussion of service quality in banks, research objectives, methodology, data analysis, findings, conclusion and recommendations. It also includes various appendices related to the project such as a questionnaire. The overall aim of the report is to evaluate the service quality provided by HDFC Bank to its customers.
Internet marketing full project reportGitika Kolli
This document is a project report submitted by Kartik Raichura to the University of Mumbai in October 2005 about using the internet as a marketing tool. The report includes an introduction on the evolution of marketing and the growth of internet usage and e-commerce in India. It also discusses the effectiveness of the internet in reaching large audiences compared to traditional media and analyzes the current media usage habits of Indian audiences.
Brand awareness and its impact on sales of gm motors project report mba mark...Babasab Patil
This document provides an executive summary of a marketing research project conducted for Bellad Enterprises Pvt. Ltd. on the brand awareness of General Motors. The research aimed to understand customer awareness and perceptions of GM's brands in the domestic Indian market. Primary and secondary research methods were used, including questionnaires, interviews, and review of company/internet sources. A sample of 100 customers visiting Bellad showrooms were surveyed. Statistical analysis using tools like percentages and graphs was used to analyze the data. The conclusions and recommendations were based on the survey results.
Here are some of the key challenges and issues 120 Media Collective may have faced:
1. Staying relevant in a fast-changing digital landscape: Digital technologies and consumer behaviors are evolving rapidly. The company needs to constantly innovate and adapt its services to remain effective.
2. Integrating new acquisitions and managing growth: As the company expanded through acquisitions, integrating different teams, processes, and cultures could be challenging. Rapid growth also introduces management and organizational complexities.
3. Competition from specialized agencies: As digital marketing becomes more specialized, competitors focused on specific areas like SEO, social media, or analytics may be taking market share. The company needs to leverage its full-service capabilities.
Consumer Behaviour for selecting telecom operatorSyed thamins
This my research project for my MBA. I conducted the study in Kenyan market. The results are attached. This file will be usefull to the operators, students and govt. agencies. If u need any info let me know.
Central bank-digital-currency-opportunities-challenges-and-designRein Mahatma
The document discusses Central Bank Digital Currency (CBDC) and outlines the Bank of England's approach to exploring its potential design and implementation. Currently, only commercial banks can hold electronic central bank money as reserves, while the public holds cash. A CBDC could allow households and businesses to make payments and store value using an electronic form of central bank money. The document presents a "platform" model for a potential UK CBDC and identifies opportunities as well as risks that would need to be carefully considered regarding monetary policy, financial stability, and the wider economy. It aims to begin dialogue on the appropriate design of a possible future CBDC.
The document discusses a study conducted on Haldiram's vermicelli. It includes an introduction to vermicelli as a type of pasta and details about Haldiram as a leading Indian snacks brand. The study was conducted by Rohit Chordia, a student at the Institute of Innovation in Technology & Management, as part of their degree requirements. It provides information on Haldiram's history, products, expansion, quality standards and vision to be a trendsetter in healthy eating. The study aims to analyze Haldiram's vermicelli brand and its image compared to competitors through retailer surveys and consumer research.
FreeCharge is an e-commerce website launched in 2010 that allows users to recharge their prepaid mobile phones, DTH connections, and data cards online. In 2015, Snapdeal acquired FreeCharge in one of the largest tech acquisitions in India at the time for between $400-450 million. Kunal Shah founded FreeCharge in 2010 along with Sandeep Tandon with the goal of making recharges rewarding by offering shopping coupons from retailers.
Freecharge.in was founded in 2010 and has grown to over 1 million users by redefining mobile recharges in India. It offers free mobile recharges through coupon discounts. In 2012, Freecharge secured $3 million in funding from Sequoia Capital to expand its product offerings. By 2013, Freecharge had partnerships with many retailers and launched marketing campaigns on college campuses and with film productions.
This document summarizes FreeCharge's experience with using social media, particularly Facebook, to build their brand and business. Some key points:
- FreeCharge is an Indian mobile recharge and couponing startup that has gained over 50,000 Facebook fans and sees 2500+ daily transactions.
- They found that building trust among users who were skeptical of "too good to be true" offers required showing real people having positive experiences.
- Of various social media platforms, Facebook proved most effective due to its viral potential, ability to build an engaged audience, and integration of fans' posts into the brand's presence.
- Successful Facebook strategies included launching contests and viral content to drive engagement, being actively responsive to
Low Cost Viral marketing Strategies shared by Bipin Preet - Mobikwik for #PNM...ProductNation/iSPIRT
This document provides tips for low cost viral marketing. It recommends focusing on product innovation to satisfy emotions like greed or fear in a large audience. Cheap acquisition channels include SEO, social media other than Facebook, partnerships, and mobile. High retention requires limiting early leakage and basing decisions on active users. Product innovation can help acquisition while quality aids retention. Steady, unemotional growth is emphasized over unrealistic monthly increases.
The document outlines normal and smart spending scenarios. In the normal scenario, Rs. 500 is spent on MC'ing, Rs. 500 is spent on recharging, Rs. 1500 is spent on a worth of trouser, and Rs. 500 is spent on a bus ticket, totaling Rs. 3000 in spending. In the smart spending scenario, Rs. 500 is spent on a recharge through Freecharge which provides Rs. 1000 worth of coupons for free, bringing the total spending down to Rs. 2000.
Each month, join us as we highlight and discuss hot topics ranging from the future of higher education to wearable technology, best productivity hacks and secrets to hiring top talent. Upload your SlideShares, and share your expertise with the world!
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SlideShares that inform, inspire and educate attract the most views. Beyond that, ideas for what you can upload are limitless. We’ve selected a few popular examples to get your creative juices flowing.
The document promotes an event called "geeks & freaks" hosted by Freecharge that aims to transform designs and turn hackers into superheroes by contacting geeks@freecharge.com.
SlideShare is a global platform for sharing presentations, infographics, videos and documents. It has over 18 million pieces of professional content uploaded by experts like Eric Schmidt and Guy Kawasaki. The document provides tips for setting up an account on SlideShare, uploading content, optimizing it for searchability, and sharing it on social media to build an audience and reputation as a subject matter expert.
Mobile wallets have made it easy to carry out online shopping payments, online utility bill payments, mobile recharge online, DTH recharge online, online bus / movie ticket booking.
In India there are options like Paytm, Mobikwik, Vodafone M-pesa, Chillr, Free-charge, Airtel Money, Oxigen etc.
Mobile Applications in India - Future bright or bleak?MobiKwik
Bipin Preet Singh is the founder and CEO of Mobikwik, a mobile services platform in India. He discusses the need to improve India's mobile application ecosystem by attracting more developers, understanding consumer trends, and enabling stores and payment options. Partnerships between independent platforms and telecom companies can help engage developers, pilot new apps, and gain insights into consumer behavior to grow the market for mobile apps in India.
The Mobile Recharge System is a project that was developed in the context of the subject Distributed Systems at the Department of Informatics and Telematics of Harokopio University. It is a full system, that can be used by a mobile telecomunications company to manage its customers and provide service to them (mostly recharging their mobile phone either by visiting a store or online).
The students who developed this system are :
Panagiotis Konstantinos Gemos and Nikolaos Katsos.
- Zomato began as Foodiebay in 2008, listing menus of restaurants in Delhi for Bain employees. It was later renamed Zomato and expanded across India.
- By 2011, Zomato launched mobile apps and expanded internationally. It acquired several food guide companies to expand globally.
- In 2015, Zomato acquired Urbanspoon, expanding to the US, Canada, and Australia. It also acquired MaplePOS, renaming it Zomato Base, a cloud-based POS for restaurants.
This document contains an 11 question survey about investment knowledge and preferences. The questions gauge the respondent's familiarity with share markets and companies like India Infoline Ltd. They ask about the respondent's preferred investment alternatives like stocks, mutual funds, real estate etc. and their basic investment goals like returns, liquidity or capital appreciation. The questions also inquire about the respondent's existing demat/trading accounts, which company they use and their preferred trading method of online vs offline. Finally, it asks if they are interested in opening an account with India Infoline Ltd and how much of their earnings they typically invest.
Tricount Customer Acquisition Strategies
Jonathan Fallon, co-founder of Tricount
Tricount, the App to organise group expenses that reached 1M users in 2016.
Prior to joining Tricount full-time, he worked as research assistant at the Université catholique de Louvain, teaching computer programming and software engineering.
He then joined the banking sector at SWIFT for 7 years, doing software development and consultancy to help financial institutions efficiently shape their messaging infrastructures for FIN & SEPA on ISO20022.
>> Learn how the app already reached 600,000 users and, we're told, on track to hit the 1 million mark this year.
It is a report which correlate you with your work done in an Industrial level. This report consist of my project overview, methodologies of approaching project, company profile where i have undergone through training, about tools used.
Jignesh Bhatia provides his contact information and objective to obtain a challenging position utilizing his skills and experience. He has over 4 years of experience as a terminal operator and currently works as a financial equity advisor. His experience also includes managing help desks, account maintenance, account opening, and terminal operations activities like online trading. He is educated with a B.A., HSC, SSC, and additional qualifications from DNIIT in areas like operating systems, programming languages, and office automation tools.
Prashant Gorhe SIP project on Digital Marketing Strategies.pdfPrashantGorhe
"Analyzing Digital Marketing strategies on the Educational sector" Pune University Summer Internship Project at BitCode Technologies Pvt Ltd By Mr. Prashant Gorhe
This minor project report describes the development of a mobile application for daily sales management. The application allows users to manage sales, purchases, inventory, receipts, payments, employees and attendance all on a single mobile platform. It was developed using Android Studio and utilizes a SQLite database. The application aims to simplify daily sales management tasks and reduce manual work by providing an easy to use mobile solution.
The document describes a mobile application project for daily sales management. The project aims to create a portable application to manage sales, purchases, inventory, receipts and employees from anywhere. The application allows managing these essential business details easily using a single platform. It was developed using Android Studio and SQLite database. The application is expected to reduce manual efforts and help businesses manage operations efficiently on mobile.
This document contains a profile summary for Sujeet Kumar, a techno-commercial professional with over 6 years of experience in e-governance project management, bid management, tendering, and coordination. Some of the key projects mentioned include the Value Added Taxes Management Information System and various other e-governance projects implemented across Bihar, India.
trainning and development sip report of ism patnaANIKET SINHA
This document provides a company profile for InfoSystem & Solutions, an IT services and software products company based in Patna, Bihar. It discusses the company's mission to provide best-in-class industry solutions and domain expertise. The company has over 50 IT professionals and 1100 total employees deployed across various locations in Bihar. In addition to custom software solutions, the company provides training, computerization, IT planning, website development, and other services. It operates a training center that offers DOEACC certification courses as well as short and long-term computer training courses. The center also conducts customized training programs for industry clients.
The document provides an overview of a report on HCL CDC as a player in the IT sector. It discusses HCL CDC's organizational profile including its vision, mission, core values and competitors. It also describes HCL CDC's products and training programs. The report is divided into chapters covering the introduction, research methodology, organizational profile, data analysis and discussion, summary and conclusion. It aims to understand where HCL CDC stands in the IT sector and conduct market research through primary data collection and analysis.
Sanjib Kumar Das has over 13 years of experience in transport and ITES industries. He currently works as a Billing Associate for Jai Durga Transport Corporation, where he is responsible for billing, consignment notes, and managing client queries. Previously, he held roles in digital marketing, data entry, and project processing. He has a Post Graduate Diploma in Industrial Relations and Personnel Management and is proficient in MS Office, WordPress, and Adobe Photoshop.
Winning strategy of Content creation for more trafficArpanPaul31
The document is an internship report submitted by Arpan Paul to Brainware University detailing their internship at Seven Boats Info-Sys, a digital marketing agency. The 3-month internship focused on social media management and content strategy. Key tasks included optimizing Seven Boats' social media presence, running engagement campaigns, analyzing data to improve campaigns, and evaluating results. The report provides an executive summary of the internship phases and objectives to increase brand awareness, drive traffic, generate leads, boost sales, and improve ROI for Seven Boats' clients.
Satish Mandavilli is seeking a position as an accountant where he can further develop his accounting skills and experience. He currently works as a Junior Assistant Accountant at Sree Krishna Automotives Hyd Pvt Ltd where his responsibilities include sales and purchase entries, stock reconciliation, financial statement preparation, and customer documentation. Satish has skills in Tally ERP9, MS Office, and financial systems. He holds an MBA in Finance and Marketing and a BCom in Commerce. In college, he completed internships and projects related to mutual funds and financial investments.
The document describes an online education fair project organized by Greycells18 Media Pvt. Ltd. on their website www.topperlearning.com. The education fair was divided into 15 categories and allowed students to browse information about programs and participating educational institutes. Institutes could purchase participation packages that included a micro-site and qualified student leads. The goal was to provide an affordable online marketing channel for institutes and information resource for students.
This document provides details on Omaina Rahman's experience and qualifications for the position of Owner, Co-Founder & Director of Unicom Intellext Limited (UIL). It outlines her educational background, professional memberships, training, work experience in over 30 countries, language skills, and employment history in consulting and project management roles. Her experience illustrates capabilities in developing proposals, negotiating contracts, coordinating implementation of technical assistance projects in various sectors for international organizations, and supervising financial analysis.
Digital Marketing Plan For Power Point Bags KarkalaSandeep Kotian
This project is done as a Individually as a part of MBA course. Here we worked on to identification of problem of company and clear suggestion for that. This project only on digital marketing domain. here i did website analysis , keyword research , social media plan, digital marketing plan and google analytics.Digital Marketing Plan for Power Point Bags Karkala ? Under this consultancy project I
gone through current problem faced by the company. Based on companies requirement I
suggested digital marketing strategy such as google display marketing, google AdWords,
SEO, social media marketing, email marketing and analytics.
“A STUDY ONFACTORS REQUIRED TO ENHANCE THE EFFICIENCY AND SATISFACTION OF REL...Janak Secktoo
This Summer Training project report is based on telecom sector as the telecom sector is
growing at a very good pace.
This project titled on “A study on Factors required to Enhance the Efficiency and
Satisfaction of Reliance JIO Retailers and Customers in the region Baddi (H.P)”is being
conducted to identify factors and provide revolutionary 4G LTE coverage and high speed Wi-
Fi services of Reliance JIO at all parts of Baddi city.
The aim of the study is to identify the factors which required enhancing the scope,
productivity, efficiency and satisfaction of distributors, retailers and customers to prefer the
reliance jio products and services in Baddi region. This study is carried out through a pilot
survey from 40 customers, 20 device retailers, and 40 connectivity retailers’ respondents. The
results of the survey are analyzed using pie chart, bar chart and statics. The study makes
efforts to ascertain the satisfaction level of retailers and customers of reliance jio. It helps to
enhance the scope of jio retailers by finding the new retailers in Baddi region it also called
expansion plan. It also help to increase the productivity of jio services and products by
increasing the satisfaction levels of jio distributors, retailers &customers and it also help to
enhance the efficiency of jio distributors, retailers, beat boy(market beat boy/FOS) by
preparing the daily beat plan and road map. Give information to the jio customers and
retailers about the jio plans and schemes. It helps to resolve the quick feedback problem of
retailers by making the whatsaap group. The findings revealed that the maximum distributors,
retailers &customers are satisfied but few are unsatisfied due to bad performance of beat boy,
delay in feedback, and take long time for resolve the problem and networking problem.
Research Report on Net banking with reference to HDFC BankKumail Raza Muni
Project report is prepared to study various e banking services with reference of HDFC Bank.
It can be referred for those who are working for their bachelor thesis.
Rapiddata Work Integrated Learning Programkselvarajece
Rapiddata's Work Integrated Learning Program 2024
Rapiddata's Work Integrated Learning Program 2024 sounds like an exciting opportunity for BCA and BSc (CS & IT) students who are looking to kickstart their careers while continuing their education. This program offers a unique blend of work experience and academic advancement, providing participants with a comprehensive learning experience.
By participating in this program, students can gain valuable hands-on experience in the industry while pursuing an M.Tech degree from a prestigious university like BITS. This not only allows them to apply theoretical knowledge in real-world scenarios but also facilitates professional growth and skill development.
Moreover, the fact that Rapiddata sponsors the degree removes the financial barrier that often comes with pursuing higher education, making it an attractive option for students who are concerned about the cost of furthering their studies.
Overall, Rapiddata's Work Integrated Learning Program 2024 appears to be a well-rounded solution for individuals who are looking to balance work and education, providing them with the opportunity to jumpstart their careers while continuing to pursue academic excellence. It offers the best of both worlds and can potentially set participants up for long-term success in their chosen field.
Rapiddata's Work Integrated Learning Program (WILP) 2024 offers a compelling opportunity for BCA and B.Sc. graduates in Computer Science or Information Technology to kickstart their careers while continuing their education. Here are the key details and benefits of the program:
Eligibility Criteria:
Rapiddata's Work Integrated Learning Program (WILP) 2024 offers a compelling opportunity for BCA and B.Sc. graduates in Computer Science or Information Technology to kickstart their careers while continuing their education. Here are the key details and benefits of the program:
Eligibility Criteria:
• Education Background: Passed 10th and 12th standard; Graduation with a minimum of 60% or 6.0 CGPA.
• Year of Passing: 2021, 2022, or 2023.
• Qualification: BCA or B.Sc. in Computer Science or Information Technology.
• Other Criteria: Max 3 years gap in education allowed; graduation should be completed within 3 years from the start of the program; Indian citizens or holders of PIO/OCI cards; Bhutan and Nepal nationals need to submit citizenship certificates; candidates with a 3-month cool-off period are invited for the test process.
Program Details:
• Designation: Software Trainee.
• Stipend: Gradual increase over the years (details provided).
• Joining Bonus: INR 75,000 along with the first-month stipend.
• Merge Bonuses: Offered for the first 3 years post completion of the M.Tech degree.
• Post-Program Designation: Senior Project Engineer with compensation starting from INR 6,00,000 p.a depending on performance.
• Other Benefits: Fully sponsored M.Tech degree, Group Life Insurance of INR 5 Lakhs p.a.
• Performance Bonus: Applicable after
Prince Vishwakarma is seeking a challenging position in real estate marketing. He has a PGDM from Indira School of Business Studies and a B.Com in foreign trade. His past experience includes marketing roles for Bulwark Technology Services and Akash Traders. Currently he works as a sales executive for Sai Samartha Properties, handling tasks like client relations, contract preparation, and implementing marketing strategies. He has strong computer and communication skills and additional training in leadership development, problem solving, and negotiation.
summer training report on recruitment and selection (1).pdfShivkantSingh7
This document appears to be a student project report on a study of customer satisfaction at Infovirtech Private Limited. It includes sections on the company and industry profile, an introduction to recruitment and selection processes, research methodology, data analysis, findings and conclusions. The report provides an overview of the recruitment and selection procedures at Infovirtech Private Limited and analyzes employee satisfaction with these processes through primary research.
summer training report on recruitment and selection (1).pdf
A Project on mobikwik
1. Project on
“Business opportunities of payment and recharge economic portal in BD,
Comprehensive study on MOBIKWIK’
Project Submitted to Bangladesh Computer Council for partial
fulfillment of Digital Marketing Certification under Foundation
Skills Training
Project submitted to
MR. RAHUL DATTA
Senior trainer- Digital marketing
LICT Project, Govt. of Bangladesh
Bangladesh Computer Council for partial fulfillment of Digital
Marketing Certification under Foundation Skills Training
University Of Chittagong
MOBIKWIK…………….. 1
2. Project on
“Business opportunities of payment and recharge economic portal in BD,
Comprehensive study on MOBIKWIK’
Project Submitted to Bangladesh Computer Council for partial
fulfillment of Digital Marketing Certification under Foundation
Skills Training
University Name: University Of Chittagong”
• Name of the Student: Ajharul Islam
o University Roll Number: 10304012
o Session Year: 2014-2015
• Name of the Student: Zunaid-Ul-Haque
o University Roll Number:10304006
o Session Year: 2014-2015
• Name of the Student: MD.Ikbal Hossain
o University Roll Number: 10304114
o Session Year: 2014-2015
• Name of the Student: Md. Parvej
o University Roll Number: 10304080
o Session Year: 2014-2015
• Name of the Student: Mohtasim Billah
o University Roll Number: 10304084
o Session Year: 2014-2015
• Name of the Student: Md.Imran Ahmed
o University Roll Number:10304107
o Session Year: 2014-2015
MOBIKWIK…………….. 2
3. Student Declaration
Ajharul Islam (ID:10304012) do here by declare that the project report entitled,”Business
opportunities of payment and recharge economic portal in BD, A Comprehensive study
on MOBIKWIK” has been prepared by us as a team under the avid guidance and
supervision MR. RAHUL DATTA Senior trainer- Digital marketing LICT Project,
Government of Bangladesh as the partial fulfillment of the requirement for the digital
marketing certification under the course curriculum of LICT training govt. of Bangladesh
The information given in this project is true, complete and correct to best of our
knowledge and belief. It is our original work and not submitted for award for any
diploma / fellowship or prize.
Signature of the Student
Place:
Date:
---------------------------------
(STUDENT NAME)
MOBIKWIK…………….. 3
4. Certification guidance
Ajharul Islam (ID:10304012) do here by declare that the project report entitled,”Business
opportunities of payment and recharge economic portal in BD, A Comprehensive study
on MOBIKWIK” has been prepared by us as a team under the avid guidance and
supervision MR. RAHUL DATTA Senior trainer- Digital marketing LICT Project,
Government of Bangladesh as the partial fulfillment of the requirement for the digital
marketing certification under the course curriculum of LICT training govt. of
Bangladesh.
They have carried out a above project work as a part of team under my guidance
successfully completed it regarding primary data went through a study of this subject
matter and collection of data required.
It is certified that the report presented embodies the original work of my students. I
hereby for project for further evaluation.
Place: Chittagong
-------------------------------------
Date: 25/08/2016 MR. RAHUL DATTA
Senior trainer- Digital marketing
LICT Project, Govt. of Bangladesh
Place:Date:
-----------------------------------------------------
(Sagib KumarGhosh)
Chairman
Department of Marketing
MOBIKWIK…………….. 4
6. Student Declaration
Zunaid-Ul-Haque (ID: 10304008) do here by declare that the project report
entitled,”Business opportunities of payment and recharge economic portal in BD, A
Comprehensive study on MOBIKWIK” has been prepared by us as a team under the avid
guidance and supervision MR. RAHUL DATTA Senior trainer- Digital marketing LICT
Project, Government of Bangladesh as the partial fulfillment of the requirement for the
digital marketing certification under the course curriculum of LICT training govt. of
Bangladesh
The information given in this project is true, complete and correct to best of our
knowledge and belief. It is our original work and not submitted for award for any
diploma / fellowship or prize.
Signature of the
Student
Place:
Date:
---------------------------------
(STUDENT NAME)
MOBIKWIK…………….. 6
8. Certification guidance
Zunaid-Ul-Haque (ID: 10304008) do here by declare that the project report
entitled,”Business opportunities of payment and recharge economic portal in BD, A
Comprehensive study on MOBIKWIK” has been prepared by us as a team under the avid
guidance and supervision MR. RAHUL DATTA Senior trainer- Digital marketing LICT
Project, Government of Bangladesh as the partial fulfillment of the requirement for the
digital marketing certification under the course curriculum of LICT training govt. of
Bangladesh.
They have carried out a above project work as a part of team under my guidance
successfully completed it regarding primary data went through a study of this subject
matter and collection of data required.
It is certified that the report presented embodies the original work of my students. I
hereby for project for further evaluation.
Place: Chittagong
---------------------------------------
Date: 25/08/2016 MR. RAHUL DATTA
Senior trainer- Digital marketing
LICT Project, Govt. of Bangladesh
Place:Date:
-----------------------------------------------------
Sagib KumarGhosh)
Chairman
Department of Marketing
University of Chittagong
MOBIKWIK…………….. 8
9. Student Declaration
MD.Ikbal Hossain(ID:10304114) do here by declare that the project report
entitled,”Business opportunities of payment and recharge economic portal in BD, A
Comprehensive study on MOBIKWIK” has been prepared by us as a team under the avid
guidance and supervision MR. RAHUL DATTA Senior trainer- Digital marketing LICT
Project, Government of Bangladesh as the partial fulfillment of the requirement for the
digital marketing certification under the course curriculum of LICT training govt. of
Bangladesh
The information given in this project is true, complete and correct to best of our
knowledge and belief. It is our original work and not submitted for award for any
diploma / fellowship or prize.
Signature of the Student
Place:
Date:
---------------------------------
(STUDENT NAME)
MOBIKWIK…………….. 9
10. Certification guidance
MD.Ikbal Hossain(ID:10304114) do here by declare that the project report
entitled,”Business opportunities of payment and recharge economic portal in BD, A
Comprehensive study on MOBIKWIK” has been prepared by us as a team under the avid
guidance and supervision MR. RAHUL DATTA Senior trainer- Digital marketing LICT
Project, Government of Bangladesh as the partial fulfillment of the requirement for the
digital marketing certification under the course curriculum of LICT training govt. of
Bangladesh.
They have carried out a above project work as a part of team under my guidance
successfully completed it regarding primary data went through a study of this subject
matter and collection of data required.
It is certified that the report presented embodies the original work of my students. I
hereby for project for further evaluation.
Place: Chittagong
---------------------------------------
Date: 25/08/2016
MR. RAHUL DATTA
Senior trainer- Digital marketing
LICT Project, Govt. of Bangladesh
Place:Date:
-----------------------------------------------------
Sagib KumarGhosh
Chairman
Department of Marketing
University of Chittagong
MOBIKWIK…………….. 10
11. Student Declaration
Md. Parvej (ID:10304080) do here by declare that the project report entitled,”Business
opportunities of payment and recharge economic portal in BD, A Comprehensive study
on MOBIKWIK” has been prepared by us as a team under the avid guidance and
supervision MR. RAHUL DATTA Senior trainer- Digital marketing LICT Project,
Government of Bangladesh as the partial fulfillment of the requirement for the digital
marketing certification under the course curriculum of LICT training govt. of Bangladesh
The information given in this project is true, complete and correct to best of our
knowledge and belief. It is our original work and not submitted for award for any
diploma / fellowship or prize.
Signature of the Student
Place:
Date:
---------------------------------
(STUDENT NAME)
MOBIKWIK…………….. 11
12. Certification guidance
Md. Parvej (ID:10304080 do here by declare that the project report entitled,”Business
opportunities of payment and recharge economic portal in BD, A Comprehensive study
on MOBIKWIK” has been prepared by us as a team under the avid guidance and
supervision MR. RAHUL DATTA Senior trainer- Digital marketing LICT Project,
Government of Bangladesh as the partial fulfillment of the requirement for the digital
marketing certification under the course curriculum of LICT training govt. of
Bangladesh.
They have carried out a above project work as a part of team under my guidance
successfully completed it regarding primary data went through a study of this subject
matter and collection of data required.
It is certified that the report presented embodies the original work of my students. I
hereby for project for further evaluation.
Place: Chittagong
---------------------------------------
Date: 25/08/2016
MR. RAHUL DATTA
Senior trainer- Digital marketing
LICT Project, Govt. of Bangladesh
Place:Date:
-----------------------------------------------------
Sagib KumarGhosh
Chairman
Department of Marketing
University of Chittagong
MOBIKWIK…………….. 12
13. Student Declaration
Mohtasim Billah (ID:10304084) do here by declare that the project report
entitled,”Business opportunities of payment and recharge economic portal in BD, A
Comprehensive study on MOBIKWIK” has been prepared by us as a team under the avid
guidance and supervision MR. RAHUL DATTA Senior trainer- Digital marketing LICT
Project, Government of Bangladesh as the partial fulfillment of the requirement for the
digital marketing certification under the course curriculum of LICT training govt. of
Bangladesh
The information given in this project is true, complete and correct to best of our
knowledge and belief. It is our original work and not submitted for award for any
diploma / fellowship or prize.
Place: Signature of the Student
Date:
---------------------------------
(STUDENT NAME)
MOBIKWIK…………….. 13
14. Certification guidance
Mohtasim Billah (ID:10304084) do here by declare that the project report
entitled,”Business opportunities of payment and recharge economic portal in BD, A
Comprehensive study on MOBIKWIK” has been prepared by us as a team under the avid
guidance and supervision MR. RAHUL DATTA Senior trainer- Digital marketing LICT
Project, Government of Bangladesh as the partial fulfillment of the requirement for the
digital marketing certification under the course curriculum of LICT training govt. of
Bangladesh.
They have carried out a above project work as a part of team under my guidance
successfully completed it regarding primary data went through a study of this subject
matter and collection of data required.
It is certified that the report presented embodies the original work of my students. I
hereby for project for further evaluation.
Place: Chittagong
---------------------------------------
Date: 25/08/2016
MR. RAHUL DATTA
Senior trainer- Digital marketing
LICT Project, Govt. of Bangladesh
Place:Date:
-----------------------------------------------------
Sagib KumarGhosh
Chairman
Department of Marketing
University of Chittagong
MOBIKWIK…………….. 14
15. Student Declaration
Md.Imran Ahmed 10304107 do here by declare that the project report entitled,”Business
opportunities of payment and recharge economic portal in BD, A Comprehensive study
on MOBIKWIK” has been prepared by us as a team under the avid guidance and
supervision MR. RAHUL DATTA Senior trainer- Digital marketing LICT Project,
Government of Bangladesh as the partial fulfillment of the requirement for the digital
marketing certification under the course curriculum of LICT training govt. of Bangladesh
The information given in this project is true, complete and correct to best of our
knowledge and belief. It is our original work and not submitted for award for any
diploma / fellowship or prize.
Place: Signature of the Student
Date:
---------------------------------
(STUDENT NAME)
MOBIKWIK…………….. 15
16. Certification guidance
Md. Imran Ahmed 10304107 do here by declare that the project report entitled,”Business
opportunities of payment and recharge economic portal in BD, A Comprehensive study
on MOBIKWIK” has been prepared by us as a team under the avid guidance and
supervision MR. RAHUL DATTA Senior trainer- Digital marketing LICT Project,
Government of Bangladesh as the partial fulfillment of the requirement for the digital
marketing certification under the course curriculum of LICT training govt. of
Bangladesh.
They have carried out a above project work as a part of team under my guidance
successfully completed it regarding primary data went through a study of this subject
matter and collection of data required.
It is certified that the report presented embodies the original work of my students. I
hereby for project for further evaluation.
Place: Chittagong
---------------------------------------
Date: 25/08/2016
MR. RAHUL DATTA
Senior trainer- Digital marketing
LICT Project, Govt. of Bangladesh
Place:Date:
-----------------------------------------------------
Sagib KumarGhosh
Chairman
Department of Marketing
University of Chittagong
MOBIKWIK…………….. 16
17. Part Title Page
Two For Bangladeshi Investors
17
Executive Summary of Mobikwik 32
Mobikwik Overview 33
Business Model 33
Types of business 34
SOP (Standard Operation Procedure) ---------------------------------------------------------------------
Payment Method------------------------------------------------------------------------
Product Division---------------------
35
Marketing Strategy------------------------------------------------------------------------------------- 38
Technology
Model---------------------------------------------------------------------------------------------
41
Financial
Structure------------------------------------------------------------------------------------------------
Fund Raising----------------------------
Fund Allocation
44
Business
Timeline----------------------------------------------------------------------------------------------
Business
growth-----------------------------------------------------------------------------------------
Operational growth------------------------------
Employee growth--------------------------------------------
Customer acquisition-----------------------
CRM of Mobikwik-------------------------------------------------------------------------------------------
44
MOBIKWIK…………….. 17
18. Part Title Page
Two For Foreign Investors
Executive Summary
Business Opportunities in Bangladesh
Why Invest in Bangladesh?
Foreign Direct Investment (FDI) Guideline
Foreign Direct Investment in Bangladesh
Legal Framework for Foreign Investment
Roadmap to Investment in Bangladesh
Step 1: Information Searches and Registration
Step 2: A Fact-Finding Visit
Step 3: Getting Started
Step 4: Business/Plant Set-up
Step 5: Commercial Operation
Government Support
Investment Incentives
Incentives and Facilities for the Investors
Summary of Incentives Provided to the Investors
Scope of Business
Sector Overview
Prospects of Mobile Financial Services in BD-------------------------
SWOT Analysis – An Eye on the Tourism Sector of Bangladesh
PESTEL Analysis
Competitor Analysis
Marketing Forecast
Quantitative Study
Qualitative Analysis
Final Recommendation
MOBIKWIK…………….. 18
19. Guidelines for Bangladeshi Investors
Executive Summary
MobiKwik is India's largest independent mobile payments network connecting 30+
million users with 1, 00, 000+ retailers. By using the wallet, anyone can browse through
some of the biggest online, retail and fashion stores without having to repeatedly expose
your card details. MobiKwik wallet also offers instant transfer of money to your friends
& family with ease.
On MobiKwik, users do 25+ payments per second whereas 100+ new users sign-ups per
minute. Anyone can use the wallet at top merchants like Big Basket, Book My Show,
eBay, Myntra, Grofers, IRCTC, Domino's Pizza, Shop Clues, OYO Rooms, Lime Tray,
Yatra, Via.com, PVR, Zomato, Faasos, Purplle, FirstCry, Hungama, Big Bazaar, Abhi
Bus, Groupon, Jabong, Mera Events, Rummy Circle, Ticket New, Fashion & You and
more. Using the MobiKwik wallet at various online and offline stores because of its ease
and amazing cashbacks/ offers, will make you stop using cash and stick to wallet
payments.
MOBIKWIK…………….. 19
20. Overview of Mobikwik
MobiKwik is simple, it’s fast & it’s hassle free. MobiKwik is a the best mobile recharge
app that does not only lets you do mobile recharge, but also allows you DTH recharge,
Bus bookings, IRCTC bookings, electricity bill payments, Insurance premium payments
& broadband bill payments.
Anyone can enjoy cashless shopping and earn awesome cashbacks at One’s favorite
offline & online stores like Bookmyshow, Big Bazaar, Archies, Dominos, Jabong,
Myntra, eBay, Shopclues, PVR, Zomato, Grofers, Big Basket, Faasos, Foodpanda,
Makemytrip, Yatra, Meru cabs, Van Heusan, Allen Solly stores & many more places of
your choice. You can even book your train tickets on IRCTC web & app, & pay via
MobiKwik wallet.
MOBIKWIK…………….. 20
21. Why Use MobiKwik:
Safe & Secure Payments: No need to share your valuable payment details at every
other website you shop at. Just use MobiKwik to shop from anywhere you want.
Fastest Checkout: With the one-click process, MobiKwik has become the Kwikest
checkout option when you are shopping online.
Multiple Payments: Store money once and make multiple transactions with
MobiKwik.
Discounts & Offers: Get exclusive discounts & cashbacks at partner websites when
you pay with your MobiKwik wallet.
MOBIKWIK…………….. 21
22. Current Market Position of Mobikwik
As far our study,we have seen that Mobikwik is a growing industry in India as well as
Europe. After Patym and Freecharge,Mobikwik is the third largest on which users have
spent their valuable time during 2015 and it is expected to grow in the nearest future .
MOBIKWIK…………….. 22
23. Business Model
Types Of Business
A user has to add money once to MobiKwik wallet and can then use it multiple times
across functions, services, and service providers. Storing money in MobiKwik wallet
reduces the risk of exposing card details or bank account details at multiple merchants
when shopping online.
Sop-Standard operation procedure
Payment Method
MOBIKWIK…………….. 23
24. MobiKwik provides users the option to add money using their debit or credit card, net
banking, and ‘cash pay’, a doorstep cash collection service. MobiKwik wallet is a semi
closed wallet authorized by Reserve Bank of India.
MOBIKWIK…………….. 24
25. Product Division
• Recharge prepaid mobile, DTH, & for paying postpaid, broadband, data card, electricity, gas, insurance &
utility bills
• Shop on various shopping, food, travel websites & apps & avail exclusive offers.
• Pay cashless at more than 5000+ restaurants, café, super-markets, gift shops & physical stores.
• Transfer & receive money instantly to anyone with an email or mobile number
• Book instant bus tickets across India & get great cash backs
• Transfer & receive money instantly to anyone with an email or mobile number
MOBIKWIK…………….. 25
27. Twitter
You Tube page
Google +
Instagram
Offline advertising
Sponsorship
The company uses social media platform effectively for lead generation and launches
various offers to convert it into sales. At present, the Facebook business page has around
7.9 lacs fans and Twitter witness over 55K followers. With the lucrative and attracting
contents and videos posted frequently, the company has used effectively the social media
platforms. YouTube page of the company has around 1,628 subscribers. Google+ has
21K followers and Instagram has over 140 followers. Followers on Facebook are
increasing in count day by day which is making MobiKwik an India’s leading Mobile
Wallet Company.
MOBIKWIK…………….. 27
28. Technology Model
Mobikwik has built a core payments platform which creates a virtual prepaid wallet at the
front end and at the back end is connected to all banks and cards in India. This platform is
then exposed using API's to connect to Mobikwik's native apps on each platform - web,
mobile web, smartphone web, iPhone, iPad, Android, Blackberry, Java and Windows
Phone 8.
MobiKwik has created a custom SDK for Android which allows any merchant to collect
in-app payments using wallet & all the banks/debit cards/credit cards in India. Compare
this to Google wallet which supports only credit cards which are less than 20 million in
India.
MobiKwik has also created simplified tech interfaces for merchants to integrate the
wallet as a 1 click Check out option on the Web and Mobile Web. More than 300
merchants currently use it.
Mobikwik available on web and also available on
MOBIKWIK…………….. 28
29. Financial Structure
Fund raising
In the initial time company raised $250K seed funding and looking at the growth of the
company in 2013, Cisco Investments, American Express and the existing investor,
Sequoia Capital invested $25 million in Series B which was $5 million in a series A
round.
MOBIKWIK…………….. 29
30. Fund allocation
Mobikwik allocates their fund for
Team building
Innovation
Product development
Marketing
Operations
MOBIKWIK…………….. 30
31. Business Timeline
Business growth
Connecting 30 million users with 75,000 retailers, Gurgaon-based MobiKwik aspires to
be the largest source of digital transactions in India. Launched in 2009 by Bipin and
Upasana Taku, the company has created a list of quality merchants, which includes
names like IRCTC, Uber, Big Bazaar, OYO Rooms, Zomato, Barista, PVR,
MakeMyTrip, Myntra, Big Basket, and Domino’s.
It allows users to load money into the wallet via cash, loyalty points, debit card, credit
card, and netbanking. MobiKwik’s users currently make 10–12 purchases every month
across diverse use cases such as recharge, bills, food, grocery, travel and cabs, shopping,
entertainment, and more.
MobiKwik was the first to launch W2W (wallet-to-wallet) mobile money transfer service
in August 2014. Available on Android, Windows, and iOS, MobiKwik wallet services
today has 30 million wallet users. MobiKwik’s GMV has grown significantly by 250 per
cent year-on-year for the last four years.
Operational growth
Mobikwik started its business based on Gurgaon but now it serves in whole India.
It has 30+ Millions consumer
Gets 100+ new users in per minute
25+ payment in per second
Top three priorities at MobiKwik right now
Building the best team: Business has grown at a tremendous pace. We have grown from a
team of 50 to around 250 in less than 18 months. It continues to be a difficult assignment
to hire the best people for the right roles and projects.
MOBIKWIK…………….. 31
32. Business partnerships: The offline space has also seen fantastic growth with MobiKwik
being the only wallet player with wide acceptance at brick-and-mortar stores such as Big
Bazaar, Archies, Barista and WHSmith India.
Strong corporate governance: I am putting in place stronger processes and systems at
MobiKwik. As we gear up to unlock our next level of growth, we need a stronger
foundation.
Employee growth
MobiKwik, a mobile wallet app developed by Gurgaon-based
One Mobikwik Systems Private Limited, is planning to increase its workforce by
54 per cent, from the current strength of 65 to 100 employees, in the near-term.
MobiKwik is planning to recruit engineers with competencies in Java, Python or
Javascript development for its core payments platform with background in
Android,iOS or Windows development for its mobile applications, the company
said in a release on Wednesday.
Started in 2009, MobiKwik has more than five million users in India. Its mobile
wallet enables users to pay for their recurring recharge and bill payment
transactions and to buy products on popular ecommerce websites and mobile
apps.
Mobikwik has a very flexible working environment. It has flexible working hours which
is very helpful for the employees. No micro environment so one can actually as an
MOBIKWIK…………….. 32
33. individual contributor and handle ones work without any interface. The HR department is
extremely supportive and quickly solves any minor/major problem faced by employees.
Also, you have the liberty to speak to Management directly which is quite a plus point
here.
Company Politics is NIL so anyone who deserves better opportunity/position gets it
without any hassle.
Estimated Revenue
(TTM $252.4M)
Estimated Employees
174
Customer acquisition
MobiKwik is a mobile wallet and earns money through commission from bill payment
(electricity,water, etc.) and mobile/DTH recharges.
Today, a customer can top-up the wallet using a credit card, pay using the wallet that was
topped up to get both discounts from the wallet provider and credit card points from the
bank. Though this is a two-step process, it is fine today as it gives a fair return for the
budget conscious customer.
Like lead management, customer acquisition management creates an orderly architecture
for managing large volumes of customer inquiries, or leads. The architecture must be able
to organize numerous leads, at various stages of a sales process, across a distributed sales
force. In order to understand this process, it is helpful to examine a simplified linear lead
flow process, such as the following:
Advertising and CRM
Customer inquiry or response
Inquiry captured
Inquiry filtered
Lead graded and prioritized
MOBIKWIK…………….. 33
34. Lead distribution
Sales contact
Lead nurturing or retention
Sales result
Analysis of promotion's effectiveness
The lead flow process can become enormously complex as customers and sales
professionals begin to interact. These various interactions and subsequent actions can
create a variety of scenarios, both productive and counterproductive. For example, if
potential customers do not have their needs fully developed by a competent sales
professional, or a sales professional is overly forceful, this can lead to lost sales and
counterproductive results. Another common counterproductive scenario is when a
potential customer is asked the same question by multiple company representatives.This
exponential number of scenarios can provide for numerous opportunities to mishandle
leads in such a way as to reduce their value. Managing these scenarios is the function of
lead management.
By creating methods and processes to track key acquisition metrics, organizations can get
a more accurate picture of what traffic and new customers result from each channel.
CRM of Mobikwik
Mobikwik maintains customer relationship in various ways. They have social media
presence( Facebook Page, twitter, LinkedIn, google+), toll-free customer care number
for compalints and supports, email helpline etc. to deal with the customers.
Mobikwik provides 14 hours customer service daily.
Mobikwik has got so many negative criticisms from customers. They are sometimes
delayed to respond to the customer complaints.
MOBIKWIK…………….. 34
35. Guidelines for foreign Investors
Executive Summary
As a developing country, Bangladesh needs FDI for its ongoing development process. Since
independence, Bangladesh is trying to be a suitable location for FDI. Special zones have been set up
and lucrative incentive packages have been provided to attract FDI. However, the total inflow of
FDI has been increasing over the years. In 1972, annual FDI inflow was 0.090 million USD, and
after 33 years, in 2005 annual FDI came to 845.30 million USD and to 989 million USD in 2006.
The magnitude of FDI played a minor role in the economy of Bangladesh until 1980, a crucial year
of policy change. The Government of Bangladesh (GOB) enacted the ‘Foreign Investment
Promotion and Protection Act, 1980’ in an attempt to attract FDI. Except five industries, which are
reserved for the public sector: defense equipment and machinery, nuclear energy, forestry in the
reserved forest area, security printing and minting, and railways, FDI is allowed in every sector of
the economy.
Table 1 shows total FDI inflow (including that in Export Processing Zones, EPZs) over the last 11
years, 1995-2005. Data reveals that in 1999 there was a sudden fall in FDI, and again in 2001,
mainly because of serious political unrest, which discouraged foreign investment, and it took several
years to regain the confidence of foreign investors. It stabilized afterwards but remained below the
average reached during 1997-2000. In spite of Bangladesh’s comparative advantage in labour-
intensive manufacturing, adoption of investment friendly policies and regulations, establishment of
EPZs in different suitable locations and other privileges, FDI flows have failed to accelerate.
MOBIKWIK…………….. 35
36. However, in 2005 substantial improvement has been achieved.
SCOPE OF BUSINESS
Bangladesh is steadily forwarding toward digitalization which paves the way toward
sound financial growth on e-marketing. Future trends Bangladesh’s retail market is
estimated at $1 billion in 2011 and is expected to grow to $2.5billion by 2016 and $8
billion by 2020 – estimated growth rate is 18%.
The pragmatic guideline contributed in such a way that the customer-base went from
zero to 30 million within a little more than four years .Everyday, the MFS industry is
processing around 3.5 million financial transaction.
The penetration grew faster than any other MFS industry in the globe. Overall
analysis says, Bangladesh has established a successful MFS industry with in a short
time.
Online platform is becoming more and more popular from the last few years, the
people of Bangladesh are looking for such platform which will not only be authentic
but also time and energy saving for them.
Ease of transaction, widening markets, and decreased overheads are factors that make
e-commerce solutions more and more attractive, as evident with the growth of online
sales.
PROSPECTS OF MOBILE FINANCIAL SERVICES IN BANGLADESH
In last five years perhaps this sector has seen the most significant growth. There was a
concern whether general people would find it appealing to buy online but the growth rate
of ecommerce sites has diminished that concern. Toady ecommerce sites are
mushrooming to cater different aspects of individual needs.
On the other hand, M-commerce or Mobile Commerce refers to wireless electronic
commerce used for conducting commerce or business through a handy device like
cellular phone or Personal Digital Assistant(PDAs). In other words it is the ability to
conduct commerce using a mobile device, such as a mobile phone, a Personal digital
assistant (PDA), a Smartphone, or other emerging mobile equipment such as dashpot
mobile devices It is the next generation wireless e-commerce that needs no wire and
plug-in devices. Mobile commerce is usually called as 'm-Commerce' in which user can
MOBIKWIK…………….. 36
37. do any sort of transaction including buying and selling of the goods, asking any services,
transferring the ownership or rights, transacting and transferring the money by accessing
wireless internet service on the mobile handset itself.
A recent report published by the USAID said, mobile money transfer is on the rise in
the country. Since its launch in 2011, mobile banking sector has been experiencing
exponential growth. According to the report, the growth has reached a new height in
February making the number at $1.42 billion which is BDT 11,104 crore.
Bangladesh is among the biggest mobile banking market in the world and accounted
for almost 8% of total registered global mobile banking users. Since a large number
of population don’t have access to conventional banking, mobile banking has become
an instant hit in the country especially to BOP population.
The industry has seen its biggest growth between January 2013 and February 2015.
During this period of time the number of registered clients increased more than five-
fold from 5 million to over 25 million. The number of transactions has also grown
significantly during this period of time, from 10 million in January 2013 to just under
77 million in February 2015, making the daily transaction amount via mobile
staggering $47.44 million on an average.
The report used desk research and face-to-face interviews with key mobile financial
services providers, telecom operators, technology platform providers, regulators, and
USAID health and agriculture project staff and 904 beneficiaries to come up with a
unified understanding.
BUSINESS OPPORTUNITIES IN BANGLADESH
The use of information and communication technology has been playing a vital role in
the 21st century due to globalization. The democratic government has declared the
“Vision 2021” in the election manifesto which targets establishment of a resourceful and
MOBIKWIK…………….. 37
38. modern country by 2021 through effective use of information and communication
technology, a "Digital Bangladesh". “Digital Bangladesh” does not only mean the broad
use of computers, perhaps it means the modern philosophy of effective and useful use of
technology in terms of implementing the promises in education, health, job placement,
poverty reduction etc. Therefore, the government underscores a changing attitude,
positive thinking and innovative ideas for the success of “Digital Bangladesh”.
Digital Bangladesh
• Promotes the use of information and communication technology (ICT) in all walks of
life to provide the goods and services needed for human subsistence and growth.
• Comprises the philosophy of people’s democracy, basic rights, transparency,
accountability, equity, justice and an optimal public delivery system of services,
including public goods.
• Includes all classes of the citizens on the principles of non discrimination and non
exclusion.
• Ensures equal access to technology and knowledge based services.
Regulation of Mobile Financial Services
Following several years of deliberations and ad hoc permissions on MFS, the Department
of
Currency Management and Payment Systems of Bangladesh Bank issued “Guidelines on
Mobile Financial Services (MFS) for the Banks” on 22 September 2011 which were
subsequently amended
On 20 December 2011. A current version can be found at the Bangladesh Bank website
http://www.bangladesh‐bank.org under the Regulations and Guidelines section.
These guidelines state that only a bank‐led model will be permitted. For Bangladesh
Bank this means that a customer’s account, termed "Mobile Account", will rest with the
bank and will be accessible through the customer’s mobile device. This mobile account
will be a non‐chequing account classified separately from a standard banking account.
The guidelines permit the following services, subject to specific bank proposals to and
clearances by Bangladesh Bank:
1. Disbursement of inward foreign remittances
2. Cash in/out using mobile account through agents/Bank branches/ATMs/MNO’s outlets
3. Person to Business Payments (utility bill payments or merchant payments)
4. Business to Person Payments (salary disbursement, dividend and refund warrant
payments, vendor payments)
5. Government to Person Payments (elderly allowances, freedom‐fighter allowances,
subsidies)
MOBIKWIK…………….. 38
39. 6. Person to Government Payments (taxes, levy payments)
7. Person to Person Payments P2P (One registered mobile account to another registered
mobile account)
8. Other Payments (microfinance, overdraft facility, insurance premiums, deposit pension
scheme deposits)
9. Bangladesh Bank has established limits on P2P transactions of taka 10,000 per day and
25,000 per
month. These amounts are subject to change from time to time at the discretion of
Bangladesh
Bank.
Following the initial guidelines, Bangladesh Bank also issued an update to the guidelines
with some
modifications on 20 December 2011. These modifications clarified that the bank bears
responsibility for know‐your‐customer (KYC) practices. It restricts P2P payments
between holders
of registered mobile accounts thereby restricting the use of services in which the recipient
cashes
out a payment without opening a mobile account.
Seventeen banks have been granted permission to introduce MFS by Bangladesh Bank.
Ten banks
have launched MFS and of these five are licensed to offer a range of service beyond
inward foreign
GOVERNMENT SUPPORT
Fiscal Incentives NON-FISCAL INCENTIVES INFRASTUCTURE &
FACILITIES
Tax Holiday for 10 Years
Concessionary Tax for 5
years after completing initial
10 years. Duty free import of
machinery & raw materials
Avoidance of Double
Taxation based on DTTs
All other incentives as
provided by BOI
100% foreign equity allowed
Unrestricted exit policy
Full repatriation facilities of
dividend and capital at the
event of exit
Import of raw materials
allowed on Documentary
Acceptance basis.
Intra and Inter-zone export is
allowed.
Subcontracting within EPZs
permitted.
Fully Serviced Plots
Ready Factory Building All
Types of Utilities
Warehouse and Secured
Bonded Area
Business Support Services
Administrative Services
Customs Clearance at Plant
Site
Workers Dormitory Enclave
Recreational Amenities
MOBIKWIK…………….. 39
40. SOCIO ECONOMIC CONDITION OF BANGLADESH
The market-based economy of Bangladesh is the 32nd largest in the world by
purchasing power parity and is classified among the Next Eleven emerging
market economies. It is the largest economy in the Bengal region and the third-largest
in South Asia.
According to the IMF, Bangladesh's economy is the second fastest growing major
economy of 2016, with a rate of 7.1%.
Dhaka and Chittagong are the principal financial centers of the country, being home
to the Dhaka Stock Exchange and the Chittagong Stock Exchange.The financial
sector of Bangladesh is the second largest in the subcontinent.
In the decade since 2004, Bangladesh averaged a GDP growth of 6.5%, that has been
largely driven by its exports of ready made garments, remittances and the
domestic agricultural sector. The country has pursued export-oriented
industrialisation, with its key export sectors
include textiles, shipbuilding, fish and seafood, jute and leather goods.
It has also developed self-sufficient industries in pharmaceuticals, steel and food
processing.
Bangladesh's telecommunication industry has witnessed rapid growth over the years,
receiving high investment from foreign companies.
Bangladesh also has substantial reserves ofnatural gas and is Asia's seventh largest
gas producer. Offshore exploration activities are increasing in its maritime territory in
the Bay of Bengal. It also has large deposits of limestone.
The government promotes the Digital Bangladesh scheme as part of its efforts to
develop the country's growing information technology sector.
Bangladesh is strategically important for the economies of Northeast
India, Nepal and Bhutan, as Bangladeshi seaports provide maritime access for
these landlocked regions and countries.
In 2016, per-capita income was estimated as per IMF data at US$3,840 (PPP) and
US$1,386 (Nominal).
MOBIKWIK…………….. 40
41. Bangladesh is a member of the Commonwealth of Nations, D-8 Organization for
Economic Cooperation, the South Asian Association for Regional Cooperation,
the International Monetary Fund, the World Bank, the World Trade Organisation and
the Asian Infrastructure Investment Bank.
Investment progression in Bangladesh
The stock market capitalization of the Dhaka Stock Exchange in Bangladesh crossed
$10 billion in November 2007 and the $30 billion mark in 2009, and USD 50 billion
in August 2010. Bangladesh had the best performing stock market in Asia during the
recent global recession between 2007 and 2010, due to relatively low correlations
with developed country stock markets.
Major investment in real estate by domestic and foreign-resident Bangladeshis has led
to a massive building boom in Dhaka and Chittagong.
Recent (2011) trends for investing in Bangladesh as Saudi Arabia trying to secure
public and private investment in oil and gas, power and transportation projects,
United Arab Emirates (UAE) is keen to invest in growing shipbuilding industry in
Bangladesh encouraged by comparative cost advantage.
Tata, an India-based leading industrial multinational to invest Taka 1500 crore to set
up an automobile industry in Bangladesh.
World Bank to invest in rural roads improving quality of live.
the Rwandan entrepreneurs are keen to invest in Bangladesh's pharmaceuticals sector
considering its potentiality in international market
Samsung sought to lease 500 industrial plots from the export zones authority to set up
an electronics hub in Bangladesh with an investment of US$1.25 billion
National Board of Revenue (NBR) is set to withdraw tax rebate facilities on
investment in the capital market by individual taxpayers from the fiscal 2011-12. In
2011.
Japan Bank for International Cooperation ranked Bangladesh as the 15th best
investment destination for foreign investors.
MOBIKWIK…………….. 41
42. SUCCESS RATE
PESTEL ANALYSIS OF MOBIKWIK
Political
National laws regarding
online financial service
Tax facilities
Political stability
Suitable employment
rules
Special assistance
Economical
Economic growth
Change in interest
rate
Exchange rate
New demand
Increasing GDP
MOBIKWIK…………….. 42
43. Technological
New era of digital marketing
Rate of innovation
Change in technology
Increasing buying and
selling
Increasing the number of
internet users
Social
Changing attitudes
Creating awareness
Changing demographic
behavior
Change in interest
Change in educational
system
Environmental
Location
Climate
People’s nature
MOBIKWIK…………….. 43
44. Legal
Special act for online
financial companies
S.W.O.T. analysis of Mobikwik
Strength
MobiKwik provides a user friendly, app-based interface for recharges, bill payments,
shopping, and money transfer to friends and family, through the MobiKwik wallet.
MobiKwik is now enabled across more than 20,000 merchants including Café Coffee
Day, Jabong, Snapdeal, BookMyShow, Domino’s Pizza, eBay, HomeShop18,
Infibeam, Purplle, MakeMyTrip, Naaptol, Pepperfry, ShopClues, TastyKhana, and
JustEat.
Wide merchant coverage.
Strategic partnership with Payback inks.
Strong distribution and sales networks.
Strong domestic market.
Cisco, Amex & Treeline invested $25 million in Mobikwik
Weakness
Lack of local agent is a big weakness of Mobikwink.
MOBIKWIK…………….. 44
45. The company do not provide any kind of security to the field agent so the local
business person do not feel secured to take the agency ship of mobikwink.
Opportunity
The target market of Mobikwink is those people who are generally ignored by the
big financial service providers and their offerings. AsBangladesh is a country of large
population of these segmentation, Modikwink has a good opportunity of capturing a
huge market share.try
Online shopping is gaining popularity in Bangladesh so if the company can offer the
transection system for online shopping, which could the way of earing big profits.
In recent survey it has been found that about 29% of the users of MFS industries of
our country do not have the reliability on the industry
Initial high cost for access
Lack of security transection
Threat
In last six months, the companies faced several terrorist related issues in many areas
of Bangladesh which occurs due to the poor security facility of the country. If these
incident continues, than the consumers and local agents will lose the interest of
having this service which will be a huge threat.
There are some other Banks of Bangladesh who are recently offering the similar
service to the market with new offers and facilities, If the company can’t take the
necessary steps to defense the competition than they will have a threat of losing
market share.
MOBIKWIK…………….. 45
46. Summary of questioner
Social group survey
Upper Class Middle Class Lower Class Students
5 15 8 12
We interviewed total 40 person and the majority of them were middle class and students.
As we were trying to understand the market sustainability of Mobikwik so as an
alternative option of Bkash at first, we introduced Mobikwik to them then we have given
them the questionnaire and surprisingly we have found that about 40% of the result gone
in favor of Mobikwik. Most of the research person showed their interest to complete their
daily activities like online shoping,utility bill payment through online, buying air and bus
ticket, reserving hotels, online mobile recharge,etc but in Bangladesh no MFS companies
that do all activities under the same roof. As Mobikwik provides all functions in India so
interviewed person showed their interest to Mobikwik.
Recommendation
Mobile wallet and online payment system is one of finest innovation of modern times.
Now we can make instant bill payments, recharges or shop at your favorite stores just
with 1-tap! Not only this, you can avail great offers, get cashback on every transaction we
do with Mobikwik. MCommerce market in India is in nascent stage, m-payment and m-
banking segments have shown significant growth over the last few years. As smartphone
sales continue their journey by 51% every three months, the mobile commerce (m-comm)
market may grow by 55% from its present size of $2 billion to $19 billion by 2019. In
Bangladesh mobile financial services (MFS) already exists. Bkash , Brac Bank mobile
MOBIKWIK…………….. 46
47. banking, M cash, Sure cash, Ucash , Ok cash, My cash, Hello cash, Trust bank mobile
banking, IFIC mobile banking are doing business. Bangladesh Bank is monitoring all the
activities of MFS industry. By far of our study we have seen that people of Bangladesh
are using this platform with great endeavor. At present more than 5 millions of people
are using these mobile financial services in our country. On a recent survey Bangladesh
bank has found that MFS industry will be the most prolific industry in the nearest future.
Though this industry has become the most profitable sector , most of the people do not
use this platform as they do not feel safe. And also as the existing companies are charging
more fees from the customer thus most of the registered customers are real happy with it.
One more thing to open an account with them the customers have to face lots hassles like
they have to communicate either with the local agents or by visiting the customer care
which is really time consuming for the customers. As opening a account in mobikwik is
very easy thus it can be an strong alternative for them. Still our utility bill and also
shopping payment can not be paid with the existing MFS in our country so it could open
a huge business opportunity for Mobikwik to start business in Bangladesh. Cash back on
every transaction and some other promotional offers as get interest on the wallet balance,
offering discount by making the transaction with Mobikwik will add value for customers.
MOBIKWIK…………….. 47